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capsules
Ebitda (or operating profit): Rs 140 crore
Operating margins: close to 50 %
3-year CAGR: 61%
Ranked among the top players in ayurvedic hair oils in India, with an estimated
market share of 40%
6. Type of Transaction:
The transaction envisages transfer of the business as a going concern on a slump sale
basis. It will include the Kesh King portfolio of hair oil, shampoo, and ayurvedic capsules
along with its respective formulations and all related assets, rights and liabilities,
including working capital. Emami director Harsha V Agarwal said: "This acquisition is
part of our aggressive growth strategy ... We plan to leverage the target business with our
existing strength to make our presence stronger and deeper. The transaction is a perfect
strategic fit for Emami."
7. Classification:
8. Method followed:
On the funding part, Emami CEO - finance, strategy & business development N H
Bhansali said: "The acquisition will be funded by a judicious mix of surplus funds, shortterm and long-term debt and the process is expected to be completed in a month."
9. Consideration:
The transaction envisages transfer of the business as going concern on a slump sale basis
and will include brand portfolio of ayurvedic medicinal oil, herbal shampoo &
conditioner and ayurvedic capsules along with its respective formulation and all related
assets, rights and liabilities including working capital for a total consideration of Rs 1,651
crore. The valuation is pegged at 5.5 times Kesh Kings sales, which are equivalent to
about 15% of Emamis Rs. 2030 crore turnover in the previous financial year. SBS
Biotech's promoter Sanjeev Juneja expected about Rs 2,200 crore for Kesh King.
However his expectations had come down considerably, almost by Rs 600 crore,
investment bankers said. "The original price demanded by the promoter was steep but
owners of FMCG brands have typically got away doing this because of the excitement
around India's consumption story." a Mumbai-based investment banker said.
10. Comments:
Emami Kesh King deal is one of the largest deal in Indian FMCG space
Current size of the hair oil market is Rs.7178 crore, grew by 7% during 2014-15.
Industry executives quoting Neilson said that while with the current market size of hair
oil market, Emami has not been able to capitalize on growth as much as Marico and
Agarwal said.
11. Impact Analysis
Emami shares declined after the deal was announced and closed at 5.8% lower at
Rs.1066.15 on the BSE while the Benchmark Sensex fell 2.37%.
2009
March: NTT DoCoMo buys 26.5% stake in Tata Tele for $2.22 bn
2014
April: DoCoMo announces plan to exit loss-making Tata Tele
July: DoCoMo asks Tata to find a buyer for its stake, valued at Rs 7,200 cr
Dec: Tatas fail to find a buyer for DoCoMos stake within 90 days
2015
Jan: DoCoMo moves London court of arbitration, threatens to foreclose Tata Sons
assets
Jan: RBI allows Tata group to buy back DoCoMos 26.5% stake in Tata Teleservices at
Rs 58 a