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BUSN 115 Final Exam Solution

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BUSN 115 Final Exam Solution

Question 1.1. (TCO 7) Some of the characteristics of lean systems include which of the following?
They take twice the human effort.
They have the same defects in the finished product.
They require half of the engineering effort.
They use half the floor space for the same output.
They carry 50% more inventory.

Question 2.2. (TCO 7) Mass customization means

tailoring products to meet the needs of a large number of individual customers.
fewer and fewer manufacturers are learning to customize their products.
manufacturing companies may become service companies over time.
more and more manufacturers are learning to customize their products.
operations management concepts are not applicable to the service sector.

Question 3.3. (TCO 8) One scarce item in the future will be water. Which is the least expensive way to get
water from places of abundance to places of need?
Pipeline transmission
Air transportation
Truck transportation
Ship transportation
Train transportation

Question 4.4. (TCO 8) If there is one thing that advertisers agree upon, it is the growing importance of
social media in product promotion. Given this information,
investing in social media hinders a company in reaching its goals.
social media needs to work hand in hand with other channels.
social media reaches old audiences that have new devices.
nontraditional audiences are the new target for social media.
social media and direct mail are complementary to one another.

Question 5.5. (TCO 1) You own a hardware store in the small town where you live. A big-box, multiline
competitor has just opened. You see the following as your advantages of maintaining your market share
and continued sales revenue.
Quickly adapting to the market
Providing improved customer service
Increasing your inventory levels

Opening a branch store across the street from the big box
Providing free expert advice and consultation to your customers

Question 6.6. TCO 1) You are fairly good at various and sundry home repairs. You arent very good at
electrical things or anything having to do with plumbing. But youre great with painting, patching, and
general maintenance on a home. Youre contemplating starting a home repair business in your town.
What are some issues that you can influence and should be concerned with in launching a new smallbusiness start-up?
Competitors and competition
Government control
Collecting and remitting sales and use taxes
Training for what you dont know how to do

Question 7.7. (TCO 1) A technique that combines all the promotional tools into one comprehensive,
unified promotional strategy includes which?
The creation of a positive brand image
Meeting the needs of the consumer
Meeting the strategic marketing goals of the firm
Meeting the promotional goals of the firm
Meeting profit expectations of external investors

The real answer that incorporates all these elements is called Integrated Marketing Communications.

Question 8.8. (TCO 2) A conscious plan that represents and encourages a unique set of values includes
Our elected representatives
Our communities
Our competitors
Our employees
Our customers

Question 9.9. (TCO 2) The Uniform Commercial Code includes which?

Laws that cover promissory notes and checks
Legally enforceable agreements between two or more parties
Bills of Lading
Something of value
Forms of commercial paper

Question 10.10. (TCO 2) Some regulation of business seems necessary to ensure fair and honest
dealings with the public. The impact of this statement can best be explained by which of the following?
Consumers and investors have called for increased government regulation in the financial sector.
U.S. businesses will need to work with government to create a competitive environment that is fair.
Future financial crises will not be as severe as previous ones.

Businesses wont have to worry with future healthcare insurance regulations.

Global competition will steadily decline over time.

Question 11.11. (TCO 3) Strategies for reaching global markets include which?
Direct marketing
Contract manufacturing

Question 12.12. (TCO 3) Nations rely on a number of key indicators to measure global trade. These
include which?
The total value of a nations exports compared to its imports measured over a particular period
The total value of a nations imports compared to its gross domestic product over a particular period
The total value of a nations exports compared to the value of the International Monetary Fund
The difference between money coming into a country and money leaving the country
The difference between money leaving the country and its imports measured over a particular period

Question 13.13. (TCO 3) In 1948, a global forum was created whose purpose it was to reduce trade
restrictions on goods, services, ideas, and cultural programs. The results of the efforts of this organization
include which?

The creation of regional alliances

Reduction of tariffs an average of 38% worldwide
Expansion of new trade rules to areas like agriculture
The protection of patents
Overcoming constraints and decrease business opportunities

Question 14.14. (TCO 4) The disadvantages of sole proprietorships are which?

Risk of personal success
Risk of personal loss
Unlimited financial resources
Few or no fringe benefits
Unlimited life span

Question 15.15. (TCO 4) A limited liability company has which of the following advantages?
Limited liability
Choice of taxation
Flexible ownership rules
Self-employment taxes
Fewer incentives

Question 1.1. (TCO 5) In this digital age, setting up shop online is vital for most retail businesses. But
having only an online presence that customers can access at home isnt enough anymore. Now
consumers have an array of smartphones and digital tablets that can get them online from anywhere. For
social networks and retailers alike, the mobile market has already enjoyed tremendous growth. Given this
information as a sales manager for Always Better Car Sales (ABCS), your concerns include which of the
Migrating to the mobile medium shouldnt be a problem.
Making the leap from laptop to touchscreen is an option at this stage of your efforts.
Social media is one option to enter the mobile market.
Using a service such as a mobile commerce platform is an option.
Economists estimate that as much as 51% of the total consumer spending may go through social
networking sites.

Question 2.2. (TCO 4) To look at problems and/or passions and see opportunities in them, which of the
following questions should be asked?
What do I want but can never find?
What services would improve society?
What products would improve my life?
What irritates me, and what product would help?
What products would improve all mankind?

Question 3.3. (TCO 5) Electronic wireless technology continues its move toward ubiquity. Such media
inculcates which of the following?
Sweepstakes promotional information
News and sports information
Client information
Company information
Competitor information

Question 4.4. (TCO 5) You are an independent Internet marketing consultant. You have an excellent track
record of assisting small- to medium-sized companies fully realize their marketing potential through an
improved and enhanced presence on the Web. Mr. Top Hatt, the owner of a small pet-grooming salon
(Hatts Cat Grooming Emporium), specializes in the care and grooming of cats and only cats and has just
called you. Mr. Hatt has heard of the Internet but doesnt know much else. He would like for his cat
grooming business to grow by using the Internet but doesnt know what to do. Your recommendations
include which of the following?
Building and improving relationships with customers
Online advertising to get potential customers to the website
Announcing weekly sales promotions so customers will make a purchase
Infomercials provided via video streaming to the Web
Printable discount coupons printed right from the website

Question 5.5. (TCO 6) Which does a mission statement address?

A companys organizational philosophy
A companys organizational psychology

A companys organizational efficacy

A companys organizational phenomenology
A companys organizational social responsibility

Question 6.6. (TCO 6) Imagine a world that is populated by 9 billion people. In order to maintain our
current quality of life, such a world would require 2.3 planets worth of resources. In order to sustain the
U.S. way of life, businesses and the government must plan for 30% more people living across the globe.
Most of those people will be in developing countries, and the demand will be great for energy, food, and
healthcare. Your concern is that you and your production team have been asked by your leadership to
create a scorecard to measure your firms efforts in sustainability. Your teams scorecard should
necessarily include which?
Water use
Greenhouse gases
Information technology

Question 7.7. (TCO 6) Mining Group Gold is a team process that includes a method for processing and
analyzing which? Feelings

Question 8.8. (TCO 7) A cellular or modular layout can accommodate changes in design or customer
demand. This includes which?
Not necessarily a strictly linear approach
Scheduling work operations
Different customers with similar needs
One station in the factory sending completed items to two or more next stations
Processes that are used to produce large quantities of a few types of products

Question 9.9. (TCO 8) The marketing manager is responsible for choosing how to implement which?

Question 10.10. (TCO 9) Technology can provide significant increases in productivity and efficiency.
However, less than stable technology-based systems can significantly impact businesses at the most
inopportune times. Issues that are inadvertently and unexpectedly created in such instances include
Overly complex software
Loss of client and customer confidence

Decrease in sales revenue

Interruption of shipments
Overly complex networking equipment

Question 11.11. (TCO 9) Collaboration software allows multiple users to work on the same document at
the same time. It also facilitates videoconferencing so that participants can see and hear each other
regardless of where they are. The advantage of using such software is which?
A single location for the information being edited and saved
Multiple copies of the information so backups are not necessary
The software being considered shareware and therefore not copyrighted
The software being considered public domain software and free for the taking
Multiple locations where the information is stored providing quick access

Question 12.12. (TCO 9) Web 3.0 can be characterized by which of the following statements?
It is known as the semantic web.
It is known as the virtual world.
It is known as the mobile web.
It is known as the static web.
It is known as the immersive Internet.

Question 13.13. (TCO 10) The role of information technology has changed since the days when it was
known as data processing. You have been hired as the new manager of the IT department for
Megalopolis Corporation. Megalopolis Corporation manufactures and sells barbecue grills to the middleupper end of the market. Demand continues to be strong for all products. However, providing service
(both warranty and nonwarranty) continues to be a challenge. In essence, having the right parts at the
right place at the right time is not an easy task. Given this information, your set of must-do-first priorities
includes which?
Reviewing current operations in the IT department to determine processes that can be made more
Exploring the possibilities of providing real-time manufacturing and shipping data to the expediters in the
factory via handheld wireless devices.
Reviewing the information that is gathered by the customer relations staff that might assist in improving
existing customer relationships.
Reviewing the ordering process (both warranty and nonwarranty) to streamline ordering and improve
communications with suppliers and customers.
Exploring new markets through an improved online presence of the company.

Question 14.14. (TCO 10) An accounting system includes which?

Tax return information
Balance sheet information
Summarization of accounts information
Compliance information
Eleemosynary information

Question 15.15. (TCO 10) Which of the following financial management functions are a part of financial

Understanding and allocating operational needs

Establishing a capital budget
Creating a long-term forecast
Establishing a strategic planning vision
Creating a short-term forecast

Question 1.1. (TCO 1) The latest economic news is not very positive. Unemployment rates are higher
than expected, consumer confidence has fallen, and companies are reporting layoffs are in order. The
Federal Reserve chairman acknowledges the economy is in a recession. What actions might the federal
government and the Federal Reserve take to give the economy a boost? What are these policies called?
(Points : 10)

Question 2.2. (TCO 2) Identify and discuss the social responsibilities of Home Depot to three different
stakeholder groups.

Question 3.3. (TCO 3) Discuss the positive aspects of globalization, and contrast these with the negative
aspects of globalization from the perspective of a small business. Be sure to address the pros and cons of
outsourcing in your response.

Question 4.4. (TCO 4) Identify and explain the incentives for entrepreneurship. Address why someone
would willingly take the numerous risks associated with running a business. Also, discuss the major
attributes necessary for a successful entrepreneur.

Question 5.5. (TCO 5) Aside from retail sales and marketing, identify and discuss two ways that a
business could reduce costs or increase profits by using the Internet or web applications.

Question 6.6. (TCO 8) Identify the four Ps of marketing, and give an example how each of the four Ps can
be used to market your favorite product or service.

Question 7.7. (TCO 7) Given the following companiesBoeing (airliner manufacturer) and Dell Computer
(computer manufacturer)which facility layout would be the most suitable for each? Justify your
response. How would each company determine the location of its facilities? List the specific needs and
requirements of each company when determining location.

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