PRESENTATION

Sensor Towers
Q2 2015 Data Digest

Welcome to the First Edition

Brought to you by Sensor Tower

Welcome to the first edition of Sensor Towers Quarterly Data Digest.

Our team is dedicated to analyzing mobile marketplace data, in order to
aid the community of app developers in making informed decisions and
experiencing maximum growth.
For Q2 2015, weve focused specifically on iOS apps and the Apple App
Store. We will continue to expand the breadth of this report in future
editions, so dont hesitate to let us know what youd like to see.
Use these reports to stay up-to-date on a mobile landscape that is
constantly in flux. Featuring Sensor Towers highly accurate Store
Intelligence estimates, our Data Digest guarantees youll be armed with
the best data possible.
Thanks for reading!
The Sensor Tower Team

www.sensortower.com

2015 Sensor Tower. All Rights Reserved.

Contents

Whats inside our Q2 2015 Data Digest

Chart Toppers
Uncover which apps,
countries, and devices
made it to the global top
20 for downloads and
revenue.

Fastest Growing
Categories & Countries
Get a better understanding
of how to position your
product in the market with
these Q2 data points.

Top Publishers

About Sensor Tower

How do the top publishers

around the world stack up?
Check out the interesting
facts we've uncovered
about whos on top.

Discover the resources

that make app marketing
intelligence simple. Our
team is here to help you
succeed.

www.sensortower.com

2015 Sensor Tower. All Rights Reserved.

A Note on Indexed Estimates

The Sensor Tower Data Science Team compiled the estimates represented in this digest
using the Sensor Tower Store Intelligence platform.
In this report, figures represented are indexed against the top performers total
downloads and revenue. This benchmarking allows for ease of visual comparison,
among other things. If an apps reported downloads are displayed as 0.5 on the graphs
x-axis, then that app received half the amount of downloads that the top app received.

Would your business benefit from access to Store Intelligence insights? See the fastest
growing apps and publishers by downloads or revenue on both iOS and Google Play.
Email sales@sensortower.com for more information.
www.sensortower.com

2015 Sensor Tower. All Rights Reserved.

Chart Toppers

www.sensortower.com

2015 Sensor Tower. All Rights Reserved.

Top Downloads
iOS Chart Toppers

About Our Download Estimates

These estimates include daily download totals for iPhone
and iPad, in over 80 countries. We report unique installs
(meaning one download per user).

First Place for Messenger

Facebook account no longer required! With even fewer
barriers to entry, Messenger remains at the top with over
48 million Q2 downloads.

United States and China

13 of the top apps came from the U.S. while six were from
China. This left one top twenty slot, which Japan won.

iPhone vs. iPad

Total iPad installs for Chinese apps on this list came in

around 2.8 million. For the U.S. apps, this number is over
45 million.

Google on iOS
Google has two apps in the iOS top 20. They collectively
earned over 31.8 million downloads.

eCommerce App

Similar to PayPal

Youtube Equivalent

Highest Grossing
iOS Chart Toppers

About Our Revenue Estimates

Our iOS revenue estimates include the price of the app, as
well as in-app purchases. We report Net Revenue, so the
percentage deducted by Apple is not included.

Clash of Clans vs. Game of War

While Game of War raked in over $120 million in Q2

alone, Clash is still on top with nearly $210 million.

Gaming in the Lead, Followed by Music

Of the highest grossing iOS apps, all top ten are from the
Gaming category. Streaming music apps appear next.

Powerful Entrance from HBO Now

Though this app is brand new as of Q2, its already topping
the charts with over $26 million in revenue earned.

Revenue Per Download

Our top app, Clash of Clans, made a total of $23 per
download during Q2. For comparison, Candy Crush Saga

Action / RPG

Puzzle Game

RPG

Action

Puzzle Game

came in at $8.50 per download, and HBO came in at

$13.70.

Fastest Growing
Categories & Countries

www.sensortower.com

2015 Sensor Tower. All Rights Reserved.

Fastest Growing Categories

Downloads & Revenue

Heavy Download of Finance Apps

With nearly 325 million downloads in Q2 alone, Finance
apps for the iPhone were at the top of the pile for growth.

Gaming Isnt Always #1

Though the Gaming category did experience revenue
growth for iPhone apps, it landed the number seven slot.
Categories representing more utilitarian apps were the big
winners.

iPhone vs. iPad Revenue Growth Rate

The top growing iPhone categories experienced much
larger percentage increases than those of iPad.

iPad Downloads Reflect Typical Q2

Overall downloads on iPad devices declined this quarter,
consistent with standard Q2 decreases and reported iPad
sales during this period.*

*See quarter over quarter Apple hardware sales trends here.

Fastest Growing Countries

Downloads & Revenue

China Continues Record Growth

China overtook the U.S. in Q1 with iOS downloads. In Q2,

China also experienced the highest growth percentage for
revenue at nearly 30%.

Vietnam on the Charts

Business is picking up in Vietnams mobile marketplace!

The country came out #1 for download growth on both
iOS devices. Vietnam also made the top 10 for iPad
revenue growth.

Most Countries See iPad DL Decrease

While three countries saw growth in iPad downloads, the
vast majority experienced a decrease. Apple reports that
last quarter (Q1 for our purposes, but Q2 on Apples
calendar) iPad sales experienced a 23% decline, as
compared to the same date range in 2014.

iPads in India
India is one marketplace that remains impervious to Q2
slippage on iPad success. iPad revenue in India is up nearly
60%, with downloads up around 8%.
Note: Countries that did not receive a significant number of downloads or revenue were not considered.

Top Publishers

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2015 Sensor Tower. All Rights Reserved.

11

Top Publishers by
Downloads
Facebook Subsidiaries

When download estimates for FB and its subsidiaries

(Instagram, WhatsApp) are combined, FB has actually
surpassed Google by 25 million downloads.

Apple Apps - Remember the Pre-Installs

Over 65 million Apple apps were downloaded in Q2, but
keep in mind - this number does not include apps pre-
installed on iOS devices.

Apps per Publisher in Top 20

To grant some perspective, we calculated that the median
number of apps per publisher on this list is 48.

Publishers Without Top 20 Apps

Only 11 out of the top 20 publishers have Top 20 Apps
(See Slide 5). Publishers with no Top 20 Apps: Gameloft,
EA, Ketchup, Baidu, Xiamen Meitu, Microsoft, Disney,
Outfit7, & Glu.
*Tencent estimate on this graph includes download estimates of its subsidiaries.

Top Publishers by
Revenue
The Thing About Supercell

Did you notice Supercell wasnt represented on the last

slide? Though they dont make it into the top twenty for
downloads, theyre dominating the revenue charts.

King.com + Machine Zone Supercell

Combined revenue for King.com and Machine Zone is
approximately equal to Supercells revenue.

Casino Games on the iPad

The three major publishers of casino apps (Big Fish,

Playtika, and DoubleDown) all saw higher revenue from
iPad versions of their app than iPhone versions.

Pandora & Spotify

The numbers represented here take into consideration

revenue coming directly through Apple App Store
subscriptions. These totals are even greater when
subscriptions from desktop and alternative devices are
included.

*Tencent estimate on this graph includes revenue estimates of its subsidiaries.

About Sensor Tower

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2015 Sensor Tower. All Rights Reserved.

14

Our Solutions

15

App Marketing Intelligence Made Simple

Sensor Tower is the leading platform for app store optimization and app industry intelligence. Our solutions include:

Store
Intelligence

App
Intelligence

Make strategic decisions with

Drive organic growth with the

the industrys most accurate

leading App Store

estimates.

Optimization platform.

Top Charts &

Leaderboards
Monitor app trends
throughout the global app
economy.

www.sensortower.com

2015 Sensor Tower. All Rights Reserved.

Contact Us

16

Lets talk about #data!

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Email
sales@sensortower.com
info@sensortower.com

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2015 Sensor Tower. All Rights Reserved.

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Modification, republication, distribution or other unauthorized usage violate the copyright, unless express
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2015 Sensor Tower. All Rights Reserved.

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