Professional Documents
Culture Documents
in Nigeria
and
Related Issues
Instant Noodles
Invented in 1958 by Momofuku Ando Founder Nissin foods (Brand - Ramen)
Worldwide over 100 billion packs of instant noodles were consumed in 2012
Demand from china comprises 44% of the worldwide demand
Instant ahead
Noodles
Nigeria ranks number 12Global
at 2% Demand
of worldfor
demand
of Malaysia, Taiwan and
50,000
Mexico45,000
42,530
40,860
42,300 42,470
44,030
40,000
35,000
30,000
25,000
1,900
2,000
1,790
1,80020,000 1,6001,670
1,600 1,400
15,000
1,400
1,220
1,210
1,20010,000
1,000 5,000
800
0
600
400
China / Hong Kong
200
0
1
Nigeria
1,300
1,010
890
860 860 830 8505,100
510
Indonesia
2
Taiwan
Mexico
2008
2009
2010
2011
2012
2008
2009
2010
2011
2012
Malaysia
5,410
5,290 5,510
820 890
730
590
5,340
Japan
3
Nepal
Source: Nielsen
Noodles
Carton
Flour
Palm Oil
Flexible
packaging
Salt
Sugar
Chilli
Second entrant
Chikki 2005
Started with
regular chicken
flavour
Started with
Indomie in
Nigeria, First
factory in Ota
Setup in 1996
Flour millers
enter the
category
Affordability:
CPI has increased by
more than 3 times last
decade
Instant noodle price only
doubled
Affordability
Acceptability
Acceptability
Major Concern
AcceptSampling: to introduce cooked product
ability
Marketing Activities
Affordability
Availability
Availability
Strong distribution
network
Noodles available in 60%
retail outlets
Innovative Flavours
BOX Noodle
Unique Varieties
Noodles
Vending
Indomie Cup
Hungry
man
SizeMachine
Gives Noodles Push-Button Simplicity
Noodle
SWOT analysis
STRENGTHS
WEAKNESSES
Affordability
Raw material
Loyal consumers
SWOT
Scope for growth in terms of product
line
OPPORTUNITIES
THREATS
Conclusion
Government support Ban on importation
Scope for growth in terms of variations offered
Industry can compete at the world level
State of the art factories
Innovation (210gms and Box Noodles)
Baba Indomie
Thank You