MM6042 COMPANY PERFORMANCE MANAGEMENT

NUR ISLAMI JAVAD (29114584)

THE GOOD & BAD VISION & MISSION

A vision statement takes into account the current status of the organization, and serves to point the direction of where
the organization wishes to go. As a means of setting a central goal that the organization will aspire to reach, the vision
statement helps to provide a focus for the mission of the corporation/business.
A mission statement is a formal short written statement of the purpose of a company or organization. The mission
statement should guide the actions of the organization, spell out its overall goal, provide a sense of directions, and
guide decision-making. It provides the framework or context within which the companys strategies are formulated.
Following here are examples of good and bad vision and mission of a company, also with assessment tables based on
Manajemen Kinerja written by Prof. Dermawan Wibisono.

1. Good Vision
Samsung Electronics

To lead the digital convergence movement.

Criteria of Good Vision

Is a single sentence
Inspiring comfort employees working in organization
Write down in good language without zero meaning words
Easy to be understood with all employees
Focus in one or two aspects of works only. Not too many.
The level of reaching can be tested
Developed by CEO or leader, not by committee
The validity is reviewed every one year
Realistic, stating current corporate position and resource limitation
Can be changed, so not must carved in stone monument
Can be memorized by employees without seeing material or brosur

Yes

No

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NUR ISLAMI JAVAD (29114584)

2. Bad Vision
Sharing VisionTM

To be World Class Indonesia Innovation and ICT decision trustee Through Data Bank &
Miner Decision Framework Do-able Solution.

Criteria of Good Vision

Yes

No

Is a single sentence
Inspiring comfort employees working in organization
Write down in good language without zero meaning words
Easy to be understood with all employees
Focus in one or two aspects of works only. Not too many.
The level of reaching can be tested
Developed by CEO or leader, not by committee
The validity is reviewed every one year
Realistic, stating current corporate position and resource limitation
Can be changed, so not must carved in stone monument
Can be memorized by employees without seeing material or brosur

The better one might be:

To be World Class Indonesia Innovation and ICT decision trustee Through Do-able
Solution.
*shortened actually this one is not too bad.

3. Good Mission

MM6042 COMPANY PERFORMANCE MANAGEMENT

NUR ISLAMI JAVAD (29114584)

Citigroup

*Consists of Citibank etc

To improve the quality for children, families, and the neighbourhood where we all live and
do business.

Criteria of Good Mission

Clearly differ our organization with competitors
Define what organization do and, moreover, not do
Define ability and key competence
Pusing organization to make better choice, that involving future chances
Define products or services without being too
Not longer than one paragraph
Can be clearly understood by employees
Write down in good and right sentence without including zero meaning words
Focus in current condition and not mix/join with future vision statement
Reviewed and write again if organization scope being changed
Specific for affecting personal behavior in company
Reflecting corporate competitive advantage also based on the recognition of company strength
and weakness
Realistic and can be reached
Flexible enough so that can respond to environmental change
Refers to competitive advantage
Includes some logical statement and values behind that statements, for rising spirits and
facillitate internal and external organizational communication
4. Bad Mission
Apple inc.

Yes

No

MM6042 COMPANY PERFORMANCE MANAGEMENT

NUR ISLAMI JAVAD (29114584)

*New Current mission after CEO shifting

Apple designs Macs, the best personal computers in the world, along with OS X, iLife,
iWork and professional software. Apple leads the digital music revolution with its iPods and
iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and
App Store, and is defining the future of mobile media and computing devices with iPad.

Criteria of Good Mission

Clearly differ our organization with competitors
Define what organization do and, moreover, not do
Define ability and key competence
Pusing organization to make better choice, that involving future chances
Define products or services without being too
Not longer than one paragraph
Can be clearly understood by employees
Write down in good and right sentence without including zero meaning words
Focus in current condition and not mix/join with future vision statement
Reviewed and write again if organization scope being changed
Specific for affecting personal behavior in company
Reflecting corporate competitive advantage also based on the recognition of company strength
and weakness
Realistic and can be reached
Flexible enough so that can respond to environmental change
Refers to competitive advantage
Includes some logical statement and values behind that statements, for rising spirits and facillitate
internal and external organizational communication

Example for better mission:

Yes

No

NUR ISLAMI JAVAD (29114584)

Apple is committed to bringing the best personal computing experience to students, educators, creative professionals
and consumers around the world through its innovative hardware, software and Internet offerings.
MM6042 COMPANY PERFORMANCE MANAGEMENT

"To produce high-quality, low cost, easy to use products that incorporate high technology for the individual. We are
proving that high technology does not have to be intimidating for noncomputer experts."