Edelman Public Relations

921 11th St, #250,

Sacramento, CA 95814

Edelman Public Relations

Agency Director
Kimberly Smith
(916)5937474
Fax:(916)5937456
ksmith@edlemanpublicrelation.net

Intern
Jordan Presnell
Jordan.presnell@student.csus.edu

Memo to Client
Ms.NatalieNelsen
WildcutzSalon
Sacramento,CA
November26th,2013
DearNatalie,
ThankyouforyourwillingnesstoworkwithEdelmanPublicRelationsthissemester.Mygoal
wastodevelopamutuallybeneficialrelationshipnotonlybetweenourfirms,butalsobetweenCSUS
andtheCSUSStudentBody.Iwishfornothingmorethantofurthermoredevelopyourmissionand
visionatthisinstitution.Throughresearchandcommunicationscounseling,myvisionistoenablea
successfulandpositivereputationforyoursalon.EdelmanPublicRelationsisanindependentfirm
developedinSacramento,CA.
KimberlySmith
(916)5937474Fax:(916)5937456
ksmith@edlemanpublicrelation.net
Within the first few weeks, I worked with you to discuss Wildcutz background and current
communications efforts. Then I identified the primary communications goals of Wildcutz, and the
obstacles that prevent you from achieving your goals. Based on this information and my research, I
developed a strategic rebranding proposal for a re-release of Wildcutz this Spring 2016. This proposal
will be outlined in written form and presented to you orally.
The proposal outlines strategies and tactics for a campaign in addition to a background analysis of
Wildcutz. A supplementary calendar and budget is included at the end with estimations of the time and
monetary expenses incurred in the execution of the campaign. I will provide non-binding
communication consultation strategically designed to achieve your communication goals.
I hope you find my advice to be engaging, effective and creative. If you have any questions following
this proposal, please contact me once more to aid with a supplementary response. I am also here to
address any concerns you may have. I can be reached by telephone or email.
Thank you again for giving me this hands-on experience. I hope my research and ideas will help you
develop a stronger relationship with the student body at Sacramento State University.
Sincerely,

KimberlyA.Smith
3

EdelmanPublicRelations

BACKGROUND
Mission
To provide cosmetology services and a relaxing experience to the CSUS
community at reasonable prices.

Vision
To sell product and continue to reach the female population at CSUS, while
retaining and growing the male cliental.

Core Values

Excellent Service Unique salon experience

Relationships Approachability

Salon History
Student run since 2006. It was originally a project to form a business plan for a
hypothetical company, this plan eventually turned into a reality. It is now under
the Devoe Division of Business at Sacramento State University. Business students
employed at Wildcutz take on full management responsibilities which get passed
on every year.

Organization
Natalie Nelsen
Salon Manager
Phone: (916)816-3141
Email: natalie.nelsen@myemail.csus.edu

Current Communication Efforts

Online content (wildcutz.weebly.com)

Social Media: FACEBOOK, INSTAGRAM
Print Advertisements in Campus Mail
Daily Development Emails
Window Advertising

Evaluation of Communication Efforts

Wildcutz currently employs very few media techniques to reach its publics. The current techniques do
appropriately reflect the communication consumption habits of the targeted audiences. Most of the
publicity comes from advertisement on the primary window, along with weekly daily development
emails. As a result, Wildcutz controls all of its messaging systems. However, the simplicity has
become overused, and the possibility of limited reach is apparent.
Currently, the messages are not being tailored to effect the emotions and trust of the student body. The
key publics are students aged 18-25, yet they are not being reached in an effective and efficient
manner. Extensive primary research provides for an understanding of consumer consumption
behaviors and communication patterns. Edelman Public Relations will conduct qualitative research to
increase understanding of key publics. Key message points will be developed around research
findings.
Communication efforts on campus are not very costly, which is beneficial to this institution. The
inclusion and rebranding of Wildcutz will allow for ROI to be effectively evaluated. New social media
marketing presents cost-effective communications techniques, as well as the ability to connect with the
current publics. Trending software can also define and analyze communication efforts during the
review. The inclusion of paid advertisements in the Sojourn, as well as potentially developing a
Wildcutz app for IOS and Android would aid in the development of the salon. Edelman also advises
Wildcutz to take advantage of Testimonials to aid in restructuring public image of the salon. The
additional use OF INSTAGRAM and PINTEREST provides a possibility of engaging in two-way
communication that is both measurable and affordable to your current public.

SWOT ANALYSIS

Employee Talent,
Efficiency,
Personality,
Relationships,
Services (ManiPedi), Staff is
experienced

Consistency in
services, Mismanagment of
Information,Intention
ality between staff,
work schedules,
Communication
efforts, Time
management,
Committment , Lack
of visibility, limited
funds, Young Staff

New
to underunderNew reach
reach to
classman,
Relationships
classman, Relationships
with
with returning
returning
customers, Potential
Potential to
customers,
to
sell products,
Community,
MarketingCommunity, MarketingSocial
media, McConn
McConn
Social media,
Slides,
Establish
Slides, Establish
beneficial
beneficial Events,
Events,
Increased business
development
development

Mike Pattengale, Jay

Fenderson, Male
Population taking
matters into their
own hands, Past
Reputation from
Upper Classman,
Home Salons

Research
Primary

Before developing the public relations re-branding proposal for Wildcutz, I

carefully reviewed the information given to me to identify the goals and
objectives for the rebranding campaign. I also referred to the salons website to
obtain valuable information that would help me in the direction of the campaign.

Hypothesis
To research and identify a rebranding proposal that would best meet the goals
and objectives in creating a new image for Wildcutz and creating a reputable
business for the student body at Sacramento State University.

Goals and Objectives

Primary research goals and objectives included researching the target public.
7

Before moving forward with the direction of the campaign, it was necessary to
determine what media outlet would best fit the nature of Wildcutz to effectively
reach the target public. Based on the goals of Wildcutz, I know that men and
women between the ages of 18-25 would be receptive to any research for the
rebranding proposal. This public is constantly focused on public image, however
due to the current reputation of Wildcutz in the student eye, are hesitant to trust
the salon. They are, in fact most excited about searching for affordable salon
experiences.
Secondary research goals and objectives included finding out what people
currently think of Wildcutz. My focus group with current male and female
students revealed opinions on marketing and other student organizations as a
whole at Sacramento State. They also revealed what they would like to see to
improve their attraction to the school itself. Drawing from my research results, I
was able to draft key message points that will be important in communicating
about the salon, as well as tactics and objectives that will increase awareness for
the new image of Wildcutz for future students.

Research Methodology
First, I conducted a random sample by choosing twenty (20) students, both male
and female, from the campus mailbox address book at the post office. I then
contacted them to inform them of my interest in hosting a focus group. After
corresponding with all members, I was able to construct a date and a time to
st
conduct the focus group on October 31 , 2015. I prepared by creating a focus
group protocol that outlined the general script and guidelines for the focus group.

Procedures of Data Analysis

The focus group was audio recorded to provide insight into the verbal behavior
and responses from the students. In addition, there was one moderator and one
note taker. I later transcribed the focus group and analyzed the responses. This
allowed for me to find out specifically what the students would like to see in a
future Wildcutz salon on campus.

Strengths

In depth, descriptive answers

Open ended and closed questions
Opportunity to see nonverbal communications
Immediate feedback
Flexibility in structure
All information was gathered at once Limitations
Moderator can bias responses with non-verbal communication and tone of
voice
Time restriction
Not entirely representative of the sample population of CSUS
8

Protocol
Logistics:
Who:I am a Senior PR major from Sacramento State University running a PR
campaign for the student run business Wildcutz.
What:A focus group to learn more about the impressions and opinions Wildcutz
gives towards students in the Sacramento area.
Where:WomensTOHO458
When:October31st,2015@7:15PM

Qualifiers:
MaleandFemalecollege students aged 18-22. May or may not have used Wildcutz
services before.
MaleandFemaleswho intend on getting a haircut.
13Participated,11Females,2Males

Intro

Led by focus group Moderator, Kimberly Smith.

Hello! My name is Kimberly Smith, and I am hosting a focus group

discussion on behalf of Wildcutz, our on campus salon. I want to thank you for
coming out tonight, please feel free to enjoy the cookies I have prepared for you
as you enjoy your time in the conversation.
As I mentioned before, I am working on rebranding Wildcutz, and will
continue to inform you of what you will be doing tonight.

Who has ever been in a focus group before?

Okay, thats not a problem, I will explain some of the rules and what we will
be talking about very soon.
Ultimately, I want to hear from everyone, so please try to speak out when
you can. There is no specific order to answer any of these questions, and
everyones opinions are extremely valuable to me.
I am hosting this, because I am interested in learning about the reason why
Wildcutz has the image that it does on campus. By hosting this group, I hope to
learn how to shape these opinions in a way that can improve the salon, and lead
them to success in the near future. This study is for research, and I look forward
to hearing your responses soon.
I will be voice recording this piece; however I need your consent in order for
it to be legal. Let me know if you are uncomfortable with this, or do not approve.
10

That is it! Enjoy your treats, and lets begin!

11

I. Intro Questions:
Name, Major
How many years have you been attending Sacramento State University?
How did you first hear about Wildcutz?
What is the first thing that pops into your mind when we say Wildcutz?
Have you been to Wildcutz before? If no, where or who do you go to for a
haircut?
Do you shop online?
Will you most likely shop online for hair care products this next month?
What brands do you typically purchase at a salon or at the store for hair
care?
Will you be getting a hair cut within the next month?
How many hair cuts do you get per year?
Do you get one before or after going home?
Before major holidays or events?
Will you before Thanksgiving or Christmas?
What types of coupons do you use?
What types of perks do you like a business to have?

II. Current Emotions:

If you were to describe Wildcutz to your friends outside of school, what
would you say?
If a student was shadowing you for a day, what would you tell them?

III. Rebranding Questions:

Did you know Wildcutz offers nail care, manis pedis?
Did you know you could spend your birthday there as well?
How much money are you willing to spend at a salon?
How much money are you willing to spend at Wildcutz?
Does atmosphere make a difference in a salon?
Do you think Wildcutz needs to improve their atmosphere?
Have you ever been inside the salon?
What would you like to see at this location?
What do you think their top quality is?
What do they need to improve?
If you could change anything about Wildcutz, what would it be?
If Wildcutz rebranded themselves, would you be more inclined to test the
waters.

IV. Social Media:

What types of status updates would encourage you to participate?

What would you share on your own wall?If you could manage the Wildcutz page, what would
you change?
How would you increase participation/likes?
Do you look at a FACEBOOK page before you visit a business?
What do you look for during your search?
12

What would draw you to like a companys FACEBOOK page?

Do you believe INSTAGRAM is beneficial to Wildcutz

V. Promotions:

What has been the most effective advertising you have seen on campus for any event?
o Billboards, Internet, letters, advertisement, campus mail?
What is the most exhaustive?
What would you like to see more of?
If there was a fundraiser for a certain benefit like cancer, would you be more inclined to
participate?
If they offered one free haircut for first time students would you go?
What types of promotions do you like best?
What events would you plan around Wildcutz, if you could?

Conclusion:
I am conducting this research so I can design a better informed campaign for
Wildcutz. Your responses will help us improve the overall reputation the
organization has on campus. Thank you!

Executive Summary of Research

Summary of Focus Group
Setting:

13 Males and Females Participated

Student 18-22
Hosted in female TOHO
Moderator sat in middle of room
Participants sat on couch and chairs

Results:

Quantitative Results:
2 out of 13 had actually been to Wildcutz
3 out of 13 shop online for Hair-care products
6 out of 13 get haircuts 3 or less times per year
7 out of 13 get haircuts 3 or more times per year
7 out of 13 did know Wildcutz offered mani-pedi
13 out of 13 did not know you could spend birthday at salon
5 out of 13 would spend 15 dollars or less on a haircut
13

8 out of 13 would spend 20 dollars or more on a haircut

13 out of 13 believe Atmosphere makes a difference in a salon
9 out of 13 believe Wildcutz needs to improve their atmosphere
3 out of 13 have ever been inside the salon
6 out of 13 would go to Wildcutz for free haircut first time
13 out of 13 would go to Wildcutz for a free mani-pedi
13 out of 13 wait to go home to get their haircut

Quantitative Questions towards Social Media:

2 out of 13 respond to questions on Social Media

2 out of 13 have engaged in hacked status updates (responsibility)
5 out of 13 share personal accomplishments on their own wall
2 out of 13 share funny stories on their wall
1 out 13 ask questions on their own wall
3 out of 13 post photos on their own wall
5 out of 13 look at the FACEBOOK Page before visiting a business
13 out of 13 would Google the business before visiting
13 out of 13 Agree INSTAGRAM is beneficial

Whattypesofperksdoyoulikeabusinesstohave:

Free stuff
Cards where every few haircuts are free
Anything that keeps me coming back
Points that keep growing (rewards)
Expertise
Pink Strips or deals that benefit a cause
Cheap

WhatwouldmakeyounotgoinsideWildcutz?

Its really small

There are people who arent working or getting a haircut
No one knows how it works. Appointments etc.
Advertising is focused towards women
Not enough advertising

Top Quality of Wildcutz:

Convenience
14

whatwouldyouchange?

Having someone with more experience . . . adults.

Better word of Mouth
Free Haircuts for different promotions
Free bottle or sample of shampoo after each haircut
Something specifically aimed towards men
Maybe have guys working there
Put something in front of window

Whatwouldmakeyoumoreinclinedtotryitout?

Take a survey, take a dollar off a service

Try something unique, take money off service
Play music!!
Happy Hour!
Changing the name
Hiring edgier stylists that give credibility
Call it Cutting Edge
Lighting and Atmosphere
The Windows are a huge concern
Love Window

Advertisement Generally,MosteffectiveAdsonCampus:

Personal Interactions: word of mouth

Res-Life personal invites
Sac Weekend-Colorful signs around campus
Random and Mysterious signage around campus
Little pair of scissors in the mailbox with coupon
Free samples inside the mailboxes
Table outside of organization with samples
Handwritten Notes
Personal Notes after you attend
Everything the first time you go is Half Off, then you recommend someone and that person
gets half off a service

Generally,MostexhaustivefromofadvertisementsonCampus:

FACEBOOK
15

Daily Developments
Email
Invites to Like pages
Mail WhatelsewouldyouliketoseeatWildcutz?
More Music
Disco Ball (Make it Unique with Lights etc.)
More relational, making it fun to go to

Social Media
What makes you look at a Businesses Page:
When you cant see it, its private
Personal Connection
When theres a promotion involved
Cool Haircut of the week or month
Sharing Peer Photos to build credibility
INSTAGRAM:
Credibility through Offers and Photos! Moresuggestions:
Have a table at Taste of Sacramento
Also support people on Campus with personal needs
Television inside (More Guy Friendly)
Male Presence is Huge
Applications for hire at Taste of Sacramento
Do ombres, very popular and girls would trust Wildcutz to do so!
Actual Pedicure chair
Sheer Curtains
Work with tour guides

SECONDARY
The secondary research I was able to gather includes information that was
gathered from social media, and the Wildcutz website, as well as past articles
from the Sojourn. Social media from Wildcutz target one specific audience and
primarily include coupons, and extremely general information. The Wildcutz
website is user-friendly and provides an option for students to get to know the
staff, as well as create appointments. Products and other salon services may be
viewed here as well. Wildcutz also has a tab on the Wildcat Website for student
run organizations and businesses on campus. This information would give a
potential student a link to the current Wildcutz website. There is not a current
blog or brochure available. A successful research tool that I was able to use was
the search option on the Sojourns website. It helped me define the past and
current attitudes of students on campus since its opening in 2009. All of my
secondary research was used as a planning tool in putting together the final
product for the current proposal.
16

17

CORE PROBLEM STATEMENT

Action Plan

GOAL:
To raise awareness of Wildcutz and their services to key publics.
Objective: Increase profit margins for Wildcutz by 30% during rebrand-opening.
Strategy 1: Media Engagement
1.
2.
3.
4.
5.
6.
7.

Tactics:
Allow Sojourn to cover rebranding as feature story
Create relationships through social media (FACEBOOK, INSTAGRAM)
Creation of Wildcutz App
Email Blasts (Daily Developments)
Testimonial Release
Brochure
Update of Current Website (adding some information)

1.
2.
3.
4.

Strategy 2: Discounted Services during first month

Posters
Advertisements in the Sojourn
Discount Scratch-off coupons in Campus Mail
Presentational Slides in Major Buildings/McConn
Strategy 3: Create a benefit event for the nursing professor during the first
month

1.
2.
3.
4.
5.
6.

Tactics:
Announcement stating all proceeds during Blank week go towards this
professor.
Window Advertisement
Food and Entertainment
Raffle off Gift Baskets
Mallway table highlighting benefit
Acoustic Performance in Mallway outside of Wildcutz
Objective: Provide Sacramento State Students with informational material by
placing advertisements in every campus mailbox and building on campus by
th
January 12 , 2016.
Strategy 1: Wildcutz Brochure
Tactics:
1. Design and Print it
2. Collaborate with other buildings including dorms to display promotional materials
3. Distribute materials three weeks prior to event
18

Objective: Gain 300 new Likes on FACEBOOK and host fifteen (15)
st
conversations by public relations by March 1 , 2016.
Strategy 1: Follow other local student organizations on campus
Tactics:
1.
2.
3.

st
Follow 25 other local organizations by January 1 , 2016
Encourage 600 students to like the page
Encourage Likes through advertisements on campus
Strategy 2: Engage publics on FACEBOOK
Tactics:

1.
2.
3.
4.
5.
6.

Ask questions and interact

Invite publics to benefit event
Post testimonial photos
Send exclusive deals and updates to FACEBOOK likers only
Host online raffle
Best haircut or service of the Week or Month
GOAL: To maximize consumer spending and change the current notion of
Wildcutz reputation on campus.
st
st
Objective: Achieve a 50% increase in sales by May 1 , 2016 from May 1 ,
2017.
Strategy 1: Creating a new face of the organization to go along with the logo
Tactics:

1.
2.
3.
4.
5.
6.
7.
8.
9.

Establishing a visible mission inside salon and in brochure

Installation of Sheer Curtains
Atmospheric Shift (Use of Music, Television, etc.)
Lighting (Brighter, more colorful)
Decorations and Art
Punch cards (Prize for completed Punch card)
Male Presence
Happy Hour (Establishing some promotion during hours of (1-2))
Sample product in mailboxes, sample product with every service
10. Mallway table with product encouraging sales
Strategy 2: Building trust between publics and salon
Tactics:
19

2.
3.
4.
5.
6.
7.

st
1. Gaining 25 testimonials by March 1 , 2016.
Positive use of INSTAGRAM hash tags to build testimonial relations
Placing gift cards in survival kits
Tour guides encouraging students to go, placing positive spin on salon
Hiring someone to produce a promo video of release
ROTC Day, Dormitory Day, 5 Dollar Friday
Advertisement of Free Consultations
Strategy 3: Hire Male at Salon
Tactics:
1) Local Advertisement in the Chronicle Tribune
2) Advertisement on Wildcat page
Strategy 3: Produce a Wildcutz Blog to increase awareness of salon
Tactics:
1)
2)
3)
4)
5)

Select Wordpress template and customize

Write articles related to different promotions or causes Wildcutz supports
Share blog via FACEBOOK to encourage views
Encourage different seasonal styles
Invite guest bloggers

Strategy 4: Pinterest Campaign

Tactics:
1.
2.
3.
4.
5.
6.
7.

Create a PINTEREST account under Wildcutzsalon

Add Pin it button to Wildcutz site, blog and content
Create original content, especially images, to remain strategically linked
Before and after photos, Product pages, Opt in Pages, Blog posts
Pin Videos, Info graphics, Tutorials, How-tos
Create captions that feature CTAs, Keywords, Prices, and Links
Follow well known and local salons and re-pin relevant posts
Strategy 5: Photo Testimonial
Tactics:

1.
2.
3.
4.
5.

Hire three student photographers

Find student models to model their haircuts
Print posters with male and female cuts with well-known students
Upload photos to INSTAGRAM, FACEBOOK, PINTEREST, Blog
Print photo book for store location

20

BUDGET
Edelman Public Relations assures the right to positive communication and
resources. In order to bring prominent supporters and funds to Wildcutz, I have
created a budget that will display the needs for further interest in the salon. The
chart below includes promotional items to peak awareness and interest in
students; it also includes expenses related to the revision of atmosphere.

$289

Total
Cost
$289

$186

$475

$660*

Westinghouse 24 LCD 1

$130

$610

Bright house 1

$60*

Colored Bulbs 5

$25

$635

Sheer Curtains 2

$35

$670

$100

$770

$3,000*

$300*

$0-1,000*

$100-300

Item

Number

Scratch off Coupons 250 cards

Brochures 500 Brochures
Pedicure Chair 1

Sound Bar 1
Blue Bridge Custom I Application
Prints/Decorations *
Conduit Custom App I Application
Photography/Random *
*Suggested Additions

Cost

Total $1, 000*

21

CALENDAR
Start Date

Days to Complete

RESEARCH
Create Monthly Survey
Write up Focus Group Questions
Evaluate monthly surveys
Write 25 testimonials

7- January
7-January
26-January
7 January

15
15
3
90

7-January
7-January
7-January
7-January
25-January

7
20
20
30
15

15-January
15-January
7-January
7-January

90
35
45
10

1-February

1-February
15-February
7- January
10-March
15-January

365
1
365
1
7

PLANNING
Install rebranded banners and posters
Begin PINTEREST campaign
Build and invest into blog
Design brochures
Execute rebrand through social media:
FACEBOOK and INSTAGRAM
Male for Hire
Promo video production
Benefit event planning
Environment shift

EXECUTION
Develop distribute promotional
materials
Social media engagement
Wildcutz application release*
Tour guides increase engagement
Benefit event
Sojourn Ads/Media relations

END and EVALUATE

Survey evaluation
Focus group documentation
Social media evaluation

30Jan, Feb, Mar, Apr

22

365

EVALUATION:
After one month, research should be performed to determine if the rebranding campaign is having a
positive or negative impact on customers. These measurements can be contained by analyzing current
social media outlets, hosting a focus group, and encouraging customers to complete a survey after their
appointments.
st
Evaluations should be performed once each month until May 1 , 2017.

Strategies
First, each appointment will be monitored and recorded according to sex and type of service. This data
will then be entered into a spreadsheet and analyzed each month. Analyzation of this data will aid in
determining who your prominent clientele is, and what services they prefer.
Second, Wildcutz online presence will be measured. The web and social media pages will be
monitored to see if there has been an increase in hits. On FACEBOOK, the number of likes on the
organizations page, and mentions will be counted. On INSTAGRAM, the number of followers and likes
will be counted, as well and the content of each post. The Wildcutz blog will also be evaluated
according to the amount of shares and or views the blog receives. Potential comments on the blog will
also be analyzed month by month as well.
Lastly, primary research will be conducted once each month following the release of the rebranding
campaign. Customers will be encouraged to participate in a short survey relating to their experiences
and future suggestions for the salon. A random sample will be taken of the student body population for
a monthly focus group as well. This will determine the general attitude towards Wildcutz, as well as
determining what the general population really likes about the salon and suggestions they may have
for improvement. Evaluations of each staff member should be monitored as well, to make sure each
member is contributing to the positive growth and direction Wildcutz is trying to take.

23

APPENDIXES A: Media Relations

CSUS student businesses flourish

Posted on 26 September 2013. Tags: Bed Head, China Glaze, Crew shampoo,
HUBexchange, CSUS, WildcutzTake a walk down the mallway and youll see things are a
little different than last year at Wildcutz and the HUBexchange. Managers of the two studentrun businesses have implemented some changes for the 2013-14 school year.
At Wildcutz, you can get services from shampoos and haircuts to manicures. The salon
updated products and services as well as the appearance, according to student manager
Natalie Nelson (Jr).
We just tried to give it more of a homey look, Nelson said, also sharing the changes such
as adding curtains and icicle lights that have made the appearance more like it was in 2006
when the salon first opened.
Wildcutz staff updated prices and services for this year as well, according to stylist Stephanie
Lamb (so). These include mens haircut costs dropping and shampoos being added to hair
services at no extra charge.
The updated products, according to Nelson, include brand names such as Bed Head and
Crew shampoos, as well as China Glaze and OPI nail polishes. Nelson also said nail art is
also now available for the first time at Wildcutz.
According to both Lamb and Nelson, all of the stylists are fully licensed, meaning they have
put in 1500 hours of work and taken state and board tests before being qualified by the state
as hair stylists.
Next door at The HUBexchange, Managers Patty Blair (sr) and Sami Gallant (sr), are excited
about how things are coming together this year.
At The HUB, which opened in 2012, students can buy items as well as sell things for a little
extra cash.
Blair said The HUB will buy just about anything from students, with the exception of clothing
items, something that changed from last year. DVDs and electronics are the most popular
sellers in the store.
This year, the managers have split the responsibilities, with Blair supervising marketing and
advertising and Gallant handling the business and financial aspect.
On the marketing side of things, Blair has been working hard to make sure people know
about The HUB. Gallant, who also managed at the store last year, has noticed things
changing for the better.
Last year, anytime I would ask if people knew what The HUBexchange was, they didnt even
know it was on campus, and Ive seen an improvement in that, Gallant said.
The managers of Wildcutz and The HUBexchange all shared excitement about making their
businesses even more accessible to the CSUS community through their new additions and
improvements.

24

B. Testimonials

Jordan Presnell: Freshman

I have been a customer now at Wildcutz for a few months. I am a freshman here at CSUS. I have
been to Wildcutz now for an eyebrow wax the first time and a haircut the second time. My haircut
went great! She understood exactly what I wanted done and did it very well. I would go back for
another haircut, just not an eyebrow wax. I would most definitely recommend someone to Wildcutz for
that service.

Tiana Fair: Freshman

I was a one time customer at Wildcutz in the month of October. I am a freshman at CSUS and when I
went I had my lip waxed. Wildcutz workers were friendly and made the experience somewhat
comfortable, however I would be a little skeptical at returning because my wax wasn't so great. I'm not
sure I would recommend someone else to Wildcutz for waxing but I cannot speak on the hair cuts.

Micheala Coffey: Freshman

I have been a four time customer at Wildcutz so far. I am a freshman here at CSUS. Every week I
have the same thing done: a deep conditioner and a regular flat-iron. I have also gotten my eyebrows
waxed a couple of times. Wildcutz has done a really good job of being professional with handling
appointments and excellent service. An employee named Abby has done a great job taking care of my
hair and is very friendly. I love her!! I will continue to go back (every week) because I am comfortable
there and have been ever since I walked in that first day. I absolutely would recommend someone else,
and I have. I recommended a friend of mine, Heaven, to go there and she also got a deep conditioner
and her hair blow dried. She really enjoyed it!

Hannah Whelchel: Sophomore

This is the first year I have visited Wildcutz! I am a sophomore. I have the lovely ladies at Wildcutz
fix my disastrous ombre job. The previous stylist did not do the ombre correctly, and they blended the
color so that the color change wasnt as harsh as before. They did a wonderful job! Wildcutz was very
efficient and friendly. They fixed my problem in a timely manor, and did great job at that! I would
definitely recommend someone else. They stylists at Wildcutz are very talented for their age!

Monica Soto: Junior

I've been a customer for about two years. I'm a Junior. I usually get haircuts and my eyebrows waxed.
I really like the service Wildcutz gives to the customers :) I've been really happy with it and I don't
have any complaints. I also really like the price and that's one of the reasons why I always go back to
Wildcutz!

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