Business Proposal

The Project

SEARCH ENGINE OPTIMIZATION

www.iceandwine.com
The Client

Neha Gangwar
Brainwork Technologies
Email: neha.g@brainworkindia.net
Dated: Sept25th, 2015

S.No

CONTENTS

1.0

SEARCH ENGINE OPTIMIZATION

Executive Summary

2.0

What Do You Get?

3.0

Method Used

4.0

Individual Findings and Recommendation

5.0

Activities based on Recommendations

6.0

Keywords

7.0

Pricing and Terms and Conditions

8.0

PORTFOLIO

9.0

GLOSSARY

SEARCH ENGINE OPTIMIZATION

1.0 Executive Summary
In the following pages, the team at Brainwork Technologies has created an assessment for the
websitewww.iceandwine.com for the purpose of Search Engine Marketing and Optimization.The findings
and recommendations have been divided into 5 Groups. These are related to increase both traffic and
conversions for your website.
A. General Site Details
B. Search Engine Friendliness
C. Site Structure
D. Site Flow
E. Marketing and Communications
After the analysis, our team has prepared detailed list of activities to be done on the website and
keywords that best suit your website. Further the timelines and costs have been given for these activities.

2.0 What Do You Get?

A. Complete Site Study and Analysis
B. Competition Analysis
C. On Page Activities

Tags and Meta Tags Optimization

404 Error Page Implementation

Image Optimization

Content Optimization (Bold Tags, Header Tags and Interlinking)

Google Webmaster and Analytics Setup

Robots.txt and Xml Sitemap

Website Speed, Navigation and Broken Links Optimization

D. Off Page Activities

Article Creation, Submission and Implementation

Directory Submission

Press Releases

Blog Post Creation, Submission and Implementation

Blog Optimization

Social Bookmarking and Submission to other Social Media Sites

RSS Creation and Submission

E. Work on all three sectors of Internet Marketing that includes Ranking, Leads and Branding.
F. Weekly Work and Ranking Report

3.0 Method
We have a team of SEO experts who use various tools to analyze your website. They manually check on
various search engines different websites related to your industry and study your competitors. Also our
User Interface and Marketing Experts do the assessment and prepare the report based on user experience
and marketing principles like AIDAS and WIFM etc.

4.0 Findings Issues and Recommendations

Scores and what they mean
Every section has got scores against them. Our team has manually given these scores against each criteria.

Poor and needs

critical changes to
progress further

Average and need

lot of improvement

Good but requires

improvement in
key areas

Very Good and will

help in Marketing

Doesnt not require

any change

A. General Site Details: Findings related to the domain name, Domain age, Page Rank etc.
1. Domain Details
Domain Name

www.iceandwine.com

Domain Created

2005-08-10
2016-08-10

Domain Expire
Server

- Kansas - Lenexa - 1&1 Internet Inc.

2.Current Link Position

Google Back Links
Google Page Rank(Home)

0
2

Google Page Rank(Inner)

3.Search Engine Position

Google Cached Date(Home page)
Google index Pages

Alexa Traffic Rank

Score

5
4.Website Responsive

23 Sep 2015
260
10,251,267
Website has High alexa rank and Low Page Rank, so need
to improve them.
Website is responsive.

B. Search Engine Friendliness: meta tags, description, redirections, content etc.

Score
3

Recommendation

Score
5

1. Meta Tags Optimization: quantity and quality of meta tags

Findings
Title Tag

Ice Machines | Crushed Ice Makers | Undercounter Ice

Machines - Iceandwine.com
Description Tag
IceandWine.com is a commercial appliance supplier that
specializes in ice maker machines, residential appliances and
water filters for all applications. We also offer commercial ice
machines from a variety of brands.
Keywords Tag
ice maker machines, Ice machines, crushed ice makers,
undercounter ice machine, ice makers, commercial ice
machines
Needs title, description and Keyword Updation. It is vital that the meta tags,
description and keywords are filled out on all targeted pages.

2. Page and Code Errors

Findings
404 Error Page
301 Redirection

Recommendation

Implemented
Implemented

No Need to Fix.

3. Image Optimization

Score
5
Recommendation

Score
3
Recommendation

Findings
Alt Tags
Title Tags

Present
present

No Need to Update.

4. Content Optimization
Findings
Bold Tag
Present
Header Tag
present
Duplicate Content
Not present
Content Interlinking
Not Present
Need to update Content Interlinkingto increase the SEO value.

C. Website Verification & Errors: Google webmaster tool, Google analytics, sitemaps,
technical errors etc.

Score
5
Recommendation

Score
5
Recommendation

Score
5
Recommendation

Score
3

1. Webmaster tool
Findings
Account verification

Verified

No Need to Update.

2. robots and Sitemap

Findings
robots.txt
Xml sitemap

Present
Present

No Need to Update.

3. Analytics Installation
Findings
Google Analytics
No Need to Update.

4. Load Time
Findings
Website loading
time

Present

Recommendations :

Score
5
Recommendations

Score
5
Recommendations

Score
5

Recommendations

Score
3
Recommendations

Score
3
Recommendations

Score
2
Recommendations

Mobile page loading speed is low. So need to improve it.

5. Browser Compatibility
Findings
Mozilla Firefox 3.0+
Good
Internet Explorer
Good
Google chrome
Good
Website is compatible with all browser so no need to update.

6. Navigation Structure
Findings
Search Engine friendly

Fine

User Friendly
Fine
Website structure is fine for search engine & user friendly so there is no need
to update the navigation structure.

7. Layout
Findings
Orphan Pages
Not Present
Html sitemap
Present
Important Page
1
Distance
Html sitemap is present in the website so no need to update.

8. Broken Links
Findings
Broken Link Finding

Website has 5 broken links so need to Fix.

9. Html Validation
Findings
Html Validation

2 Errors 53 Warning(s)

Website has HTML Errors so need to fix.

10. CSS Validation

Findings
CSS Validation

66 Errors 105 Warning(s)

Website has no Errors so No need to fix.

D. Social Media: social accounts, status

1. Facebook

Score
5
Recommendations

Score
5
Recommendations

Score
5
Recommendations

Findings
Facebook
No Need to create.

2. Twitter
Findings
Twitter

3. Google Plus
Findings
Google plus

Recommendations

Need to create.

Score
1

5. LinkedIn
Findings

Recommendations

Present

No Need to create.

4. YouTube
Findings

Score
3

Present

No Need to create.

Score
1

Recommendations

Present

YouTube

LinkedIn

Not Present

Not Present

No, need to create as business is diffrent.

6. Social Icons on the Website

Findings
Social Icons

All Social media Icons Present Except YouTube and

LinkedIn.
All social media icon present on website (except youtube and linked in).

5.0

Activities Based on Recommendations

ACTIVITIES FOR Website Optimization

S. No. Activities

Month-1

Site Analysis

Yes

Competitor Analysis

Yes

Content Duplicity Check

Yes

Keyword Research

Yes

Keyword Finalization

Yes

404 Error page Creation

Yes

xml sitemap submission

Yes

301 Redirect Implementation

(Canonical)

Yes

XML / HTML Site Map Creation

Yes

10

URL Targeting

Yes

11

Google Analytics Installation

Yes

12

Google Web master Tool

Yes

Month-2 Month-3 Month-4 Month-5

Installation
13

Google Geo Targeting

Yes

14

Meta Tags Creation

Yes

15

Meta Tags Implementation

Yes

16

Content Optimization(Alt tags,

Yes

header tags, etc)

Yes

17

Robots optimization

18

Directory Submission

120

Yes

Yes

Yes

Yes

Yes

19

Article Distribution/Optimization

4*5
Resources

Yes

Yes

Yes

Yes

Yes

20

Social Bookmarking

100

Yes

Yes

Yes

Yes

Yes

21

Blog Creation

Yes

22

Blog Posting/Optimization

Yes

Yes

Yes

Yes

Yes

23

Blog RSS Distribution

50

Yes

Yes

Yes

Yes

Yes

24

Search Engine Submission

70

Yes

Yes

Yes

Yes

Yes

25

Classified

15

Yes

Yes

Yes

Yes

Yes

26

PPT/Doc Submission

15

Yes

Yes

Yes

Yes

Yes

27

Video Promotion/Submission

Yes

Yes

Yes

Yes

Yes

28

Press Release Distribution

If require

Yes

Yes

Yes

Yes

Yes

29

Log File Analysis/ Traffic Analysis

Yes

Yes

Yes

Yes

Yes

30

Link Building(Reciprocal)

Yes

Yes

Yes

Yes

Yes

31

Monthly Progress Report (

Yes

Yes

Yes

Yes

Yes

Ranking, Traffic, link exchange)

6.0 List of Recommended Keywords

Average Monthly
Searches in USA
170

Competition in
USA
1,740,000

commercial ice maker machine

210

1,020,000

crushed ice makers

90

250,000

crushed ice machine

1300

1,110,000

SELF-CONTAINED ICE MACHINES

10

709,000

NUGGET ICE MACHINES

110

114,000

nugget ice maker

1600

168,000

FLAKE ICE MACHINES

40

211,000

commercial ice maker

4,400

1,920,000

propane patio heater

2,900

803,000

S.No
1
2
3
4
5
6
7
8
9
10

Keywords
ice maker machines

7.0 Pricing and Terms and Conditions

Pricing
USD 225/- per month for the period of 6 months

Terms and Conditions

1

The payment can be made through wire or credit card.

Reporting on end of every Week. The report will include Current Rankings and Work done in that
week.

Brainwork Technologies will not use any spamming methods to obtain rankings

Brainwork Technologies will work to obtain 90% of the keywords being in Top 10 over a period of
46 months.

All onsite work recommended by Brainwork should be implemented on the site. Non adherence
can lead to rankings not being achieved.

Before making any changes on the website related to SEO, structure of website, deletion addition
of pages, Brainwork should be informed well in advance.

Rankings can fluctuate and times due to updates by Search Engines. Brainwork will keep you
updated whenever such occurrence happen

Any offsite work done/services taken from 3rd party by client by means of link exchange, buying
links, buying automatic software for link submission can result in dropping of ranks. If the client
still takes these services then they would be liable for loss of ranks

Any major development task would be additional cost.

10 If minor development task coming continuously so this will be additional cost.

11 If any development task which is recommended by you, not us so that will be additional cost.
12 Any content task which comes by new page creation in the website or edition will be additional
cost.

8.0 PORTFOLIO SEARCH ENGINE OPTIMIZATION

Website URL:http://www.iotechpartners.com/

S.N.
1
2
3
4
5
6
7
8
9
10

Keywords
computer services Vail
computer services Avon Colorado
pc support Vail
pc support Avon Colorado
Apple support Vail
Apple Support Avon Colorado
PBX phone systems Vail
PBX phone systems Avon Colorado
security systems Vail
security systems Avon Colorado

Google Competition
590,000
1,160,000
383,000
1,160,000
381,000
656,000
560,000
30,500
492,000
1,120,000

Google (US)
9
8
1
1
1
1
1
1
4
5

Website URL:http://sydneygoldtraders.com.au/

S.N.
1
2
3
4
5

Keywords
sydney gold traders
gold traders Sydney
sell silver sydney
sell gold sydney
gold buyers sydney

Google Competition
1,210,000
1,210,000
34,100,000
82,600,000
1,350,000

Google.com.au
1
1
3
6
7

Website URL:http://www.rentalsmaine.com/

S.N.
1
2
3

Keywords
rentals maine
maine oceanfront rentals
maine coast rentals

Google Competition
34,300,000
661,000
3,770,000

Google.com(US)
2
3
8

4
5

beach rental maine

maine summer rentals

18,800,000
1,940,000

7
10

Google Competition
2,430,000
244,000,000
90,100,000
4,330,000
3,850,000

Google.ie
7
4
2
2
5

Website URL:http://www.festivelighting.ie/

S.N.
1
2
3
4
5

Keywords
christmas decorations ireland
christmas lights
christmas lighting
commercial christmas lighting
outside christmas lighting

Website URL: http://www.jtconstructionofmaine.com/

S.N.
1
2
3
4
5

Keywords
Garage contractors in Gorham, ME
Deck builders in Falmouth, ME
Additions in Yarmouth, ME
Remodelers in Windham
House builders in Cape Elizabeth, ME

Google Competition
11,000
35,900
2,84,000
62,400
68,70,000

Google.com(US)
1
1
1
1
10

Website URL: http://bermanandwallace.ie/

S.N.
1
2
3
4
5

Keywords
Dublin Caterers
Food Catering Dublin
Corporate Catering Services
Caterers Dublin
Catering Companies Dublin

Google Competition
365,000
13,700,000
18,100,000
365,000
221,000

Google.ie
2
3
3
4
5

6
7

Catering Dublin
Wedding Catering Dublin

28,000,000
503,000

6
7

Website URL:http://www.meenakshipublicschool.com/

S.N.
1
2
3
4
5
6
7

Keywords
Best CBSE Schools in Gurgaon
Top School in Gurgaon
Best School in Gurgaon
CBSE School in Gurgaon
Top Schools of Gurgaon
Public Schools in Gurgaon
Best Schools in Gurgaon

Google Competition
3,67,000
24,10,000
62,80,000
7,61,000
20,40,000
13,10,000
19,30,000

Google.co.in
3
6
7
8
9
10
10

Note: Above ranking may change according to Google competition and algorithm updation.

9.0 Glossary
Google Page Rank- This is the rating to any website given by Google. You can see at google
toolbar with

green horizontal bar.

Google Back Links- Number of websitelink to your website. You can check link:
domain.com
Google Cache- Page crawled by google is called google cache. You can find it by cache:
domain.com or by google toolbar.

404 Error Page: if user type wrong webpage name or coder link to wrong page url. User will be at website
and he can come back to site.
301 Redirection: This is permanent redirection to correct the website URL.