Professional Documents
Culture Documents
Video Genre
Shantelle Keech
Generally, a music video will follow most or all of the codes and
conventions of its genre whilst occasionally going against these
expectations. Nevertheless, Andrew Goodwin believes that every
music video will follow most, if not all, of the following ideas:
Andrew
Goodwins
Theory of
Music
Videos
Indie Pop
Genre
Mise-enscene
Concept
Mise-enscene
Concept
Mise-enscene
Settings
Mise-enscene
Costume
and Props
Camera
Language
Camera
Language Shots
Editing
Editing
Transitions
The transitions between shots are very often used to amplify
the musics beats. During a fast paced soundtrack, the clips
will be short and alternate very quickly, whilst if its a slow
paced soundtrack, the clips will be much longer and
transitions will occur less often.
This is evident throughout the fight/action shots throughout
Girls Like Girls as the tempo of the soundtrack increases; the
transitions act as a reveal of the protagonists thoughts for
why shes fighting her friends boyfriend.
Post production often involves incorporating transitions
through cuts or through a special effect. The music video for
Zingers Astrea uses an animation to alternate to different
locations and incorporate a theme of sci-fi.
Sound
Analysis of
Music
Videos
Concept
Astrea follows the narrative of two beings who are
on a quest for unity; whilst on their endeavours,
transcendental forces pull their strings to fate.
Music
Videos
Astrea,
Zinger
Mise-en-scene
The use of a projector references Goodwins notion
of looking; though this prop was intended to reveal
the abstract geometry throughout the following
shots, the notion of looking was enacted through
the transitions; as there are many uses of these
transitions throughout the video, the animation is
able to emphasize the transcendental forces,
making the video more mystical and theatrical.
The video features inexpensive props, such as
hand-crafted papier-mch and cardboard masks
which removed the identity of the character. It also
involves puppetry to signify the concept of the
mystical forces pulling them to their fates.
Post Production
Colour grading was used to create the red and
blue filters throughout; the two colours allowed
there to be clear differentiation between the two
beings who are on their quest.
Music
Videos
Coyotes,
Modest
Mouse
Ring the Bell follows two girls who are exploring abandoned/urban
locations, collecting items to supply their forest party. The settings
of the music video links to the recurring theme within this genre of
a dream-like sensation. Also the choice of location reinforces the
codes and conventions of a indie-pop music video as they wouldnt
necessarily be very expensive to film in.
Music
Videos
Ring the
Bell, Pixies