Innovative thinking in Reinventing Management
Global innovation and its application in the uniquely South African organisational context.
Reinventing Management
Conference
This event is a collaborative effort between the
SAODN (South African Organisational Development
Network) and Symphonia Leadership Development,
and is endorsed by partners Wits Business School,
Destiny Magazine, IPM, Finweek and MLab.
Management 2.0, the theme for this year’s
conference is an alternative way of thinking
about management practices. It has been
defined by an elite group of people including the
likes of Gary Hamel, Peter Senge, C.K. Prahalad
and others, as a set of challenging goals, the • A diagnostic/toolkit to help your company
‘25 Moon Shots for Management’. These
management challenges can be implemented in
an organisation’s quest to achieve transformation
from old-style management to more creative
and innovative management practices.
Julian Birkinshaw, Professor and Deputy Dean,
London Business School and Co-founder of the
Management Innovation Lab (MLab) is the key-
note speaker at this conference. He will discuss:
• How and why today’s organisations need
to rethink and reinvent their management
practices
• The current financial crisis and the underlying
causes of management failure in companies
• How management can become a source of
advantage for organisations and spark creativity
and innovation
• How new Web 2.0 technologies and a new
generation of employees can facilitate significant
changes in the nature of managerial work
• Practical examples of international
organisations who are experimenting with back into the organisation in order to
new ways of working.
The conference will also showcase Management
2.0 exemplars from within the South African
context. Representatives from organisations
who have reinvented their management practices
will present different case studies around
‘25 Moon Shots for Management’.
Visit www.symphonia.net to
view the full list of Speakers
and Topics
The conference will highlight and utilise some
off-beat, yet highly impactful facilitation
techniques to truly shift the learning and
experience in large group events.
Julian Birkinshaw
Keynote Speaker
Benefits of attending
Julian Birkinshaw is a Professor of
• Insight and understanding into the Strategic and International Management
problems of modern management at The London Business School.
He is Director and Co-founder, with Gary
figure out what it needs to do differently Hamel, of the Management Innovation
Lab (MLab) that is operating in collabora-
• Practical suggestions from real SA success
tion with The London Business School.
stories an how to reinvent management
in your company MLab, one of the conference partners, is a
non-profit research organisation dedicated
• Develop understanding about the latest
to management innovation, with a
innovation thinking from some of the
mission to accelerate the evolution of
global and local master in leadership, management.
change and innovation
His academic research is focused on strat-
• Understand both global and local
egy and management of multinational
context on the subject of innovation and
firms, corporate entrepreneurship, and
reinventing management. management innovation.
Julian is widely published in academic
Who should attend? journals and his article “Management
Business leaders, executives, managers, Innovation” was selected as the best
HR, OD, Strategy, Leadership, Innovation paper in the leading journal, Academy of
Management Review, in 2008.
specialists and directors and anyone who has
an interest in the future of their organisation.
His new book, “Reinventing Management:
Ideally several people or management teams Smarter Choices for Getting Work Done”,
from each organisation should consider will be published in March 2010.
attending together – in order to take the
learnings collectively from the workshop
collectively co-create and mobilise real
change in management practices.
Please also diarise 21 May 2010
Reinventing Management: Implications for Change & OD Practitioners
Delegates who are attending the Reinventing Management Conference on 20 May
2010, will be eligible to book for the one day interactive Reinventing Management:
Implications for Change and OD Practitioners Workshop on 21 May 2010, also
in Johannesburg. During this workshop Change & OD practitioners will take the
learning’s from the previous day’s conference and interactively discuss how to
practically integrate the ‘25 Moon Shots for Management’ into their organisations.
Please note: The Reinventing Management: Implications for Change and OD
Practitioners Workshop is only open to delegates who attend the Conference on or email kerrie@symphonia.net if you would like to book
20 May 2010 for a nominal additional rate of R 800.00 per person excl VAT.
Corporate in-house presentations
Professor Birkinshaw will be available for limited in-
house sessions with organisations on the morning and
afternoon of 19 May 2010, and the afternoon of 20 May
2010, in the Johannesburg area.This is an extremely
cost effective way of reaching your entire organisation
or large groups of staff, through the topic of Reinventing
Management presented exclusively by Julian Birkinshaw.
Please contact 021 913 3507
Julian for an in-house session.

TICKET PRICES*
Standard ticket R 3,200.00
Standard Early Bird** R 2,700.00
SAODN registered annual member / Partner member / R 2,700.00
JOHANNESBURG
Alumni / Subscriber***
Date: Thurs, 20 May 2010
SAODN registered annual member / Partner member / R 2,200.00
Alumni / Subscriber Early Bird** Registration: 08:00 for 08:30
20 May Conference PLUS 21 May Workshop: add R 800.00 to the above rates.
Time: 08:30 - 17:30
* All ticket prices are excl. VAT
* All tickets include a 3 month subscription (12 issues) to Finweek, Venue: Midrand Conference Centre,
South Africa’s best selling financial weekly magazine. Midrand, Gauteng, South Africa
** Early Bird rates are for bookings made and paid for by 31 March 2010.
*** SAODN rates are only applicable to fully paid-up SAODN members for 2010
(R 300.00 annual membership).

Book now places are limited!

Click here to download a a registration form,
or contact Johleen on 021 913 3507 or email johleen@symphonia.net