Building your business plan

Name

Logo

What is your service called?

Use this space to doodle. Show us what your logo might

look like

Use the sheet provided to stick up your thinking so your

group can build a concrete business plan. It doesnt have to
be perfect, this sheet can be messy. The idea is this sheet
will help you to pull all your thoughts together. It will help
you work towards creating a fantastic presentation for the

Service Blueprint

grand finale on Friday afternoon. There are tools on the

table provided to help you with yours ideas. You will find
some storyboards, blueprint exercises, newspaper templates,
and eco system maps, attach these to this sheet as you
complete them, it will work towards a final business plan.

Ecosystem

Use the template provided and attach here when completed

Use the template provided and attach when completed

Our Eco-system
How does the user become aware of
the service?
What channels make users aware?

Money matters

How does the user join?

What physical things do they get when
they join?

What happens when they are using it?

How are they interacting with the
service?

A space for you to think about the pennies

Website
www.apple.com

This template is to help you draft out what

is involved in your idea. Take Apple for
example.

Applications
iphone/ipad applications

People
Instore helpers

Software
itunes

Places
Apple Stores

How might your ideas ecosystem look?

Keep adding to it throughout the day!

Product
(iphone, ipod)

Are there any points or processes where your

service needs to spend money (e.g. pay an organiser to co-ordinate a volunteer team; hire a hall for
meet-ups; fund petrol expenses for volunteer drivers, etc.)?

Elevator Pitch
Give us a one liner

Describe your idea in a 100 words

What might a premium service offer

the user?
How might the user feedback to the
service provider?

What does the user leave the service

with?
What touchpoints relate to leaving the
service positively?

Can these processes be done in a way that doesnt

involve money?

If your idea was a character, who would it be? (i.e Dr Who)

Need

What issue does it solve? I.e The problem my idea solves is loneliness
My idea makes travelling easier
(It could be one specific need or many things)

Who is it for?

Who will use this? Is it for one type of person or for

a variety of people? Either attach the personas from
your table, or make up some of your own on the cards
provided

i.e It would add a list of local resources to a national website.

Name
Age

What do you want it to achieve?

What do I do?

draw me
in here

Tags

Ask the ALISS Engine

How does it enhance existing services?

Persona
Use this template to create new characters to test your ideas out.

What is the goal of your idea?

We give ALISS

Does your service generate resources? If so what are they? (eg it might bring information
together in one place, it might gather information that isnt collected at the moment, it
might generate posters)

What information does it require to make it work? (eg - we need a list of people who
provide service X within a Y miles of a given point)
Does the information you require change on a regular basis? Who would change it?
Does anyone collect that information now? If so how would you get it? If not how could
you collect it?

Who could make use of the resources that you provide?

How could the ALISS Engine help you provide information to others?

How would the Engine help people to access them?

How could the ALISS engine help ,what kind of services are needed to support your idea?
Do we need new ones?

Personality: 5 words that describe me

Throughout the workshop keep adding words that

describe your idea using the tag template

If not, where/whom will you get the money from

and what sort of transactions do you foresee being
involved? (e.g. micro-fee per transaction; regular
DD; grant, etc.)

Tag

A word that describes your idea (write clearly and big)

our idea is called:

Our Vision

What would the newspapers say about your idea in 15 years?

Tag

My story: Background/family/information about my life

A word that describes your idea (write clearly and big)

The insert title

distributed in the United Kingdom

Insert title here

Fifteen years ago today, a small group of people
created ___________________________________
_________________at a supporting pipes workshop
to change the way people live with long term
conditions. In the 15 years it has been running it
has managed to achieve;

Thursday 11th February, 2025

The project
has cut
_____________

by _______ %

Persona
Use this template to create new characters to test your ideas out.

insert something this

person is likely to say

1.
2.

What do I do?

3.
In an interview last week, the Prime Minister shared
his thoughts on the project

draw here

Science and
society in 2025
The role of science and technology in future design
will be discussed from the perspective of someone
who has lived all his life in the United States and
whose scientific experience has spanned the years
since the late 1930s. It is likely that the reader will
find in my discussion characteristics that apply to
many developed countries and developing ones. In

Tag

A word that describes your idea (write clearly and big)

How would you market your service?

draw me
in here

When you are clear about what your idea

will create, use the We give ALISS cards
to feed it into the engine

We give ALISS

Our team name is...

Personality: 5 words that describe me

My story: Background/family/information about my life

our idea is called:

Name
Age

We need the ALISS engine to give us

We prefer to communicate by
i.e web, conversation, phone call, mobile application, post

How could the ALISS engine support it?

Use the prompt cards to ask the ALISS
engine for things you need

Ask the ALISS Engine

our idea is called:

Tag

A word that describes your idea (write clearly and big)

Our team name is...

We need the ALISS engine to give us

our idea is called:

We prefer to communicate by
i.e web, conversation, phone call, mobile application, post

as much as scientific progress is highly dependent

on financial support and, in modern times, on
general societal support, it is appropriate to discuss
the interaction of science and society. Using the
United States as an example, some of the topics
to be discussed are the views of public officials
who influence the distribution of research funds,
the response of funding agencies and the views of
scientists. Finally, we shall look at the co-evolution
of science and society and attempt to draw some
conclusions concerning their related future and the
implications for the future of technology.

What other ways could money be raised for this

project (eg Age Unlimited, other social innovation
funds, voluntary sector funding)?

Tag

A word that describes your idea (write clearly and big)

For example

i.e text data, spreadsheet, images, handwriting, people, posters, conversation, url, rss

For example

i.e text data, spreadsheet, images, handwriting, people, posters, conversation, url, rss

something this
insert
person is likely to say

Remember to think about

i.e geographically tagged, time it was posted, specific to certain area, time it happens

Remember to think about

i.e geographically tagged, time it was posted, specific to certain area, time it happens

our idea is called: