PHALIN SHAH

22 years | Male | phalinshah@gmail.com | +91 98208 49619

Languages known: Hindi, English and Gujarati

Education:

B.A. Economics, Ruia College, Mumbai University (2011-2014)

S.S.C. CBSE, B.K.Birla Centre for Education, Pune

Work Experience :
Research Assistant,Digital Communication Management,MICA Ahmedabad (Aug 2014present)
Responsibilities included designing the entire curriculum for PGDM digital course,grading and
assesment
Assisted the professors in gathering information about new modules in the field of Digital
Communication
Research on trends in Brand building on Social Media Platform
Assisting Team Interface, PR wing of MICA, for social media promotions which included
Twitter and Periscope
Worked on comScore , Media Metrics tool for Integrated Digital Campaign Planning course.
Worked on Germin8, Social media listening and posting tool for Social Media Marketing
course.
Assisted Visiting faculties for subjects like : Online display and video ads ( Ad Tech), Search
Marketing, Big Data Analytics, Mobile Marketing, Social Media Management, Internet Based
Retail E-commerce, Business of Digital Start ups, Integrated Digital Campaign Planning,
Content Marketing, Digital Marketing Metrics, Online User Behaviour and others.
Social Media Head, Open Tree Ltd. ( May 2014-August 2014)
Designed and executed online campaigns for clients Al-Bekar Atta and Allegro Pasta
Responsibilities included handling clients Facebook pages
Executed engagement campaigns.
Worked on Facebook Apps for both brands
Social Media Executive, Mindshift Interactive (Feb 2012-May 2012)
Worked in a team handling profiles of Mumbai Indian Players
Responsibilities included content creation, handling personal profile of players and
interviewing cricketers
Was part of the Twitter promotions team for #PepsiT20Football (Pepsi India)
Ran twitter contests every weekend, arranged tweeter meetings across India for content
creation for @PepsiIndia
Content creation for LinkedIN page of HomeShop18
Sales Manager,BC components (Aug 2010-Feb 2011)
Responsibilities included handling distribution and inventory management
Gathering and delivering client requirements
Digital Startup ( September 2011 December 2012)
Co-Founded a news website known as www.myworldstuff.com
Responsibilities included editing the content that goes up on the website, writing columns,
managing the team, hiring new people.

Articles from MyWorldStuff were printed in Finance Today. (Investment weekly

published from Mumbai since 1992. )
Tied up with various college festivals as their online partner. ( BITS- Goa, IIM- KozhiKode and
Ruia College. )

Freelance Projects:
Social Media Marketing, Aditya Shirodkar ( March 2014 April 2014 )
Designed & executed social media campaign for Aditya Shirodkar. He was the Lok Sabha
candidate for Maharastra Navnirman Sena.
Facebook, Youtube & twitter were the channels utilised. Responsibilities also included
interacting with the fans who post messages to Aditya.
Influencer Relations, GourmetWest, Kalaghod Festival ( January 2014 February 2014,
January 2013- February 2013)
Responsibilities included assembling live tweeters & bloggers for the food events of
KalaGhoda Arts festival taking place at WestSide, Churchgate.
YouTube Marketing ( November 2013 December 2013)
Worked in a team which was headed by Ms. Mitali Kakkar on Narendra Modis Chaiwala
campaign.
Responsibilities included getting organic views on YouTube videos
Celebrity Social Media ( November 2013- December 2013, October 2012- January 2013)
Handled Rohit Vermas ( Fashion designer ) social media pages.
Headed the digital marketing team for 2 consecutive years during his fashion show.
Responsibilities included content & campaign creation, interviewing models before the
fashion show & assembling tweeters to cover the fashion show in real time.
Market Research, Hansa Customer Cequity ( September 2013)
Worked in the team which did a market survey for Satyamev Jayate Season 2.
Social Media Marketing, Lagerbay ( June 2013 October 2013)
Created social media presence for Lagerbay, a pub in Bandra, Mumbai.
Designed & executed social media campaigns, increased their social media followers across
Facebook, Twitter. Used Foursquare ( now Swarm ) to give discounts to customers who checkin via the app.
Ideated content for Lagerbays social media pages & organised a tweet up for the pubs relaunch.
Social Media Manager, Opium Eyewear ( September 2012-December 2012)
Created a social media presence for the brand.
Responsibilities included designing & executing content & campaign ideas.

Media Achievements:

An article was printed on me in Maharahstra Times, May 14, 2012 titled Social Boy. The
article described my journey from a college student to handling freelance social media
projects.
My opinion on the future of Social Media was printed in Youth Incorporated Magazine. May,
2013. http://bit.ly/19TeELB
Gave a lecture on Social Media Marketing at a workshop help by ION Education in June
2013.

Extra curricular:

Winner , Ad-Diction, Arthmantan, 2012. ( Economics festival of Acharya College, Chembur. )

Runner Up, Photo Journalism, Gnaritas 2012. ( Economics festival of Mithibai College. )
Winner, District Level Football Tournament, 2007 ( Pune Distrcit, Maharashtra)
Digital Marketing Head ( 2012-14) , Elixir ( Economics Festival of Ramnarain
Ruia College )