McDonald's

McDonald's in India is a locally owned and managed company

run by Indians, employing local staff, procures from local suppliers to
serve its customers. McDonald's India opened its first family
restaurant at Basant Lok in Oct, 1996; today it has 132 Restaurants
across India. This vibrant decade has seen McDonald's evolve Indian
menus, Indian sensitivities and yet remain as globally innovative as
ever. This journey has seen McDonald's develop a rich brand identity
amongst its customers and employees as well as partners alike.

At McDonald’s India we have had a single

mantra: providing 100% total customer
satisfaction and the formula for achieving this
goal in our restaurant operation is the long-
standing commitment to the
McDonald’s Promise.

McDonald's Corporation (NYSE: MCD) is the world's largest chain of

fast food restaurants, serving nearly 47 million customers daily.[3]
McDonald's primarily sells hamburgers, cheeseburgers, chicken
products, French fries, breakfast items, soft drinks, milkshakes and
desserts. More recently, it has begun to offer salads, wraps and fruit.
Many McDonald's restaurants have included a playground for children
and advertising geared toward children, and some have been
redesigned in a more 'natural' style, with a particular emphasis on
comfort: introducing lounge areas and fireplaces, and eliminating hard
plastic chairs and tables.

In addition to its signature restaurant chain, McDonald’s Corporation

holds minority interest in Pret A Manger (a UK-based sandwich
retailer), and owned the Chipotle Mexican Grill until 2006 and the
restaurant chain Boston Market until 2007.[4] The company has also
expanded the McDonald's menu in recent decades to include
alternative meal options, such as salads and snack wraps, in order to
capitalize on growing consumer interest in health and wellness.
Each McDonald's restaurant is operated by a franchisee, an affiliate, or
the corporation itself. The corporations' revenues come from the rent,
royalties and fees paid by the franchisees, as well as sales in company-
operated restaurants. McDonald's revenues grew 27% over the three
years ending in 2007 to $22.8 billion, and 9% growth in operating
income to $3.9 billion.

History
The business began in 1940, with a restaurant opened by siblings Dick
and Mac McDonald in San Bernardino, California. Their introduction of
the "Speedee Service System" in 1948 established the principles of the
modern fast-food restaurant. The original mascot of McDonald's was a
man with a chef's hat on top of a hamburger shaped head whose name
was "Speedee." Speedee was eventually replaced with Ronald
McDonald in 1963.

The present corporation dates its founding to the opening of a

franchised restaurant by Ray Kroc, in Des Plaines, Illinois on April 15,
1955[6] , the ninth McDonald's restaurant overall. Kroc later purchased
the McDonald brothers' equity in the company and led its worldwide
expansion and the company became listed on the public stock markets
in 1965[7]. Kroc was also noted for predatory and unscrupulous
business practices, forcing the McDonald's brothers to leave the fast
food business and leave California to return to their state of origin,
New Hampshire. The McDonald's brothers were forced by Ray Kroc to
take their own name off of their restaurants, after being sued by Kroc.
Kroc deliberately opened up McDonald's restaurants near every
McDonald's brothers restaurants just to undercut their business in a
feud documented in both Kroc's autobiography and in the McDonald
brothers autobiography. The site of the McDonald brothers' original
restaurant is now a monument.

With the expansion of McDonald's into many international markets, the

company has become a symbol of globalization and the spread of the
American way of life. Its prominence has also made it a frequent topic
of public debates about obesity, corporate ethics and consumer
responsibility.

Company Profile
McDonald's International through its wholly owned subsidiary
McDonald's India entered into two JVs, one with Connaught Plaza
Restaurants Pvt. Ltd. in the Northern & Eastern region and another
with Hard Castle Restaurants Pvt. Ltd. in the Western & Southern
region.

Trail Blazer
As a leader in QSR segment (Quick Service Restaurant) McDonald's
has pioneered various industry benchmark practices over the past
decade of serving Indian customers, including new concepts such as

• Oil Alliances in India by inking with petroleum giants BPCL and

HPCL. Two such alliances with BPCL outlets are in Mathura
(2000) (UP) and Doraha (2002) (Punjab)
• Novel menu formats such as an Express Model with a limited
menu and Kiosks with a variety of dessert offerings
• Home Delivery (McDeliveryTM-2004): Providing even more
convenience to our customers. In 2006, McDelivery on bicycle
at Chandni Chowk and 2007 All India single delivery number (66
000 666) was introduced.

First Drive Thru Restaurant in India at NOIDA (UP) in 1997.

Restaurant Count
McDonald’s has 132 restaurants in India of which 79 are in North &
East India and 53 in West & South India.

79 restaurants in North & East India: with

• 33 in Delhi
• 22 in Uttar Pradesh – Noida (5), Ghaziabad (4), Mathura (1)
(Highway and Drive Thru), Kanpur (2), Meerut (2), Lucknow (4),
Agra (1), Allahabad (1), Varanasi (2)
• 11 in Haryana - Faridabad (3), Manesar (1) (Highway and Drive -
Thru), Gurgaon (5), Karnal (1) (Highway and Drive - Thru),
Panipat (1)
• 7 in Punjab - Chandigarh (2), Ludhiana (2), Doraha (1) (Highway
and Drive - Thru), Jalandhar (1), Patarsi (1) (Highway and Drive -
Thru)
• 3 in Rajasthan - Jaipur (3)
• 1 in Uttaranchal - Dehradun (1)
• 1 in West Bengal – Kolkata (1)
 • 1 in Himachal Pradesh- Jabli (1).

53 restaurants in West & South India:

• 32 in Maharashtra – Mumbai (23), Pune (8), Nasik (1)

• 7 in Gujarat – Ahmedabad (4), Vadodara (2), Surat (1)
• 7 in Karnataka – Bangalore(7)
• 4 in Andhra Pradesh – Hyderabad (4)
• 3 in Madhya Pradesh – Indore (3)

Our Journey So far

Key Landmarks - McDonald's India Journey

1996 The first McDonald's restaurant opened on Oct. 13, at Basant

Lok, Vasant Vihar, New Delhi. It was also the first McDonald's
restaurant in the world not serving beef on its menu
1997 The first Drive - Thru restaurant at Noida (UP)

The first disabled friendly store at Noida (UP)

1999 The first Mall location restaurant at Ansal Plaza (New Delhi)
2000 The first highway restaurant at Mathura (UP)
2001 The first thematic restaurant at Connaught Place (New Delhi)
2002 The first restaurant in a food court at 3C's, Lajpat Nagar (New
Delhi)

The first restaurant at the Delhi Metro Station at Inter State

Bus Terminus

The first annual fundraiser in association with ORBIS and Dr.

Shroff's Charity Eye Hospital.(Delhi)
2003 The first Dessert Kiosk - Faridabad (Haryana)
2003- Indigenous products like McAloo Tikki, McVeggie and Pizza
04 McPuff exported to Middle East countries
2004 McDonald's Delivery Service (McDeliveryTM ) introduced in New
Delhi
2006 McDelivery on Bicycles flagged off at Chandni Chowk (Delhi)-
another first initiative by McDonald's India

100th McDonald's Restaurant in India

 10 Year Anniversary
2007 The first Restaurant opened in the Eastern Region at Park
Street, Kolkata (West Bengal)
The first Restaurant opened at Airport.(Domestic Airport, New
Delhi)

Accolades
McDonald's India - A decade of quality service

For its unparalleled benchmarks established in the QSR sector

McDonald’s India has been bestowed with many prestigious awards. To
name a few:

• Most Respected Company' for four consecutive years, 2003-

2007 in the Food Services sector, by Businessworld

• Most Wanted Brand of the Year' Award 2003 & 2004 by

Franchising Holdings India Ltd.

• Retailer of the Year' Award for catering services, 2004-2006 at

the Images Retail Awards.

• The 'Most Preferred Fast Food Outlet' 2006 & 2007 by Awaaz
Consumer Award, hosted by CNBC.

• Star Retailer - The Consumer Way, Food Services Retailer' of

the Year 2006 & 2007, by Franchise India

• Amity Corporate Excellence Award'-in 2007 & 2008

McDonald’s Global
• McDonald’s has over 30,000 local restaurants in more than 120
countries 70 percent of our restaurants worldwide are owned and
operated by independent, local businessmen and
businesswomen

• McDonald’s serves nearly 50 million customers each day

 • McDonald’s first franchised restaurant opened at Des Plaines,
Illinois in 1955 by the founder Ray Kroc

• McDonald’s has its own Hamburger University in Illinois, and the

first batch graduated in 1961

• 12 classes offered at Hamburger University are college

accredited

• In 1963, McDonald’s sold its one billionth hamburger

• McDonald’s is listed on the New York, Frankfurt, Munich, Paris

and Tokyo stock exchanges

• McDonald’s aired its first network TV advertisement “McDonald’s

- Where Quality Starts Fresh Everyday”, in 1965

• The first McDonald’s Drive-Thru opened in Sierra Vista, Arizona in

1975

• Happy Meals were added to McDonald’s menu in 1979

• McDonald’s launched the new worldwide Balanced Active

Lifestyles public awareness campaign in 2005

• McDonald’s celebrated its 50th Anniversary on April 15, 2005

McDonald’s Corporate Responsibility =

Values in Practice
For McDonald’s, corporate responsibility is about living our values each
and every day. It’s about taking action, achieving results and always
maintaining open lines of communication with our customers and other
key stakeholders.

We’re determined to continuously improve our social and

environmental performance. We work hard, together with our suppliers
and independent restaurant franchisees, to strive toward a sustainable
future – for our company and the communities in which we operate.

From the beginning, we’ve been a company committed to doing the

right thing. Today, our values continue to be the foundation for who we
are, what we do, and how we operate.
MCDONALD’S VALUES

We place the customer experience at the core of all we do

Our customers are the reason for our existence. We demonstrate our
appreciation by providing them with high quality food and superior
service, in a clean, welcoming environment, at a great value. Our goal
is QSC&V for each and every customer, each and every time.

We are committed to our people

We provide opportunity, nurture talent, develop leaders and reward
achievement. We believe that a team of well-trained individuals with
diverse backgrounds and experiences, working together in an
environment that fosters respect and drives high levels of
engagement, is essential to our continued success.

We believe in the McDonald’s System

McDonald’s business model, depicted by the “three-legged stool” of
owner/operators, suppliers, and company employees, is our
foundation, and the balance of interests among the three groups is
key.

We operate our business ethically

Sound ethics is good business. At McDonald’s, we hold ourselves and
conduct our business to high standards of fairness, honesty, and
integrity. We are individually accountable and collectively responsible.

We give back to our communities

We take seriously the responsibilities that come with being a leader.
We help our customers build better communities, support Ronald
McDonald House Charities, and leverage our size, scope and resources
to help make the world a better place.

We grow our business profitably

McDonald’s is a publicly traded company. As such, we work to provide
sustained profitable growth for our shareholders. This requires a
continuing focus on our customers and the health of our system.

We strive continually to improve

We are a learning organization that aims to anticipate and respond to

changing customer, employee and system needs through
constant evolution and innovation
Boards of Directors
Title Name

Chairman Andrew J. (Andy) McKenna Sr.

Age 78
Vice Chairman and CEO James A. (Jim) Skinner
Age 63
$1,177,692 salary

President, COO, and Director Ralph Alvarez

Age 52
$703,077 salary

Andrew J. McKenna

Non-Executive Chairman of McDonald’s

Corporation since April 2004 and also Chairman of
Schwarz Supply Source, an international
distributor of paper packaging and allied products
and also a printer, producer and converter of
paper products. Mr. McKenna serves as a director
of Aon Corporation, Chicago Bears Football Club,
Inc. and Skyline Corporation. He has served over
the years on many civic, community and
philanthropic boards and currently serves as a
trustee of the Museum of Science and Industry
and the University of Notre Dame and as a
director of The American Ireland Fund, the Big
Shoulders Fund of the Archdiocese of Chicago,
Children’s Memorial Hospital of Chicago, The
Ireland Economic Advisory Board, the Lyric Opera
of Chicago and the United Way of Metropolitan
Chicago among others. Mr. McKenna is also the
Founding Chairman of Chicago Metropolis 2020.
Director since 1991. Class of 2009.

Ralph Alvarez
President and Chief Operating Officer, a post to which he
was elected in August 2006, and has also served as a
Director since January 2008. Previously, Mr. Alvarez served
as President of McDonald's North America from January
2005 to August 2006; President, McDonald's USA from July
2004 to January 2005; and Chief Operations Officer,
McDonald's USA from January 2003 to July 2004. Director
of KeyCorp. Class of 2010.

Susan E. Arnold
President - Global Business Units of The Procter & Gamble
Company, a manufacturer and marketer of consumer
goods, since 2007. Prior to that time, Vice Chair of P&G
Beauty and Health since 2006; Vice Chair of P&G Beauty
since 2004; and President - Personal Beauty and Global
Feminine Care since 2002. Director of The Walt Disney
Company. Director since 2008. Class of 2011.

Robert A. Eckert
Chairman and Chief Executive Officer of Mattel, Inc., a
designer, manufacturer and marketer of family products,
since May 2000. Director since 2003. Class of 2009.

Enrique Hernandez, Jr.

Chairman and Chief Executive Officer of Inter-Con Security
Systems, Inc., a provider of high-end security and facility
support services to government, utilities and industrial
customers. Non-executive Chairman of Nordstrom, Inc.,
and Director of Wells Fargo & Company. Director since
1996. Class of 2009.

Jeanne P. Jackson
General Partner of MSP Capital, a consulting and
investment firm she founded in January 2003. Formerly
Chief Executive Officer of Walmart.com, a subsidiary of
Wal-Mart Stores, Inc., from March 2000 to January 2002.
Director of NIKE, Inc., and Nordstrom, Inc.. Director since
1999. Class of 2009.

Richard H. Lenny
Former Chairman, President and Chief Executive Officer of
The Hershey Company, a leading snack food company and
manufacturer of quality chocolate and non-chocolate
confectionery products. Director since 2005. Class of 2011.

Walter E. Massey
President Emeritus of Morehouse College since June 2007.
Director of Bank of America Corporation and Delta Air
Lines. Director since 1998. Class of 2010.

Cary D. McMillan
Chief Executive Officer of True Partners Consulting, LLC, a
professional services firm providing tax and other financial
services, since December 2005. From October 2001 to May
2004, he was the Chief Executive Officer of Sara Lee
Branded Apparel and from January 2000 to May 2004,
Executive Vice President of Sara Lee Corporation, a
branded consumer packaged goods company. Director of
American Eagle Outfitters and Hewitt Associates, Inc.
Director since 2003. Class of 2011.

Sheila A. Penrose
Non-executive Chairman of Jones Lang LaSalle, a real
estate services and money management firm. Director
since 2006. Class of 2011.

John W. Rogers, Jr.

Chairman and Chief Executive Officer and founder of Ariel
Investments, LLC, a privately-held institutional money
management firm, which he founded in 1983. Director of
Aon Corporation and Exelon Corporation, and a trustee of
Ariel Investment Trust. Director since 2003. Class of 2010.

James A. Skinner
Vice Chairman and Chief Executive Officer, a post to which
he was elected in November 2004. Mr. Skinner has held
the following positions at McDonald’s Corporation: Vice
Chairman from January 2003 to November 2004; President
and Chief Operating Officer of McDonald’s Restaurant
Group from January 2002 to December 2002; and President
and Chief Operating Officer of McDonald’s Europe,
Asia/Pacific from June 2001 to January 2002. Director of
Walgreen Co. and Illinois Tool Works Inc. Class of 2011.

Roger W. Stone
Chairman and Chief Executive Officer of KapStone Paper
and Packaging Corporation, formerly Stone Arcade
Acquisition Corporation, since April 2005. Mr. Stone was
Manager of Stone-Kaplan Investments, LLC from July 2004
to January 200.7 Chairman and Chief Executive Officer of
Box USA Group, Inc., corrugated box manufacturer, from
2000 to 2004. Non-executive Chairman of Stone Tan China
 Acquisition Corporation. Director since 1989. Class of
2010.

Corporate overview
Facts and figures

A McDonald's store front in Times Square.

The interior of a McCafé concept located in Dublin, Ireland.

McDonald's restaurants are found in 119 countries[8] and territories

around the world and serve nearly 47 million customers each day.
McDonald's operates over 31,000 restaurants worldwide, employing
more than 1.5 million people[9]. The company also operates other
restaurant brands, such as Piles Café, and has a minority stake in Pret
a Manger. The company owned a majority stake in Chipotle Mexican
Grill until completing its divestment in October 2006. Until December
2003, it also owned Donatos Pizza. On August 27, 2007, McDonald's
sold Boston Market to Sun Capital Partners.[10]

Types of restaurants
Most standalone McDonald's restaurants offer both counter service and
drive-through service, with indoor and sometimes outdoor seating.
Drive-Thru, Auto-Mac, Pay and Drive, or McDrive as it is known in many
countries, often has separate stations for placing, paying for, and
picking up orders, though the latter two steps are frequently
combined; it was first introduced in Arizona in 1975, following the lead
of other fast-food chains. In some countries "McDrive" locations near
highways offer no counter service or seating. In contrast, locations in
high-density city neighborhoods often omit drive-through service.
There are also a few locations, located mostly in downtown districts,
that offer Walk-Thru service in place of Drive-Thru.

Specially themed restaurants also exist, such as the "Solid Gold

McDonald's," a 1950s rock-and-roll themed restaurant. In Victoria,
British Columbia, there is also a McDonald's with a 24 carat (100%)
gold chandelier and similar light fixtures.

The site of the first McDonald's to be franchised by Ray Kroc is now a

museum in Des Plaines, Illinois. The building is a replica of the original,
which was the ninth McDonald's restaurant.

To accommodate the current trend for high quality coffee and the
popularity of coffee shops in general, McDonald's introduced McCafés.
The McCafé concept is a café-style accompaniment to McDonald's
restaurants. McCafé is a concept of McDonald's Australia, starting with
Melbourne in 1993. Today, most McDonald's in Australia have McCafés
located within the existing McDonald's restaurant. In Tasmania there
are McCafés in every store, with the rest of the states quickly following
suit. After upgrading to the new McCafe look and feel, some Australian
stores have noticed up to a 60% increase in sales. As of the end of
2003 there were over 600 McCafés worldwide.

Some locations are connected to gas stations/convenience stores,[11]

while others called McDonald's Express have limited seating and/or
menu or may be located in a shopping mall. Other McDonald's are
located in Wal-Mart stores. McStop is a location targeted at truckers
and travelers which may have services found at truck stops.[12]

Playgrounds
Some McDonald's in suburban areas and certain cities feature large
indoor or outdoor playgrounds, called "McDonald's PlayPlace" (if
indoors) or "Playland" (outdoors)[citation needed]. The first PlayPlace with the
familiar crawl-tube design with ball pits and slides was introduced in
1987 in the USA, with many more being constructed soon after. Some
PlayPlace playgrounds have been renovated into "R Gym" areas.

"R Gyms" are in-restaurant play area that features interactive game
zones designed for children aged 4 to 12. Equipped with stationary
bicycles attached to video games, dance pads, basketball hoops,
monkey bars, an obstacle course, and other games which emphasize
physical activity.[13]

The "R Gym" features the Toddler Zone, an active play environment
with age appropriate games that develop physical coordination and
social skills; the Active Zone, designed for children aged four-to-eight
that promotes physical fitness through fun play; the Sports Zone which
features a series of sport oriented activities to promote aerobic
exercise for children aged 9-to-12; the Parent Zone which features
seating and provides a monitoring area for their children; and the
Dining Area which allows families to eat.

Redesign

A McDonald's in Shenango Township, Pennsylvania just outside of New

Castle was rebuilt in 2007 with the new "Forever Young" look.

A refurbished stand-alone McDonalds in Portsmouth, England. Unlike

international McDonald's, British McDonald's are simply being
refurbished rather than rebuilt.
In 2006, McDonald's introduced its "Forever Young" brand by
redesigning all of their restaurants, the first major redesign since the
1970s.[14][15]

The new design will include the traditional McDonald's yellow and red
colors, but the red will be muted to terra cotta, the yellow will turn
golden for a more "sunny" look, and olive and sage green will be
added. To warm up their look, the restaurants will have less plastic and
more brick and wood, with modern hanging lights to produce a softer
glow. Contemporary art or framed photographs will hang on the walls.

The exterior will have golden awnings and a "swish brow" instead of
the traditional double-slanted mansard roof.

The new restaurants will feature areas:

• The "linger" zone will offer armchairs, sofas, and Wi-Fi

connections.
• The "grab and go" zone will feature tall counters with bar stools
for customers who eat alone; Plasma TVs will offer them news
and weather reports.
• The "flexible" zone will be targeted toward families and will have
booths featuring fabric cushions with colorful patterns and
flexible seating.
• Different music targeted to each zone.

Business model
McDonald's Corporation earns revenue as an investor in properties, a
franchiser of restaurants, and an operator of restaurants.
Approximately 15% of McDonald's restaurants are owned and operated
by McDonald's Corporation directly. The remainder are operated by
others through a variety of franchise agreements and joint ventures.

The McDonald's Corporation's business model is slightly different from

that of most other fast-food chains. In addition to ordinary franchise
fees and marketing fees, which are calculated as a percentage of
sales, McDonald's may also collect rent, which may also be calculated
on the basis of sales. As a condition of many franchise agreements,
which vary by contract age, country and location, the Corporation may
own or lease the properties on which McDonald's franchises are
located. In most, if not all cases, the franchisee does not own the
location of its restaurants.
The UK business model is different, in that fewer than 30% of
restaurants are franchised, with the majority under the ownership of
the company. McDonald's trains its franchisees and others at
Hamburger University in Oak Brook, Illinois.

In other countries McDonald's restaurants are operated by joint

ventures of McDonald's Corporation and other, local entities or
governments.

As a matter of policy, McDonald's does not make direct sales of food or

materials to franchisees, instead organizing the supply of food and
materials to restaurants through approved third party logistics
operators.

According to Fast Food Nation by Eric Schlosser (2001), nearly one in

eight workers in the U.S. have at some time been employed by
McDonald's. (According to a news piece on Fox News this figure is one
in ten). The book also states that McDonald's is the largest private
operator of playgrounds in the U.S., as well as the single largest
purchaser of beef, pork, potatoes, and apples. The selection of meats
McDonald's uses varies with the culture of the host country.

Controversies
As a prominent example of the rapid globalization of American fast
food industry, McDonald's is often the target of criticism for its menu,
its expansion, and its business practices. For example, in 1990, two
British activists, David Morris and Helen Steel, distributed leaflets
entitled What's wrong with McDonald's? on the streets of London.
McDonald's wrote to Steel and Morris demanding they desist and
apologize, and, when they refused, sued them for libel in a case known
colloquially as the McLibel case.

In 2001, Eric Schlosser's book Fast Food Nation included criticism of

McDonald's' business practices. Among the critiques were allegations
that McDonald's (along with other companies within the fast-food
industry) uses its political influence to increase their own profits at the
expense of people's health and the social conditions of its workers. The
book also brought into question McDonald's advertisement techniques
in which it targets children. While the book did mention other fast-food
chains, it focused primarily on McDonald's.

In 2002, vegetarian groups, largely Hindu, successfully sued

McDonald's for misrepresenting their French fries as vegetarian.[16]
Morgan Spurlock's 2004 documentary film Super Size Me said that
McDonald's food was contributing to the epidemic of obesity in society,
and that the company was failing to provide nutritional information
about its food for its customers. Six weeks after the film premiered,
McDonald's announced that it was eliminating the super size option,
and was creating the adult happy meal.

Anthony Bourdain on his show, No Reservations, has criticized

McDonald's among other fast-food restaurants for its culinary
blandness.

In 1999 José Bové vandalized a McDonald's in France to protest against

the introduction of fast food in the region.[17]

Arguments in defense of McDonald's

A McDonald's resturant with a Playplace in Moncton, Canada

In response to public pressure, McDonald's has sought to include more

healthy choices in its menu and has introduced a new slogan to its
recruitment posters: "Not bad for a McJob". (The word McJob, first
attested in the mid-1980s[18] and later popularized by Canadian
novelist Douglas Coupland in his book Generation X, has become a
buzz word for low-paid, unskilled work with few prospects or benefits
and little security.) McDonald's disputes the idea that its restaurant
jobs have no prospects, noting that its CEO, Jim Skinner, started
working at the company as a regular restaurant employee, and that 20
of its top 50 managers began work as regular crew members.[19] In
2007, the company launched an advertising campaign with the slogan
"Would you like a career with that?" on Irish television, outlining that
their jobs have many prospects.

In a bid to tap into growing consumer interest in the provenance of

food, the fast-food chain recently switched its supplier of both coffee
beans and milk. UK chief executive Steve Easterbrook said: "British
consumers are increasingly interested in the quality, sourcing and
ethics of the food and drink they buy". McDonald's coffee is now
brewed from beans taken from stocks that have been certified by the
Rainforest Alliance, a conservation group. Similarly, milk supplies used
for its hot drinks and milkshakes have been switched to organic
sources which could account for 5% of the UK's organic milk output.[20]

McDonald's announced on May 22, 2008 that, in the U.S. and Canada,
it will be introducing cooking oil for its french fries that contains no
trans fats. The company will use canola-based oil with corn and soy oils
by year's end for its baked items, pies and cookies.[21][22]

Environmental record

Potted plants at a McDonald's.

In April 2008, McDonald's announced that 11 of its Sheffield

restaurants have been using a biomass trial that had cut its waste and
carbon footprint by half in the area. In this trial, waste from the
restaurants were collected by Veolia Environmental Services and used
to produce energy at a power plant. McDonald's plans to expand this
project, however the lack of biomass power plants in the U.S. will
prevent this plan from becoming a national standard anytime soon.[23]
In addition, in Europe, McDonald's has been recycling vegetable grease
by converting it to fuel for their diesel trucks.[24]

Furthermore, McDonald's has been using a corn-based bioplastic to

produce containers for some of their products. Although industries who
use this product claim a carbon savings of 30% to 80%, a Guardian
study shows otherwise. The results show that this type of plastic does
not break down in landfills as efficiently as other conventional plastics.
The extra energy it takes to recycle this plastic results in a higher
output of greenhouse gases. Also, the plastics can contaminate waste
streams causing other recycled plastics to become unsaleable.[25]

The U.S. Environmental Protection Agency has recognized McDonald's

continuous effort to reduce solid waste by designing more efficient
packaging and by promoting the use of recycled-content materials.[26]
McDonald's report that they are committed towards environmental
leadership by effectively managing electric energy, by conserving
natural resources through recycling and reusing materials, and by
addressing water management issues within the restaurant.[27]

When McDonald’s received criticism for its environmental policies in

the 1970s, it began to make substantial progress towards source
reductions efforts.[28] For instance, an “average meal” in the 1970s—a
Big Mac, fries, and a drink—required 46 grams of packaging; today, it
requires only 25 grams, allowing a 46 percent reduction.[29] In addition,
McDonald’s eliminated the need for intermediate containers for cola by
having a delivery system that pumps syrup directly from the delivery
truck into storage containers, saving two million pounds of packaging
annually.[30] Overall, weight reductions in packaging and products, as
well as the increased usage of bulk packaging ultimately decreased
packaging by 24 million pounds annually.[31]

Legal cases

McDonald's has been involved in a number of lawsuits and other legal

cases, most of which involved trademark disputes. The company has
threatened many food businesses with legal action unless they drop
the Mc or Mac from their trading name. In one noteworthy case,
McDonald's sued a Scottish café owner called McDonald, even though
the business in question dated back over a century (Sheriff Court
Glasgow and Strathkelvin, November 21, 1952).

It has also filed numerous defamation suits. For example, in the

McLibel case, McDonald's sued two Greenpeace activists for
distributing pamphlets attacking its environmental, labor and health
records. After the longest trial in UK legal history, McDonald's won a
technical victory for showing that some allegations were untrue. But it
was a massive public relations disaster since the judge also found that
more than half of what was on the pamphlet was truthful, or were
simply the opinions of the activists and therefore non-prosecutable.

McDonald's has defended itself in several cases involving workers'

rights. In 2001 the company was fined £12,400 by British magistrates
for illegally employing and over-working child labor in one of its London
restaurants. This is thought to be one of the largest fines imposed on a
company for breaking laws relating to child working conditions (R v
[2002] EWCA Crim 1094). In April 2007 in Perth, Western Australia,
McDonald's pleaded guilty to five charges relating to the employment
of children under 15 in one of its outlets and was fined AU$8,000.[32]

Possibly the most infamous legal case involving McDonald's was the
1994 decision in The McDonald's Coffee Case.

In a McDonalds American Idol figurine promotion, the figurine that

represents "New Wave Nigel" wears something that closely resembles
Devo’s Energy Dome, which was featured on the band's album cover,
Freedom of Choice. In addition to the figurine's image, it also plays a
tune that appears to be an altered version Devo's song "Doctor
Detroit." Devo copyrighted and trademarked the Energy Dome and is
taking legal action against McDonald's. [33]

Products
Ronald McDonald

McDonald's predominantly sells hamburgers, various types of chicken

sandwiches and products, French fries, soft drinks, breakfast items,
and desserts. In most markets, McDonald's offers salads and
vegetarian items, wraps and other localized fare. This local deviation
from the standard menu is a characteristic for which the chain is
particularly known, and one which is employed either to abide by
regional food taboos (such as the religious prohibition of beef
consumption in India) or to make available foods with which the
regional market is more familiar (such as the sale of McRice in
Indonesia).

Advertising
McDonald's has for decades maintained an extensive advertising
campaign. In addition to the usual media (television, radio, and
newspaper), the company makes significant use of billboards and
signage, sponsors sporting events from ranging from Little League to
the Olympic Games, and makes coolers of orange drink with their logo
available for local events of all kinds. Nonetheless, television has
always played a central role in the company's advertising strategy.

To date, McDonald's has used 23 different slogans in United States

advertising, as well as a few other slogans for select countries and
regions. At times, it has run into trouble with its campaigns.
Children's advertising
Global operations

Countries with McDonald's stores

McDonald's has become emblematic of globalization, sometimes

referred as the "McDonaldization" of society. The Economist magazine
uses the "Big Mac Index": the comparison of a Big Mac's cost in various
world currencies can be used to informally judge these currencies'
purchasing power parity.

The EFTA countries are leading the Big Mac Index with the top 3 most
expensive Big Mac's. Iceland has the most expensive Big Mac, followed
by Norway and Switzerland.

The brand is known informally as "Mickey D's" (in the US and Canada),
"Macky D's" (in the UK and Ireland), MacDon's (in Canada), "Mäkkäri"
(in Finland), "McDo" (in France, Quebec, the Philippines and the Kansai
region of Japan), "Maccer's" (in Ireland), "Macarrannis" (in Mexico),
"Maccas" (in New Zealand and Australia), "McD's" (in New Zealand),
"Donken" (in Sweden), "de Mac" (in the Netherlands), Mäkkes (in
Germany), "Mac" (in Brazil and the Kanto region of Japan), "Mek" (in
Serbia), "Mekáč" (in the Czech republic).

Thomas Friedman once said that no country with a McDonald's had

gone to war with another.[34] However, the "Golden Arches Theory of
Conflict Prevention" is not strictly true. Careful historians point to the
1989 United States invasion of Panama, NATO's bombing of Serbia in
1999, the 2006 Lebanon War, and the 2008 South Ossetia War as
exceptions.

Some observers have suggested that the company should be given

credit for increasing the standard of service in markets that it enters. A
group of anthropologists in a study entitled Golden Arches East
(Stanford University Press, 1998, edited by James L. Watson) looked at
the impact McDonald's had on East Asia, and Hong Kong in particular.
When it opened in Hong Kong in 1975, McDonald's was the first
restaurant to consistently offer clean restrooms, driving customers to
demand the same of other restaurants and institutions. In East Asia in
particular, McDonald's have become a symbol for the desire to
embrace Western cultural norms. McDonald's have recently taken to
partnering up with Sinopec, China's second largest oil company, in the
People's Republic of China, as it begins to take advantage of China's
growing use of personal vehicles by opening numerous drive-thru
restaurants.[35] The only countries in Europe not to have McDonald's
stores are Albania, Armenia, Bosnia and Herzegovina and the Vatican
City.

McDonald's products
original restaurant in San Bernardino, California served only
hamburgers, milkshakes, and french fries. While still based on
hamburgers, today's menu includes numerous other items that have
been added through the years. Below are listed both the basic items
sold in the company's home market, and local variations in the nearly
100 countries where McDonald's does business.

Demographic targeting

Children

As part of a broader industry concession to the US Federal Trade

Commission, on July 18, 2007 the company agreed to limiting its
advertisements directed to the under-12 demographic to two Happy
Meals "containing less than 600 calories, and derive no more than 35
percent of calories from fat, and have no more than 35 percent total
sugar content."[citation needed] This can be compared to the World Health
Organization's recommendation that free sugars not exceed 10
percent of energy consumed.[3]

Burgers

All meat-patty based sandwiches are grilled, with seasonings,

consisting primarily of salt and black pepper.
A freshly prepared Big Mac

• Big Mac: Along with the Quarter Pounder with cheese, this is one
of the two McDonald's signature menu items. Introduced in 1968
as a response to the flagship burger at Big Boy restaurants. Two
1.6 oz beef patties, special Big Mac sauce (similar to Thousand
Island dressing), re-hydrated onions, two pickle slices, shredded
lettuce, and cheese, on a toasted bun, with an additional middle
bun (called a "club layer") separating both beef patties. Also sold
as a quad sandwich with 4 beef patties, for example in Japan,
where this double-meat sandwich is marketed as the "Mega
Mac".
• Quarter Pounder with cheese: Along with the Big Mac, this is one
of the two McDonald's signature menu items. 4.0 oz. (114 g)
ground beef patty with ketchup, mustard, slivered onions, two
pickle slices (many countries don't include pickles), and two
slices of cheese. In some markets unfamiliar with Imperial
measurements (such as France), it is known as a Royale with
Cheese, or variants thereof, such as McRoyale (as famously
explained in the film Pulp Fiction). Also available as the Double
Quarter Pounder with Cheese, which includes another large beef
patty and slice of cheese, or as a quad sandwich in parts of
Australia.
• Hamburgers and cheeseburgers: 1.6 oz. (45 g or 1/10th lb)
ground beef patty, with 1/8oz ketchup, mustard, a single dill
pickle, re-hydrated onions, on a toasted bun. This is also known
as a Junior Burger, in some areas. At one time early in
McDonald’s history, the pickle was removed from the sandwich
[5]
. Also sold as a double or triple, adding an extra pickle slice for
each beef patty added. The double cheeseburger was originally
offered as a promotional item, and was added to the regular
menu in the late 1980s. A triple burger and a bacon double
cheeseburger are optional items and are not always available in
all restaurants or markets. A green chili double cheeseburger
with chili peppers is offered in New Mexico.
 • The Big N' Tasty is a quarter pound beef patty with ketchup,
mayonnaise with a grill flavoring, diced onions, two pickles, leaf
lettuce, and a tomato slice, on a toasted bun. Devised to
resemble Burger King's Whopper sandwich.[6] It is also known as
the Big Xtra in Canada and Germany; the McXtra in Quebec,
Canada; the Big Tasty (without the 'N') in the United Kingdom,
Sweden, The Netherlands, Poland and in Brazil; the Quarter
Pounder Deluxe in South Africa; and the McNifica (wonderful) in
Mexico and L.A countries.
• Angus Third Pounders - A test product that is currently being
offered in Southern California, Columbus, New York metro area,
New Mexico, and Mississauga, Ontario. There are three
sandwiches; the Angus Deluxe (American cheese, sliced red
onions and sliced red tomatoes, iceberg lettuce, pickles,
mustard, and mayonnaise); Angus Mushroom and Swiss (sautéed
mushrooms, Swiss cheese and mayonnaise); and Angus Bacon
and Cheese (bacon, American cheese, sliced red onions,
mustard, ketchup and pickles). An Angus Chipotle BBQ Bacon
sandwich was subsequently added to the lineup. In Ontario is the
angus deluxe, the angus delux with bacon, or cheese and the
angus deluxe with bacon and cheese. Cheddar cheese is used on
the Angus in Canada instead of American Cheese. Designed to
compete with the Angus Burger from Burger King and
Thickburgers from Hardee's. Angus burgers are now available in
Canada, but limited in terms of the aforementioned varieties.
• In several European markets, a wrap called the Greek Mac is
sold. It consists of two burger patties wrapped in a pita with
yogurt sauce, tomato slices, iceberg lettuce and onions. The
sandwich is offered in Belgium, Bulgaria, the Czech Republic,
Spain, Poland, Cyprus, Serbia (seasonal), selected outlets in the
UK, and Portugal.

Chicken, fish and pork

• McChicken - A mildly spicy chicken sandwich, made from 100%

white meat chicken, mayonnaise, and shredded lettuce, on a
toasted bun. It was introduced in 1980, then later removed, but
then later reintroduced. In some markets it is not spicy, and in
others a cajun spiced version is also offered. It still remains one
of the biggest sellers, just behind the Big Mac.
• McSpicy - A spicy chicken sandwich. It was introduced in
Singapore and is similar to the McChicken. The McSpicy uses
original chicken thigh for its patties and is topped off with lettuce
and mayonnaise. When it featured two patties, it was called the
McSpicy Double. Now it is only served with one
 patty.Nonetheless, it is more popular than the Big Mac in
Singapore.[citation needed]
• Premium chicken sandwiches - The Classic is a rebranding of the
Crispy Chicken and Chicken McGrill sandwiches, with
mayonnaise, leaf lettuce, and a tomato slice. The Ranch BLT
contains ranch sauce instead of mayonnaise and includes bacon.
The Club is similar to the Classic with added bacon and a piece of
Swiss cheese. All are served on a honey-wheat roll, with either a
grilled or crispy chicken breast.
• Southern Style Chicken Sandwich - A southern style chicken
breast, on a steamed bun, dressed with butter and two pickles.
Nearly identical to a Chick-fil-A chicken sandwich.[7]
• Snack Wrap - McDonald's version of a wrap made with white
meat chicken breast (crispy or grilled), lettuce, shredded
Cheddar cheese and Monterey Jack cheese, and a sauce (Spicy
Buffalo, Ranch, Honey Mustard or Chipotle barbecue), wrapped in
a soft flour tortilla. Officially launched on July 1, 2006. Chipotle
BBQ is the most recent flavor. Available in the United States,
United Kingdom, Canada & Australia.[8][9][10]
• Chicken Fajita - Chicken, cheese, red and green bell peppers, and
diced onions in a flour tortilla. Comes with Picante sauce packets
on request, which are available in mild and spicy. Available in
only a few markets.
• Chicken McNuggets - Introduced in 1983, these are small chicken
chunks served with a dipping sauce. Available in 4, 6, 10
(originally 9), or 20 pieces. Up until 2003, they were a
combination of white and dark meat, now they are made with
only white meat.

• Chicken Selects - McDonald's version of chicken strips. They

were introduced in 2002 for a limited time and offered again as a
permanent part of the menu in 2003. They are sold in 3, 5, or 10
pieces sizes and include choices of spicy buffalo, creamy ranch,
tangy honey mustard, and Chipotle barbecue dipping sauces;
sauce selections in the UK are smokey barbecue, sour cream and
sweet chili sauce.[11] Sold in the United States, Canada, Israel and
the UK. Available in Australia under the name Chicken
McDippers.[12]

• Filet-O-Fish - A whitefish fillet with tartar sauce and a 1/2-slice of

cheese, on a steamed bun. It was introduced in Cincinnati in
1963 when it was discovered that many Catholics choose to eat
at Frisch's Big Boy on Friday, as it had a fish sandwich.[13]
• Fish McDippers is an Asian offering that features pieces of
breaded fish with dipping sauces. When the item was introduced,
it had special dipping sauces such as Thai sweet chili sauce and
 wasabi. These two dipping sauces have since been discontinued,
though at certain places that still offer them, you can get tartar
sauce.

The McRib

• McRib - A sandwich featuring boneless pork smothered in

barbecue sauce, diced onions, and pickles. Created in 1981, but
later pulled from menu. Released annually in the US as a limited
time promotion. Since 2005, the McRib has reappeared in late
October and stays on the menu for one month. This limited time
marketing stategy was parodied on The Simpsons, with the
"Krusty Burger Ribwich". The McRib was recently released in
Canada as a promotional sandwich from March 18 through April
8th, 2008. The McRib is presently on some European menus, e.g.
Germany. [14]
• Lobster sandwich is currently available on the east coast of
Canada.

Other products

• McDonald's first introduced salads to its menu in 1985. Since

that time, they have restructured their salad lines several times.
In the U.S., the newest salad offerings are part of the McDonald's
Premium line. First introduced in 2004, the Premium Salads all
are a mixture of iceberg lettuce and a special lettuce assortment
(romaine, etc.), with cherry tomatoes and different toppings to
differentiate them; additionally all salads can be topped with
warm grilled or crispy chicken. All of its salads are part of
McDonald's move towards creating a healthier image.
• The Happy Meal. McDonald's created the concept of a children's
meal when it introduced the first Happy Meal in 1979. The meal
includes an entrée, a side order, beverage and a toy. The toy is
usually a product tie-in with a movie or popular television show.
o In the U.S., the entrée is a choice of hamburger,
cheeseburger, or four-piece Chicken McNuggets; the sides
are a choice of fries or sliced apple with caramel dip. Milk,
chocolate milk, and the traditional soda are choices for
drinks.
 o In Australia and New Zealand the entree is a cheeseburger
hamburger, green pieces of pasta resembling zoo animals
(Pasta Zoo) or chicken McNuggets, the sides are a choice
of fries or apple slices. Caramel dip is not included with the
apple slices in Australia or New Zealand. Milk with a
flavored straw, milkshake, fruit juice, water and the
traditional soda are choices for drinks. Each kids meal also
comes with a toy (girl or boy)
o In Canada, the entrée is a choice of hamburger,
cheeseburger, grilled cheese,or four-piece Chicken
McNuggets, the side choices are small fries or sliced apples
with caramel dip. Every happy meal comes with a toy and
a small drink.
o The Mighty Kids Meal is a larger version of a Happy Meal
targeting preteens sold in the US. It consists of a large
entrée double hamburger, double cheeseburger or 6-piece
Chicken McNuggets. It was introduced in 2001 in response
to the Burger King’s Big Kids Meal.
• Deli Choices is a line of deli-style sandwiches that are sold
internationally. It is targeted at health-conscious customers and
is available in Australia, Austria, Canada, Germany, New Zealand
and Britain, and is testing in the United States. It is similar to the
McHero sandwich, sold in parts of the United States.
• McDonald's sells French fries (chips or pommes frites) as its
primary side order. Until 1967, French fries were never frozen,
but were cut on-site from potatoes and immediately fried. In
international locations, they sell potato wedges, a type of French
fry that is thick cut and wedge shaped and fried onion pieces
that are similar to onion rings.
• Many McDonald's locations in Wal-Mart stores offer freshly-
popped popcorn and soft pretzels in addition to the normal
menu.

Breakfast

(Originally, McDonald's did not serve breakfast. The breakfast foods

were introduced to McDonald's in 1971.)
Egg McMuffin

• McDonald's primary breakfast offerings are breakfast

sandwiches.
o McMuffins are McD's signature breakfast sandwich, first
sold when the chain began breakfast in the 1970s as the
Egg McMuffin, it consists of a poached egg, Canadian
bacon, and American cheese on a toasted English muffin.
Sausage or bacon can also be ordered. Also, the new
chicken biscuit breakfast sandwich is available.
o McDonald's offers a line of breakfast sandwiches that are
sold on several different carriers. Bagels, biscuits, and a
special type of maple flavored pancake called McGriddles.
All can all be ordered with sausage, Canadian bacon or
steak, with an optional choice of cheese and/or egg.
Regional meat offerings include fried chicken and bacon.
o The Mcdonald's Hamdesal is a new breakfast sandwich,
which consist of a slice of ham on pandesal, which can be
ordered plain, with eggs or with cheese. this sandwich is
currently available in the Philippines.[15]

• There are two styles of breakfast burritos available. The Sausage

Burrito is made with a flour tortilla, sausage, shredded cheese,
eggs, onions and peppers. The new McSkillet wrap adds potatoes
and salsa. Outside the US, the breakfast burrito may be called a
breakfast wrap.
• Additional breakfast items include Hotcakes; several breakfast
platters with eggs, hash browns and meats or breads; a type of
cinnamon roll called a Cinnamon Melt; and Danish. Biscuits and
gravy are available in parts of the southern US.
• Waffles used to be sold however lack in popularity caused them
to be taken off the menu.
• Hawaii McDonald's offers local breakfast items such as Spam,
Portuguese sausage and fresh cut pineapple.

Beverages
(Varies regionally):

• McDonald's primary soft drink supplier is the Coca-Cola

Company, except in restaurants which fall under an overall
contract with PepsiCo. For example: the Mall of America and the
Children's Museum in Indianapolis. In the US and Canada,
Cadbury-Schweppes supplies Dr Pepper. The Usually occurring
beverages on fountain are: Coca-Cola Classic / Coke, Diet Coke,
Hi-C Orange Lavaburst / Hi-C Orange, Powerade Mountain Blast,
Purified Drinking Water, and Sprite.
• S&D Coffee, Gavina and Kraft supply McDonald's Premium Roast
Coffee for McDonald's US restaurants besides the New England
area. Green Mountain Coffee Roasters supplies Newman's Own
branded coffee for McDonald's New England area restaurants.
• Hot and iced tea(supplied by S&D Coffee in the US), hot
chocolate, various juices and other regional beverages are
available in various markets.
• Lattes, espresso, Iced coffee and other coffee drinks are
available in several markets worldwide (McCafe).
• Milkshakes are available in all of McDonald's US and global
markets. Permanent flavors are Vanilla, Strawberry, and
Chocolate; regional or seasonal flavors include Coffee, Eggnog
(LTO shake for Christmas), Banana, Pumpkin (during Halloween),
Strawberry Banana, Mango Raspberry, Honeycomb, Arctic
Orange (sherbet), Shamrock Shake (a green, peppermint LTO
shake for St. Patrick's Day), Chocolate Mint, and Rolo (available
only in Canada and the UK. This flavoured milkshake was also
available in the Republic of Ireland during the summer of 2007
for a limited time only).

Desserts

• Soft serve ice cream is available in several forms, including

sundaes, cones(either regular or chocolate dipped) and a mix-in
dessert called the McFlurry, similar to Dairy Queen's Blizzard.
o Regionally, other forms of ice cream are available; Dippin'
Dots are sold in parts of the US West Coast, Tillamook ice
cream in Oregon and Washington and hard pack ice cream
from Blue Bell Creameries is sold in parts of Texas.
o The McFlurry is a vanilla ice cream dessert that has pieces
of candy, fruit or cookies mixed into it. The mixing blade
for the dessert is actually a specially designed spoon with a
hollow handle that attaches to the mixer spindle. The blade
is used once then given to the customer to use to eat the
product. Available in most of its markets.[16]
 • Cookies McDonaldland cookies are traditionally available and are
similar to animal crackers. "Freshly" baked cookies manufactured
by Nestlé are available in some markets.
• Pies McDonald's pies are actually baked turnovers that come in
apple, cherry and other seasonal or limited-time-only flavors,
such as pumpkin pie and haupia pie in Hawaii. In Canada, in the
1970s, blueberry was standard, as was the Great Fruit Pie.
• The Fruit and Yogurt Parfait - a mix of frozen strawberries and
blueberries and vanilla yogurt, sold with a package of granola
topping.
• Smoothies are available in some locations, mango and
strawberry flavors (also check out the Donald's In Norway
Chooses One-Shot Revolver For Smoothie Blending press
release).
• Pineapple empanadas were introduced in the US in April 2006
and rolled out nationally in January 2007.
• Malaysian McDonalds offer banana and red bean sundaes.
• Pie A la mode- It consists of soft serve ice cream, an apple pie
split in half and caramel together in a cup.

Discontinued menu items

• Hulaburger: A Ray Kroc invention, it featured a slice of pineapple
instead of meat. Originally intended for Roman Catholics who
were not allowed to eat meat on Fridays during lent. It flopped
when it was test-marketed in 1963.
• McFeast: A hamburger with a slice of ham and cheese, meant to
compete with Burger King's Yumbo in certain markets in the late
1970s.
• McDLT: The McDLT (McDonald's Lettuce and Tomato) was sold in
a novel form of packaging.[17] The meat and bottom half of the
bun was prepared separately from the lettuce, tomato, American
cheese, pickles, sauces, and top half of the bun. Both were then
packaged into a specially designed two-sided container. The
consumer was then expected to finalize preparation of the
sandwich by combining the hot and cool sides just prior to
eating. The company discontinued the sandwich in 1990 due to
the move away from the environmentally unsound styrofoam
packaging which was integral to the McDLT "experience". The
McDLT is perhaps best remembered for its marketing, which
focused on variations of the theme "Keep the hot side hot, and
the cool side cool." A 1985 commercial released to market the
new sandwich featured a young Jason Alexander.
• Beefsteak Sandwich - test-marketed in New York and other East
Coast markets in 1980 and as far west as Chicago were part of a
 McDonald's "Dinner Menu", offered only after 4:00 p.m. The
Beefsteak Sandwich was essentially an elongated hamburger of
a different quality served on a short French roll, similar to a sub
or hero roll. Packets of steak sauce (A1 sauce in Chicago) were
available for the sandwich.
• Onion Nuggets - introduced at the same time as the Beefsteak
Sandwich as the side item for the Dinner Menu. Onion Nuggets
were chopped onions shaped into small solid pieces, dipped in
batter and deep-fried.
• McLean Deluxe - A lower-calorie Quarter Pounder-type sandwich
(introduced in 1991). This item was otherwise identical to the Big
& Tasty and the McDLT.
• Triple Ripple - A mixed cone with strawberry, vanilla, and
chocolate, topped with a plastic top.[5]
• Arch Deluxe - A failed attempt to produce a "luxury" hamburger,
promoted by a high-profile advertising campaign (introduced in
1996). It featured a quarter pound beef patty on a potato roll,
with leaf lettuce, tomato, red onion, cheese, and a honey
mustard-type sauce; peppered bacon was also offered for an
extra charge.
• Torta - In 2000, the company released their own version of
tortas, a Mexican sandwich, in southern California on a trial
basis.
• McStuffin - a pocket sandwich available with various fillings.
• Chicken McGrill - Same as the Crispy Chicken, but with a
marinated, grilled chicken breast. Both the Crispy and Grilled
Chicken are derivatives of the failed Arch Deluxe sandwiches.
Also replaced with a premium chicken sandwich in July 2005, but
is still available in Canada.
• McGrilled Chicken Classic - A sandwich featuring a grilled chicken
breast portion that was produced before being replaced by the
Grilled Chicken Deluxe/Chicken McGrill.
• McWraps - Chicken Caesar, Chicken and Garden Salad wraps
served toasted in a thick herb flat bread.
• Fried Roast Beef Sandwich - An early sandwich that caused a
disaster in the company. Inspired by a franchisee's version of an
Arby's sandwich, the sandwich failed because due to the costs of
getting roast beef slicers, no matter how many sandwiches they
could sell, it would never turn a profit.[5]
• Philly Cheesesteak - Slices of steak and Swiss cheese with
onions. Served until August 2007, at Australian and American
McDonald’s. This sandwich is still available in Canada, made with
Cheese spread instead of Swiss, and with green bell pepper.
• Pizza - McDonald's has also attempted pizza at various times,
with an apple-pie-like McPizza and more conventional
McDonald's Pizza. A line of personal sized pizzas were sold in the
 early 90s. In Alberta, Saskatchewan, Newfoundland & Labrador,
Ontario, New Brunswick, Nova Scotia, and British Columbia (c.
1992-1997) the pizza originally began as a family sized pizza that
was brought out to the table by an employee and placed on a
raised rack in the centre of the table. Later it was scaled down to
a personal sized pizza when the larger version did not sell well.
• Hot Dogs - CEO Ray Kroc famously prohibited the company from
selling hot dogs, regardless of potential demand, as he regarded
them as unhygienic in his 1977 autobiography; however, UK
Stores did sell Hot Dogs during the late nineties on the McChoice
menu (later PoundSaver). Also, at least one American restaurant
offered Oscar Mayer hot dogs at some time, and McDonald's
locations at Toronto Metro Zoo and SkyDome in Toronto offered
hot dogs until 1999. In Tokyo locations hot dogs were available in
2001
• Grilled Chicken Flatbread Sandwich - Grilled chicken strips,
lettuce, tomato, grilled onions, pepper jack cheese, and a creamy
herb sauce served wrapped in a heated flatbread. Served briefly
in June 2002, and brought back in December 2002-January 2003.
It was so popular in its original run that locations were running
out of the flatbread, forcing McDonald's to briefly stop promoting
the item.
• Chicken Platter - A grilled chicken burger served with lettuce and
tomato on the HotCakes tray.
• Big 33 or McJordan Special - A quarter pound burger with bacon
and special barbecue sauce named after either basketball player
Larry Bird or Michael Jordan.
• Triple-Double Burger - A burger featuring 3 beef patties and 2
slices of cheese, served on the same 6 inch (15.2 cm) sesame
seed roll as the McRib. This was sold under the names of local
sports stars in at least three markets in the 1990s:
o The Jason Kidd Burger - Downtown Phoenix, Arizona
franchises had an LTO burger named after NBA player
Jason Kidd, while he played for the Phoenix Suns.
o Boselli Burger - Jacksonville, Florida franchises also
featured the Triple-Double Burger in 1998, named after
Jacksonville Jaguars tackle Tony Boselli. [18]
o The Michael Dean Perry burger, for the then Cleveland
Browns star.
• Beef Wennington - A burger solely offered in the Chicago area in
the late 1990s, named after former Chicago Bulls player Bill
Wennington. It featured a single patty topped with cheese,
onions, barbecue sauce and a slice of Canadian bacon, as a
tribute to Wennington's Canadian background.
• Dinner Menu - In early 1990s a New Dinner Menu was tested for
6-12 months at two locations in New York and Tennessee. It
 consisted of the above mentioned pizza but also included
lasagna, spaghetti, fettuccine alfredo, and roasted chicken as
entrees. The side dishes included mashed potatoes and gravy
and a vegetable medley. For the dessert it included a brownie a
la mode.
• Chicken Fajitas - The Chicken Fajitas consisted of a small soft
tortilla, a grilled vegetable medley, and grilled chicken. The fajita
was in the traditional thin wrapping paper and given that way.
Not a favorite for most people as it was considered to be bland
and too small of a portion for most consumers.
• Salad Shakers- A salad of lettuce, croutons and other fix ins in a
tall dome shaped plastic container. Add your dressing to the top,
put on the lid and shake it to taste. Although when first launched
it was a huge success, it soon began to decline as many found
themselves scraping the majority of their dressing off the lid and
having to mix the rest of the dressing to the bottom of the
container with their utensils.
• Daily Double-Similar to the Double Cheese Burger, however it
consisted of different toppings

Competitors
Competitive Landscape for Fast Food and Quickservice
Restaurants

Demographics, consumer tastes, and personal income drive demand.

The profitability of individual companies can vary: while QSRs rely on
efficient operations and high volume sales, FSRs rely on...

Top McDonald's Competitors

• Burger King
• Subway
• YUM!
Head Office:
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New Delhi-110 003 India

Tel: +91-11-24604047
Fax: +91-11-24652108

Submitted By:
Prem
Bareilly