Professional Documents
Culture Documents
Presentation
Demo Kit
Naman Infotech Centre. Tele: 91-079-26565405, 91-079-26561104 1
Franchises Management
Product Code: M107
www.globalmanagergroup.com
Investments
Operations
Manpower
Franchising
Support
BEHAVIORAL ASSESSMENT
z Motivation
z Involvement
z Self-evaluation
z References
Advertising media :
9 Newspapers
9 Magazines
9 Technical and trade journals
9 Radio / television
9 Investor trade chambers clubs
9 Qualified databases for direct mailing
9 Resident representative
9 Branch office
9 Subsidiary company
9 Joint venture
No of slides: 200
The entire presentation kit has 2 main directories as below.
Franchisee Management
Literature Presentation
(Word Files) (Power point slides)
Programs
01 Intro
02 Comm & Adv
03 Pricing Strategy
04 Franchisee Manage 01 Intro
05 MKT Effort 02 Comm & adve
06 Personal Selling 03 Pricing
07 Net & MKT Channel 04 Franchisee manag
08 Customer Satis. Faction 05 MKT effort
Cover Page 06 Personal selling
07 NWK & MKT cha
08 Customer satis.
PART-A Presentation: -
Under this directory further files are made in power point presentation as per the
chapter listed below. Such ready-made PowerPoint slides are useful for
conducting in-house training program by you.
• Topic wise Power Point presentation in 08 modules as listed below.
1. Introduction
It covers what and why marketing management is, how to do it, also includes core marketing
concepts, Marketing activities and type of markets.
2. Designing and managing integrated marketing and communication
It covers what and how for integrated marketing and communication, steps for designing and
developing marketing channels audit definitions, Types of audits, audit questions, Audit process,
details for process audit, Audit checklist etc. It also covers details of auditor’s conduct, auditee’s
conduct.
3. Designing pricing strategy
It covers how to set the price, determine demands, analysis and selection of pricing methods and
how to design the pricing strategies.
4. Franchisee management
It covers factors affecting franchisee, types, how manage brand, benefits, successful examples,
selections procedure and decision making criteria, terms and condition. International franchising
and internet for franchisee.
5. Managing the total marketing efforts
It covers how to make marketing relations with other departments, how to make marketing plans
and reports, strategic controls, sales vacancy analysis, audits, and marketing, annual plan
controls, tips for relationship marketing.
6. Personal selling
It covers types of sales representatives, designing sales forces steps, how to recruit and select and
manage sales force, personnel selling and tips for the relationship marketing
7. Designing and managing value networks and marketing channel
It covers Value network and market channel system, Industrial marketing channel, work
performance of channels, channel design decisions, terms and responsibilities of channel
members, how to select a, train and motivate channel members,
8. Customer satisfaction
It covers the internal and external customers, customer values, how to maximize the customer
satis faction, valuable customer data, characteristics of company to the customer driven, customer
care and some examples.
2. Literature: -
It is given in word. You may also use it for further reading and circulations within audience,
also this topic covers write up for the ready reference to the trainer as well as trainee for
understanding and reading.
A. Hardware: -
• Our document kit can be better performed with the help of P3 and above computers
with a minimum 10 GB hard disk space.
• For better visual impact of the power point documentation you may keep the setting of
colour image at high colour.
• Documents written in word 98 and window 2000 programs. You are therefore required
to have office 2000 or above with word 98 or above and power point
• Contains all necessary documents as listed above and comply with the requirements of
latest management concepts and more than 1000 man days (9000 hours)
• It will save much time in typing and preparation of training material and slides alone.
• Developed under the guidance of experienced experts having experience of more than
200 companies latest management system implementation globally.
• Provides model of a Management system that is simple and free to establish the
management concept in the laboratory.
1. By using these documents, you can save a lot of your precious time while preparing
the management training areas presentation.
2. Take care for all the section and sub sections in implementation of latest
management concepts and helps you in establishing better system.
3. The user can modify the presentations as per their industry need and create own
management training presentation for their organization
4. Ready made templates and sample documents are available which can reduce your
time in document preparation
5. Save much time and cost in conducting training programs
6. You will get better control in your system due to our proven training presentation
material.