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Training

Presentation
Demo Kit
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Franchises Management
Product Code: M107
www.globalmanagergroup.com

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Factors affecting to franchising

Investments

Operations
Manpower

Franchising

Support

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Selection of the franchisee
OBJECTIVE ASSESSMENT
z Ability to invest
z Site availability
z Entrepreneurial capability
z Education and past experience
z Lead time required to start the business

BEHAVIORAL ASSESSMENT
z Motivation
z Involvement
z Self-evaluation
z References

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CRITERIA FOR DECISION MAKING

¾ Are the customers making repeat


purchases of the product ?
¾ Has the product been successful in other
market segments ?
¾ Is there a need for the product/service to be
available at different locations/markets?
¾ Are all the units selling the product
profitably and independently?
¾ Can the same product be sold in different
markets without changes or modifications?

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STAGE – I : ADVERTISING

Advertising media :
9 Newspapers
9 Magazines
9 Technical and trade journals
9 Radio / television
9 Investor trade chambers clubs
9 Qualified databases for direct mailing

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Screening of applications
Following applications should reject directly

¾ Who have too many businesses


¾ Who do not have succeeded in any
businesses
¾ Who will not devote full time attention to the
new business
¾ Who are relying on 100 % funding through
borrowing and loans

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Terms and conditions
PREREQUISITES OF AGREEMENT FOR FRANCHISOR

¾ Disclosures related to bankruptcies and lawsuits in


his past including all affiliated companies.
¾ Disclosure regarding whether the initial franchise
fee is uniform.
¾ Investments details should be realistic and gives
information about key investments and expenses.
¾ Franchisor should give details of franchisees that
have made money.
¾ An agreement should be balanced means
franchisor should avoid the tendency to make the
agreement heavily in favour of the franchisor.

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International franchising

KEY ISSUES OF INTERNATIONAL FRANCHISING

¾ Generic business aspects


¾ Product of the franchisor
¾ Legal safeguards

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In-depth surveys
™ Cultural issues
™ Localisation
™ Product
™ Marketing
™ Franchise policies
™ Master franchise
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Types of franchiser operations

9 Resident representative
9 Branch office

9 Subsidiary company

9 Joint venture

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INTERNET – For first time visitors

¾ Information about the organization


¾ Information about the product/service
¾ Information on the location
¾ Franchise information
¾ Feedback and suggestions
¾ Latest information

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M107-Franchisee Management
DEMO OF TRAINING PRESENTATION KIT

Chapter-1.0 CONTENTS OF TRAINING PRESENTATION

No of slides: 200
The entire presentation kit has 2 main directories as below.
Franchisee Management

Literature Presentation
(Word Files) (Power point slides)

Programs
01 Intro
02 Comm & Adv
03 Pricing Strategy
04 Franchisee Manage 01 Intro
05 MKT Effort 02 Comm & adve
06 Personal Selling 03 Pricing
07 Net & MKT Channel 04 Franchisee manag
08 Customer Satis. Faction 05 MKT effort
Cover Page 06 Personal selling
07 NWK & MKT cha
08 Customer satis.

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M107-Franchisee Management
DEMO OF TRAINING PRESENTATION KIT

PART-A Presentation: -
Under this directory further files are made in power point presentation as per the
chapter listed below. Such ready-made PowerPoint slides are useful for
conducting in-house training program by you.
• Topic wise Power Point presentation in 08 modules as listed below.
1. Introduction
It covers what and why marketing management is, how to do it, also includes core marketing
concepts, Marketing activities and type of markets.
2. Designing and managing integrated marketing and communication
It covers what and how for integrated marketing and communication, steps for designing and
developing marketing channels audit definitions, Types of audits, audit questions, Audit process,
details for process audit, Audit checklist etc. It also covers details of auditor’s conduct, auditee’s
conduct.
3. Designing pricing strategy
It covers how to set the price, determine demands, analysis and selection of pricing methods and
how to design the pricing strategies.
4. Franchisee management
It covers factors affecting franchisee, types, how manage brand, benefits, successful examples,
selections procedure and decision making criteria, terms and condition. International franchising
and internet for franchisee.
5. Managing the total marketing efforts
It covers how to make marketing relations with other departments, how to make marketing plans
and reports, strategic controls, sales vacancy analysis, audits, and marketing, annual plan
controls, tips for relationship marketing.
6. Personal selling
It covers types of sales representatives, designing sales forces steps, how to recruit and select and
manage sales force, personnel selling and tips for the relationship marketing
7. Designing and managing value networks and marketing channel
It covers Value network and market channel system, Industrial marketing channel, work
performance of channels, channel design decisions, terms and responsibilities of channel
members, how to select a, train and motivate channel members,
8. Customer satisfaction
It covers the internal and external customers, customer values, how to maximize the customer
satis faction, valuable customer data, characteristics of company to the customer driven, customer
care and some examples.

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M107-Franchisee Management
DEMO OF TRAINING PRESENTATION KIT

2. Literature: -

It is given in word. You may also use it for further reading and circulations within audience,
also this topic covers write up for the ready reference to the trainer as well as trainee for
understanding and reading.

Chapter No. SECTION


1. Introduction
2. Managing communication and advertising
3. Pricing
4. Franchisee management
5. Market effort
6. Personal selling
7. Design and manage value network and marketing channels
8. Customer satisfaction

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M107-Franchisee Management
DEMO OF TRAINING PRESENTATION KIT

Chapter-2.0 USER FUNCTION

2.1 Hardware and Software Requirements

A. Hardware: -

• Our document kit can be better performed with the help of P3 and above computers
with a minimum 10 GB hard disk space.

• For better visual impact of the power point documentation you may keep the setting of
colour image at high colour.

B. Software used in Documentation kit

• Documents written in word 98 and window 2000 programs. You are therefore required
to have office 2000 or above with word 98 or above and power point

2.2 Features of Training kit: -

• Contains all necessary documents as listed above and comply with the requirements of
latest management concepts and more than 1000 man days (9000 hours)

• Written in Plain English

• It will save much time in typing and preparation of training material and slides alone.

• User-friendly and easy to learn.

• Developed under the guidance of experienced experts having experience of more than
200 companies latest management system implementation globally.

• Provides model of a Management system that is simple and free to establish the
management concept in the laboratory.

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M107-Franchisee Management
DEMO OF TRAINING PRESENTATION KIT

Chapter-3.0 BENEFITS OF USING OUR TRAINING KIT

1. By using these documents, you can save a lot of your precious time while preparing
the management training areas presentation.
2. Take care for all the section and sub sections in implementation of latest
management concepts and helps you in establishing better system.
3. The user can modify the presentations as per their industry need and create own
management training presentation for their organization
4. Ready made templates and sample documents are available which can reduce your
time in document preparation
5. Save much time and cost in conducting training programs
6. You will get better control in your system due to our proven training presentation
material.

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