Professional Documents
Culture Documents
MARKETING IMPLICATION
Product Strategy
Pricing Strategy
Place Strategy
Promotion Strategy
Media
Radio
Hoardings
Consumer promotion
Fragrance oriented and eco friendly
Newspaper
Various promotional offers
Positioning:
The place the product occupies in consumers minds relative to competing
products. Typically defined by consumers on the basis of important
attributes. Involves implanting the brands unique benefits and
differentiation in the customers mind. Positioning maps that plot
perceptions of brands are commonly used.
Differentiation can be based on
Products
Services
Channels
People
Image
Positioning and Branding Strategy
Procter & Gamble, the use of the simple tool is handled by experts in
the field. That is what makes the tool so effective.
Channels of distribution
The path through which goods and services travel from the vendor to
the consumer or payments for those products travel from the consumer to the
vendor. A distribution channel can be as short as a direct transaction from
the vendor to the consumer, or may include several
interconnected intermediaries along the way such as wholesalers,
distributors, agents and retailers. Each intermediary receives the item at one
pricing point and movies it to the next higher pricing point until it reaches
the final buyer. Coffee does not reach the consumer before first going
through a channel involving the farmer, exporter, importer, distributor and
the retailer. Also called the channel of distribution.
MDCEO
I/ANU
NTSD
UCLT
RFOE
IANT
SBCS
T/UU
ETMS
EHOR
POR
L/P
AUS
NS
TE
R
Promotional Strategy
6
Organizational culture
Four P's
Advertising
Online/internet marketing
E-commerce
Search engine optimization (SEO)
Search engine marketing (SEM)
Mobile Marketing
Email marketing
Content marketing
Social Media ( Facebook, Twitter, LinkedIn, Google +, Foursquare,
Pinterest, Youtube, Wikipedia, Instagram)
Sales & customer service
Public Relations
Promotions
Trade shows
Corporate philanthropy