Summit 2010 Applications Einat

STKI Summit 2010
Enterprise Applications, BI & KM
Einat Shimoni
EVP & Senior Analyst
Enterprise Applications,
Analytics & KM Strategies
www.einatstki.blogspot.com
Einat Shimoni’s work Copyright 2010 @STKI
Do not remove source or attribution from any graphic or portion of graphic 2
‫פרסומת‬
Agenda
General trends – enterprise applications
CRM
ERP
Knowledge Management and Enterprise 2.0
Business Intelligence & MDM
BPM
Enterprise Portals
Web and mobile
We will present data on products and integrators: Explanations
on Slides
List of Packages and Integrators
Rep in Sometimes we specify:
Package Integrators
Israel Delivery model
Vendor A Company 1 Integrator a, Integrator b On-premise
Integrator a, Integrator b,
Vendor B Company 2 SaaS
Integrator c
SaaS
Vendor C Company 3 Integrator a
On-premise
 Lists only include vendors that are represented in Israel

 The location within the lists is random
 Lists might not include all players

‫פרסומת‬
STKI Israeli Positioning on Slides
• Not a technological positioning, refers only to Israeli market

• Represents current Israeli market and not our recommendation
•Focused on enterprise market (not SMB) Vendor A
 Market Presence (X) Vendor B
 Market share - existing and new sales (more emphasis)

Local Support
 Mind share (how user organizations rate vendors)

 Local Support (Y) – is influenced by (X) Worldwide
Leader
 Experience & technical knowledge, localization,
support, number and kind of integrators
 Worldwide leaders marked, based on global positioning
 Vendors to watch: Are only just entering Israeli market
Vendors to Watch:
so can’t be positioned but should be watched
Vendor C
Market Presence
Selected Wins 2009-1Q2010 on Slides
 Package X: Company 1 (Integrator), Company 2 (Integrator)

 Package Y: Company 3 (Integrator), Company 4 (Integrator)
 These slides contain examples of selected wins during

2009 and Q12010 (decision and purchase of certain
products, not necessarily ongoing projects)
 The lists are only partial and don‟t include all wins of
all vendors during this period

‫פרסומת‬
General
2010: A year of recovery Trends
SaaS

General
M&As increase complexity Trends
If you think the rate of M&A is increasing in

enterprise applications - you are right
Source: Updata Advisors

http://www.updataadvisors.com/Advisors_Newsletters/IT_Services/
itma_outlook_jan2010.asp#security
‫פרסומת‬
General
Simplicity is king Trends
• Complex implementations lead to

complex upgrades -> a disconnect with
the vendors roadmap
• Simplifying interfaces – putting a portal
“wrap” on top of apps
• Exposing mobile services
• Applications anytime, anywhere

General
General applications trends Trends
• CIOs more receptive to alternative application

delivery models (purpose is to allow simpler, more
accessible, cheaper apps) – SaaS, offshore OS, Open
Source software, BPO
• Role of and value IT is also changing (“application &
infrastructure already pre-configured. This enables me to talk more
business and provide more value”)
 IT will become more data-centric, will deal with analytics, data “services” (Accenture)
• We will see more shared application services

• Application portfolio rationalization can yield
reduction of 10-50% maintenance and software costs
(PWC)
‫פרסומת‬
General
How do you deliver application services? Trends
On-premise Off-premise
Application service
Desktop App. Portal Mobile

Each application ‘delivery channel’ has different features
General
SaaS global trends Trends
• SaaS sweet spot: ‘on the edges’ – niche areas

• Today 2.5% of apps delivered in SaaS, will
reach 8.5% in 3 years. SFA and web
conferencing used by 65% (Goldman Sachs)
• ~45% lower TCO (IDC & Yankee Group)
• Increase in mobile web /smartphones created
more demand for anytime, anywhere SW

General
SaaS in Israel – State of the market Trends
SaaS is conceptually more accepted in Israel but there

are still barriers:
Local support – Rep, Hebrew, integrators
Not enough clarity regarding regulations comp.
Some security concerns
Hottest SaaS areas in Israel: CRM, ERP for SMBs.
Next projects: HR-oriented processes (Incentives, travel
& expense management, training), commodity-type
processes (email)

General
SaaS drivers in Israel– Part 1: Trends
 Lower TCO in some areas (reduce overhead

costs, pay only for what you need)
 Less “head ache” regarding technical issues
(load balancing etc.) and operational issues
(scheduled maintenance & upgrades)
 More dialogue with the user (“users can see
the application very quickly – no gaps in
expectations”)

‫פרסומת‬
General
SaaS drivers in Israel – Part 2: Trends
 CIOs are looking for more simplicity, SaaS is a

good excuse to say to users: “this is the
package, no code customizations!”
 Fast implementation time: 3 weeks – 2 months
 High satisfaction level (orgs. that Implemented
a SaaS application planning to continue for
other areas)
 Keeping in-line with package improvements is
a big advantage
Some examples of new SaaS players General
Trends
in Israel (and their representatives):
 Successfactors (AKT- Israeli partner) – Employee

performance management
 Cornerstone (Amarel- Israeli partner) - Talent Mng.
 Callidus (Advantech- Israeli partner) – Sales
performance mng./ Incentives management
 “The Israel SaaS Center” – for SaaS services
 Microsoft – BPOS (productivity in the cloud)
 Webox – for Microsoft solutions
Integrators will represent/ support more SaaS solutions. Traditional

vendors will offer SaaS model in almost every area – BPM, ECM, ERP…

General
SaaS internal checklist Trends
 Is the process in our company quite “generic” and

similar to the process in other companies?
 Is the application relatively small?
 Is it covering a specific niche?
 Is it relatively separated (doesn’t require intense
integration with more than 2 applications)?
 Will it be accesses from various geographical
locations?
If most answers are “yes” and there are
no regulatory conflicts, SaaS should be
Examined alongside other solutions
SaaS external checklist: General
Trends
What to check with your SaaS provider? Part 1
 The vendor should comply with SAS70 (Statement on

Auditing standard)
 Define SLA level (9x.x%) with vendor
 Data center location (recommended: several
geographical datacenters with mirrored servers for
redundancy)
 Local support – integration, training
 Hebrew (problematic issue!)
 Compliance with local regulations (Still not clear in
Israel)
 Carefully define the process in case of “divorce”
SaaS external checklist: General
Trends
What to check with your SaaS provider? Part 2
 If needed, add a clause - SaaS vendor will pass data to

escrow company
 Craft your own data backup plan
 Check the possible level of customization – is it enough?
 How much “heads-up” time will be given for scheduled
maintenance?
 QoS and performance SLA
 Which BI/dashboard services are embedded?
 Price (per user/ month) usually depends on # of users
and time commitment

General
SaaS: It’s not all sweet! Trends
• 100 minute downtime for Gmail on Sept1 due

to server maintenance
• 15 hours “Workday” service outage Sept24
• “LucidEra” (SaaS BI player) went out of business
• Implementing many SaaS apps will create a new
kind of “spaghetti” architecture that the IT will
need to manage (creation of a new problem)
Organizations need to determine accountability

And not leave it all up to the vendor
Traditional application vendors General
Trends
realized they can’t stop this train
• Oracle: CRM on Demand, Beehive (Collab.)

• SAP acquired several SaaS companies
Business by Design for mid-sized companies
(expected globally mid2010)
• Microsoft – BPOS: Exchange, Office, Sharepoint
 Single management environment for on-premise and off-
premise (move email boxes around)

General
Different cloud application models Trends
• Public cloud
• Private cloud – will increase in 2010 due to
user demand (most of them will be delivered
in “Cloud Appliances / industry in a box”
model)
• Hybrid cloud (Private & Public and ability to
move between them)
• Cloud “add-ons” – services around cloud to
solve cloud problems

General
Cloud computing delivery models: Trends
Enterprise
Traditional Public Clouds

Enterprise Private Cloud
IT
Hybrid Cloud
Private Cloud Your Text here Hybrid Cloud Your Text here
Public Cloud
IT activities/functions are provided “as Internal and external IT activities/functions are provided
a service,” over an intranet, within the service delivery “as a service,” over the Internet
enterprise and behind the firewall methods are integrated, • Key features:
• Key features include: with activities/functions – Scalability
– Scalability allocated to based on
security requirements, – Automatic/rapid provisioning
– Automatic/rapid provisioning criticality, architecture – Standardized offerings
– Chargeback ability and other established – Consumption-based pricing.
– Widespread virtualization policies. – Multi-tenancy
Source: IBM Market Insights, Cloud Computing Research, July 2009.
General
Open Source Applications Trends
• The use of open source in enterprise applications is still rare

in Israeli enterprises. Will increase also as part of SaaS
• Main market setback: large Sis aren’t suggesting open source
options in RFPs (some enterprises claim they would consider
Open source if it will be supported by a large SI)
• Concern regarding legal aspects of use
• But interest increased in specific mature OS application areas
during 2009:
 WCM
 Business Intelligence
 Web 2.0 (Wikis, blogs)
 LMS

CRM
CRM
Main Theme 2010:
Social customer
CRM 2.0
Multi Channel
Multi
Interactions Channel

CRM recommendations CRM
• Companies are not really ‘enjoying’ their CRM

roadmap and new features – major problem!
Many organizations have heavily customized their
CRM apps, they fear complex upgrades and have
‘lost touch’ with the package roadmap
Keep customizations to a minimum
Create a real partnership with your CRM vendor or
with a knowledgeable consultant
Grow with the packages (roadmaps reflect trends)
Don’t be afraid to adopt innovative features and to
expand to more channels
CRM
CRM Maturity Model 2010 Trends
Business Value
Investment Social CRM
Real time
Offer
to make money Multi manag,
Analytical Channel
CRM IT+business
CRM Customer Data
Cut costs, Increase Integration
Project
productivity EPSS/ (CDI)

unified Pure
Business
Operational agent UI
Project
CRM
Commodity IT
Services Size of figure =
complexity/
cost of project
Investment
for regulations
Using Implementing Looking

Market Maturity
CRM new trends 2010 CRM
• Loyalty
 Examples of Israeli players: Gilon-Synergy
(Upsite), Siebel Loyalty product, SAP Loyalty
product
• Social analysis*
 Examples of Israeli players: SAS (+Teragram for
sentiment analysis), IBM-SPSS, SAP (Inxight,
sentiment analysis), Focalinfo, KXEN, Tibco
(Insightful), many “startup” companies
• Customer-facing presentation layer
 E-glue, Composia etc.
* Post on social media analysis:
http://einatstki.blogspot.com/2009/07/sentiment-analysis.html
Today’s (and tomorrow’s) customer:
CRM
Digital, mobile, social
Trusts work of mouth
marketing
Reads and
creates product
Maintains a social network
reviews
Shops on-line Uses Twitter to

complain about a brand
Owns a
smartphone Expects a better
customer experience

This is what your marketing manager CRM and
Marketing
has to deal with
Source:
Do notWordFrame
remove source or attribution from any graphic or portion of graphic 35
Why you should stop ignoring social Social
CRM
networks in your CRM projects
 68% of B2C companies in North America say

they have acquired customers from Facebook
(Source: E-Marketer)
 73% of surveyed consumers have posted a
product or brand review (Source: RazorFish)
 26% of consumers followed a brand on Twitter
(44% of them for deals) (Source: RazorFish)
It can really make a difference. Consumers who
digitally engage with brands turn from passive to
active advocates

Real time customer service: Social
“Best Buy” technical advice CRM

The “new” CRM is about managing Social
CRM
communities & influencers
CRM 1.0 CRM 2.0

Managing individual customers Managing influencers and ‘tribes’
Your Text here Your Text here

Customer
A Customer Customer
B C
Focus on transactions Focus on interactions
Social listening tied back to CRM to identify

Influencers and respond
Example: Social
media &
Pursway (Identify influencers) BI

CRM Packages & Integrators in Israel:
Package Rep in Israel Integrators Delivery model
Oracle Israel, Taldor, IBM, BeyondIT, Exscientia,

Oracle – Siebel Gilon–analytical apps, TATA-TCS Israel, On Premise
Taldor IT Navigator, Yael
Oracle SCOD: Siebel
Enterprise
Oracle Israel Taldor, ManofIT, Axcentia , Yael SaaS

on-Demand
Yael, Malam-Team, ONE1UP, Oracle,
Oracle e-Business CRM Oracle Israel On Premise
HP, Advantech
Oracle Israel,
Oracle - Peoplesoft Matrix On Premise
Matrix
SAP CRM SAP Israel Ness, Taldor, Advantech On Premise
Amdocs (Clarify) Amdocs Amdocs On Premise
20 Partners, including: Matrix-Effect, On Premise;

Microsoft Dynamics
Microsoft Advantech, SIT, Malam-Team, Netwise, Hosted by partners;
CRM
Aman ,Elad…. SaaS - abroad
Pivotal ONE1 ONE1 On Premise
Mid Tier
Salesforce.com ONE1, Blat-Lapidot SaaS

MEGA Center Yael Yael On Premise
Onyx (Consona) IT Navigator IT Navigator On Premise
Netsuite IT Com, Edmiso SaaS
MyBusiness MyBusiness MyBusiness SaaS
Cemax Cemax Cemax On Premise
SugarCRM Open source, SaaS
Microsoft dynamics-Based CRM Solutions - Part 1
Company Solution
E-Drive (Car Market)
Capital Market: “Optimi”
Advisor Platform (‫(יועצי השקעות‬
)‫פניות ציבור (מענה לחוק חופש המידע‬
High Tech Solution
Service Desk
Effect (Matrix)
‫פתרון לניהול גביה והליכים משפטיים‬
Infrastructures: configuration mng, dashboard, self service, CDI, XRM
IT Help Desk
Contact center - moked
Analytical Dynamic CRM
Appointment coordination + mobile interface
AtoZ: ‫ מוקד‬/ ‫ניהול פניות‬
Netwise (+ Michshuv BtoZ: ‫ניהול מוקדי בקרה מרכזיים‬
as marketing partner) ItoZ: ‫ניהול מוקדי‬IT
MtoZ: ‫ניהול מוקדי פניות מוניציפאליים‬
Netwise Proactive Analytical CRM solution
Company Solution
CRM for security org./departments
HRM – Healthcare CRM, hospital risk management
DRM – Donors relationship management
IT Help Desk
Academy – Alumni, Student, scholarship grant mng, training courses
Contact Center
Malam-Team Retail CRM
VC – Venture capital CRM
Partner Relationship Management
Billing
Financial services and Retail banking
HR management solution
Citizen relationship management
Vehicle Fleet management
Almog Einat Shimoni’s work Copyright 2010 @STKI SMS distribution
Pricelists update
Company Solution
Contribution System
Donors CRM
Conferences and training
SIT
Members club
CRM for High-Tech sector
Customer Service Portal
Broad Digital Billing, Rating, Account Receivables
Highview BI for Microsoft Dynamics
Capital Market
‫ניהול פניות ציבור‬
Advantech Surveys module
MOSS and CRM integration
BI for CRM
Agile HR companies’ operations and clients
Eyron Election campaign management
Generica (+ONE1 as Einat
marketing
Shimoni’s work Copyright 2010 @STKI
Do not remove source or attribution from anyCapital Market
graphic or portion operational system
of graphic 43
partner)
CRM-Related Applications:
Developing/
Solution Description Representing
Company
Callidus Performance and Incentives mng Advantech
Enterprise Incentives Incentives, Matrix-
Incentives Pro
Management partner
Kana Collaborative CRM Malam-Team
Blue Phoenix, Top
DSKnowledge Service Center Knowledgebase
solutions – partner
nGenera Collaborative CRM Business Solutions
collaborative CRM, KM for
Knova (Consona) IT Navigator
contact centers
Siebel - Social CRM Social tools for CRM Oracle - Siebel
Collaboration, knowledgebase,
Salesforce Chatter,
customer-centric innovation ONE1, Blat-Lapidot
Knowledgebase, Ideas
website
Cemax Feedback Mng, Complaints Mng.
Einat Shimoni’s work Copyright 2010 @STKI Cemax
*Doesn’t include Contact Center/telephony tools
Multi Channel / Self Service applications
Product Name Description Israeli Representative
Lyris Email marketing
Neolane Multichannel marketing Netwise
Self service apps Self Service Kiosks
Kana Collaborative CRM, interaction mng. Malam-Team
iPoint video chat Matrix
nGenera – CIM Collaborative CRM Business Solutions
Megacenter Mail
Managing channels (SMS, Fax, email) Yael Software
Server (MCMS)
eBilling + eService +
Self Service Oracle (part of Siebel suite)
eCommerce
Mail-IT Marketing messages management Matrix
Cellesense Text and web automated self service Netwise – Integration partner
AMS Billminer (EBPP), self care Lognet
Admail Email marketing One1
Impactia (e-Wave) Email marketing E-Wave
Magento Open Source eCommerce Consist – impl.
OpenX Open Source advertising tools Consist – impl.
FormIT Customer messaged distribution Aman
Eyeview Increasing online
Einat Shimoni’s workcustomer conversion
Copyright 2010 @STKI w/video John Bryce
Telemessage Multi Channel Messaging Telemessage
Mobile Solutions / Platforms – Partial list
Israeli
Product Name Description
Representative
Cellerium Client-side mobile applications Netwise
Transforming web content into mobile
Mintmark Netwise
web content
SMSwise SMS channel Netwise
MMIS (Matrix mobile info.
Platform for mobile solutions Matrix
Server)
Bank2go, Ultra Credit,
Mobile solutions developed on MMIS Matrix
Calldinator
Fiserv Money Mobile banking, mobile wallet Matrix
MAMA Interactive Information System One1 Mobile
Transforming web/app content into
MobileAware One1Mobile
mobile web content
Sybase Mobile Banking 365 Mobile banking Ness
Sybase Paybox Mobile payments Ness
Integrating enterprise applications with
Sybase Unwired platform Ness
mobile devices
mEnterprise Services,Do not removeEnterprise Mobile
source or attribution from anyservices, Mobile
graphic or portion of graphic 46
Ideomobile
mHealth, mBanking Health, Mobile Banking solutions
CRM - Israeli Market Positioning 1Q2010
Siebel Microsoft
Peoplesoft
Local Support
SAP
Pivotal Salesforce Worldwide
MEGACenter Leader
Onyx
Cemax
Vendors to Watch:
NetSuite (on-demand) This analysis should be used with its
supporting documents
SugarCRM (open source)
Market Presence
CRM Selected Wins during 2009/1Q10 –
Partial List of project wins +(implementers)
 Siebel: Win in security sector, Bank Leumi – IT HD (IBM), upgrades and expansions –
Tami4, Derech Eretz
 Siebel On-Demand: Hazera (Taldor), Tufin (Taldor)
 Peoplesoft: Expansions in Ko-Op, Mizrachi, 012 (Field service)
 SAP CRM: Defense sector (Ness), Bank Hapoalim – IT HD (Ness)
 Microsoft Dynamics CRM: Bynet (Aman), Histadrut Akademaim (Aman), MOD – xRM
project (Matrix), Tradeonomy (Matrix), Deshen Gat (Matrix), Café Landver
(Matrix), Tel Aviv Municipality - Pniot Zibur (Matrix), Coca Cola (Netwise), Strauss
(Netwise), Ankory (Malam-Team), Jerusalem munic. (Malam-Team), Apos (Malam-
Team), Forex Place (Malam-Team), Repliweb (Malam-Team), Leumi Partners
(Malam-Team), Meir (Malam-Team), Israel today (Malam-Team), Mey Eden (Malam-
Team), Rosslare (Malam-Team), Ministry of National Infrastrucutres (Advantech),
ISS (Advantech), Lavie (Advantech), RAD (Advantech), Shastovitch (Advantech)
 Pivotal: Systematics, Gilat, Tadiran, Milgam, JDC, Joint
 Salesforce (110 new): Audiocodes, Better Place, Allot, Radvision, Flying Cargo,
Finesco, Conduit, Infolinks, Infogyn, Matan, TI, Profitect, NITI, Strata, shl, College
of Management, Objet, Sapiens, Tower Jazz
 Mega Center: Expansions in outsourcing clients (Tikshuv, Bezeq online)
CRM Consultants in Israel - Partial List
(Alphabetical order, not a ranking)
 Accenture
 Alternative
 Aman
 BI-Pro
 Deloitte Touche: Strategy, business case
 Gilon - Synergy: Campaign Management, Analytical CRM, Social
Networks
 IT solutions
 Luria
 Meteor
 Sensecom: Contact Centers
 TCS Israel - Tata
 Several other independent advisors
Campaign Management
Package Vendors in Israel
Product Name Israeli Rep. Integrators

Unica Gstat IBM, Gilon
Chordiant IBM
SAS Mia Computers Gilon
Teradata Analytic CRM Mittwoch Mittwoch, Gilon
Siebel RTD (Real time offer Gilon, other potential
Oracle Israel
management) Siebel partners
SAP RTOM (Real time offer Potential - SAP
SAP Israel
management) partners
Neolane Netwise Netwise
MEGACenter Marketing Module Yael Yael
Other CRM Vendos include marketing modules

Don’t be fooled by failure rates
CRM
It all depends how you define failure
• 2001 Gartner Group: 50%

• 2002 Butler Group: 70%
• 2002 Selling Power, CSO Forum: 69.3%
• 2005 AMR Research: 18%
• 2006 AMR Research: 31% Failure = not going live
• 2007 AMR Research: 29%
• 2007 Economist Intelligence Unit: 56%
• 2009 Forrester Research: 47%
Source: http://blogs.zdnet.com/projectfailures/?p=4967
In most cases:
Failure in CRM = not meeting expectations
ERP
ERP
Main Theme 2010:
Operational efficiency – ERP 1
ERP 2
ERP 3

ERP Life Cycle ERP
Increase efficiency of
Basic modules ERP operations
“smarter”
HR, Logistics,
processes
Financials Portals, BI, BPM
Advanced modules
Stabilizing
the system “Core” modules
You are here
Upgrades Upgrades
ERP 1 ERP 2 ERP 3

ERP
ERP Maturity Model 2010 Trends
Business Value
Investment
to make money
IT+business
Cut costs, Increase ERP 2
Project
productivity ERP 3
Budget Pure
Planning Mobile Business
Operational ERP Project
module
ERP Portals services
Commodity IT
Services ERP 1 BI on
Size of figure =
ERP data complexity/
cost of project
Investment
GRC
for regulations modules

Market Maturity
ERP ROI? ERP
Don’t expect ROI from ERP 1. It is an infrastructure

ROI comes from ERP 2&3 that are built on ERP 1 infrastructure
Organizations want to run their ERP Infrastructures (ERP 1) more

efficiently, and move on to ERP 2 and 3
“93% of ERP projects take longer than expected, 65% cost more
than expected, and 79% realize less than half of the expected
business benefits.” (Source: Panorama Consulting)

Improve ERP productivity ERP
• Users keep complaining about ERP UI - too complex!

• Making applications more intuitive increases user productivity
by an average of 7.25 percent. (Source: Nucleus Research)

Simplifying access to ERP processes by ERP
user-friendly front ends
Operational mobile environment
Operational portal environments

(Procurement portal, HR portal, Sales
portal, Supplier portal etc.)
Enterprise Applications (ERP, CRM etc.,)

HR module, Procurement module, sales
module…

ERP Staffing ratios in Israel
Average size of Israeli ERP department:
15 employees
Organizations that customized the least – had a
better ratio !
Percent of ERP employees from entire IT
department: 8-10% (ranged from 3%-45%)
Average ratio ERP staff / ERP users: 1: 52
Ratio abroad: 1:31 in multiple versions installations, 1:40 for
single version installation (Source: Computer Economics)
The larger the installation – the better the Ratio

ERP Packages & Integrators: Part 1
Package Israel Rep Integrators Delivery model
ONE1UP, Advantech, Yael, Unitask, Motorola,
Oracle
Oracle Israel Oracle consulting, Taldor (+FSIC), HP, Ernst & On-premise
Apps
Young, TATA (TCS Israel), Ness
Oracle Unitask (Oracle Easy), Afek, Motorola, ONE1UP,
Oracle Accelerated Advantech, E&Y, Yael, AKT (HR module), Taldor On-premise
Edition (+FSIC)
Ness, IBM, Taldor, Advantech, Malam-Team, HP,
TATA (TCS Israel), Accenture, Aman, SRL,
SAP SAP Israel On-premise
Matrix, AKT (HR module), Xact, IGC (Financials
modules), S.D.M
SAP All-in- Taldor, Advantech, Ness, Malam-Team, CBIT,
SAP Israel On-premise
One SAPLM
SAP
Xioma, Malam-Team, RELS, Complete,
Business SAP Israel On-premise
Menahel4U, Todan, BDO, Ziv systems, Corvet
One
E-Tafnit Matrix Matrix, Alpha Consultants On-premise
QAD SIT SIT, ManofIT, Tirosh On-premise, SaaS
Lawson
Intentia Israel Intentia Israel On-premise
(M3, S3)
Ashbal, Meidatech, FBC
Do not remove source or attribution from any graphic or portion of graphic On-premise, SaaS59
Priority Ashbal
Afek, Tulip, RAAN, HP, IlitERP (w/Meida-Tech)
ERP Packages & Integrators: Part 2
Package Israel Rep Integrators Delivery Model
Matrix, Oregano, Malam-Team,
Microsoft Israel.
Prodware, Tadiad, Maxoft, Taldor,
Localization &
Microsoft Dynamics AX Pisga, Axperts, Michshuv, Ness, On-premise
Distribution by mAXimum
Aman & other partners in
ERP (Matrix)
qualifications
Aviv, MARS Aviv Aviv On-premise
ONE ERP ONE1 ONE1, Anagal On-premise
KAV systems Kav Kav, Ardom On-premise
FinPro, Logistic Pro Almog Almog On-premise
On-demand,
Gan Tochnot Heshev Aman Aman
SaaS-Israel
On-demand,
Comax (on demand) Comax
SaaS-Israel
Profit Michshuv Group
Bgate Bgate On-premise, SaaS
IFS Teldan On-premise
On-premise,
ERP for municipalities Automazia Automazia
SaaS-Israel
Netsuite Einat Shimoni’s work CopyrightIT
2010 @STKI Edmiso
Com, SaaS
BPCS, Baan Matrix Matrix, Afek, IBM, Tulip (Baan) On-premise
SMB ERP in Israel ERP
On demand model is welcomed by SMBs

Increase in upgrades (and thus – maintenance
contracts renewal) due to new tax laws that requires
patch installations / upgrade versions
Continued verticalization

ERP - Israeli Market Positioning 1Q2010
Enterprise ERP Medium - Large ERP SMB ERP

>250 users 100-250 users 20-100 users
Oracle SAP
Oracle SAP SAP BO
AIO ONE1 Priority
ONE1 Priority ERP
ERP Oracle QAD Tafnit
QAD Tafnit
Movex
Aviv Kav
Movex Aviv
Vendors to Watch:
Microsoft Dynamics AX
Market Presence
Do not remove source or attribution from any graphic or portion of graphic
This analysis should be used62
with its supporting documents
ERP Selected Wins during 2009/1Q2010
Partial List of project wins +(implementers)
 SAP: Better Place (IBM), Haifa Chemicals – Best practice (Advantech), Mekorot – PM
module (Ness), Bank Israel (Malam-Team), Payroll in Zim (Malam-Team), Payroll in
Migdal, LSI (Malam-Team), Hadassah – HR module (IBM), Zim expansions (IBM), MOD
expansions (IBM), Delek Beneloux (HP), Best practice: Batey Zikuk Ashdod (Taldor), SAP
GRC – Inbal, Sonol (Taldor), Maccabi – compensation module (IBM), Diplomat – Time
management module (Ness), Paz – SEM BCP (Ness), SAP ECC upgrades: Bezeq (HP), Elbit
(Ness), Gichon (Ness)
 Oracle: Tnuva (Oracle, HP), SCD (One1Up), DSPG, Exlibris, Abic, Aeronautics, Foris,
Rafa, expansion in Gadot-China (One1UP), expansion in Soda Club-rollout (One1UP), ECI
upgrade (Advantech)
 Tafnit: Logistics: Hilel Yaffe, Ziv, Reut; Factoring: BDI, Mizrachi, CAL; Cloud based:
Platinum for factoring, Shufersal – credit reconsiliation
 Microsoft Dynamics AX: 888 (Malam-Team)
 Priority: SATEC (Meida-Tech)
 One1ERP (MaaleNX): Osha, Beer Tuvia food center, Yaron, Dovrat, Galam packaging,
Amal Siudy, Regba, Ambar, Beit Oren
 Sap Business One: Tobol Group (Todan), Magic software (Complete), Yohananof (Todan),
Naan Dan (Complete), Mosad Betihut VeGehut (Xioma),Kardan (Ziv and Todan), Naaman
Porcelan (Complete), BeSecure (Menahel4u), Panaya (Malam-Team), BDI (Malam-Team)
3rd party SAP complimentary tools (partial list) – Part 1
Solution Israel Rep. Description
EPIuse Ness Selective data copies
Zoption Ness Integrating financial functions with Office - excel
Panaya Panaya Simulation and guidance for SAP upgrades

Intellicorp – Live
Ness Impact analysis (for SAP upgrades)
compare
Object Manager Ness Software configuration management
OrgPlus Ness Visual HR management
Xpandion Ness Risk mng, behavioral analysis, license audit
ARX Cosign Ness Digital signature

IXOS-OpenText for
Top Solutions SAP content management and archiving
SAP
Printboss - Consist Consist, Ness Design/distribution of SAP forms
MessageManager Ness Unified messaging for SAP
SteerU SteerU
Einat Shimoni’s work Copyright 2010 @STKI Online guidance/EPSS for SAP
Innowera Ness Integration of SAP transactions with Excel
3rd party SAP complimentary tools (partial list) – Part 2

Item Field -
Aman Data transformation for SAP
Informatica
Clicksoftware Clicksoftware SAP workforce optimization
HR Load runner HP Israel software performance testing tools
HP Quality Center HP Israel automate QA testing
Cisco Data Privacy Cisco Data security on the network
CA Wily CA Israel Monitoring customer transactions in real time
Security Weaver Ness GRC (Access control, SOD)
List of global 3rd party tools for SAP optimization (Source - Ray Wang):
http://bit.ly/6rSabt

3rd party Oracle e-Business Suite
complimentary products (partial list)
Oracle Israel
Partners:
UPK (acquired by SmartIT, John Tools to increase productivity, usability,
Oracle) Bryce, Ness, deployment & content creation
Advantech,
ONE1UP, Telos
OMM (Object Migration management and change
Migration Manager) management for Oracle e-business
Print Director Unitask Enhanced Oracle printing
Dynamic Entity Data management and control tool
AOA
AOA Travel management system
(Add-on Applications)

ERP Consultants - Partial List
(Alphabetical order, not a ranking!)
 Accenture
 Bit-Plus
 Byon
 Deloitte Touche
 Ernst & Young
 HMS
 Meteor
 OIC
 Seker
 TCS Israel - Tata
 Tulip
 Several Independent advisors
Learning tools - trends Enterprise
Applications
• LMS market changing in Israel. more options of tools

today include best-of-breed solutions, ERP modules, open
source (Moodle) and SaaS options
• Internal (employees) and external (customers) initiatives
are commonly separated – different content, different
tools and delivery methods
• Connecting learning with portals („learning portal‟) and
other KM initiatives is becoming a best practice
• Learning is also happening in social media and
collaboration, not just in formal courses. But social
learning is a difficult new concept to adapt to

Learning tools – trends Enterprise
Applications
• Organizations looking for new ways to manage

learning processes:
More “on the job” learning in real time (the user gets
online guidance while performing tasks)
Less frontal face-to-face courses (although this will
continue for special cases and specific user groups –
for example, upper management)
Less manuals (“nobody reads them anyway”)
More “E” in learning (but as a complementary tool)

Learning tools – partial list – Part 1
New
Product Rep Integrators Category customers
(2009)
SmartIT, John Bryce, Bezeq, Delek,
Ness, Advantech, Learning content generation, Nice, Alladin,
UPK Oracle Israel Bank Leumi, 013,
One1UP, Telos EPSS
JEC, Supersol…
John Bryce Video tutorials (increase 888, Clalit Health

Eyeview Eyeview Services
web customer conversion)
Learning content generation, Coca Cola,
Windimo ONE1 ONE1
LMS Delek, Clal
ONE1, Consist,
Moodle (open source) LMS
Matrix, Kineo (+Elad)
SAP SAP Israel AKT LMS
Oracle Oracle Israel AKT LMS
Cornerstone Amarel Amarel LMS and Talent Mng. ECI
Britanica, John
Britanica Britanica LMS
Bryce, AKT
Lio - Kryon Kryon Systems, Online Help: performing
Or-Team, Ness
System Or-Team, Ness transaction for the user
SLK for SPS Microsoft LMS
Do not remove source or attribution from any graphic elements
or portion of graphic 70
Learning tools – partial list – Part 2
New
Product Rep Integrators Category customers
(2009)
Saba AKT AKT LMS Alvarion
EKP Shamaym Shamaym LMS
Question mark AKT AKT Test Authoring software
LCMS – Learning Content
Out Start Malam-Team Malam-Team
Management System
Composica Shamaym Shamaym Learning content generation
Horizon Winba Shamaym Shamaym Virtual Classroom
SteerU SteerU EPSS – online guidance
Ransys (Nemala) Ransys Ransys Effectiveness measurement
Composia Matrix EPSS
E-Glue Or-Team EPSS
Yael, Advantech,
E-Tracker Solan EPSS Colmobil
Smart
Trainmate Trainmate Learning content generation
Einat Shimoni’s work Copyright 2010 @STKI Documentation and

Epiplex SIT SIT
simulation
KM
Knowledge Management
Main Theme 2010:
The practical approach for ECM
The social knowledge worker

KM
What do organizations want to achieve?
 “To provide „chewed-up‟ information to the

relevant process and the relevant user”
 “To create a culture of sharing”
 “The goal is not to manage knowledge, it is
to manage results by using knowledge”
Source: quotes from participants in STKI’s round table “using Web 2.0 for
internal Knowledge Management”

KM still has a bad reputation KM
(Source: Bain & company report on Mng. tools)
Low
satisfaction
level

KM
Knowledge Mng. Maturity Model 2010 Trends
Business Value
Investment
to make money Internal
Blogs
Internal
Internal social IT+business
Cut costs, Increase Wikis networks Project
productivity
Pure
Business
Project
ECM
Commodity IT Gateway “silos” Ent.
portal Search
Services Archiving Size of figure =
complexity/
cost of project
Investment Records
management
for regulations

Market Maturity
KM &
Generation Y employees Web 2.0
The Digital Native

(your “new” employee)

Social media for all ! KM &
Web 2.0
Not just for “kids with too much spare time”
Source: eMarketer

Users from different age groups KM &
Web 2.0
consume social media (but differently)
Source: Royal Pingdom’s

Einatstudy – ages
Shimoni’s work of2010social
Copyright @STKI network users
http://ow.ly/19cPt
KM &
Use of web 2.0 tools for knowledge mng. Web 2.0
Source: STKI round table

“using Web 2.0 for internal Knowledge Management”

The biggest barriers – KM &
Web 2.0
not security concerns
• Poor ROI measurement

• Lack of top management support
• Fear of contributing to an overflow of information
• Hard to create the right organizational culture
• Generation gaps (Generation X, Y, baby boomers)
Source: STKI round table “using Web 2.0 for internal Knowledge Management”

Upcoming STKI round table

KM &
Participation: (Not) for everyone Web 2.0
Source: Forrester
Einat Shimoni’s work Copyright 2010 @STKI Source: http://om.ly/Ioix

KM &
#1 Reviewer on Amazon: Web 2.0
Source: http://om.ly/Ioix

KM &
Web 2.0 policy: Don’t be so harsh Web 2.0
The strict approach to internal Web 2.0

(“no discussion on restaurants/ travel/ anything other than job
related issues”)is usually not successful
Most organizations told us that other than
publicity or bad mouthing they will allow
and encourage free discussions
Allowing employees (who are social by
nature) to discuss non-job related issues
provides a great guide on how to use the
platform for knowledge sharing
Enterprise 2.0 Social tools (Partial list)
Integration
Product Category Israeli Rep
partners
Chatter (Salesforce) Cloud Collaboration ONE1, Blat-Lapidot
Elgg (open source) Social networks tools
Elad-Risotech,
IBM Quickr, Blogs, Wikis, RSS, WebTech
IBM Israel
connections Social networks Innovation & other
IBM WS partners
Kwizcom, Byon
Bynet SW, Matrix,
MOSS 2007/2010 Wiki, blog, RSS Microsoft
Top-Soft & other
MOSS partners
Kwizcom Web 2.0 Wiki, Tagging, rating,
Kwizcom
bundle (MOSS addons) forum
Mediawiki (open
Wiki Byon, Matrix
source)
Atlasian Wiki
Einat Shimoni’s work Copyright 2010 @STKI Elad
“Beshutaf” Community tools Consist Consist
Enterprise 2.0 solutions map KM &
Source: Hinchcliffe & Company Web 2.0

Web 2.0 in the organization: KM &
Web 2.0
what have we learned so far?
• Web 2.0 within the organization SHOULD be
somewhat managed )can’t be completely bottom-up
and chaotic)
• ROI? Almost impossible to show
• Practical way is to “market” the benefits that were
gained and measure usage
• Web 2.0 initiatives must accommodate different levels
of participation
• Must be process-oriented

ECM components ECM
The “full-blown” ECM suite approach:

Digital Web Content
Document Records Email Collab- Workflow/
Archiving Asset Content capturing
Mngt. Mngt. Mngt. oration BPM
Mngt. Mngt. tools
New product features:

• Richer mobile interface
• Record management and DAM– increasing
• Sharepoint connectors
ECM lifecycle
Storage &
Content Distrib- Collab-
manage- Retrieval Archiving
Creation ution oration
ment
Scanning Doc. management Search Portal Sharing & archiving

OCR DAM - DIgital Asset Taxonomies Integration Collaborating Records
E-forms Management With Apps as Documents management
Digital rights Front ends Document
Security Imaging workspaces
metadata BPM, WF
ECM “Front stage” versus ECM
ECM “back stage”
• 2 Tiers in ECM are starting to appear:

• MOSS in the Front
• High-end ECM in the back:
• Matrix: “ECM for MCE” concept
• IFN’s “SPS connector”
• Top solutions' Seeunity (MOSS – Open Text/ Documentum)
• Documentum MOSS connection

Internal Enterprise Content Management:
Providers in Israel (doesn’t include WCM)
Product Israeli Rep. Integrators
IBM Israel
IBM – FileNet Yael-IFN
Yael-IFN
DriveU, Contex, Qualidocs (Livelink), SPS
Yael-IFN Yael-IFN
connector, ICC, CMOD
EMC - Documentum EMC, Ness Ness, Llxa
Interwoven (Autonomy) Xioma Xioma
Open Text – Livelink ECM;
IXOS-OT for SAP; Seeunity;
Top Solutions Top Solutions
Acadre (3rd party for OT);
Wertheim (add-ons for OT)
MOSS Microsoft Many ISVs… Top-Soft
Oracle (Stellent) Oracle Israel Malam-Team
Tower - Trim (acquired by HP) HP HP, MindU
Sharedocs ELAD ELAD
Omnisys, Matan, Business
DocMaster Omnisys
Solutions
D2K Matrix Matrix
Otzar Einat Shimoni’s work Copyright 2010 @STKIAman Otzar
Ada system Artis Artis, Taldor, Malam-Team
Enterprise Content Management
(ECM) Products in Israel 1Q2010
MOSS/MSFT-
based Solutions
Documentum
Local Support
FileNet
Open Text High-End
Sharedocs
Mid-tier
Interwoven
Worldwide
Otzar Artis Leader
Vendors to Watch:
Oracle (Stellent) This analysis should be used with its
HP (Tower softw.)
Market Presence
ECM (Ent. Content Management) 2009-1Q10:
Partial List of selected wins +(implementers)
 Stellent: Ministry of foreign affairs

 Sharedocs: GSK, Electricity Authority, Yad-Sara, Galam,
Attoerney‟s bureau, M. of Health – central district, Yamit
Security, Adlaya, SaaS client – Kiryat Atidim
 Filenet: Meshek & Calcala, Expansions
 Documentum: M. of Prime Minister (Ness), Kakal (Ness),
Hozlap, security sector, Tel Aviv university
 Interwoven: Law offices, legal departments, procurement
departments, Bezeq, Vaolia, KPMG Israel
 Open Text: HOT, Netivey Ayalon, Paz oils, El-Al, Delek,
Minharot Haacarmel, Tamir Fishman

Special Purpose KM Apps:
Productivity Management Applications
Representing/
Product Examples of Apps
Developing Company
Top Solutions, Action Items/Decisions management
ActionBase
Actionbase ‫ החלטות ונהלים‬,‫ דיונים‬,‫מעקב אחר משימות‬
Quality management tools -
ONE1, Matarot QM7
‫ החלטות ונהלים‬,‫ דיונים‬,‫מעקב אחר משימות‬
Malam-Team,
KCS Generica Objects Management, Regulations
(Byon – partners)
,‫ פניות ציבור‬,‫ מעקב אחר משימות‬,‫ניהול מסמכים‬
Elad Sharedocs ‫ סריקה‬,‫ נהלים‬,‫ ניהול חוזים‬,‫מודול ועדות‬
outlook extender ,‫וארכיונים‬
‫ ניהול‬,‫ ניהול תיק עובד‬,‫ חוזרים ונהלים‬,‫ניהול לשכה‬
Matrix D2K-Pro
‫התקשרויות וחוזים‬
Tmura Decision-Pro Decisions management
Kotev Web Nest
‫ ניהול‬,‫ ניהול פרויקטים‬,‫ניהול מסמכים וידע‬
Omnisys DocMaster
‫משימות וישיבות‬
Special Purpose KM Apps:
Information Centers Management
Company Product Examples of Apps
Olive Olive Software E-Publishing, Content Intelligence
Malam-Team Kana KnowledgeBase
Blue Phoneix,
Top solutions – DSKnowledge KnowledgeBase
partner
Mckit Linkware KnowledgeBase
Service Cloud’s
Salesforce KM (based on KnowledgeBase
acquisition)
IT Navigator Knova KnowledgeBase
Business
Talisma Knowledgebase
Solutions
Management of Archives/ Libraries/
IDEA IDEA
info Centers
Management of Archives/ Libraries/
Exlibris Exlibris
Einat Shimoni’s work Copyright 2010 @STKI info Centers
ROM TipTop ‫הפקת לקחים‬
KM
Enterprise Search Trends Search
2 levels of search:
Basic enterprise search (80/20 rule)
Advanced search:
 Structured and unstructured
 Advanced visualization
 Rich media search
 Social media search (sentiment analysis)
 “Smart” / automatic tagging
 Federated (starting to become a “basic” capability)

Search & Information Retrieval
Players in Israel
Rep/company Other impl.
Product
in Israel partners
Autonomy Matrix Elbit, Taldor
Microsoft - FAST Microsoft ONE1, eWave, Matrix
Enterprise Search - MOSS Microsoft Many ISVs
Google Enterprise Search Taldor
Vivisimo Top Solutions, Netwise
Search Lite Matrix (Scepia)
Nogacom Nogacom Malam-Team, Netwise
Omnifind IBM Israel
Yael Software, Ness -
Attivio
Defense
Oracle SES Oracle Israel Verasity
XRS 2001
Rexigo Dvash
Morphix Melingo
“Mila” )morphology( Worldwide
Lucene – open
Einat Shimoni’s work
source Copyright 2010 @STKI
Leader
Search & Information Retrieval
Selected Wins 2009-1Q2010:
 Google (Taldor): Attorney‟s bureau

 FAST: Amdocs, ECI, Army unit


IT KM Consultants - Partial List:
(Alphabetical order, not a ranking!)
 AKT - e-Learning Matrix – Strategy, Assimilation
 Aman Design & UI – KM UI Netwise – KM UI
 Blink: Web 2.0 specialists ROM
 Byon - KM strategy & SRL (“Nihulim”)
processes
Yael – KM strategy
 Digidoc – Scanning
processes planning Business Solutions
 Ergo – KM consulting Independent consultants
 Gait – document
management
 IT Solutions

Knowledge Management KM
The FUTURE KM trends are the

CURRENT internet trends
Want to see what KM

will look like in a couple
of years?
Look at the use of
internet content
Knowledge Management KM
Twitter visualization tool

(Mentionmap)
See which topics are

Discussed in your network

Semantic Web: Web 3.0 KM
“meaning of information and services on the

web is defined (semantics), making it possible for
the web to "understand" and satisfy the requests
of people and machines to use the web content”
(Source: wikipedia)
An alternative definition:
A way to clean up the mess web2.0
left behind!

BI
Business Intelligence
Main Theme 2010:
Active analytics
Decentralized analysis & Centralized data
New BI consumption models

Only 25% of the organization BI
is using BI !
OLAP, analysis
KPIs, BSC, dashboards, Mobile BI
Query, reporting, Mobile BI
Active BI
“BI for the masses” –
with which tool?
Source: Information Week

Hebrew translation of the article: KMROM
http://www.kmrom.com/Site/Articles/ViewArticle.aspx?ArticleID=1157&P=59
BI Generations BI
Injecting BI into daily Predictive

DW updated processes Analytics
once a day Offer management Real time
Reports for (Batch processes) offer
operational and management
strategic needs Fraud
Scaling while detection Risk KPIs in BSC
controlling costs
“Events” detection Real time
Gen. 1: Gen. 2: Gen. 3:

Passive BI Active BI Active Analytics
BI
BI Maturity Model 2010 Trends
Business Value Real time

Predictive
Investment Active
analytics
Offer
manag,
to make money BI
Balanced
Scorecard IT+business
Cut costs, Increase Budget Project
productivity Planning Data

Governance, Pure
MDM Business
Dashboard
Project
Commodity IT Tactic
Services BI/DW Size of figure =
complexity/
cost of project
Investment
for regulations

Market Maturity
What will be the hot BI topics? BI
At the back end:

 DATA - Data quality, MDM, data governance, more real
time and faster processing
At the front end:

 Data mining, predictive analytics, more analysis will be
done at the user level
New technologies will be embedded in the tools organizations
are already using today: modeling at the user level, optimized
performance (parallel computing, in memory processing,
column-based etc.), data visualization, Mobile interfaces
BI suites providers trying to catch up
BI
with small players’ BI innovtion
 Organizations still feel that the BI suites UI is not intuitive

enough, more innovation is needed.
 New BI players offer more innovative ways to analyze data
 Announcements from BI vendors to accommodate this
need:
 Microsoft “PowerPivot” (aka-”Project Gemini”) - self
service in memory BI to spreadsheet users
 SAP‟s Explorer (Polestar acquisition) – search+BI
exploration

SAP Explorer (search + BI)
User writes search string

In-memory analytics BI
Query the data

on disk
Query the data

in memory
Server Desktop
Source: BI Scorecard
Vendors: IBM- TM1, SAP BWA, Qliktech, Microstrategy

(V9), Microsoft “PowerPivot”, Tibco-Spotfire, Tableau

Israel – DW/BI Staffing ratio
 Average Israeli ratio: BI/DW is 6% of IT department
(compared to 4.3% abroad – source: Computer Economics)
 An average of 8 DW/BI employees in Israeli organizations
Smallest: government+high tech (2-5 employees,3% of IT)
Largest: banking+telecom (15-60 employees, 8-10% of IT)
 75% of Israeli enterprises have a centralized BI/DW
department (very good compared to worldwide situation)
 50% of staff is external, trend towards in-sourcing BI

BI Budget is stretched to the limit BI
This will allow SaaS and open source BI to grow
Due to high licensing costs (>1000$ per user)
organizations are moving towards site-based pricing and
will be more open to new delivery models
We will see some use of open source BI options (For
Enterprises it will be in niche areas, For ISVs will be OEM)
 Software is 20% of the BI

project cost (the cost open
source can save)
 Open Source BI tools maturing
(Jaspersoft, Pentaho, BIRT) -
in their third or more releases

Source: Information Management
BI in the Cloud BI
(Source: Cutter)
 19% of organizations surveyed answered they‟re using
some sort of cloud based BI/DW
 Drivers: funding problems; SMBs who didn‟t yet enter
BI/DW saw it as an easy way to enter
 Physical data in the enterprise, logical model in the cloud
 73% of the companies using Cloud-based BI/DW showed
positive results/cost savings
 59% of them are still keeping traditional BI tools
 33% of them are keeping also local copies of BI output
Adoption barrier: BI isn‟t usually a classic “generic” tool,

needs to be customize to fit organizations‟ needs
Private BI cloud BI
 Started to occur in the U.S

 located behind the end-user organization's firewall
 create and manage large numbers of data warehouses
and data marts that can be deployed across a common
pool of physical, virtual, or cloud infrastructure (Cutter
definition)
 Can be self-provisioned by analysts and other users
(without requiring a lot of IT assistance)
Vendors: Analytic database
such as Teradata, Greenplum

Mobile BI application BI
Mobile BI application can be a totally

different experience
BI for iPhone –
Source: http://www.roambi.com
RoamBI (Highview)
Financial and Budget Planning packages
Package Rep in Israel Integrators
Oracle Israel, HMS, Business & Decisions, Ness,

Hyperion - Oracle Gilon, Advantch and other potential
HMS partners
TM1 (part of IBM-Cognos) IBM Israel, Byconix Byconix, Ernst & Young, Gilon
IBM Israel
Cognos (IBM) Libi, 7th Dimention, Gilon
Libi
SAP SEM – BPS
+ Recently Acquired products: SAP Israel Ness, IBM, HP, Advantech
Outlooksoft, Pilot
B.O Planning/
consolidation/profitability & Costing Matrix, Gilon, Highview, Menahel4U,
SAP Israel
(SAP company) + SAP BPC, SAP other SAP/B.O partners
SM
Power OLAP Top-IT, Xioma Top-IT, Gilon
SAS Mia computers Mia
CFODREAM The 7th Dimension The 7th Dimension
Clarity Tulip
Global - Spreadsheet server Yael software Yael Software
Gomla (mainly Costing)
Einat Shimoni’s work Gomla
Copyright 2010 @STKI Worldwide
GEAC Ness Opisoft
CPM Leaders
Scorecard & Dashboard players in Israel
IBM-Cognos - CPM, CMM, IBM Israel Libi, Opisoft, Gilon, Libi, Malam-Team
Celequest Libi (Data Mine), IBM, Cognos, Consist
Hyperion - Oracle Oracle Israel, HMS HMS, Business & Decisions
SAP Business Objects Xcellius Matrix, Advantech, Highview, ONE1 BI,
(dashboard) SAP Israel Consist, Gilon, Ness, IBM, Taldor, Enix,
Point of View, Ratio, Malam-Team
SAP Business Objects SSM SAP Israel
Strategy Manager
SAS EIP Mia Computers Mia, Gilon
Gilon, Consist, HighView, Data Cube,
Panorama Panorama Integrity, ONE1 BI, Citrine BI, VisionBI
Business Solutions
Actuate Performancesoft Suite Ratio Ratio
Gilon, ONE1 BI, Malam-Team (Data
Qlikview Net-Intent
Mine), Highview
PerformancePoint Server Microsoft Israel Gilon, Consist, ONE1 BI, HighView,
Opisoft, Malam-Team (Data Mine)
Intellisys Intellisys Consist, Gilon, VisionBI, Ratzio
DSP (for mobile) Eternity Eternity
iDashboard Eternity Eternity
QPR TopIT
Einat Shimoni’s work Copyright 2010 @STKI TopIT, Consist
Point of View Point of View Consist, DBNet, Ness Matach
A unified presentation/visualization layer
BI
on top of existing BI tools
Source: Jignyasa
Solutions/Products in Israel
Highview B:Eye
Intellisys
Dashboards & Scorecards 2009-1Q10:
 Xcellius (Dashboard): Mifal Hapais (Consist), Sandisk

(Highview)
 Cognos metrics (CMM): army unit (Gilon), Sochnut Yehudit
(Gilon)
 iDashboards: Sakal (Eternity)
 Microsoft PPS: Bank Leumi (Eternity), Keter Plastic
(Opisoft)

BI General Platforms (Part 1):
Matrix, Advantech, Taldor, SRL, Malam-Team +
SAP BW + Business Data Mine, Xact, Gilon (+Amplio), ONE1 BI,
SAP Israel
Objects, Explorer Consist, Point of View, IBM, Data Cubes,
VisionBI, Active View, Highview, Ness, HP
Consist, Gilon, ONE1 BI, HighView, Opisoft,
Microsoft (SQL Server + Advantech, Gstat (datamining), SRL, Bynet SW,
Microsoft Israel
PerformancePoint Server) Eternity, Data Mine, Matrix, Elad, Malam-Team
(Data Mine), Libi, Top-soft, MOSS partners…
Libi, Opisoft, Seven-D, Gilon, Consist, Eternity,
Cognos (An IBM company) IBM Israel, Libi Advantech, IBM, Mirkam (Energy), Malam-
Team + Data Mine, ONE1 BI, Normative, SRL
WebFOCUS SRL SRL, Gilon, Malam-Team, ALD
OBI EE Oracle Consulting, Taldor, Gilon, Advantech,

Oracle Israel Yael, IBM, ONE1 BI, Malam-Team + Data Mine,
BI Apps (prepackaged BI for Highview
Oracle, Siebel etc.)
Point of View 2008 Point of View Consist, DBNet, Ness Matach, Libi
BI General Platforms (Part 2):
SPSS Genius Genius, Gstat, Matrix
SAS (Platform + analytical) Mia Computers Mia, Gilon, Pareto, Business & Decisions
HighView, Gilon, Consist, Data Cube,
Panorama Panorama Integrity, ONE1 BI, Ness, Business
Solutions, Citrine BI, VisionBI
Gilon, ONE1 BI, Malam-Team (Data
Qlikview Net-Intent
Mine), Highview
Microstrategy Mittwoch Mittwoch
EIS (Sigma) Gilon Gilon
Actuate iServer
Ratio Ratio
(Enterprise Reporting)
Syndera (Operational BI) Ratio Ratio
Dynamics BI (BI Microsoft
Highview Highview
Dynamics - ERP and CRM)
Spotfire (Tibco) Yael Software Yael Software
Tableau (data visualization)
Einat Shimoni’s work Copyright 2010 @STKI Malam-Team
Pentaho (Open source BI) Eternity, Tikal
BI Specialized Products:
Marketing
Package Description
Company
DQA Gilon Data Quality
BI Portal Gilon Dashboard, BI Portal
Tachlit CDI Gilon Customer data enrichment and unification
OLAP cube manager Gilon Solution for MSFT OLAP cube
Verix (Business Events) Gilon Identifying business events (exceptions)
EQM Consist Monitoring & configuration for Business Objects
PowerView HighView Generation of BI data in Powerpoints
Babylon Enterprise Ness Can be used for Metadata/ data retrieval
Gstat Analytical Platform Gstat Next best offer, Supply Chain
Astra Eternity Framework for SSRS (Reporting Services)
SAP BIA (BI Accelerator) SAP Israel, HP Appliance for accelerated BI performance
Mellmo: RoamBI (iPhone) Highview Highview
Verigence (BI dev. Tool) Highview Highview
B:eye (Visualization layer) Highview Highview
Intellisys (Presentation layer) Intellisys Consist, Gilon, VisionBI, Ratzio
BSP - METAmanager Libi Utility tool for Cognos metadata
BSP - Version Control Einat Shimoni’s work Libi
Copyright 2010 @STKI Version control for Cognos
Insfocus Insfocus BI for Insurance sector
Open Source BI & Data Mining tools
Source: Open Source BI: A Market Overview, Steve Holub

http://www.osbr.ca/ojs/index.php/osbr/article/view/962/926
Front end BI tools:
Positioning in Israel 1Q2010
B.O Cognos
(SAP) (IBM)
Microsoft
Local Support
Oracle
Panorama
Worldwide
SAS Leader
WebFOCUS Qlikview
Vendors to Watch
(Relatively new): This analysis should be used with its
Spotfire supporting documents
Market Presence
This positioning includes only
EinatFront EndCopyright
Shimoni’s work BI tools (reporting, query, analysis, dashboards)
2010 @STKI
and does NOT take into consideration theor attribution
Do not remove source depthfrom of any
analysis with
graphic or portion these tools
of graphic 125
BI – Selected Installations 2009-1Q10
 Business Objects: Mamaz, Tama, Bforex, Shabas, Egged, Risko, Tnuva Romania, expansions – Shlomo sixt,
Mirs, Clal, Igud, Direct Insurance
 SAP BW: Colmobil (Amplio-Gilon), Bazan (Advantech), Bank Hapoalim (Advantech), Bank Leumi
(Advantech)
 Spotfire: El Al, CI company
 Qlikview: Bezeq online, Africa Israel, Mey-Eden (Gilon)
 Panorama: Harel – BI on SAP (Highview), Negev (One1), Shachal (One1), Mirs, Radvision, Bank Yahav,
Geocartographia, Polimer logistics, SintecMedia-OEM, EasyNet, Neto
 Oracle (OBI EE): Bank of Jerusalem, GSK, Applied Materials, UPS
 Microsoft PPS/RS: Army units (Eternity), Ko-op Ribua Kachol, Ministry of Justice, Rambam hospital
(Opisoft), ECI (Consist), IEC (Consist), Elisra (Consist), D&B (SRL), Hiro-media (SRL), Meches (Elad), M. of
Justice (Elad), Joint (Eternity), Keter Plastic (Opisoft), Sakal (Eternity)
 Cognos: Menora, Elyiahu, IDF – Hatal, Zoran, Comverse, Mobixell (Eternity)
 Oracle BI Apps: Comverse (Gilon), Clalit (Gilon), Visa CAL – HR, Tnuva
 Sas: Social security – enterprise BI, several other projects in Risk management
 Point of view: ERP OEM
 Jaspersoft (openn source BI): Idit (Eternity)
Examples of Data Mining /
Predictive Analytics tools (Partial list):
Marketing
Package
Company
SAS Mia
SPSS Clementine (IBM) IBM Israel, Genius
KXEN KDE Group
Oracle data mining Oracle Israel
Verix (Business Events) Gilon
R statistics – open source
Tibco Spotfire Miner Yael
Worldwide
Microsoft – data mining Microsoft Israel Leader
algorithms within SQL
CRM, Campaign Management, BI and other
application packages include pre-built analytics
models or some data mining capabilities
BI &
Social media analysis Social
media
 New type of information - Real time data (“what is

happening right now”?)
 Social media websites contain a wealth of
information about people‟s preferences, sentiments,
trends - in real time
 Social media analysis will often be offered in SaaS
 Will be either under marketing /or CRM / or BI
 Will require the following technologies: text mining,
NLP – natural language processing, relationship and
entity extraction, data mining, and the ability of
combining structured and unstructured analytics
BI &
Levels of social media involvement Social
media
1) Listen Start here:

Simple to do,
2) Analyze/understand High value!
3) React
4) Measure
5) Create interactions
Social listening BI &
Social
What people are twittering about: media
Your Text here Your Text here

Source: eMarketer
BI &
Why analyze social media? Social
media
Source: http://www.slideshare.net/tactica_inc/the-
conversation-an-introduction-to-social-media-presentation
BI & Data specialists - Partial List
(Alphabetical order, not a ranking!) – Part 1
• Accenture: Strategic business level consulting
• Aman – Stood out in data management
• Activeview
• Advantech – stood out in Business Objects on SAP BW
• Byon - KPIs
• BI-Pro – stood out in strategic BI consulting
• Business & Decisions
• Consist – stood out in BOXI upgrades and Performancepoint
• Data Cube (BI for Retail)
• Data Mine (Malam-Team)
• Elad - Microsoft
• Eternity – stood out in Microsoft
• Ergo – stood out in Balanced Scorecard consulting
• Gilon – stood out in EIM consulting, risk mng, BICC, acquired Amplio + Synergy
• Gstat
• HighView – stood out in panorama, BSC/dashboards
• HMS – stood out in strategic financial BI, risk management

BI & Data specialists - Partial List
(Alphabetical order, not a ranking!) – Part 2
• IBM – BI and new strategic optimization analysis (BAO)

• Inquera – stood out in product catalog data cleansing
• ONE1 BI
• Opisoft – stood out in Microsoft/ Performancepoint
• Libi
• Matrix
• Pareto – Data Mining
• Point of View
• Normative
• Ratio – BSC and KPIs consulting
• SRL
• TCS Israel – Tata - Strategic business level consulting
• Vision BI

MDM
MDM
Main Theme 2010:
The central data approach
Trying to be practical about MDM

Worldwide MDM trends MDM
 MDM increasing, many companies already have

more that 1 MDM
 We will see a lot more data management
capabilities in IT – data quality, MDM, data
mining and analytics
 As organizations use more SaaS, more decisions
will be made at the business level, the data will
become more decentralized, and IT will take a
more data-centric approach

MDM Reality in Israel MDM
 Different terminology (MDM, ODS, Operational DW, EII),

user organizations confused (also vendors)
 In MF-based organizations there is usually more
centralized data but also a fear of increasing MF costs
 Historically - different approaches for solving
operational data consistency problems:
 Homegrown self-developed MDM
 CRM as MDM for customer data or other operational
systems acting as “master data” store
 DW acts as MDM – Operational DW
 “Artificial” solution – only one person is allowed to
open up a new client
MDM Maturity model MDM

MDM as an accelerator for other MDM
projects’ ROI
MDM is viewed as an infrastructure,
Hard to explain the value of MDM to the business level
Examples of MDM ROI:
• CRM: 13% increase in CC productivity.
• BUT CRM + MDM: 18%
• Reducing order time in 2% with PIM.
• Increased response to campaign by 15%
• Reduced credit risk cost by 2%
• Reduced annual compliance cost by 75%
• Easiest to justify in M&As, compliance needs, and as a
foundation for CRM/other large project
MDM project characteristics MDM
 Typical MDM project staff profile (worldwide data):

 8 people (25% of them from business units, 40%
internal IT, 35% external SI)
 Main domains still “Customer” (23%) and “Product” (23%)
 Software is 25% of the cost (Project= 4 x license)
 Average implementation time: 6-12 months
Source: “Information Difference” research study on MDM: http://bit.ly/agz57f

MDM project recommendations 2010 MDM
 Ideally – it should be led by the business, realistically -

should have a business owner/strong sponsor
 Tight involvement with the application people (MDM requires
process changes) to avoid „politics‟ disputes later on
 Clear definition of who does what
 Business owner for each type of master data (data steward -
not IT steward)
 Avoid customizing the MDM package (products evolving fast)
 Start with a data glossary in an early stage
 Data quality will take more time and effort than you think
 Incremental phased project to lower risk
 Define data governance organizational roles: Data Owner,
Data Custodian, Data Steward, Data Governance committee
MDM/ Data Hub technologies in Israel
Oracle Data Hubs Matrix, Yael,
Malam-Team,
Oracle Siebel UCM (CDI) Oracle Israel
Taldor & other
Oracle Hyperion (financial data) potential partners
Ness, Malam-Team
SAP MDM SAP Israel and other potential
partners
IBM WCC (CDI), WPC (PIM) –
IBM Israel IBM, Matrix
acquired Initiate
PIM - QAD SIT
Tibco (CIM – product data, Telecom) Yael Yael
Informatica (acquired Syperian) Aman Aman
Microsoft Master Data Services - Matrix + other
Microsoft
SQL 2008 R2 (Stratature acquisition) potential partners
Teradata MDM (+i2) Mittwoch Mittwoch
Open Source MDM:
Do notTalend
remove source or attribution from any graphic or portion of graphic
Worldwide
141
Leader
Open Source MDM options
Source: Open Source BI: A Market Overview, Steve Holub

http://www.osbr.ca/ojs/index.php/osbr/article/view/962/926

Independent Data Cleansing tools
in Israel (Partial list):
Trillium Aman Aman
Informatica Aman Aman
IBM Information Server IBM
Microsoft (acquired Zoomix) Microsoft
MENTA (Israeli address data
Yael Software
cleansing)
Oracle (acquisition of Silver
Oracle Israel
Creek for product data quality)
Dataflux (SAS) Mia Mia
Inquera – product data cleansing Inquera Inquera
* This list doesn’t include general “Data Quality” tools Worldwide

Leader

MDM projects during 2009
Self developed MDM in financial org. (IBM)

Self developed MDM mechanism (Biztalk +
rules engine) in industrial company (SRL)
ODS in credit card company (Gilon)
CDI project using open source products (Tikal)
Oracle (UCM) – win in security sector
2 RFPs for MDM underway
Several others plan to start in 2010

BPM
BPM
Main Theme 2010:
Move from WF
to a Strategic tool
for process development

BPM survey results BPM
Source: AIIM
 2 biggest drivers for BPM: “Improving process throughput” and
“Reducing process steps”
 49% of organizations achieved payback of their investment in BPM
tools within 18 months
 Accounts payable and accounts receivable processes showed the
strongest success factors, followed by customer support cases,
proposals and contracts, and claims processing
 Integration with other systems is the biggest technical challenge
faced by our respondents.
 The strongest indicator for successful BPM processes is the presence
of an existing process owner.
Source: AIIM BPM survey
http://bpmfundamentals.wordpress.com/2009/12/04/aiim-bpm-industry-
watch-2009-report-released/
BPM trends in Israel BPM
• 2009-2010 - increase in using BPM as a

strategic application development platform
• Shorter development times? Possibly, but
not necessarily and usually not in first year.
• What is the ROI of BPM?
Agility – capability to change processes in
applications FAST
Go for core strategic processes – improvements
in these processes will provide high value (But
you have to keep measuring improvements)

BPM Players in Israel – Part 1:
(Does not include Integration-centric BPM)
Package Modeling Execution BAM Israeli Rep Integration Partners
Oracle Israel, eWave, ONE1(Liam), Advantech,
Oracle BPM X X X
ONE1 (Liam) Matrix (Aluna)
IBM Israel,
IBM - FileNet X X X IBM, Yael-IFN
Yael - IFN
Vflow X Yael - IFN Yael-IFN
Tibco BPM X X X Yael Yael
IBM, Risotech-Elad, Matrix,
IBM BPM (Modeler, Process
X X X IBM Israel Midlink, Yael-IFN, Ness TSG,
Server, Lombardi)
Tangram, advantech
Bynet, Advantech, Matrix, Malam-
Team, Yael, Netwise, Millenium,
Microsoft WWF, Visio X X Microsoft Israel
Elad, SRL, HP, Omnisys, Malam-
Team etc…
Sequence (PNM) X X X Matrix, PNMsoft Matrix, PNMsoft
Metastorm X X X Eternity Eternity
Savvion X X X Eternity Eternity
K2 X Malam-Team
Global360 X X X
Yael Software
BizDoc X Moding
BPM Players in Israel – Part 2:
(Does not include Integration-centric BPM)
Other Integration
Package Modeling Execution BAM Israeli Rep
Partners
AgilePoint X X X SRL HP
Software AG BPM
X X X SPL Software
(includes Aris)
Software AG Israel, Seker, Malam-Team,
Aris (Acquired by Software AG) X X
Seker IBM, HP
Ultimus X X X Tiuv
Nintex Workflow 2007
X Bynet SW Elad
(WF in MSFT environment)
QPR (integrated BPA + CPM) X X Top-IT
Captaris (acquired by Open Text) X Top Solutions
Many Potential
SAP BPM/WF X X X SAP Israel Partners – all SAP
Integrators
EMC (Documentum + Proactivity
X X X EMC, Ness
BPA/BAM)
CaseWize X X HMS
JBPM (Jboss) X2010 @STKI X
Einat Shimoni’s work Copyright Matrix
ProcessGene X ProcessGene
Human-Centric BPM Positioning in Israel 1Q2010
Doesn’t include modeling/BPA or Integration-centric BPM
Vendors to Watch
(Relatively new):
Global360
WF/ content-
oriented
Local Support
Sequence BPM
(PNMsoft) oriented
Oracle BPM Worldwide
Nintex Leader
IBM
Agilepoint
WWF
Tibco
Vflow
K2 Ultimus
Soft. AG
This analysis should be used with its
Market Presence
Human-Centric BPM Selected wins 2009-1Q10
(Doesn’t include EAI-BPM)
IBM : Migdal
AgilePoint: Comverse, BDO-Ministry of Education, Taboo
Tibco BPM (iProcess): Haifa municipality
Nintex: Mifal Hapais, Army unit, Pelephone, Clalit Health
Services
Oracle BPM: Army, Evogene
Software AG: Social security
Ultimus: Automazia

Enterprise
Portals
Enterprise Portals
Main Theme 2010:
Organizational portals = a commodity
Move to operational unified UI

Enterprise Portals: Players in Israel
Company Product Name Integrators
Websphere Portal IBM, ONE1, Matrix, Risotech-Elad,
IBM Workplace Services Express SPL-Idor, KITS-advantech, Midlink,
NEW – Web 2 Workplace: “Hannover” C-soft, Web Tech
Matrix, Malam-Team, SRL, eWave,
Microsoft Israel SPS/MOSS Netwise, Elad, Bynet, HP, Advatech,
We!, Byon, Top-Soft, One1, Yael,
Consist, Aman………
Sharepoint “add-ons”: Raytech, Kwizcom, Malam-Team, Elad, Omnisys and more
Intlock – Cardiolog - Sharepoint usage tool
Oracle Portal: Matrix, eWave, Taldor,
Advantech, Unitask, Malam-Team,
Oracle Israel Oracle Portal, Web Center, Oracle Consulting
Weblogic/plumtree
Plumtree/BEA - ONE1, Mckit, HP, e-
Wave
Ness, Taldor, Malam-Team,
SAP Israel SAP Portal SRL, Xact, Advantech, HP, IBM,
Ness, B2 Tech, E121
Advantech Tango (Integration MOSS + SAP EP) Advantech
Matrix Vignette (acquired
Do not remove by Open
source or attribution from Text)
any graphic or portion of graphic Matrix 154
Portals Positioning in Israel 1Q2010
MOSS
SAP EP
Local Support
IBM
Websphere Worldwide
Portal Leader
Oracle +
BEA
This analysis should be used with its
Market Presence
Enterprise Portals –2009-1Q10:
IBM WPS: Bank Hapoalim upgrade (Matrix)

MOSS: Pelephone, Barak Capital (Yael), AIG (Yael), Hadasah (Consist),
Retalix (Matrix), Ministry of Justice (Matrix), Ofer brothers (Aman),
Football association (Aman), Mahish (Aman), Tax Authority (Aman),
Isracard upgrade (Malam-Team), Clalit Mushlam (Malam-Team), Israel
Stock Exchange (Malam-Team), Herzeliya municipality (Bynet),
Matach (Bynet), Logic (Bynet), Radview (Bynet), Interdisciplinary
center (Aman), Armaz (Aman), Museum multimedia system
(Advantech), Bar Ilan university (Advantech), Promedico (Advantech),
Interdisciplinary center (Advantech)
SAP Portal: Malam – SAP Portal integration with MOSS (SRL),
University of Haifa (Advantech)

Enterprise
The customer (view) is King! Portals
• We are seeing more “customer view” projects

– integration at the GUI level, and as a layer on
top of CRM
• Telecom, Financials, and Retail orgs
Goal is to increase service agent productivity

Unified desktop / EPSS for service agents
Israeli
Solution Description New 2009 clients
Representative
Guided Customer
E-Glue OR-Team
Interactions, EPSS
Guided Customer Composia, Discount, Avis,
Composia
Interactions, EPSS Matrix Office Depot
OpenSpan Front End integration Malam-Team

Solan,
E-Tracker EPSS (Yael and Colmobil
Advantech– partners)
CCF (Customer Care Aggregation, Acceleration Microsoft
Clalit (Matrix)
Framework) and Automation (Matrix – partner)
IBM
IBM - Expeditor Desktop Integration Isracard (Matrix)
(Matrix – partner)
Project combined
Acceleration and automation,
SKS for CCF Bynet SW with
expanding CCF capabilities
dynamicsCRM
Can be used for bringing the
Babylon Enterprise Ness Sonol, 012
needed info to the agent
Jacada Front End integration
Web
Presence
Web and Mobile

Main Theme 2010:
Web Presence – back to basics
The digital experience as a differentiator
Mobile accelerator for new business models

Web
External Website trends Presence
 Self Service is a main priority – moving processes from

contact center to the web
 From mass markets to individual communities
 Adoption of collaborative Web 2.0 tools
Consumers are much faster than companies in adopting
social media – In Israel even more. Start now, don‟t wait!
 Increased interest in Open Source WCM tools
 The web is adding an “experience” element to a
company‟s product/service
 Orgs want to improve analysis of business trends in their
websites
Web
External Website Israeli trends Presence
Going back to basics: Digital Strategy

(more on the business side, less IT-led)
Companies want to re-check and design their web presence.
Web analytics external services + benchmark
Examples of vendors‟ services for digital strategy:

Matrix (“Ruleri” service), Netwise, Accenture, Gilon-Synergy,
Blink – conversation marketing & Web 2.0

A positive digital experience can make a Web
bottom line difference! Presence
 RazorFish: 65% of consumers say a digital experience

changed their opinion on a brand. 97% of them say this
experience influenced whether or not they purchase
 Millwatd Bbrown: Digital consumers have 15% stronger
relationships with brands
 According to Altimeter, there is a correlation between
social media activity to financial performance (leaders are
Dell, Starbucks, eBay)

Web
Characteristics of successful Websites Presence
 Up-to-date, informative, useful, dynamic, user generated

content
 Easy to use (“clean” and consistent, search), supports
accessibility requirements
 Collaborative and social tools, communities
 Interactive
 Self Service capabilities
 Provides a positive and interesting experience
 Syndication options (RSS, newsletter)

Web
Use Twitter to promote your web! Presence
10% of NY times (NYT.com) traffic

Is generated from twitter!
Link to
website

Pepsi social media project:
all about engagement

Web
Examples of Israeli orgs using social media Presence
40
bloggers

Web
Community-oriented idea management Trends

Web
Dell Outlet: a twitter store Trends
Several M$ profit!

WCM/ External Portals tools: Players in Israel
Company Product Name Integrators
Matrix Vignette (acquired by Open Text) Matrix
Matrix, Malam-Team, SRL, eWave, Netwise, Elad, Bynet
Microsoft MOSS SW, HP, Advatech, We!, Consist, Yael, Tvuna, One1,
Byon, Aman……
SPS/CMS Migration tools: METAlogix (Bynet SW), MMF (Malam-Team), Matrix etc.
IBM Websphere Portal + Web2 Matrix, Risotech-Elad, IBM, ONE1, SPL-Idor, KITS-
advantech, Midlink, C-soft, Taldor, Web Tech
Sitecore Bynet
Bynet
EZ Content Bynet
WebTrends (Web analysis) Bynet
Matrix (Scepia) Matrix
EPIserver Netwise
Netwise Tridion Netwise
Telerik )Sitefinity – product) Netwise
Consist CMS (PHP) Consist
Interwoven Xioma Xioma
Fatwire e-Wave e-Wave
Ness Choradiant web analysis Ness
Oracle Israel Oracle Portal, Web Center, Matrix, eWave, Coral, Taldor, Advantech, Unitask,
Einat Shimoni’s
Plumtree, Stellent WCMwork Copyright 2010 @STKI Malam-Team - Stellent, Qesem, ONE1, Mckit, HP
SAP Israel SAP Portal SRL, IBM, Xact, Ness, HP, Taldor, Malam-Team, etc.
Portals: WCM Open Source
Company Israeli specialists (partial list):

Joomla Consist
Drupal eWave, Consist
Wordpress
Dot Net Nuke Malam-Team
Consist PHP-based CMS product
Piwik (web analytics)

External Portals –2009-1Q10:
IBM WPS: Bank Discount (IBM)
MOSS: Hachsharat HaYeshuv (Malam-Team), Tal Aviv-
Yaffo College (Malam-Team), Oranim College (Malam-
Team), Yad-Sarah (Malam-Team), Football association
(Aman), Interdisciplinary center (Aman)
Oracle (Stellent WCM): Dan hotels (Malam-Team)
Sitecore: Trade networks

Why mobile? Why now?
• Customers that use multiple channels spend more and are more
satisfied than single-channel customers
• Enables new business models – a major issue
• 50% of Gen-Y consider mobile a criteria when choosing a bank
(Celent)
• By 2010, 30% of U.S households will bank using mobile phones (up
from 10% in 2008) (source: Celent)
• A Visa study showed that 61% of 25-34 year-olds are interested in
making purchases with their mobile phones
• 15% of consumers are already buying using their mobile (Delloite)
• Mobile Payments will increase due to location-based promotions
(NFC: Near Field Communications)

Mobile website
Your mobile website should and Less like that:
look more like that:
Don’t look at mobile devices as an “extended PC”

It is a totally different device that will offer added value that a PC doesn’t

3 possible mobile models:
• SMS
 Easy, common in all devices,
affordable
• Mobile Internet
 Familiar, supported by most devices, UI
is an issue
• Mobile
Application
 Rich user experience, ability to work
offline
Source: Mobile Marketing Association

Upcoming STKI brainstorming session

Mobile apps: new possibilities
Post on mobile apps in Israel:

http://einatstki.blogspot.com/2009/12/mobile.html
Augmented reality

Mobile banking – very similar format
70% of smartphone users consume financial

mobile services:
• Checking balances (82%)
• Checking transactions (62%)
• Account alerts (46%)
• Transfer funds (40%)
• Pay bills (29%)
• Find branches & ATMs (location-based)
Source: Data Innovation’s “Mobile Money Study”
http://www.mobilecommercedaily.com/70-percent-of-smartphone-owners-use-mobile-financial-services-study/

Mobile coffee?

To summarize…
• Try to reduce the enterprise applications portfolio

complexity: less customizations, improved interface
• Consider SaaS and open source models for niche areas
• Don’t ignore social customers and social employees
needs, applications should be ready to be consumed
anytime, anywhere and via any channel
• BI and analytics continue to be
very strategic areas
• Web presence will be revisited – start over

Thank you!
Einat Shimoni
Blog: www.einatstki.blogspot.com
Twitter: EinatShimoni


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STKI Summit 2010

Enterprise Applications, BI & KM

 Lists only include vendors that are represented in Israel

Einat Shimoni’s work Copyright 2010 @STKI

STKI Israeli Positioning on Slides

• Not a technological positioning, refers only to Israeli market

 Market Presence (X) Vendor B

 Market share - existing and new sales (more emphasis)

 Mind share (how user organizations rate vendors)

Selected Wins 2009-1Q2010 on Slides

 Package X: Company 1 (Integrator), Company 2 (Integrator)

 These slides contain examples of selected wins during

Einat Shimoni’s work Copyright 2010 @STKI

Einat Shimoni’s work Copyright 2010 @STKI

If you think the rate of M&A is increasing in

Source: Updata Advisors

• Complex implementations lead to

Einat Shimoni’s work Copyright 2010 @STKI

• CIOs more receptive to alternative application

• We will see more shared application services

Desktop App. Portal Mobile

• SaaS sweet spot: ‘on the edges’ – niche areas

Einat Shimoni’s work Copyright 2010 @STKI

SaaS is conceptually more accepted in Israel but there

Einat Shimoni’s work Copyright 2010 @STKI

 Lower TCO in some areas (reduce overhead

Einat Shimoni’s work Copyright 2010 @STKI

 CIOs are looking for more simplicity, SaaS is a

 Successfactors (AKT- Israeli partner) – Employee

Integrators will represent/ support more SaaS solutions. Traditional

Einat Shimoni’s work Copyright 2010 @STKI

 Is the process in our company quite “generic” and

 The vendor should comply with SAS70 (Statement on

 If needed, add a clause - SaaS vendor will pass data to

Einat Shimoni’s work Copyright 2010 @STKI

• 100 minute downtime for Gmail on Sept1 due

Organizations need to determine accountability

• Oracle: CRM on Demand, Beehive (Collab.)

Einat Shimoni’s work Copyright 2010 @STKI

Einat Shimoni’s work Copyright 2010 @STKI

Traditional Public Clouds

• The use of open source in enterprise applications is still rare

Einat Shimoni’s work Copyright 2010 @STKI

Einat Shimoni’s work Copyright 2010 @STKI

• Companies are not really ‘enjoying’ their CRM

productivity EPSS/ (CDI)

Using Implementing Looking

Shops on-line Uses Twitter to

Einat Shimoni’s work Copyright 2010 @STKI

 68% of B2C companies in North America say

Einat Shimoni’s work Copyright 2010 @STKI

“Best Buy” technical advice CRM

Einat Shimoni’s work Copyright 2010 @STKI

CRM 1.0 CRM 2.0

Your Text here Your Text here

Focus on transactions Focus on interactions

Social listening tied back to CRM to identify

Einat Shimoni’s work Copyright 2010 @STKI

Oracle Israel, Taldor, IBM, BeyondIT, Exscientia,

Oracle Israel Taldor, ManofIT, Axcentia , Yael SaaS

20 Partners, including: Matrix-Effect, On Premise;

Salesforce.com ONE1, Blat-Lapidot SaaS

Product Name Israeli Rep. Integrators

Einat Shimoni’s work Copyright 2010 @STKI