Professional Documents
Culture Documents
At
HCL
BY:
DEVENDRA KATAILIHA
BBM
OF
HCL
MATS UNIVERSITY
TABLE OF CONTENTS:
S.N.
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Title
Executive Summary
Literature Review
Scope Of The Study
Objective Of The Study
Research Methodology
Data Analysis & Graphical Interpretation
Major Players In The Market
Competitors Of HCL
Role Of Advertisement
Marketing Strategies
Future Scope
Management Hierarchy
Key Partnership
Market Share
Marketing & Selling Strategies
Changing Trends
Decision Making Process
CRM
SWOT Analysis
Findings & Limitations
Suggestions & Recommendation
Conclusion
Bibliography
Annexure Questionnaire
DECLARATION
This is to certify that the project report entitled Corporate Selling
& Feedback for HCL Info system is done by me is an authentic
work carried out for the partial fulfillment of the requirements
for the award of the degree of Bachelor of Business
Management under the guidance of Mrs. Sonali Malewar .
The matter embodied in this project work has not been
submitted earlier for award of any degree or diploma to the
best of my knowledge and belief.
Signature :
Name
Roll No.
:
:
DEVENDRA KATAILIHA
MU09BBM073
Signature of
Designation:
Department of Marketing
ACKNOWLEDGEMENT
Industrial training is an integral part of any post graduate diploma
program and for that purpose I had joined a company what else can be
as good as HCL Info systems Ltd, Indias premier information enabling
company .
I take the opportunity to express my gratitude to all of them who in
some or other way helped me to accomplish this challenging project in
HCL Info systems Ltd. No amount of written expression is sufficient to
show this my deepest sense of gratitude to them.
I thank my Institute who has given me an opportunity to show my skills. I
also thank all my nearer and dearer ones without whose support this
project would not been possible.
I would like to thank Mr. Yashwant Gautam, who allows me to do this project in
HCL.I would like to thank Mrs. Geetu Rathod , Raipur, for providing me the
opportunity to have such a good experience of an internship program and of course
my faculty guide Prof. Mrs. Sonali Malewar the guiding source of light in this
vast journey of learning experience while doing the project that really made me
learn the real application and management principles of the project. His continuous
advice has really transformed me into a much mature personality. Their everlasting
support and guidance on the ground of which I have acquired a new field of
knowledge. The course structure created for this curriculum has benefited with the
inclusion of recent development in the organizational and managerial aspects.
EXECUTIVE SUMMARY
Modern organizations are highly complex and dynamic systems. They operate under very
turbulent social economic and political environment. They are required to reconcile several
incompatible goals. Conflicting roles and divergent interest they are also fraught with
the use risk and uncertainties, hence tactful management of such organization to plan
to execute guide, coordination and control the performance of people to achieve
predetermined goals. Management has to keep the organization vibrant moving and in
equilibrium. It has to achieve goal which themselves are changing it is therefore a problem
highly complex and ticklish.
The marketing research is the process which links to manufacture, dealers and
individuals through information in important part of curriculum of Post Graduate
Diploma in Management, programmed is project taken by the students in any business
organization, after completion of third trimester of the programme .The objective of this
project is to enable the students to understand the application of the academics in the
real business life. I am fully confident that this project will be extremely useful to the
management.
COMPANY PROFILE
The HCL Family
At HCL, people are not just employees but family. So, like an important member
of the family should, you get endless freedom to experiment, unlimited
empowerment to execute your dreams and the rare opportunity to be an
entrepreneur.
HCL Info systems are the progenitor of the HCL Group and are known as the
Entrepreneurial Incubator in the Indian IT industry. We believe in empowering people
to help achieve their goals - goals that are achieved by the coming together
of talent and innovation, powered by ownership and freedom to experiment,
leading to tremendous growth and gains for the individual and the organization. We
pride ourselves in being a pioneer in creating the Indian IT Industry, by pioneering the
creation of the people for the industry.
Our HR philosophy is beyond HR Practices and Systems, where we are
ceaselessly creating the HCL Family, whose DNA is Pride, Passion, Performance and
People, with an inexhaustible Spirit of Entrepreneurship.
Why HCL?
Ranked Top 3 Best Employer Survey in IDC-DQ Survey 2006 Ranked Best
Employer in IDC-DQ Survey 2005.
We are one of the few IT companies in India that provide a lifetime
comprehensive career plan. At HCL, we look at the strengths of a person and
accordingly assign future job roles to match those. People can chart their own
career options of Entrepreneur or Manager or Technocrat. HCL provides an open
canvas of opportunities for each individual, which is how 90% of our top
Management is from campus (people who joined us as trainees straight from
campus).
be an Entrepreneur - An organization with a large number of recruitments
from campuses all across India, creating entrepreneurs from and for HCL.
Endless growth opportunities in an open and entrepreneurial environment
Where your team mates and manager become your best friends.
A company where the diversity of 360+ locations, languages and cultures
blend seamlessly into a challenging work ethos of the HCL Culture that
fosters excellence, recognizing and rewarding performance.
A career with diverse, rewarding & challenging assignments everyday...with
the freedom to create, articulate new ideas, collaborate with the sharpest
minds and truly realize your potential.
VICE
PRESIDENT
GENERAL
MANAGER
INST.
ALLIANC
E
B.D.M
A.B.D.M
MKTG
EXEC.
RETAIL
NATIONAL
HEAD
B.D.M
A.B.D.M
MKTG
EXEC.
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Source: hclinfosystem.com
Learn
HCL training facility in the city of Hyderabad is spread over a sprawling 16 acres
with
Residential facility to accommodate 165 employees at the same time in training.
Equipped
With class rooms, labs, canteen, a recreation centre and dedicated faculty with vast
Experience in the IT industry, we conduct over 25000 man days of internal
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classroom
Training every year.
Classroom trainings are further complimented through Enable Leadership Enrichment
and
Development - which provides a comprehensive automated learning tool to each?
Employee through various online learning options.
360 Degree Feedback for a holistic quality improvement and individual
development plans.
Learn from Leaders who have a three decade rich history of
inventions
and innovations.
Grow
perform, our online Performance Management System tracks
result achieved through daily to weekly to monthly to quarterly review system
for Career Planning and Position planning.
Media Tech Experts, a fast-track career growth programmer identifies and groom
young engineers for leadership positions in a short period of 18 months.
We continue to promote Indian traditions and recognize talent in
diverse areas, through he much acclaimed HCL Concert Series - a
tribute to excellence in human endeavor.
80% of our top management today is people who joined straight
from campus
Own
Pioneer in IT industry for ESOP started in 80s.
Profit Sharing Scheme since 1997 for all employees.
HCL One Quarterly Awards Night is a gala celebration every quarter when the
Culture at HCL
With our open and entrepreneurial environment, every HCL its is
synonymous with passion for performance, high need for achieve me
not
and commitment to job. Our core value of high integrity with a NeverSay-Die approach is ingrained and visible in all our people, practices and
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processes.
Job Openings
HCL Info systems - An ocean of possibilities! Want to explore the possibilities? Check
out the following profiles:
Account Manager
Account Executive
Job oriented Trainings
Customized to the industry requirements our educational services are focused
towards technologies related to IT Infrastructure and IT Sales. The two offerings of
HCL Education are as follows:
1. HCLs Job Oriented Training Program in IT Infrastructure Technologies
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This one year programmer for bright Engineering Graduates, provides hi-tech
training in the stream of Computer Networks, Network Operating Systems,
Security and other IT Infrastructure Services. The programmer involves a
classroom training followed by On Job Training (with stipend as applicable) at
various offices of HCL. On successfully completion of the programmer, candidate
would receive a certificate by HCL Training recognizing the candidate as a
HCL Certified IT Infrastructure Engineer- a rare breed of individuals who are
accepted by the Indian IT industry as trained professionals in their field of IT work.
2. HCLs Sales & Marketing Training Program
A unique Program for fresh Engineering and Science Graduates who have a
passion to achieve. This is a yearlong program with 3-4 weeks of exhaustive
instructor led training conducted by experienced HCL professionals, followed by 11
months of Sales Experience (With Stipend as applicable) at any of HCL offices. The
focus is to groom candidates into a new breed of technocrats who are smart business
developers who have the right blend of technical know-how. Candidates also have the
advantage of being nominated for a company sponsored Executive Management
Programmer with a reputed Management Institute
APS BEDI
A vivacious Punjabi at heart, Amanpreet Singh Bedi has spent 22 years in HCL
and now is fondly known by all as APS. He remembers well the morning of 07 July
1986 when he began his journey with HCL as Customer Engineer trainee.
Today he feels satisfied that his efforts have been recognized and rewarded.
He feels content to be part of HCL and cherishes every moment he has spent here.
HCL has given me the freedom to work, be creative and develop my
entrepreneurial skills.
MILIND DESHPANDE
A very cool and calm person, Melinda has handled diversified jobs with utmost
ease, in the last 23years with HCL. Comedy movies are his craze; he watches
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any movie that can make him laugh and enjoys every moment. No wonder he is
considered jovial and approachable by his colleagues. His feel this 23years
old journey with HCL has changed his whole personality.
The empowerment and independence to take decisions given by this company, has
instilled in me confidence and pride in calling myself an HCL its
Management Team
Ajai Chowdhry
Co-Founder HCL, Chairman and CEO - HCL Info systems An engineer
by training, Ajai Chowdhry is one of the six co-founder members of
HCL, India 's premier IT conglomerate.
J V Ramamurthy
Chief Operating Officer HCL Info systems Ltd J V Ramamurthy has an
engineering degree in Electronics & Communications, from Guindy
Engineering College , and a Masters' degree in Applied Electronics from
the Madras Institute of Technology, both in Chennai.
Rajendra Kumar
Executive Vice President - Frontline Division HCL Info systems Ltd. Mr.
Rajendra Kumar has been with HCL for over 30 years and has seen HCL
grow from a startup company to a gigantic conglomerate that it is today.
George Paul
Executive Vice President Marketing, HCL Info systems. George is a
B.Tech in Electronics and Telecommunications from REC, Suratkul. He
joined HCL in 1983 as a Customer Engineer. In his long stint at HCL,
George has handled a diverse portfolio of responsibilities that has given
him a very well balanced perspective and exposure to IT in business and
business of IT.
STM Eswar
Head HCL Career Development Centre. Mr. STM Eswar, a BSc.
(Electronics) Graduate, joined HCL in 1986.Handling complete South,
heading National Channel Management along with HCL Career
Development Centre project are some of his major assignments.
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History
HCL Info systems Ltd is one of the pioneers in the Indian IT market , with its origins
in 1976. For over quarter of a century, we have developed and implemented
solutions for multiple market segments, across a range of technologies in India. We
have been in the forefront in introducing new technologies and solutions. The
highlights of the HCL saga are summarized below:
Year
1976
1977
Highlights
Foundation of the Company laid
Introduces microcomputer-based programmable calculators
with wide acceptance in the scientific / education community
Launch of the first microcomputer -based computer with a
ROM.
Based Basic interpreter.
Unavailability of programming skill with customer result in
HCL developing bespoke applications for their customers.
1978
1980
1981
1983
1985
1986
1991
1994
HCL acquires and executes the first offshore project from IBM
Thailand
HCL sets up core group to define software development
Methodologies.
1995
1996
1997
1998
1999
2000
2001
2001.
2002
2003
2004
st
Dataquest.
Best Employee 2005 with five star rating by IDC India Dataquest..
IT Hardware Category by The Economic Time -await Global
Connect.
7th IETE -Corporate Award 2005 for performance excellence
in the field of Company &Telecommunication Systems by
IETE.
Best Boom Brand 2005by 360 magazine:
1. In the PC category.
2. In the LCD Monitor category.
India ,s No.1 vendor for sales of A3 size Toshiba Multi
2006
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2007
2008
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EXECUTIVE SUMMARY
HCL global customer include Samsung, Government of Singapore and AMAL insurance
Jargon port Singapore an d Malaysians BSN commercial bank, SIA, DBS bank, May bank
life assurance charted semiconductors.
HCL Infosys chosen platform of total technology integration lends itself to some very
significant alliances with the global leaders. Among its partner are HP for high end
AISCE/UNIX services and workstation and HP open view network management solution;
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Intel for PC and PC server building block Microsoft novel and Scoot SOLUTION. Red hat,
Linux, Samsung, Pivotal for CRM solution and ORACLE Sys. Base and Information for
RDBMS platform.
Today the company has aligned its operation into five entities that offer seamless linkage
for the customers seeking entry into the wired world through total the Integration solution and
services.
HCL Info systems focus on the ever-growing segment in imaging, Telecom and
Communication products solution and services. Now it has an exclusive sale and support
Partnership with Toshiba Corporation, Japan for sales and services of its imaging and
photocopier products. HCL Info systems products portfolio covers a range of other office
automation and communication products through alliances with world leaders. The
Management network service offering for
Corporate include VPNs, ASP offering, CO Location hosting, CDNs, security corporate
internet telephony solution, technical and consumer help desks, 24/7 network operating
centre monitoring and a host of value added networking services. Consumer services
include dialup PSTN/ISDN Internet access, Valadon calling cards and VoIP telephony
devices.
LITRATURE REVIEW
Doing training was really an opportunity before me when I could convert my
theoretical knowledge into practical and of real world type. Fortunately, the
company I got is a true follower of the various principle of management and also
one of the leading companies in its segment of the industry. The working
environment that I was being provided was extraordinary and helped me a lot in
delivering my work properly and with of mine. HCL Info systems Ltd. Is one of the
renowned names in the Software and Hardware sector of computer industry?
The graph of sales of these respective product lines is the best in the industry as compared
to their competitors. I did my summer training project at HCL Info systems Ltd.
Noida where I found all the professionals are very much committed to their work as
well as they were all professionals enough. This helped me a lot in getting a good deal of
exposure. As I had to consult the channel partners, I felt in the beginning in a bit
problem. But the cooperation of my superiors at the work induced confidence in me
to deal with my problems whenever they came.
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Born in1976, HCL has a 3 decade rich history of inventions and innovation. In 1978, HCL
developed the first indigenous micro-computer at the same time as Apple and 3 years before
IBMs PC. During this period India was a black box to the Indian computer industry. The
80s saw HCL developing know how in many other technologies. HCLs in depth knowledge
of UNIX led to the development of a fine grained-processor UNIX in 1988, three years ahead
of Sun and HP.
HCLs R&D was spun off as HCL Technologies in 1997 to mark their advent into the
software services arena. During the last eight years HCL has strengthened its processes
and applied its know how developed over 28 years into multiple practices- semi-conductor,
operating systems, automobile, avionics, biomedical engineering, wireless, telecom
technologies and many more.
Today, HCL sells more PCs in India than any other brand runs Northern Irelands largest
BPO operation and manages the network for Asias stock exchange network apart
from designing zero visibility landing systems to the worlds most popular airplane.
Today, HCL sells more PCs in India than any other brand runs Northern Irelands largest
BPO operation, and manages the network for Asias largest stock exchange network apart
from designing zero visibility landing systems to land the worlds most popular airplane.
HCL Info systems Ltd. Is one of the pioneers in the Indian IT market, with its origin in 1976.
For over quarter of a century, we have developed and implemented solutions for multiple
markets, across a range of technologies in India. We have been in the forefront in
introducing new technologies and solutions.
In the early 70s a group of young and ambitious technocrats embarked upon a venture that
would make their vision of IT revolution in India a reality. Shiv nadir and five of his
colleagues got together and 1875 set up a new company MICROCOMP to start with
they started to capitalize on their marketing skills. MICROCOMP marketed calculators and
with in a few month of starting operation the company was out selling its major competitors.
On11th August 1976 HINDUSTAN COMPUTERS LIMITED was incorporated as joint
venture between the entrepreneurs and UPOSCE, with an initial equity of Rs.1.83 lacks.
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Mission Statement
We shall increase the shareholder value by improving the PAT through free cash flow,
reducing the BR cycle, inventory levels, wastage.
People Objective
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To help HCL Info systems people share in the companys success, which they make
possible; to provide job security based on their performance; to recognize their individual
achievements and to help them gain of satisfaction and accomplishment from their work.
Core Values
Research methodology
RESEARCH PROBLEM
HCL Corporate selling and feedback and market share of HCL and compared to other IT
companies.
The business of HCL and the company through its researchers wants to know the potential in
order to expand and retain its market share
RESEARCH DESIGN
Determined the Information Sources: The researcher gathered data through secondary
sources
PRIMARY DATA is collected through questionnaire, search and research through place
where today's computer has been mostly used
SECONDARY DATA is being search sites like magazines, newspapers, journals, websites
and the data has been collected through other approaches
DATA COLLECTION
The researcher collected information through the official websites, magazines and
journals.
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NATURE OF STUDY
The project on which the researcher worked is descriptive and inferential in nature.
DATA SOURCE:
The researcher took the help of both primary as well as secondary sources. Secondary
sources being interaction with various IT people of the selected and has been chosen for the
research by the researcher. Secondary sources being the internet as the medium and the
official sites of the companies of IT sectors and corporate selling and feedback of HCL.
INSTRUMENT USED
The researcher for the research used a Questionnaire cum Schedule for market research
for both the segments horizontal and vertical. The Questionnaire was prepared by the
researcher and Schedule was provided by the company in which the researcher did its
research report.
SAMPLE SIZE
Sample size for the research is fixed. It counts to55. That is the HCL companies and
corporate selling and feed of HCL in comparison between other IT sectors.
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Branded
30
Assembled
25
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It was observed that almost 67% of the people use branded computers or other gadgets for
their business purpose. Hence can be concluded that more people want branded products as
they are not ready to compromise with the quality and services being provided.
2. Which brand computers do you use?
a) HP
b) HCL
c) ACER
d) Others
Brand used
Total Nos.
HP
HCL
14
Acer
13
Others
21
30
This observation showed that HCL is among the top used brands. Major part under the
pie-chart goes to HCL. So HCL should continue making efforts to attract new market and
sustain the existing market.
Installed desktops
Total Nos.
< 15
19
15-50
21
50-75
11
31
75-200
200-500
Most of the surveyed and found the use of computers within the 15-55 range.
So it can be inferred that the main target market is which lies in the middle
range. Thus we targeted mainly on SME (small and medium enterprise).
4. What is the number of used servers?
a. 1
b. 2
c. 3-5
d. >5
Servers used
Total Nos.
10
11
3-5
21
32
>5
13
From this observation, it was concluded that numbers of servers were directly
proportional to the number of desktops used.
Total Nos.
1-5
20
5-15
22
15-30
8
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>30
It was observed that maximum computers and laptop users ranging between 5-25. This
area can be focused.
6. What is the brand used for laptops?
e.) HCL
f.) Toshiba
g.) Lenovo
h.) Others
Laptops brand
Total Nos.
34
HCL
11
Toshiba
19
Lenovo
13
Others
12
Observation showed that Toshiba was the major brand used in laptops. Various other
brands like HP and Samsung etc. are also used. HCL has also a good market share.
Total Nos.
Company place having AMC
30
25
35
According to above graphical data interpretation, that is the most important places where
computer has been used and it has been observation and showed that less than 60%
hospitals have their AMCs. This area can also be considered.
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Total Nos.
OK
Good
12
Satisfactory
19
Outstanding
10
According to above graph shows that the maximum of HCL user are satisfied with the
products and services provided. Very few have not tried yet HCL on a business scale, but most
of them have an experience about HCL.
12. Do you want to know more about HCL products?
a.)Yes
b.)No
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Total Nos.
Yes
42
No
13
That the above graph shows that the observation and the most of the people are interested
in knowing more about the brand and have the urge to buy.
Total Nos.
Interested in demo
24
31
38
This observation showed that almost 42% of the sample was interested in demo
Hcl
Acer
Lenovo
Sony
Dell
Toshiba
Hp-Compaq
ROLE OF ADVERTISEMENT
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Windows Vista and Office 2007 will be made available to the public in several editions.
The consumer editions are Windows Vista Ultimate, Windows Vista Home Premium,
Windows Vista Home Basic and Windows Vista Starter. Vista is being shipped in 18
languages including Hindi. Extending the Indian language support, Microsoft will have
13 more Indian languages including Telugu and Marathi and support for these is expected by
early 2008. Office 2007 comes in two consumer editions-Office Home & Student 2007 and
Office Basic 2007.
A computer at nearly one-third of current prices is a dream for most Indians. And yet,
buyers are not holding their breath for these devices. For experience has proved that
expectations are seldom met. However, this time around, those propagating low-cost
computing solutions have taken a different route. Chris Ann Ricardo elaborates on the
difference.
The buzz is in the air again. PC manufacturers are excited. Users are expectant. Even
institutions like the IITs are enthusiastic. The reason: Indias dream of an affordable PC
(priced below Rs 10,000) is ready to hit the market. For nearly a decade this dream has
struggled to become a reality. India Inc. has made many noteworthy attempts in the past to
introduce low-cost computing solutions, but in vain. Be it Wipros Janata PC, enabling
Technologies e-mail device, station, or the much-talked about handheld device, the
Computerall brilliant concepts that have not quite made it commercially yet. The
company net core is doing groundbreaking work to make possible the Rs 5,000 PC (5KPC),
says that if the price point of a PC comes down between Rs 5,000 to 10,000 per user,
India has the ability to absorb 10-20 million PCs a year for the next several years. This
potential gains further significance when one realizes that the present market size is just
two million PCs a year! In the last 20 years the installed base has barely crossed six million
PCs in India.
According to Richard Brown, director for International Marketing at VIA attributes this
sudden interest by vendors to the "real growth potential" of the low-cost PC market."I
remember five to seven years ago when the first $1,000 PC appeared (introduced by
Compaq), people wondered if the price point was for real. And since then there has been a
continuous push down in the price points for PCs, which is a sign of commoditization of
the industry. For a long time the industry has resisted moving to lower price points, and
now they are actually seeing that there is demand in that space and they are buying into it,"
he says.
With prices of PCs being slashed, the education sector is expected to see a
high demand for personal computers.
Consumers are shifting their focus of PC computing from an average system to
one that is closer to a high-end system and upwards.
The need for the most powerful multimedia computers is increasing.
Linux might gain ground in the government and defense sectors.
Customers, both in the consumer as well as in the commercial space will
demand better service levels from vendors.
Service and support is going to be a critical aspect of vendor strategy.
Depreciation period of IT products should be reduced to further boost
growth.
The desktop space will see more and more entertainment-oriented features
getting integrated into the normal PC.
The enterprise space will witness more stress on security, CO,
manageability and multiple levels of redundancy, among others
Companies, which will offer affordable innovation will gain market share.
Unicode will drive PC penetration into rural markets
SME will continue to be a major segment.
The industry has standardized on 80 GB HDDs.
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The Customer Life Cycle (CLC) has obvious similarities with the Product Life Cycle
(PLC). However, CLC focuses upon the creation of and delivery of lifetime value to the
customer i.e. looks at the products of services that customers need throughout their
lives. It is marketing orientated rather than product orientated. Essentially, CLC is
a summary of the key stages in a customer's relationship with an organization.
3. CRM from the Business Strategy Perspective.
The Business Strategy perspective has most in common with many of the lessons and
topics contained on this website, and indeed within the field of marketing itself. The
diagram below shows the Marketing Teacher Model of CRM and Business Strategy. Our
model contains three key phases - customer acquisition, customer retention and
customer extension, and three contextual factors - marketing orientation, value creation
and innovative IT.
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HCL Info systems has the ability to provide the cutting edge technology at
best-value-for-money
Lack of production centers in India makes the product costlier as most of the
parts have to be imported.
Lack of R & D centers also makes it difficult to launch new products over
here.
OPPORTUNITIES:
The present rate of growth of the Information and technology Industry & a
large potential available in these areas provides excellent opportunity for the
company to widen its market.
With the fast growing economy the pricing strategy needs to be tackled with
care as it can decide upon long term decisions of the company.
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a)Global Presence:
Its collaborations and joint ventures with international companies such as Perot
System, and partnership with world leaders like Ericsson, Toshiba, Nokia, Oracle
and Microsoft, enable it to bring the best technology available worldwide to its
consumers.
24 locations in 16 countries.
b) Fast paced and flexible work culture which provides its employees autonomy to
accomplish the task without much pressure from the higher authorities. Thus,
employees are motivated to give their best to the organization.
c) The core strength of HCL is the talent and innovativeness of its people which enables it to
provide the right solution at the right time.
d) The mass markets handled through a chain of dealers, resellers and retailers which
help bring technology usage closer to the individual. It has very strong distribution
network.
e) Its pool of competencies: Hardware, Software, Training, Networking, Telecom and
System Integration.
f) Ability to understand customer's business and offer right technology.
g) Long standing relationship with customers.
h) Pan India support & service infrastructure.
i) Best-value-for-money offerings.
THREATS:
a) Local assemblers are biggest menace for the company.
B) Entry of MNCs i.e. IBM, Compaq giving direct competition.
c) Govt. instability has a long term repercussions affecting companys policies & it growth.
d) Technological shift as a result of research & development. Daily new technologies are
emerging.
Concluding the S.W.O.T. analysis in words that prosperity lies ahead for HCL. In order to
retain its position as Indias No. 1 IT conglomerate, it has to come out with the state of art
as well as futuristic technologies to its consumers well before time
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50
Top 50 Fastest Growing Technology Companies in India & 'Top 500 Fastest Growing
Technology Companies in Asia Pacific' by 'Deloitte & Touch'
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'The Most Responsive Company 2005' - IT Hardware Category by The Economic Times Avaya Global Connect
'7th IETE - Corporate Award 2005' for performance excellence in the field of Computer &
Telecommunications
Technology
Computer Hardware
2643.2
PE Ratio
10.11
PB Ratio
1.32
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Conclusion
Marketing is a very crucial activity in every business organization. Every product
produced within an industry has to be marketed other wise it will remain as unsold stock,
which will be of no value. I have realized this fact after completion of my summer
training project. Despite of various difficulties and limitations faced during my summer
training project on the topic Corporate Selling and Feedback . I have tried my level
best to find out the most relevant information for the organization to complete the assignment
that was given to me. After completion of my summer training project I have gained several
experiences in the field or sales marketing. I have got the opportunity to meet various
people, which fluctuate in different situation and time. This summer training project has
given me the opportunity to have first experience in the corporate world.
Theoretical knowledge of a person remains dormant until it is used and tested in the
practical life. The training has given to me the chance to apply my theoretical knowledge that
I have acquired in my classroom to the real business world. I have completed my summer
training project in which are involved in its successful completion. In spite of few
limitations and hindrance in the summer training project I found that the work was a
challenge and fruitful. It gives enough knowledge about the computers market and the
distribution process undertaken by an organization. This summer training project has enabled
my capability in order to manage business effectively and in my career in future.
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REFERENCES
WEB SITES
Htt://www.google.com
http://www.hclcdc.in
http://www.hcltech.com
http://www.texas400.com
http://publib.boulder.ibm.com
www.hcl.in
www.hclinfosystems.com
www.hclstore.in/contactus.html
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