Professional Documents
Culture Documents
salary guide
2015
_ page
UPTAKE OF R
SALARY GUIDE
INTRODUCTION
Welcome to the Harnham 2015 salary guide. In these pages we will be
presenting you with the market trends, predicted developments and
of course salary data for the Data and Analytics sector.
2014 was undoubtedly a good year
for the Data and Analytics sector.
Many candidates found that the high
demand for their skills led to the
opportunity to explore their career
development, and almost half of our
respondents had changed jobs in the
last year.
This candidate driven trend has
continued into the early part of 2015
and shows no signs of abating as we
head further into the year. The volume
of vacancies is still high, and this
is naturally supporting a candidate
driven market.
BIGGER BONUSES
Of those that received a bonus,
68% reported that it was higher
than the previous year
DESIRED
SALARY INCREASE
A significant uplift was
expected among
candidates looking
to move job
ACHIEVED
INCREASE
Companies responded
to candidates salary
expectations by closely
meeting their demands
_ harnham
salary guide
2015
_ page
3
DATA
SOURCES
As you would expect from a leading presence in the Data and Analytics
industry, we have an ongoing process of monitoring the trends within the
market. Our salary guide is based on responses from over 1,200 respondents
from around the UK and additional information sourced from;
_ Analysis of our online advertising
during 2014
_ Market intelligence gathered first
hand from client and candidate
interaction
NUMBER
OF RESPONDENTS
_ harnham
salary guide
2015
_ page
CAREER
LEVEL
GENDER
RESPONDENT
PROFILES
MALE
in years
0 to 2
FEMALE
3 to 6
AGE
GROUPS
18-24
7 to 10
25-34
11+
35-44
45-55
55+
_ harnham
salary guide
2015
_ page
5
CHANGING
MOTIVATIONS
The speed of change in the data market has thrown up interesting results with regard
to motivations for moving roles. In 2013, 38% of our respondents cited salary as their
key motivator for seeking a move, yet in 2014 this has dropped to 26%.
AVERAGE
TENURE
46% of our
respondents stay
in a role 0-2 years
with a further 48%
3-6 years
Whilst the general increase in salaries across the industry suggests the market is
catching up with demands; it also shows that those seeking a new role are looking
beyond the monetary offering and other influences are becoming more prevalent.
Exposure to new technology and
techniques has been a key driver to
job seekers, both from our experience
across the year but also within the
survey results.
REASONS
FOR LEAVING
OTHER REASONS
FOR LEAVING
_
_
_
_
_
_ harnham
salary guide
2015
_ page
6
INCREASING
REMUNERATION
The upward trajectory of salaries has continued with some
interesting findings from our survey responses this year.
The average increase in base salaries
was 17% over the previous year, vs.
an increase of 13% in 2013 over the
previous year.
AVERAGE
INCREASE
in base salaries vs.
last year which
was 13%
NO INCREASE
For one-third of respondents
there was no increase
in salary at all
BIGGER
BONUS
Of those who received
bonuses in 2014, 68%
received a higher bonus
than the previous year
BONUS
AMOUNT
The average bonus payout
above base salary achieved
in 2014 was 16%
_ harnham
salary guide
2015
_ page
JOB
SECURITY
KEY FINDINGS
JOB SECURITY
BONUSES
SALARIES
WHO IS HIRING?
89% of respondents
feel secure in their role
TOOLS
SALARY
INCREASE
For those who received
a salary increase, it was
by an average of 17%
over last year
TEAM
EXPANSION
Nearly half of teams
expanded in 2014
44%
HADOOP
38%
TABLEAU
29%
SAS
10%
MS EXCEL
11%
MS SQL
16%
BONUS
LEVEL
The average
percentage pay out
above base salary
achieved in 2014
was 16%
_ harnham
salary guide
2015
_ page
8
SALARIES
BY SECTOR
The salary data presented in the tables to follow reflect base compensation
excluding bonuses, incentives and other benefits. Trends relating to the
packages offered are highlighted in the commentary preceding each table.
Salaries are broken down by
experience level and in a broad sense,
they represent the following guide to
likely years of experience.
ENTRY LEVEL
0-2 years
MID LEVEL
3-6 years
SENIOR TECHNICAL
OR MANAGER LEVEL
7-10 years
_ harnham
salary guide
2015
_ page
9
CREDIT
RISK
2014 was a fluctuating and, at times, even turbulent year in the financial
services marketplace. However, despite a year where levels of regulation
increased, and there was a wave of media scrutiny, confidence in the market
and consequently levels of hiring remained high.
This is expected to continue well into 2015.
Looking first within the Retail
banking sector the crunch area of
competition for talent remains at
the Senior Analyst level (i.e. handson roles without management
responsibility).
The range of salaries at this level
has widened again, with companies
having to pay more to bring in
talented individuals.
Within the subprime space,
companies have had to build new
regulations into their policies and
models, leading to an increased need
for data and analytics professionals.
_ harnham
salary guide
2015
_ page
10
CREDIT RISK
Increased regulatory scrutiny and new requirements for control
and process reporting resulted in institutions elevating their
standards for governance and risk management.
The volume and number of cyber-attacks in the financial services industry has
increased substantially. What historically was an IT domain now extends horizontally
across many business functions.
There is now a formal expectation of effective regulation for the collection and analysis
of data across the enterprise which is then used to facilitate the risk management and
performance reporting requirements.
TOP 3
SECTOR
TRENDS
CYBER SECURITY
- With increased regulatory scrutiny and security expectations
extending well beyond IT and information departments,
financial institutions will need to strengthen their first
line of defence, review third parties and update and clarify
expectations of line staff, management and board members.
STRESS TESTING
- A greater emphasis is being placed on assessment of overall
risk exposure. Enterprise-wide stress tests are increasingly
becoming the norm. The trend is towards capturing risk at
inception and reporting at a higher frequency across risk types.
SHRINKING TALENT POOL
- Candidates who are talented and experienced enough to lead
and support the risk management functions at large financial
institutions are in short supply nationally and globally.
Organisations are increasingly recruiting from academic
programmes or providing promising employees with industry
training to help address this shortage.
Entry
Level
Mid
Level
Role Type
Senior Technical
or Manager
Senior
Manager +
Decision Science
38k / 29k
56k / 46k
77k / 71k
121k / 104k
Decision Systems
34k / 28k
52k / 44k
75k / 66k
116k / 102k
Portfolio Management
36k / 30k
54k / 45k
70k / 61k
111k / 103k
Reporting
32k / 27k
50k / 35k
66k / 57k
96k / 82k
Entry
Level
Mid
Level
Senior Technical
or Manager
Senior
Manager +
Role Type
Decision Science
233
475
700
890
Decision Systems
265
470
694
908
Portfolio Management
251
460
652
878
Reporting
243
450
640
824
_ harnham
salary guide
2015
_ page
11
DATA AND
TECHNOLOGY
The exponential growth in data volumes and variety appears to have precipitated
an equivalent growth in the introduction and development of the data toolkit.
We have seen companies move away from what have been historically considered powerhouse tools
in favour of Open Source technologies that are able to offer more nimble solutions for businesses.
The innovative data solutions from disruptive tech firms are showing massive commercial gains
and have forced large established businesses to catch-up with data storage techniques.
As a result, larger businesses with
regulated data sets are now further
along with their big data journeys,
and this is a driver of the increasing
skills shortage, particularly in Hadoop
and Big Data technologies.
There has also been an increased
emphasis on data quality, resulting
in a corresponding increase in data
governance and management roles.
WE
ASKED
Move to real-time
analytics and an
increased demand for
Data Scientist roles.
_ harnham
salary guide
2015
_ page
12
DATA AND
TECHNOLOGY
The Internet of Things, cloud and cybersecurity will continue to
dominate the IT landscape. Big Data is continuously evolving as new
technologies increase capacity to mine structured, semi-structured
and unstructured data.
Big Data is also enhancing Business Intelligence and leading to a more sophisticated
interaction with customers. Financial institutions are increasingly relying on Big Data
to develop the algorithms that generate credit ratings. Retail has also seen significant
advancement to Big Data enhanced business intelligence. The increased demand for greater
sophistication in analysis and data consumption will necessitate that organisations refine
their talent acquisition strategies to compensate for the resultant skills gap.
TOP 3
SECTOR
TRENDS
MULTIPOLAR ANALYTICS
- The layer-cake model of analytics is being replaced by a new,
multipolar model where data is collected and analysed in
multiple places, according to the type of data and analysis
required.
CLOUD-BASED DATA SCIENCE:
- Data science execution is going to move to a cloud environment.
Companies will be leveraging a packaged suite of data science
tools and libraries in a certified cloud performance capability
on a distributed architecture.
DATA VIRTUALISATION
- Data will increasingly come in from multiple channels and
formats, mined for semantic attachments and then stored
internally within a data system. Queries to this database can
be done using natural language questions - Who were our top
sales reps?
Entry
Level
Mid
Level
Role Type
Senior Technical
or Manager
Senior
Manager +
Microsoft BI
37k / 29k
54k / 50k
73k / 64k
122k / 95k
Data Architecture
39k / 30k
60k / 54k
85k / 78k
110k / 106k
39k / 25k
54k / 41k
74k / 49k
95k / 69k
37k / 33k
58k / 46k
85k / 57k
115k / 84k
35k / 30k
52k / 43k
73k / 62k
103k / 94k
SAS Programming
34k / 30k
51k / 44k
70k / 58k
113k / 101k
Entry
Level
Mid
Level
Senior Technical
or Manager
Senior
Manager +
Role Type
Microsoft BI
220
551
673
915
Data Architecture
231
559
726
868
290
453
717
897
350
506
708
850
385
592
713
861
SAS Programming
352
538
700
875
_ harnham
salary guide
2015
_ page
13
DIGITAL
In 2014, companies gained a greater understanding of the importance in
knowing their users / customers and began to reap the rewards of effectively
personalising their approach.
Here at Harnham, we have seen many of our clients kick-start their Digital Transformation, fleshing out
their original teams with Web Analysts, SEM Tracking Specialists, Optimisation Analysts, Implementation
Developers and UX Insight professionals, in a bid to deliver a cutting-edge digital service. A fortunate
caveat of these digital teams is that the increase in demand for top-calibre specialist professionals
allows broader analytics professionals to specialise, as well as giving existing specialists a more defined
career path.
Increased expectation to
be multi-skilled and have
disciplines that cross over
into other areas, such as
online advertising.
Movement towards
including digital analytics
as part of customer
data; Data Management
Platforms key to
prolonged success.
_ harnham
salary guide
2015
_ page
14
DIGITAL
TOP 3
SECTOR
TRENDS
Entry
Level
Mid
Level
Role Type
Senior Technical
or Manager
Senior
Manager +
Developer
40k / 29k
56k / 43k
68k / 56k
82k / 71k
SEO/PPC
33k / 25k
42k / 35k
59k / 50k
80k / 69k
35k / 24k
49k / 36k
88k / 57k
110k / 88k
Web Analytics
35k / 26k
54k / 39k
69k / 56k
100k / 72k
Entry
Level
Mid
Level
Senior Technical
or Manager
Senior
Manager +
Role Type
Developer
315
330
440
550
SEO/PPC
260
385
450
550
350
451
660
881
Web Analytics
360
418
452
572
_ harnham
salary guide
2015
_ page
15
MARKETING
AND INSIGHT
The insatiable appetite for analytics professionals is unlike anything seen before,
and the consumption of skilled candidates is far from slowing down. Continuing
with trends seen last year, the supply of candidates in this sector did not come
close to satisfying demand.
New streams of businesses, such
as challenger brands and start-ups,
have thrown their hats into the ring
for the fight to secure analytical
talent for their businesses.
In previous years, weve experienced
limited demand from these types
of organisations. Possibly due to
the cost of statistical tools such as
SAS, but we also suspect that the
relentless hype around Big Data has
ignited more awareness and alerted
many organisations to the importance
of analytics.
WE
ASKED
Larger datasets,
requirement for
distributed computing
and transition from
SAS to R
YOU
ANSWERED
_ harnham
salary guide
2015
_ page
16
MARKETING
AND INSIGHT
Role Type
TOP 3
SECTOR
TRENDS
GETTING PERSONAL:
-
The world is more connected because of technology and
marketing is becoming more individualised as consumers
resist homogenisation. Personalisation is here to stay and
will transform how companies think about and manage their
brands.
MARKETING TECHIES
-
Marketing has moved to the digital world, and the best
marketers will have a wide range of digital and technology
skills. They will be integrated with the marketing groups and
will play an increasingly prominent role in how marketing
strategies are developed and applied.
GO MOBILE
- Mobile devices are ubiquitous fixtures of the modern life, and
no marketing campaign is planned without considering that
platform. Mobile is the best method to reach masses and
should, therefore, be a priority for marketers.
Entry
Level
Mid
Level
Senior Technical
or Manager
Senior
Manager +
Account Manager
35k / 28k
48k / 40k
74k / 66k
97k / 81k
Campaign Analyst
39k / 35k
60k / 51k
85k / 78k
121k / 102k
Commercial Analyst
35k / 28k
52k / 44k
75k / 58k
107k / 98k
40k / 33k
61k / 54k
89k / 61k
136k / 116k
Data Planner
42k / 34k
69k / 54k
86k / 66k
113k / 97k
Econometrician
41k / 38k
54k / 50k
104k / 96k
142k / 112k
Market Research
30k / 26k
47k / 40k
76k / 65k
106k / 94k
Entry
Level
Mid
Level
Senior Technical
or Manager
Senior
Manager +
Role Type
Campaign Analyst
230
390
538
775
254
435
610
793
Data Planner
235
420
655
826
Econometrician
254
460
672
820
Market Research
240
430
645
795
_ harnham
salary guide
2015
_ page
17
HARNHAMS VIEW
ON DATA SCIENCE
As the UKs largest Data and Analytics recruiter, we couldnt
have a salary guide without including Data Science.
Providing meaningful commentary
on the Data Science arena is made
particularly difficult by the nebulous
nature of the term itself. The lack of
a cohesive interpretation of the role
and nature of data makes effective
discussion difficult.
There are even a number of
commentators referring to the terms
Data Science and Big Data as
overused buzzwords. While we do not
agree with this notion, one thing is for
sure the term has a wide number
of definitions dependent on which
organisation you are in.
DATA SCIENCE
Entry
Level
Role Type
Data Scientist
Mid
Level
42k / 37k
60k / 50k
Senior Technical
or Manager
Senior
Manager +
85k / 70k
120k / 100k
DATA SCIENCE
Entry
Level
Senior Technical
or Manager
Senior
Manager +
Role Type
Data Scientist
Mid
Level
250
420
570
800
_ harnham
salary guide
2015
_ page
18
CONTACT
HARNHAM
NEW YORK
LONDON
FRANKFURT