Tone

Authors point
of view
Intended
audience
purpose
Authors bias
Authors
assumptions

Types of
support

Relevance

Objectivity

Vanessa Denice
neutral
social media has effects
on online writing and the
way we communicate
public

Mandy Edwards
neutral
social media can
change the way we
communicate
public

Rich Maggiani
neutral
social media can
change the way we
communicate
public

to inform
neutral
-when people spent
prolonged time on social
media, it will affect their
behaviour and feelings
Experts opinion
-Theres a big
disconnection going on
here thats very real for
some people
(Dr. Kate
Roberts, a Boston-based
school psychologist)
Relevant
-The study indicated that
of the 689,003
randomly selected
Facebook users who
were exposed to more
positive language and
content
were more likely to
reflect those emotions
(researchers reduced the
amount of negative
stories that appeared in
the News Feed)
Objective
- The study indicated
that of the 689,003
randomly selected
Facebook users who
were exposed to more
positive language and
content
were more likely to

to inform
neutral
-social media can make
us lose some of our
social skills

to inform
neutral
-social media has
altered the basic rules
of communication

Fact
-Writing is more
summarized

Statistics
-Only about 45
percent of Gen Y
grew
up in two-parent
households.

Relevant
- Writing is more
summarized
-Abbreviations are more
prevalent

Relevant
- The entire paradigm
of social media has
altered the basic
rules of
communication,
especially between
business and their
audiences.

Objective
- JeSuisCharlie & Betty
White hosting Saturday
Night Live, which came
as
a result of a social
media campaign.

Objective
- The entire paradigm
of social media has
altered the basic
rules of
communication,
especially between
business and their
audiences.

Completeness

Validity

Credibility

reflect those emotions

(researchers reduced the
amount of negative
stories that appeared in
the News Feed)
complete
-presents adequate
support and overcomes
opposing points
Examples:
- Social media sites also
help users reflect on their
own lives, emphasizing
the highlights through
photos and posts that are
shared with their social
circles.
- Many people,
especially
Millennials, are lacking
in soft skills, resulting in
poor workplace
communication and an
overall absence of
leadership qualities.
Valid
-argument is logically
well-reasoned
Credible
-argument is believable
and convincing
-the author is an expert
in communication
-Denice earned a B.A. in
Communication
from Villanova
University

complete
-presents both pros and
cons of social media
Examples:
- Social media networks
allow us the opportunity
to share opinions with a
far wider audience.
- Social media has also
changed the way that
we interact, mainly the
way we have lost some
of our social skills.

complete
-presents both pros
and cons of social
media
Examples:
- Social media
encourages
contributions and
reactions from
anyone who is
interested.
- While these
communities
are only virtual, with
members seldom
meeting each other in
person

Valid
-argument is logically
well-reasoned
Credible
- argument is believable
and convincing
-the author is a social
media expert
-Mandy Edwards is a
social media power
influencers

Valid
-argument is logically
well-reasoned
Credible
- argument is
believable and
convincing
-Maggiani is a
communication
expert