Modelling the sale

of iPhone 5 series
BUSINESS DYNAMICS
Final Project report

Abhik Tandon
Vishal Lunker

Anmol Pandey

Akshat Gupta

Table of Contents

Contents
Background _________________________________________________________________ 1
Success Factors _____________________________________________________________ 2
CLD & SFD _________________________________________________________________ 4
Final results ________________________________________________________________ 18
Appendix __________________________________________________________________ 20

Background

Pg. 01

Background
iPhone 5 became an instant success when it was launched in 2012. Apple witnessed record
sales and the product series was one of the most important reasons to propel Apple as most
valued company in history. This success was followed by another launch in September 2013
with the introduction of iPhone 5S. The growth of iPhone 5 series has been phenomenal and
has been attributed to various factors ranging from brand loyalty to product superiority. This
growth phenomena has been studied and modelled in this report.
Apple announced the launch of iPhone 5 in September 2012 and simultaneously began taking
pre-orders. It received two million pre-orders within the first 24 hours. The phone was a
considerable upgrade from the 4 series with better hardware and software features. iPhone 5
was reported to be sold out twenty times faster than the 4 and 4S models. However, the model
was discontinued in the subsequent year to give way to the 5S model - keeping in with Apples
strategy for previous iPhone generations.
iPhone 5S was launched with its mid-range counterpart iPhone 5C in September 2013. 5C
model has not been considered as part of this model as it was targeted at a different segment
altogether than 5 and 5S models. A comparison of features and specifications of iPhone 5 has
been summarised in Appendix 1.

Success Factors

Pg. 02

Success Factors
The success factors of a new product launch has been studied in a publication by Gabriela
Capatina and Florin Draghescu1. The authors have identified the below success factors for a
new product launch

1.
2.
3.
4.
5.
6.

Product differentiation through product advantage

Strong market orientation through a high level of mkt knowledge
Clear and early product definition
Synergy between technology , production and business proficiency
Orientation on meeting the customer needs
The market timing

The authors go on to illustrate the success factors at different levels for iPhone product series.
These factors were included in the model.

Consumer factors
1. Demographics The word of mouth publicity of iPhones target consumers
was a big factor in the success of the product.
2. Preferences Consumers wish to have a mobile device which could function
as a mini computer was answered with iPhone. This increased attractiveness
of the product coupled with a great app ecosystem helped boost the sales of
the phone.

Company factors
1. Product The product features as highlighted in Appendix 1 was one of the
most important factors in fuelling the demand for the product
2. Price Apple provided the phone under a contract with telecom operators.
This helped customers to get the phone with a reasonable price
3. Distribution The phone was distributed through Apple stores and Apples
website. The Apple stores provided a good platform for Apples salesforce to
increase iPhones consumer base and convert potential sales into final sales.
4. Promotion Apple launches its product through keynote presentations. The
date of these presentations are announced in advance. The tech media helps

Success Factors of New Product Launch: The Case of iPhone Launch

Pg. 03

Success Factors
in creating the sufficient buzz for these events. Speculation is rife and is fuelled
by the media reports with new phone rumors. This helps Apple promote its
products. Apple also used traditional advertising but only in later stage of the
product launch.

CLD & SFD

Pg. 04

CLD & SFD

Planned model variables :
Brand/Social influence: Word of Mouth, network effect
Pool of installed base of iPhone users
Rate of users added depends on Marketing, features and compatible products
Product attractiveness of the features
Competing phone and their features (Samsung Galaxy)
Advertising
Influence of complementary goods

Figure 1: Causal loop diagram

CLD & SFD

Pg. 05

The 4 loops shown above form the back bone of our diagram and are explained below along
with the SFD

Stock Variables
Potential Sales: The potential sales is total number of users that fit into the income category,
inclined to buy a smartphone from Apple and would buy once they like the product features.
This pool gets of potential sales, would get more users from geographic expansion indicated by
additional sales force addition and quality.
Sales: Final converted sales of iPhones in the time period, which is taken as quarter due to the
data constraints of analyst reports. Taking time period as quarter also makes sure that the
geopgraphic expansions and launches do not cause a kink and are accounted for inside
quarter from launch
Installed Base: The installed user base consists of current users of iPhone devices across
different generations who have bought the phone in previous 12 months , i.e.iPhone 3G, 4,4S
users.
Complementary Goods: The complementary goods here are referring to the app ecosystem,
where app developers work on the apps which are utilizing the current product features of the
launched phone. Now initially the apps launched would be huge using the current features

CLD & SFD

Pg. 06
which then would increase at a declining rate.

Figure 2: Stock & Flow diagram

The above diagram describes the various stocks and flows. As can be seen from the diagram
the effects of complementary goods and media reports feed into the attractiveness of the
product. While the word of mouth and network effects along with the advertising directly impact
the demand factor.
The variables are documented in Appendix

CLD & SFD

Pg. 07
Network Effects on the sales of iPhone

Figure 3: Network Effects Loop

Network effect is the largest contributor after the attractiveness of the product to the sale of the
iPhone. Easy switch to the newer iPhones from the existing ones and high costs of switching to
other smartphones has ensured the iPhone 5 series was able to build on the existing user base.

CLD & SFD

Pg. 08

The variable attractiveness from network size is exponentially dependent on stock variable
Installed Base

.
Figure 4: Dependence of attractiveness from network size on Installed Base

This attractiveness feeds into the demand factor with a weight of 30%. The demand factor is a
multiplicative factor of the conversion rate ranging from 0 to 1.

Figure 5: Attractiveness from Network Size

CLD & SFD

Pg. 09
Competitiveness of the product

Figure 6: Competitiveness of product

As a new phone is launched, it is capable of competing with all the phones in its segment. But
with passing time, it is expected that competitors take appropriate actions and the phone in
itself becomes less attractive and consequently less competitive.
Competitiveness is modeled as having a counteractive effect on the demand factor.
Competitiveness ranges from -1 to zero and has a ramp down effect with passage of time as
can be seen from the plot below. New phone launches propel competitiveness towards 0.

CLD & SFD

Pg. 10

Figure 7: Competitiveness over time

Sales forces effect on Potential Sales:

Figure 8: Impact of salesforce & outlet addition

Every product attracts two types of customers, existing users of similar products and new
users.
The sales force has been modeled to attract new customers through the quality of the sales
force and the size of the sales force. Potential sales are the stock which is also affected by the
discard rate of existing users.

CLD & SFD

Pg. 11
Impact of complementary goods

The decision by third parties to produce complementary goods for a particular product depends
on the installed base of users and the potential revenue that can be generated.

Figure 9: Impact of complementary goods

We have modelled the attractiveness of the market to third parties as follows

CLD & SFD

Pg. 12

Figure 10: Attractiveness to third parties

Market power over app developers has been modelled as follows -

Figure 11: Market power over app developers

Thus, as the sales increases the market power over app developers continuously increases.
The variable can take values between zero and 1 but even at the highest sales the value
achieved is approximately 0.8.
The market power over app developers and attractiveness of market to third parties along with
a dampener which varies over time. As time increases, the impact of these variables reduces
as shown below -

CLD & SFD

Pg. 13

Figure 12: Dampener

The attractiveness from availability of complementary products results in product attractiveness

that ultimately feeds into demand factor.

Product differentiation
Another set of positive feedback arises from the ability of the firm to invest in product features.
Apple invests heavily in its products. In the case of iPhone 5 the product was differentiated due
to its new and improved 16:9 form factor (larger screen) and certain other features. Based on
research reports we identified that the following trends justify the investments done by Apple

Figure 13:Productive value of investment in features

CLD & SFD

Pg. 14

The productive value of the investment is shown in the graph shown above. The productive
investment drops in the 3rd quarter where the iPhone 5 investments are no longer made. After
that, investments for iPhone 5s become productive and these get reflected from 5 th quarter.

Favorable Word of Mouth

There are four principal channels: advertising, direct sales effort, word of mouth, and media
attention, where all these channels create positive feedbacks.
Word of mouth loop works by installed base of users who would talk positively about the
product in their social circles, increasing demand and thereby increasing competitiveness.

Figure 14:Favorable Word of Mouth positive feedback loop (indicated by red arrows)

Favorable Word of Mouth Lookup function(range [0,1]) consists of already a loyal iPhone user
base, which makes it start from intermediate value, which first increases rapidly and then with
declining rates as the number of installed user pools starts to cover the smartphone user base
completely.

CLD & SFD

Pg. 15

Figure 15: Favorable Word of Mouth Loop Lookup function

Media Reports Loop

Media reports are taken to be weighted average of growth rate factor(40%), favorable word of
mouth (30%) and new iPhone rumors(30%).

CLD & SFD

Pg. 16
Figure 16: Media reports positive feedback loop (indicated in red arrows)

Growth rate factor which indicates the growth rate of Apple in terms of revenues also helps
attract media reports. Higher growth indicates stronger reception from buyers, and more
analyst, media coverage on brand of Apple itself. We have limited the growth rate for modelling
purposes in a time period to 200%, indicating factor as 1 for the value, and increases
exponentially between 25-50% quarter growth and plateaus after that.

Figure 17: Growth rate factor as function of revenue growth

Figure 18: Media reports factor over time

CLD & SFD

Pg. 17

Favorable Word of Mouth helps in generating mass interest in the product which is then picked
up the media and more articles start coming out of it. The new iPhone rumors are taken only
for quarters before launch, using the pulse function to indicate 0.5 from time period 5 till the
launch of iPhone 5s.
Media reports indicate that since launch of iPhone 5, there has steady coverage, which
increases rapidly with the rumors of new iPhone 5s and then remain steady and then die down
as they are replaced by newer iPhone rumors and other products. Media reports feed into the
product attractiveness which then feeds into demand with weight of 50%.

Final results

Pg. 18

Final results

45000 000 units

40000
35000
30000

000 units

25000

20000
15000
10000
5000
0

Dec

Mar

Jun

Sep

Dec

Mar
Actual

Jun

Sep

Dec

Mar

Model

Figure 149: iPhone 5 series model results vs Actual

Based on the model we were able to simulate the key trends of iPhone 5 series sales and
compare that to the actual sales given in the research reports. The results were encouraging
and we were able to achieve a MAPE of 0.32. Due to certain limitations of the model this
MAPE may look high but by introducing some additional but less important variables we can
improve the accuracy of the model. Also, the model improvement can be modelled more
accurately if geographic expansion scenarios (apart from those included via sales force
addition) are included explicitly with proper dates of launch. Also, if data is available on monthly
basis it could help us in predicting trends with better accuracy and would obviously be more
insightful instead of just 4 data points in a year.

Final results

Pg. 19
2.5
2

1.5
1
0.5
0
Dec

Mar

Jun

Sep

Dec

Complementary Goods

Mar

Jun

Sep

Actual data

Figure 20: Complementary goods simulation

Dec

Mar

Appendix

Pg. 20

Appendix
Variable explanation
(01)

advertising=
Min(0.5,Revenue*1e-012)
Units: **undefined**

(02)

Attractiveness from availability of Complementary Products=

Complementary Goods*0.1
Units: **undefined**

(03)

Attractiveness from Network Size = WITH LOOKUP (

Min(Installed Base,3e+008),
([(1,0)(3e+008,1)],(1.41177e+006,0.0106762),(1.24588e+008,0.177936),(1.52176e+008
,0.227758),(1.86765e+008,0.316726),(2.19294e+008,0.41637),(2.49765e+008,0.5551
6
),(2.70765e+008,0.679715),(2.84353e+008,0.758007),(2.92176e+008,0.822064),
(2.97941e+008,0.886121),(2.98765e+008,0.935943) ))
Units: **undefined**
(04)

Attractiveness of Market to third parties = WITH LOOKUP (

Min(Installed Base,200*1e+006),
([(0,0)-(2e+008,1)],(1.05882e+006,0),(3.88235e+006,0.0106762),(1.09412e+007
,0.0355872),(2.01176e+007,0.0604982),(2.57647e+007,0.0818505),(3.14118e+007
,0.128114),(3.88235e+007,0.213523),(4.55294e+007,0.270463),(5.08235e+007,0.341
637
),(5.92941e+007,0.455516),(6.42353e+007,0.505338),(6.88235e+007,0.558719),
(7.72941e+007,0.683274),(8.71765e+007,0.822064),(9.50588e+007,0.850534),(1.147
06e+008
,0.918149),(1.33176e+008,0.921708),(1.66588e+008,0.950178),(1.80706e+008,0.960
854
),(2.01412e+008,0.978648) ))
Units: **undefined**
(05)

Competitiveness=
RAMP(-1/25, 2 , 4 )+STEP(0.075, 5 )+RAMP(-1/10, 6 , 12 )
Units: **undefined**

(06)

Complementary Goods= INTEG (

New goods added,
1)
Units: **undefined**

(07)

Conversion rate=

Appendix

Pg. 21
IF THEN ELSE(Time<1,0, Max(Demand
factor+Competitiveness,0.01)*Potential Sales
)
Units: **undefined**
(08)

Dampener = WITH LOOKUP (

Time,
([(0,0)(12,1)],(0,0.4199),(0.2259,0.2064),(1.948,0.09253),(4.744,0.04982
),(6.042,0.03559),(7.2,0.04626),(7.9,0.03203),(9.09,0.02135),(9.544,0.0143
),(10.31,0.0143),(11.18,0.01068),(11.49,0.003559),(12,0) ))
Units: **undefined**
-0.0686x + 1.2063
(09)

Demand factor=
advertising*0.1
+Attractiveness from Network Size*0.3
+Favorable Word of Mouth*0.1
+Product Attractiveness*0.5
Units: **undefined**

(10)

Discard rate=
(Installed Base-Sales)*Max(0.05*ABS(COS((2*3.14/8) * Time)),0.01)
Units: **undefined**

(11)

Favorable Word of Mouth = WITH LOOKUP (

Min(Installed Base,317*1e+006),
([(1.25e+008,0)(3e+008,1)],(0,0),(1.09412e+007,0.0725979),(1.8e+007,0.145196
),(2.71765e+007,0.251957),(3.6e+007,0.341637),(3.6e+007,0.354448),(4.05882e+007
,0.405694),(4.65882e+007,0.439858),(5.78824e+007,0.469751),(7.34118e+007,0.529
537
),(9.88235e+007,0.602135),(1.24588e+008,0.597865),(1.27471e+008,0.622776),
(1.32e+008,0.661922),(1.40235e+008,0.701068),(1.43353e+008,0.72242),(1.50118e+
008
,0.740214),(1.61235e+008,0.772242),(1.78529e+008,0.80427),(3.03294e+008,0.8896
8
) ))
Units: **undefined**
(12)

FINAL TIME = 12
Units: Quarter
The final time for the simulation.

(13)

Growth Rate=
IF THEN ELSE(New users added/Installed Base*100 >200, 200 , New users

added
/Installed Base )
Units: **undefined**

Appendix

Pg. 22

(14)

Growth rate factor = WITH LOOKUP (

Growth Rate,
([(0,0)(200,1)],(0,0),(22.0183,0.0336842),(39.1437,0.109737),(53.211,0.306579
),(69.7248,0.49),(80.1223,0.821053),(100,0.99),(200,1) ))
Units: **undefined**
(15)

INITIAL TIME = 0
Units: Quarter
The initial time for the simulation.

(16)

Installed Base= INTEG (

New users added-Discard rate,
125*1e+006)
Units: **undefined**
iphone 3gs+4+4s users / last 12 month sale

(17)

Investment in Product Features=

1e+006+ STEP(-1e+006,3)+STEP(2e+006,5)
Units: **undefined**

(18)

Market Power over App Developers = WITH LOOKUP (

Min(Sales,1.2e+008),
([(0,0)-(1.25e+008,1)],(294118,0.00355872),(3.82353e+006,0.177936),(7.94118e+006
,0.252669),(1.88235e+007,0.370107),(2.55882e+007,0.41637),(4.02941e+007,0.5480
43
),(4.88235e+007,0.6121),(6.17647e+007,0.683274),(8.26471e+007,0.743772),(9.7058
8e+007
,0.811388),(1.14706e+008,0.846975),(1.24706e+008,0.886121) ))
Units: **undefined**
(19)

Media reports=
Favorable Word of Mouth*0.3+Growth rate factor*0.4+New phone rumours*0.3
Units: **undefined**

(20)

New goods added=

(Attractiveness of Market to third parties+Market Power over App Developers
)*Dampener
Units: **undefined**

(21)

New phone rumours=

PULSE(5,5)*0.5
Units: **undefined**

(22)

New users added=

DELAY FIXED(Conversion rate, 0.1 , 0 )
Units: **undefined**

Appendix

Pg. 23

(23)

"Pot. add rate"=

Sales force addition*quality of salesforce
Units: **undefined**

(24)

Potential Sales= INTEG (

Discard rate+"Pot. add rate"-Conversion rate,
1.25e+008)
Units: **undefined**

(25)

Price=
600
Units: **undefined**

(26)

Product Attractiveness=
Attractiveness from availability of Complementary Products*0.2
+Media reports*0.1
+Product Features*0.7
Units: **undefined**
include qlty of wrk 0.1

(27)

Product Features = WITH LOOKUP (

Min(Investment in Product Features,1e+008),
([(0,0)(1e+008,1)],(0,0.3),(1000,0.32),(10000,0.35),(100000,0.4),(1e+006
,0.5),(1e+007,0.75),(1e+008,0.9),(1e+008,1) ))
Units: **undefined**
(28)

quality of salesforce=
1000
Units: **undefined**

(29)

Revenue=
Price*Sales
Units: **undefined**

(30)

Sales= INTEG (
Conversion rate,
10)
Units: **undefined**

(31)

Sales force addition=

0.01*Revenue/100000
Units: **undefined**
say 100,000 investment required per outlet with customer

(32)

SAVEPER =
TIME STEP
Units: Quarter [0,?]

Appendix

Pg. 24
The frequency with which output is stored.
(33)

TIME STEP = 1
Units: Quarter [0,?]
The time step for the simulation.

iPhone 5 comparison

Apple

Samsung
Galaxy S III

Droid RAZR HD

iPhone 5

Nokia
Lumia 920

Screen Size

4 inches

4.8 inches

4.7 inches

4.5 inches

Resolution

1,136 x 640

1,280 x 720

1,280 x 720

1,280 x 768

Weight

3.9 oz

4.7 oz

5.1 oz

6.5 oz

CPU

Dual-core Apple
A6

Dual-core
1.5GHz
Snapdragon S4
(in the U.S.)

Dual-core
1.5GHz
Snapdragon S4

Dual-core 1.5
GHz
Snapdragon S4

12GB+microSD
slot

32GB, no card
slot

microUSB
Android 4.0.4
(Ice Cream
Sandwich)

microUSB
Microsoft
Windows Phone
8
300 hours
standby, 10
hours talk time
(3G)
8MP,
3264x2448
pixels, optical
image
stabilization,
autofocus, dualLED flash
Wi-Fi, 2G, 3G,
4G LTE

Storage
Connectors

16GB, 32GB or
64GB, no card
slot
Apple Lightning

16GB, 32GB or
64GB +microSD
slot
microUSB
Android 4.0.4
(Ice Cream
Sandwich)
790 hours
standby, 11:40
hours talk time
(3G)

Operating
System

iOS 6

Battery

225 hours
standby, 8
hours talk time
(3G)

Camera

8MP,
3264x2448
pixels,
autofocus, LED
flash

8MP, 3264x2448
pixels, autofocus,
LED flash

8MP, 3264x2448
pixels, autofocus,
LED flash

Networking

Wi-Fi, 2G, 3G,

4G LTE

Wi-Fi, 2G, 3G,

4G LTE

Wi-Fi, 2G, 3G,

4G LTE

TBA

Appendix

Pg. 25
$199 for 16GB,
$299 for 32GB,
$399 for 64GB;
avail. Sept. 21

Price

$199.99 + $35
carrier fee

$199 (estimated,
launch end of
2012)

TBA, launch Q4
2012

iPhone 5 vs 5s
Design
Device type

Smart phone

Smart phone

OS

iOS (7.x, 6.1, 6)

iOS (8.x, 7.x)

Dimensions

4.87 x 2.31 x 0.30 inches

(123.8 x 58.6 x 7.6 mm)

4.87 x 2.31 x 0.30 inches

(123.8 x 58.6 x 7.6 mm)

3.95 oz (112 g)
the average is 5 oz (143 g)
Main body: aluminum

3.95 oz (112 g)
the average is 5 oz (143 g)
Main body: aluminum

4.0 inches
640 x 1136 pixels
326 ppi
IPS LCD

4.0 inches
640 x 1136 pixels
326 ppi
IPS LCD

Weight
Materials
Display
Physical size
Resolution
Pixel density
Technology
Screen-to-body ratio
Colors
Touchscreen
Features
Camera
Camera
Flash
Aperture size
Focal length (35mm
equivalent)
Camera sensor size
Pixel size

60.82%

60.82%

16 777 216
Multi-touch
Light sensor, Proximity
sensor, Oleophobic
coating

16 777 216
Multi-touch
Light sensor, Proximity
sensor, Oleophobic
coating

8 megapixels
LED
F2.4

8 megapixels
Dual LED
F2.2

33 mm

29 mm

1/3.2"
1.4 m

1/3"
1.5 m

Appendix

Pg. 26

Features

Settings

Sapphire crystal lens

cover, Face detection,
Digital zoom, Self-timer,
Digital image stabilization,
Back-illuminated sensor
(BSI), Autofocus, Touch to
focus, Geo tagging
Exposure compensation

1.2 megapixels

Sapphire crystal lens

cover, Face detection,
Digital zoom, Self-timer,
Digital image stabilization,
Back-illuminated sensor
(BSI), Autofocus, Touch to
focus, Geo tagging
Exposure compensation
Burst mode, High Dynamic
Range mode (HDR),
Panorama
1920x1080 (1080p HD)
(30 fps), 1280x720 (720p
HD) (120 fps)
Time-lapse video, Picturetaking during video
recording, Digital image
stabilization
1.2 megapixels

Apple A6
Dual core, 1300 MHz,
Apple Swift
PowerVR SGX543MP3
1016 MB RAM
64 GB

Apple A7
Dual core, 1300 MHz,
Cyclone ARMv8, 64-bit
PowerVR G6430
1024 MB RAM
64 GB

9.4 days (225 hours)

the average is 19 days
(450 h)
8.00 hours
the average is 15 h (903
min)
40.00 hours
10.00 hours
1440 mAh
Yes

10.4 days (250 hours)

the average is 19 days
(450 h)
10.00 hours
the average is 15 h (903
min)
40.00 hours
10.00 hours
1570 mAh
Yes

Album, Artist, Genre,

Playlists
Album art cover,
Background playback
Earpiece, Loudspeaker
Yes

Album, Artist, Genre,

Playlists
Album art cover,
Background playback
Earpiece, Loudspeaker
Yes

Shooting Modes

High Dynamic Range

mode (HDR), Panorama

Camcorder

1920x1080 (1080p HD)

(30 fps)

Features

Time-lapse video, Digital

image stabilization, Video
calling

Front-facing camera
Hardware
System chip
Processor
Graphics processor
System memory
Built-in storage
Battery
Stand-by time

Talk time (3G)

Music playback
Video playback
Capacity
Not user replaceable
Multimedia
Music player
Filter by
Features
Speakers
YouTube player
Internet browsing

Appendix

Pg. 27
Browser
Built-in online services
support
Technology

Safari

Safari

YouTube (upload)

YouTube (upload), Twitter

GSM

800, 1700/2100, 1900

MHz
850, 900, 1800, 1900 MHz

UMTS

850, 900, 1900, 2100 MHz

FDD LTE

700 (band 13), 850 (band

5), 1800 (band 3), 1900
(band 2), 2100 (band 1)
MHz

CDMA

Data
nano-SIM
Positioning
Navigation
Connectivity
Bluetooth
Wi-Fi
Mobile hotspot
USB
Connector
Features
Other

LTE Cat 3 (100/50 Mbit/s),

HSDPA+ (4G) 42.2 Mbit/s,
UMTS, EDGE, GPRS, EVDO Rev.A, EV-DO Rev.B
Yes
A-GPS, Glonass, Cell ID,
Wi-Fi positioning
Turn-by-turn navigation,
Voice navigation

850, 900, 1800, 1900 MHz

850, 900, 1700/2100,
1900, 2100 MHz
700 (band 13), 700 (band
17), 800 (band 18), 800
(band 19), 800 (band 20),
850 (band 5), 900 (band
8), 1700/2100 (band 4),
1800 (band 3), 1900 (band
2), 1900 (band 25), 2100
(band 1) MHz
LTE, HSDPA+ (4G) 42.2
Mbit/s, HSUPA 5.76
Mbit/s, UMTS, EDGE,
GPRS
Yes
GPS, A-GPS, Glonass,
Cell ID, Wi-Fi positioning
Turn-by-turn navigation,
Voice navigation

4
802.11 a, b, g, n, n 5GHz
Yes
Yes
Proprietary
USB charging
TV-Out, Tethering,
Computer sync, OTA sync,
AirDrop

4
802.11 a, b, g, n, n 5GHz
Yes
Yes
Proprietary
USB charging
TV-Out, Tethering,
Computer sync, OTA sync,
AirDrop

Music ringtones (MP3),

Polyphonic ringtones,
Vibration, Flight mode,
Silent mode,
Speakerphone
for Noise cancellation,
Video recording

Music ringtones (MP3),

Polyphonic ringtones,
Vibration, Flight mode,
Silent mode,
Speakerphone
for Noise cancellation,
Video recording
Accelerometer,
Gyroscope, Compass,
Fingerprint (touch)

Other features

Notifications

Additional microphone(s)
Sensors

Accelerometer,
Gyroscope, Compass

Appendix

Pg. 28
Hearing aid compatibility
Other
Availability
Officially announced
Shopping information
Accessories

M4, T4
Voice dialing, Voice
commands, Voice
recording

M4, T4
Voice dialing, Voice
commands, Voice
recording

12-Sep-12

10-Sep-13

Apple EarPods with

Remote and Mic, Lightning
to USB Cable, USB Power
Adapter, Documentation

Apple EarPods with

Remote and Mic, Lightning
to USB Cable, USB Power
Adapter, Documentation