Prime Bank (Tanim)

2014
A REPORT ON
RETAIL BANKING
SYSTEM OF PRIME
BANK LIMITED
Prime Bank Limited
A REPORT ON RETAIL BANKING SYSTEM OF PRIME BANK LIMITED

FIN 402: Commercial Bank Management
Section-D
Prepared for
Mr. Mozaffar Alam Chowdhury
Faculty
College of Business Administration
IUBAT
Prepared By
Group Members
Serial No
1
2
3
4
5
Name
Nazmul Haque
Md. Solaiman Kobir Sarman
Nurmi Akter
Ibrahim Kauser Abir
Rubina Akter
Id. No
12102064
12102115
12102137
12102153
12102154
IUBAT International University of Business Agriculture and Technology
31thMarch, 2014
Page ii
LETTER OF TRANSMITTAL
March 31, 2014
Mr. Mozaffar Alam Chowdhury
Instructor of FIN 402: Commercial Bank Management
College of Business Administration
IUBATInternational University of Business Agriculture and Technology
4 Embankment Drive Road, Sector 10, Uttara
Dhaka 1230
Subject: Letter regarding submission of Report.

Dear Sir,
We are very pleased to submit our report on A Report on Retail Banking System of Prime Bank
Limited It was a great opportunity for us to work as a reporter on the topic of A Report on
Retail Banking System of Prime Bank Limited that you have ordered us to prepare on
31th March, 2014. In this report we have to elaborate our knowledge what we learn from our
academic career & give experience about A Report on Retail Banking System of Prime Bank
Limited. We tried to give our maximum effort for preparing this report as best.
Considering the level of hard working, information, processing, and analysis we believe that this
report is a complete one. We provide our full concentration to prepare this report. We hope that
our study will meet your expectation as well.
Sincerely Yours
NAZMUL HAQUE
(Group Leader)
Page iii
STUDENT DECLARATION
We are the students of Bachelor of Business Administration (BBA), at
IUBAT-International University of Business Agriculture and
Technology and declaring that, this research report on the topic of A
Report on Retail Banking System of Prime Bank Limited has only
been prepared for the fulfillment of the course of FIN 402: Commercial
Bank Management.
Sincerely Yours.
Nazmul Haque
..
Md. Solaiman Kobir Sarman .

Nurmi Akter
Ibrahim Kauser Abir .
Rubina Akter ..
Page iv
Acknowledgement
All the praise belongs to Allah the all knower & best of the helpers to
make our report a practical one by providing us the mental & physical
toughness in course of preparation of the report. We would like to pay
our
gratitude to our
respectable
faculty Mr. Mozaffar
Alam
Chowdhury Sir who gave the opportunity for doing research on A

Report on Retail Banking System of Prime Bank Limited that will be
very helpful for our prospective career.
Page v
Table of Contents
Chapter
no.
Content
Page
number
Report
Title Fly
Formal
Title Page
ii
Letter of Transmittal
iii
Student Declaration
iv
Acknowledgement
Table of Content
vi
List of Table
vii
Part
Executive summary
viii
Chapter :
01
Introduction
1.1 Introduction of the Report
1.2 Background of report
1.3 Objective of the report
1.4 Scope of the report
1.5 Methodology
1.6 Limitations of the Study
Chapter :
02
Organization Part
2.1 Historical Background of the Prime Bank Ltd.
2.2 Organizational Chart
Chapter :
03
1-4
5-15
6-7
8
2.3 Corporate Governance
9-11
2.4 Corporate Social Responsibilities (CSR)
11-12
2.5 Products and Services of Prime Bank Ltd.
12-13
2.6 Financial performance analysis of Prime Bank Limited
13-15
Retail Banking System of Prime Bank Ltd.
16-32
3.1 Retail Banking Services of Prime Bank Ltd.
17
17-23
3.2 Deposits
3.2.1 Savings Account
18
3.2.2 Current Account
19
3.2.3 Deposit Schemes
19-22
3.2.4 Deposit Rates
22-23
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3.3 Loans
3.3.1 Swapnaneer Home Loan
Chapter :
04
23
23-24
3.3.2 Car Loan
25
3.3.3 Marriage Loan
26
3.3.4 Any Purpose Loan
27
3.4 Cards
28
3.5 Internet Banking
28
3.6 SMS Banking
29
3.7 Locker Services
29
3.8 Phone Banking
30
3.9 Utility Bills Pay Service
30-31
3.10 Mobile Banking
31-32
3.11 Prime Cash
32
4.1 Findings
34
4.2 Recommendations
34
4.3 Conclusion
35
4.4 Bibliography
35
List of Table
Serial No
Table
Page No
Table 1: ROA of Prime Bank Ltd.
13
Table 2: ROE of Prime Bank Ltd.
14
Table 3: NIM of Prime Bank Ltd.
14
Table 4: Net non interest margin of Prime Bank Ltd.
15
Table 5: Market price per share of Prime Bank Ltd.
15
Table 6: Earnings per share of Prime Bank Ltd.
15
Page vii
EXECUTIVE SUMMARY
Nowadays, financial institutions, specifically banking, leasing, financing &
investing institutions, are expanding their corporate exposure through retail
operations as a new dimension. Corporate retail business of these institutions
depends largely on proper handling of these retail products and services
operations. For that reason, the financial institutions have taken many
promotional activities on both internal and external grounds. Here these activities
are arranged within ten distinct measurable retail activities such as Retail savings
products(various deposit schemes such as DPS, monthly benefit, education
savings, deposit double etc.), Retail consumer credit schemes(such as car loan,
home loan, personal loan, educational loan, travel loan, loan against salary, lease
etc.), SME(small and medium enterprise) products, Evening banking/service of
this institution, Electronic business/ Electronic banking, Online banking/service,
Research and development on retail products , IT development for maintaining
the records of those retail products, Agricultural and rural credit policy and
Different card services(such as ATM card, Credit card etc.). In this report we are
writing about the retail banking system of Prime Bank Ltd. Here we discussed the
retail banking system of Prime Bank Ltd & different types of retail services that is
offered by Prime Bank Ltd. for their customer.
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2014
Page 1
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1.1 Introduction of the Report

This report is prepared based on retail banking system of Prime Bank Ltd. Retail banking is
when a bank executes transactions directly with consumers, rather than corporations or other
banks. Services offered include savings and transactional accounts, mortgages, personal loans,
debit cards, and credit cards. The term is generally used to distinguish these banking services
from investment banking, commercial banking or wholesale banking. It may also be used to
refer to a division of a bank dealing with retail customers and can also be termed as Personal
Banking services.
So, retail banking is the banking services that are offered to individual customers through local
branches of the bank. Examples of retail banking services include checking and savings
accounts, credit cards, personal lines of credit, mortgages etc. Across the globe, retail lending
has been a spectacular innovation in the commercial banking sector in recent years. The
growth of retail lending, especially, in emerging economies, is attributable to the rapid
advances in information technology.
1.2 Background of this report

It is a pleasure to keep this report in front of you. This report has been written because these
kinds of reports are very important for BBA student and it develops the feelings among the
students about Business. We have been written this report in order to establish co-relation
between the studies and practical training.
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1.3 Objective of the report

Broad Objective
The broad objective of this study is to do a widespread research on the retail banking system of
Prime Bank Limited.
Specific Objective
To develop knowledge and a clear understanding about the retail banking system of
Prime Bank Limited.
To discuss the services offered by Prime Bank Limited.
To identify the process of retail banking system of Prime Bank Limited.
To Identify and focuses the problems of retail banking system of Prime Bank Limited.
To suggest necessary measures for the development of retail banking system of the
bank.
1.4 Scope of the report

This report covered the Retail banking system of Prime Bank Limited. The aim of preparing this
report is to know how Prime Bank Ltd. offered different types of retail banking services to the
individual customer.
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1.5 Methodology
Data and information collected from different sources. This study has been conducted based on
secondary data
Data Collection
Secondary Data
Documentary
Internet
Journals and previous research papers.
.
1.6 Limitations of the Study

The study was conducted through some obstacles and constraints. This paper was done on the
basis of Secondary data. So there is a probability of getting opinions which are not real in true
sense.
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Page 5
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2.1 Historical Background of the Prime Bank Ltd.
Prime Bank Limited is a scheduled commercial Bank under private sector established within
the ambit of Bank Company Act, 1991 and was incorporated as a Public Limited Company
under Companies Act, 1994 on February 12, 1995. The Bank started commercial banking
operations from April 17, 1995 with the inauguration of the Bank's Motijheel Branch at 119120, Motijheel Commercial Area. A huge public response has enabled the Bank to keep up the
plan of expanding its network. Within a span of ten years the bank has been able to deliver
services to its customers through thirty-seven branches. In terms of profitability the bank has
outperformed its peer banks. The Bank achieved operating profit of Tk.3,481 million
(Consolidated Tk.3,775 million) during the half-year ended on June 30, 2013.
As a fully licensed commercial bank, Prime Bank Ltd. is being managed by a highly professional
and dedicated team with long experience in banking. Prime Bank Ltd. offers all kinds of
Commercial Corporate and Personal Banking services covering all segments of society within
the framework of Banking Company Act and rules and regulations laid down by our central
bank. Diversification of products and services include Corporate Banking, Retail Banking and
Consumer Banking right from industry to agriculture, and real state to software.
The importance of financial intermediaries in the development of the overall economy of
country cannot be described in short. From the inception of the civilization the banking sector
dominate the economic development of a country by mobilizing the saving from the general
people and channeling those saving for investment and thus economic development and
growth.
Within a short time the bank has been successful in positioning itself as progressive and
dynamic financial institution in the country. This is now widely acclaimed by the business
community, from small entrepreneur to big merchant and conglomerates, including top rated
corporate and foreign investors, for modern and innovative ideas and financial solution. Thus
within this short time it has been able to create an unique image for itself and earned
significant solution in the banking sector of the country as a bank with a difference.
Prime Bank has already made significant progress within a very short period of its existence.
The bank has been graded as a top class bank in the country through internationally accepted
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CAMELS rating. The bank has already occupied an enviable position among its competitors
after achieving success in all areas of business operation.
Mission:
To build Prime Bank Limited into an efficient, market-driven, customer focused institution with
good corporate governance structure. Continuous improvement of their business policies,
procedure and efficiency through integration of technology at all levels.
Vision:
To be the best Private Commercial Bank in Bangladesh in terms of efficiency, capital adequacy,
asset quality, sound management and profitability having strong liquidity.
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2.2 Organizational Chart
Page 8
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2.3 Corporate Governance
Board of Directors:
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Executive Committee:
Audit Committee:
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Management:
2.4 Corporate Social Responsibilities (CSR)

The biggest CSR of Prime Bank is to establish Prime Bank Foundation to execute its corporate
social responsibilities activities in a greater scale. Prime Bank Limited and Prime Bank
Foundation are proud to continue CSR activities for the greater interest of countrys socio
economic development:
Investment in Education
Work with Handicap Population
Health Care
Health Management
Environment
Support to Martyr Family
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Games & Sports
Other CSR activities of the Bank

Donations of Passenger cum bed lift to Sylhet Diabetic Association Hospital.
Sponsoring 20 KVA Diesel Generator for Department of Development Studies,
Dhaka University
Construction of Shahbag Foot Over Bridge
Awareness Campaign at the three international airports of the country against swine
flu.
Improvement of Porter and Luggage Handling Services at the Kamalapur Railway
Station, Dhaka.
Blankets and winter-clothes distribution among the winter distressed people of the
society.
2.5 Products and Services of Prime Bank Ltd.
General Credit Unit (GCU)

Short-Term Finance
Long-Term Finance
Real Estate Finance
Import Finance/Trade Finance
Work Order Financing/Construction Business
Export Finance Unit
Project Loan
Working capital
Back-to-Back L/C
PC/Overdraft/ECC
L/C & LTR
Cash Credit (Hypothecation):
SOD (CI)
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Structured Finance Unit

Project Finance
Acquisition Finance
Securitization
Advisory
Investment Procedure
Lease Finance Unit
2.6 Financial performance analysis of Prime Bank Limited

As a fully licensed commercial bank, prime bank ltd is being managed by a highly professional and
dedicated team with long experience in banking. Here we are describing the organizational analysis of
Return of Asset (ROA), Return on Equity (ROE), Net Interest Margin (NIM), Net non Interest Margin &
Market price per share.
Return on Assets:
Return on Assets ratio (ROA) of a bank gives an idea of how efficiently a bank is using its assets to
generate profit.
Year
ROA
2008
1.30%
2009
2.37%
2010
2.22%
2011
2.05%
2012
1.24%
Table 1: ROA of Prime Bank Ltd.
Return on Equity:
Return on Equity is a ratio that measures a corporation's profitability by revealing how much
profit a company generates with the money shareholders have invested. ROE is expressed as a
percentage.
Page 13
Year
ROE
2008
20.58%
2009
30.19%
2010
21.65%
2011
20.19%
2012
13.53%
2014
Table 2: ROE of Prime Bank Ltd.
Net interest margin:

A ratio that examines how efficiently an organization can manage its investment decision to its
debt situation.
Year
NIM
2008
2.28%
2009
2.31%
2010
3.49%
2011
2.56%
2012
2.76%
Table 3: NIM of Prime Bank Ltd.
Net non interest margin:

Net Non Interest Margin as % of total revenue generating assets of prime Bank limited from
2008-2012 is given below:
Page 14

Year
NNIM
2008
2.17%
2009
2.72%
2010
1.50%
2011
2.12%
2012
1.60%
2014
Table 4: Net non interest margin of Prime Bank Ltd.
Market price per share:

Market price per share of prime Bank limited from 2008-2012 is given below:
Year
Market Price Per Share
2008
53.98
2009
65.30
2010
94.45
2011
44.50
2012
37.00
Table 5: Market price per share of Prime Bank Ltd.
Earnings per share:

Earnings per share of prime Bank limited from 2008-2012 is given below:
Year
Earnings per share
2008
4.33
2009
7.83
2010
5.69
2011
4.70
2012
2.88
Table 6: Earnings per share of Prime Bank Ltd.
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3.1 Retail Banking Services of Prime Bank Ltd.
The retail banking services of Prime Bank Ltd are Deposits

Loans
Cards
Internet Banking
SMS Banking
Locker Services
Phone Banking
Utility Bills Pay Service
Mobile Banking
Prime Cash
3.2 Deposits
Prime bank provides deposits products for their customer. There are different types of deposits
of Prime Bank Ltd. They are Savings Account
Current Account
Deposit Schemes
Deposit Rates
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3.2.1 Savings Account
Prime Bank brings the ultimate trust, security and convenience in Savings Account. Any
Bangladeshi national with an age of 18 years or above can open this.
Customer Benefit of savings account:

Cheque-book facility
Opportunity to apply for - safe deposit locker facility
Utility payment service
Collect foreign remittance in both T.C. and Taka draft.
Transfer of fund from one branch to another by
Demand Draft
Mail Transfer
Telegraphic Transfer
Transfer of fund on Standing Instruction Arrangement
Collection of cheques through clearing house
SMS Banking
Online banking service
Prime Bank Branded ATM card
Documents required for savings account:

Completed account opening form.
Passport size photograph for each account holder.
Proof of identification such as national/voter's ID, passport or driving license.
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3.2.2 Current Account
Prime Bank brings the ultimate trust, security and convenience in Current Account in Taka
which can be freely deposited and withdrawn. At the time of opening, this account is also
accompanied by a Special Notice Deposit (SND) account.
Customer Benefit of Current Account:

The customer of current accounts is getting the same benefit of savings account.
Documents required for Current Account:

If any customer wants to open current accounts than they have to submit some important
documents as like savings account. Such as Completed account opening form.
Passport size photograph for each account holder.
Proof of identification such as national/voter's ID, passport or driving license.
3.2.3 Deposit Schemes

Double Benefit Deposit Scheme
Monthly Benefit Deposit Scheme
House Building Deposit Scheme
Education Savings Scheme
Lakhopati Deposit Scheme
Prime Millionaire Scheme
Contributory Savings Scheme
Account 150%
Double Benefit Deposit Scheme:

The deposit scheme shall be issued for 6 years 6 months term.
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After 6 years 6 months, terminal value will stand at Tk. 2 lacs from the initial fixed
deposit of Tk. 1 lac.
Minimum deposit is Tk. 10,000/- and multiples thereof with no ceiling on the upper
limit at a time will be acceptable under this scheme.
Monthly Benefit Deposit Scheme:

This is a Deposit Scheme where the depositor gets a fixed
amount of profit every month without disturbance of the
principal.
Deposit of Tk. 100,000.00 and multiples thereof and
maximum Tk. 25.00 lac shall be acceptable for the Scheme.
Profit shall be paid on monthly basis @ Tk. 947 per Tk. 100,000.00 for 1 year & 2 year
tenor, .@ Tk. 954 per Tk. 100,000.00 for 3 year tenor, @ Tk. 958 per Tk. 100,000.00
for 5 year & 7 year tenor, @ Tk. 1000 per Tk. 100,000.00 for 10 year tenor.
The Deposit shall be for a period of 1/2/3/5/7/10 years. The Principal amount is
refundable on maturity.
House Building Deposit Scheme:

The tenor of the House Building Deposit Scheme will be 5/7/10 years.
Minimum Equity building amount shall be Tk. 10.00 lac and maximum
amount shall be 20 lac.
HBL facility shall be considered on maturity upon application up to three
times the equity but not exceeding Tk. 50.00 lac on compliance of loan
formalities.
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Education Savings Scheme:
The instrument shall be issued for 5 years.

Deposit of Tk. 50,000/- and multiples thereof and maximum
Tk. 5.00 lac at a time will be accepted under the Scheme.
Lakhopati Deposit Scheme:

The tenor of the Lakhopati Deposit Scheme will be 3/5/10/15 years.
Monthly installment shall be Tk. 2,400.00 /Tk. 1,285.00 /Tk. 500.00/Tk. 250.00 for the
tenor of 3/5/10/15 years respectively.
Terminal amount on maturity shall be Tk. 1.00 lac.
Prime Millionaire Scheme:

Monthly installment shall be Tk. 12,050.00 /Tk. 7,500.00 /Tk. 4,215.00/Tk. 3,015.00 for
the tenor of 5/7/10/12 years respectively
Terminal amount on maturity shall be Tk. 10.00 lac.
Contributory Savings Scheme:

The Deposit shall be for a period of 5 years.
Minimum size of monthly installment shall be Tk. 500/- and
multiplies of Tk. 1000/-. Maximum installment size shall be
Tk. 24,000/.
Loan may be allowed up to 80% of the deposited amount
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against lien on the same after at least 2 (Two) years of regular payment of installments
and minimum limit of the loan shall be Tk. 50,000/-.
Account 150%:
Deposit will be estimated 1.5 times of the initial deposit.
The tenure of the investment period will be 3 years and 5 months.
Minimum deposit amount BDT. 10,000.00.
Any amount in multiple of BDT. 10,000.00 will be allowed to invest in the scheme.
Any amount equivalent to 1 crore or more will be provided special incentives such as
free Platinum card, internet banking facilities, free ATM Card etc.
3.2.4 Deposit Rates

sl
01.
Particulars
Rate of Interest
Special Notice Deposit (For Customer)

a) Below Tk. 1.00 crore
3.00%
b) Tk. 1.00 crore and above but below Tk. 25.00 crore
5.50%
c) Tk. 25.00 crore and above but below Tk. 50.00 crore
7.00%
d) Tk. 50.00 crore and above but below Tk. 100.00 crore
8.00%
e) Tk. 100.00 crore and above
8.00%
02.
Savings Deposit
03.
Fixed Deposit
5.25%
A) 1 (One) month
a) Below Tk.50.00 lac
7.00%
b) Tk.50.00 lac and above but below Tk.1.00 crore
7.00%
c) Tk.1.00 crore and above but below Tk.3.00 crore
7.00%
d) Tk.3.00 crore and above
7.00%
B) 3 (Three) months
10.50%
10.50%
10.50%
Page 22

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10.50%
C) 6 (Six) months
10.75%
10.75%
10.75%
10.75%
D) 1 (One) year & above

10.75%
10.75%
10.75%
10.75%
E) Special Term Deposit (for Corporate Customer)

a) Size of Deposit: Minimum Tk. 10.00 Crore
11.50%
b) Tenor: Minimum 03 (three) months
3.3 Loans
Prime bank loans are easy-to-avail with simple procedures, competitive rates and convenient
features.
Home Loan
Car Loan
Marriage Loan
Any Purpose Loan
3.3.1 Swapnaneer Home Loan

In reality, home is no more a living place to us; it's our dream! Swapnaneer will enable the
customer to turn their dream into reality. Customer can avail the loan with competitive rates,
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most convenient features and easily-avail procedures. Customer satisfaction is their priority
throughout the full tenure of loan from beginning to repayment.
Key Features of home loan:

Construction of own building /home
Purchase of flat/building
Loan amount maximum 1 crore
Income of spouse, parents and siblings if any are considered
Competitive interest rates on a monthly/quarterly reducing balance
Loan tenure - maximum 20 years
Apartments under construction is also considered
03-18 months grace period
Partial or early settlement conveniently
Criteria to be eligible:
Age: at least 25 years
Professional Experience:
Salaried: Permanently employed at least for 02 years
Self employed: Professional experience or business establishment for at least 2
years
Minimum Monthly Income: Salaried and Self-employed : BDT 30,000
Security:
Mortgage and original title deed
Signed TPA (Tri Partite Agreement)
Irrevocable General Power of Attorney (IGPA)
Customer protective insurance coverage
Property insurance covering fire, earthquake, flood & cyclone
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3.3.2 Car Loan
Customer personal or family tours and travels or any kind of daily movements starts with the
necessity of owning a car! Owning a personal car is no longer a luxury but a matter of
fulfilling a necessity. Their car loan will allow customer to indulge customer tours and travels
needs with competitive rates, convenient features and simple procedures.
Key Features:
Purchasing brand new/ reconditioned personal vehicle.
Loan amount maximum 20 lac
Competitive interest rates on a monthly reducing balance
Partial or early settlement facilities
Criteria to be eligible
Age: At least 25 years
Salaried: permanently Employed for at least 2 years by a well-reputed
organization including at least 6 months with present employer
Self employed: Professional experience or business establishment for at
least 2 years (with adequate proof)
Minimum Monthly Income:
Salaried: BDT 20,000
Self Employed: BDT 40,000
Security
Hypothecation over the car
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3.3.3 Marriage Loan
Prime Bank Marriage Loan will enable the customer to indulge their long-cherished priorities
and expenditures of their wedding. Customer can avail the loan with competitive rates,
convenient features and simple procedures.
Key Features:
Wedding cost
Loan maximum 03 lac
Convenient partial or early settlement
Salaried: permanently Employed for at least 1 year by a well-reputed
Self employed: Professional exercise for at least 2 years (with adequate
proof)
Security:
Personal guarantee of the borrower/s
One personal guarantee acceptable to Prime Bank
Post-dated cheque
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3.3.4 Any Purpose Loan
Prime Bank Any Purpose Loan will enable customer to meet all their needs. Customer can avail
the loan with competitive rates, convenient features and simple procedures.
Key Features:
Loan amount maximum 10 lac
Highest 10 times of monthly income
Convenient partial or early settlement
Salaried: permanently Employed for at least 2 years by a well-reputed
Self employed: Professional experience or business establishment for at
least 2 years (with adequate proof)
Security:
Personal guarantee of the borrower/s
One personal guarantee acceptable to Prime Bank
Undated cheque
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3.4 Cards
Prime Bank has wide range of card products such as Credit Cards
MasterCard Gold Credit Card
VISA Gold Credit Card
MasterCard Silver Credit Card
VISA Classic Credit Card
International Credit Card
Platinum Credit Card
Debit Cards
Prime Bank Master Debit Card
Prime ATM Card
3.5 Internet Banking

The customer can enjoy real-time internet banking with them. It is safe and convenient to
access the account.
Offer in Internet Banking:

Balance enquiry
View account statement
View loans schedule
View deposit schedule
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3.6 SMS Banking
Prime Bank brings SMS Banking services to ensure instant access to customer account
information at any time. Any mobile phone user having account of Prime Bank can get the
service through the mobile phone upon registration.
Offer in SMS Banking:

Balance Enquiry
Mini Statement
Exchange Rate
PIN Change
Requesting Help
3.7 Locker Services

Prime Bank offers the customer modern locker facility for safekeeping of their valuables,
jewellery, documents and other precious things.
Features of Locker Service:

Secure and confidential service
Wide availability of the locker service
Available in three sizes i.e. small, medium and large
Auto debited facility for your locker rental charges.
Nomination facility is available for the lessee of locker service.
Sizes and Rents:

Small Size: Tk. 2500 / Year
Medium Size: Tk. 3000 / Year
Large Size: Tk. 3500 / Year
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3.8 Phone Banking
Prime Bank Phone Banking Service provides 24/7 continuous support for the customer.
Benefits of phone banking:

Balance Enquiry: Customer will get account balance information.
Change TIN: Customer can change their TIN (Telephone Identification Number).
Activate ATM/Master Card: Customer can activate ATM/Master Debit card by dialing the
service contact number.
Block ATM/Master Card: Customer can block ATM/ Master Debit card by dialing the
service contact number.
Credit Card Available Limit: Credit Card user can get current available limit.
Credit Card Total Outstanding: Credit Card user can know credit card total outstanding
bill amount.
Credit Card Minimum Payable Amount: Credit Card user can know minimum payable
amount of last bill amount.
Credit Card Last Statement Generation Date: Credit Card user can know last statement
generation date.
Credit Card Last Date of Payment: Credit Card user can know last date of payment for
recent bill amount.
3.9 Utility Bills Pay Service

Prime Bank Utility Bills Pay service will enable the customer to pay post-paid cell phone bills
flexibly. Customer can avail the service at Prime Bank ATM booths or Information Kiosks round
the clock. Customer no need to visit branches and bother standing in a queue not even need to
carry cash to clear the bills.
Get the service:

Prime Bank ATM/Master Debit Card holders.
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The Services are:
Grameen post-paid cellphone bills only

ROBI post-paid cellphone bills only
Banglalink post-paid cellphone bills only
Airtel post-paid cellphone bills only
Benefits:
Utility Bills Pay Service provides 24/7 support and has the following features:
Card holder can make payments anytime at any Prime Bank ATM Booth conveniently.
Customer will receive auto-generated advice slip after the bills are paid
It is secured and you will be needed the ATM Card and the relevant PIN to access the
facility.
3.10 Mobile Banking

Mobile Banking services is providing to the customer for EasyCash. EasyCash, Prime Bank
Mobile Banking Service, is a secured mobile financial service to access cash easily and
conveniently using mobile phone technology. EasyCash can be accessed from anywhere at any
time including remote rural areas of the country. The EasyCash Account model of Prime Bank
works on the fundamental principle of giving everyone an access to a bank account and adding
value to lifestyle of customers irrespective of social strata in Bangladesh.
Services provided by EasyCash Account:

Cash Deposit
Cash Withdrawal
Fund Transfer
Utility Bill Payment
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Merchant Payment
Inward Foreign Remittance Disbursement

Balance Inquiry
Mini Statement
Other Services Salary Disbursement

Government subsidies and many more
3.11 Prime Cash

Prime Cash is a Biometric Smart Card where your thumb impression will work as
authentication code. Prime Bank Ltd. and Dipon Consultancy Services jointly brings a banking
service, a Biometric Smart Card based alternate banking service in the brand name "Prime
Cash" for the un-banked rural and urban people to address banking needs and payment needs
of the broader Bangladesh community. Most importantly, it will provide a fast, safe and simple
mechanism for the un-banked men/women across Bangladesh in all municipalities and
upazilas.
Benefits:
Day long banking hours (12 hours) through Prime Cash Service Point
Finger Print Authentication System
Countrywide Network
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2014
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2014
4.1 Findings
Retail banking is the cluster of products and services that banks provide to consumers and
small businesses through branches, the internet, and other channels. And each of these play an
important role to measure the growth of retail banking. Prime Bank Limited has strengthened
its credit portfolio management through diversification of its investment among the different
industries. This bank always concerned with the customer satisfaction and they are trying their
best to provide the best retail services to their customer. Prime Bank has wide range of retail
bank services for their customer.
4.2 Recommendations
Prime Bank Limited has been successful in all of its operation since its inception. It has
outperformed all its peer and competitor and peer banks in virtually all area of its activities.
Still there is scope for improvement for the bank. So, there are some recommendation for this
bank. Such as The bank can increase its retail credit loan by allowing credit to more customers. This
can be possible through relaxation of credit norms like waiver of guarantee from third
parties.
Limit of Credit Card facility should be increased.
More information about the retail products and their benefit should be provided to the
customer properly.
Prime Bank should provide all retail banking service so that customer can connect with
the bank.
Prime Bank should set up more ATM booth for their customer.
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2014
4.3 Conclusion
Now a days, all the banks are contributing much than the previous years for the growth and
development of the country. Banking industry is now much organized because of strong
vigilance and supervision of Bangladesh Bank. In the industry, Prime Bank Ltd. is one of the
pioneers in many criteria. Prime Bank Ltd. is committed towards the excellence in the service
with efficiency, accuracy and proficiency. They have strengthens their credit portfolio
management through diversification of its investment among the different industries. But they
have lots of other sectors to improve. They have to be more conscious about decision making
and asset utilization process.
4.4 Bibliography
http://en.wikipedia.org/wiki/Prime_Bank_Limited
https://www.primebank.com.bd/index.php/home/about
https://www.primebank.com.bd/index.php/home/bod
https://www.primebank.com.bd/index.php/home/retail_banking
https://www.primebank.com.bd/index.php/home/financial_highlights
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2014

Prime Bank Limited

A REPORT ON RETAIL BANKING SYSTEM OF PRIME BANK LIMITED

IUBAT International University of Business Agriculture and Technology

Subject: Letter regarding submission of Report.

Md. Solaiman Kobir Sarman .

faculty Mr. Mozaffar

Chowdhury Sir who gave the opportunity for doing research on A

1.2 Background of report

1.3 Objective of the report

1.4 Scope of the report

1.6 Limitations of the Study

2.3 Corporate Governance

2.4 Corporate Social Responsibilities (CSR)

2.5 Products and Services of Prime Bank Ltd.

2.6 Financial performance analysis of Prime Bank Limited

Retail Banking System of Prime Bank Ltd.

3.1 Retail Banking Services of Prime Bank Ltd.

3.2.2 Current Account

3.2.3 Deposit Schemes

3.2.4 Deposit Rates

A REPORT ON RETAIL BANKING SYSTEM OF PRIME BANK LIMITED

3.3.1 Swapnaneer Home Loan

3.3.2 Car Loan

3.3.3 Marriage Loan

3.3.4 Any Purpose Loan

3.5 Internet Banking

3.6 SMS Banking

3.7 Locker Services

3.8 Phone Banking

3.9 Utility Bills Pay Service

3.10 Mobile Banking

3.11 Prime Cash

Table 1: ROA of Prime Bank Ltd.

Table 2: ROE of Prime Bank Ltd.

Table 3: NIM of Prime Bank Ltd.

Table 4: Net non interest margin of Prime Bank Ltd.

Table 5: Market price per share of Prime Bank Ltd.

Table 6: Earnings per share of Prime Bank Ltd.

A REPORT ON RETAIL BANKING SYSTEM OF PRIME BANK LIMITED

A REPORT ON RETAIL BANKING SYSTEM OF PRIME BANK LIMITED

1.1 Introduction of the Report

1.2 Background of this report

A REPORT ON RETAIL BANKING SYSTEM OF PRIME BANK LIMITED

1.3 Objective of the report

1.4 Scope of the report

A REPORT ON RETAIL BANKING SYSTEM OF PRIME BANK LIMITED

1.6 Limitations of the Study

A REPORT ON RETAIL BANKING SYSTEM OF PRIME BANK LIMITED

A REPORT ON RETAIL BANKING SYSTEM OF PRIME BANK LIMITED

2.1 Historical Background of the Prime Bank Ltd.

A REPORT ON RETAIL BANKING SYSTEM OF PRIME BANK LIMITED

A REPORT ON RETAIL BANKING SYSTEM OF PRIME BANK LIMITED

2.2 Organizational Chart

A REPORT ON RETAIL BANKING SYSTEM OF PRIME BANK LIMITED

2.3 Corporate Governance

A REPORT ON RETAIL BANKING SYSTEM OF PRIME BANK LIMITED

A REPORT ON RETAIL BANKING SYSTEM OF PRIME BANK LIMITED

2.4 Corporate Social Responsibilities (CSR)

A REPORT ON RETAIL BANKING SYSTEM OF PRIME BANK LIMITED

Games & Sports

Other CSR activities of the Bank

2.5 Products and Services of Prime Bank Ltd.

General Credit Unit (GCU)