SUMMER TRAINING PROJECT REPORT

ON
A Study of Consumer Behavior & Awareness
for Big Bazaar

In partial fulfillment of the requirement for

MBA Degree Programme
OF DR. A.P.J. ABDUL KALAM UNIVERSITY,
LUCKNOW
Session-2014-16

SUBMITTED TO :
Sandhya Srivastava

SUBMITTED BY :
NIDHI KUMARI

Asstt. Professor

MBA-IIIrd Sem
ROLL NO 1460270135

AASHLAR BUSINESS SCHOOL FARAH,

MATHURA

Acknowledgement
Co-operation and building up of moral are the essence of success.
These are two factors that go a long way in achieving it. It is a Herculean
task, which lacks these two determinants of success. Summer training
was an exposure to corporate environment. It was an opportunity and
great pleasure for me to be in such an environment and having
interaction with concerned people.
I express my heartily respect and profound thanks to Sandhya
Srivastava. For their enlightening and meticulous guidance for the
consummation and evaluating of this project.
Finally, to my parents, for all the tea and care with which they
overwhelmed me through these long months of creation.
Offering thanks,
NIDHI KUMARI
ROLL NO 1460270135

Declaration
I hereby that I have worked on the topic

A Study of Consumer

Behavior & Awareness for Big Bazaar All the information that has been
collected, analyzed and documented for the training report is authentic
possession to me.
I would like to categorically mention that the work here has neither been
purchased nor acquired by any other unfair means. The data and information
existing in this training report are accurate and update to the current data, to the
best of our knowledge.
However, for this purpose of the training report, information already
compiled in many sources has been utilized. All information in this training
report is true representation oh what I have experienced during the training
report.

NIDHI KUMARI
ROLL NO. 1460270135

PREFACE

It is a matter of great privilege for me to present this training report. A

Study of Consumer Behavior & Awareness for Big Bazaar The training
of this project has been written in a simple and self learning style. The clarity
has been given top priority Big Bazaar the training project.
The aim of this training report is to give complete view of Big Bazaar,
Agra, with Special Reference to Big. Bazaar.
I trust this Report will be helpful in understanding the subject.

TABLE OF CONTENTS
CHAPTER ONE
INTRODUCTION
GENERAL INTRODUCTIONS OF PUSHPANJALI CONSTRUCTION
REAL ESTATE SERVICE
INTRODUCTION OF REAL ESTATE
ECONOMIC OUT LOOK
CURRENT SCENARIO OF REAL ESTATE
CURRENT SCENARIO OF RETAIL IN REAL ESTATE
CHAPTER- TWO
MAJOR COMPETETORS IN REAL ESTATE MARKET
JAYPEE GREENS AND ITS PROJECTS
AMRAPALI AND ITS PROJECTS
SUPERTECH GROUP AND ITS PROJECTS
THE 3C COMPANY AND ITS PROJECTS
OTHER PROJECTS
CHAPTER- THREE
OBJECTIVE OF THE STUDY
CUSTUMAR SATISFACTION
CHAPTER-FOUR
RESEARCH METHODOLOGY
TYPE OF RESEARCH
RESARCH DESIGN
DATA COLLECTION METHOD

 SAMPLE DESIGN
FINDING
CONCLUSION
LIMITATIN
SUGGESTION
BIBLIOGRAPHY