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Age Range

Occupation

Are you Aware of Apple Which attribute comes to Do you think Apple is a

Which Type of apple Product do you Prefe Why do you prefer apple ?

Why do you choose to buy apple product After Apple which brand comes to your Evoke S How many Apple Produc Which type of people mo Where do you hear abou What do you think Price Would you recommend

What is the negative side of In which sector Apple sh Will you purchase Apple products in future

11/27/2015 2:49:37 Male

21-24

Student

Yes

Performance

Yes

Ipad

Innovative

Quality and Design

Samsung

11/27/2015 2:50:30 Male

21-24

Student

Yes

Performance

Yes

Ipad

Reliable

Quality and Design

Samsung

11/27/2015 2:51:14 Male

21-24

Student

Yes

Performance

Yes

Iphone

Innovative

Reputation

11/27/2015 2:52:08 Male

21-24

Student

Yes

Others

Yes

Iphone

Reliable

Reputation

11/27/2015 2:52:58 Male

21-24

Student

Yes

Performance

Yes

Iphone

Reliable

11/27/2015 2:53:49 Male

21-24

Student

Yes

Expensive

Yes

Mac

11/27/2015 2:54:36 Male

17-20

Student

Yes

Performance

Yes

11/27/2015 2:55:32 Male

21-24

Student

Yes

Expensive

Yes

11/27/2015 2:56:18 Male

21-24

Student

Yes

Performance

11/27/2015 2:57:04 Male

21-24

Student

Yes

11/27/2015 2:57:31 Male

21-24

Student

11/27/2015 2:58:31 Male

21-24

Student

11/27/2015 2:59:28 Male

17-20

11/27/2015 3:00:15 Male

Timestamp

Gender

2 Rich People

Internet

Expensive

Yes

Apps price are high

Increase Battery life

Yes

Students

Internet

Expensive

Yes

Less Flexibility

Increase Battery life

Maybe

Samsung

2 Businessman & Corpora Internet

Expensive

Yes

Apps price are high

Introduce new variety

Yes

Samsung

2 Rich People

Friends/Relatives

Expensive

No

Less Flexibility

Introduce new variety

Yes

Quality and Design

Blackberry

1 Rich People

Friends/Relatives

Expensive

Yes

Less Flexibility

Increase Battery life

Yes

Durable

Quality and Design

HTC

None

Rich People

Friends/Relatives

Expensive

No

Less Flexibility

Increase Battery life

No

Mac

Durable

Quality and Design

HTC

None

Expensive

Yes

Less Customization

Others

No

Iphone

Durable

Reputation

Oneplus One

2 Businessman & Corpora Friends/Relatives

Expensive

No

Apps price are high

Increase Battery life

No

Yes

Iphone

User Friendly

Quality and Design

Samsung

1 Businessman & Corpora Friends/Relatives

Reasonable

Yes

Memory

Increase Battery life

Maybe

Expensive

Yes

Iphone

Reliable

Reputation

Samsung

1 Rich People

Expensive

Yes

Less Flexibility

Increase Battery life

Yes

Yes

Expensive

No

I watch

Innovative

High Security

Samsung

2 Businessman & Corpora Internet

Affordable

Yes

Memory

Increase product life cycl Maybe

Yes

Expensive

Yes

Iphone

Unique Os

Reputation

Samsung

1 Middle Class People

Friends/Relatives

Expensive

Yes

Less Flexibility

Increase Battery life

Yes

Student

Yes

Expensive

Yes

Iphone

Unique Os

Reputation

Oneplus One

1 Students

Apple Store

Expensive

Yes

Less Flexibility

Introduce new variety

Maybe

21-24

Student

Yes

Expensive

Yes

Iphone

Unique Os

Reputation

Samsung

1 Rich People

Friends/Relatives

Expensive

Yes

Less Flexibility

Increase Battery life

Yes

11/27/2015 3:00:57 Male

25-30

Student

Yes

Expensive

Yes

Iphone

Unique Os

Reputation

Samsung

1 Rich People

Friends/Relatives

Reasonable

Yes

Less Flexibility

Increase Battery life

Yes

11/27/2015 3:01:55 Male

21-24

Student

Yes

Expensive

Yes

Iphone

Innovative

Quality and Design

Samsung

None

Students

Internet

Expensive

No

Memory

Introduce new variety

No

11/27/2015 3:02:30 Male

21-24

Student

Yes

Performance

Yes

Iphone

Innovative

Quality and Design

HTC

None

Businessman & Corpora Internet

Expensive

Yes

Memory

Increase product life cycl Yes

11/27/2015 3:03:15 Male

30+

Student

Yes

Expensive

Yes

Ipad

Unique Os

High Security

HTC

None

Businessman & Corpora Internet

Expensive

Yes

Memory

Increase Battery life

No

11/27/2015 3:04:06 Male

21-24

Student

No

Others

Yes

Iphone

Innovative

Quality and Design

Samsung

None

Businessman & Corpora Friends/Relatives

Expensive

Yes

Over Priced

Introduce new variety

Yes

11/27/2015 3:04:51 Male

21-24

Student

Yes

Expensive

Yes

Iphone

Innovative

Quality and Design

Oneplus One

None

Businessman & Corpora Advertisement on TV

Expensive

Yes

Apps price are high

Increase Battery life

Maybe

11/27/2015 3:05:51 Male

17-20

Student

Yes

Expensive

No

Iphone

Unique Os

Reputation

Others

None

Expensive

Yes

Less Flexibility

Others

Yes

11/27/2015 3:06:39 Male

21-24

Student

Yes

Expensive

Yes

Iphone

Innovative

Quality and Design

Oneplus One

None

Expensive

Yes

Over Priced

Increase Battery life

Yes

11/27/2015 3:07:19 Male

17-20

Student

Yes

Performance

Yes

Iphone

Reliable

Quality and Design

HTC

1 Businessman & Corpora Friends/Relatives

Expensive

Yes

Apps price are high

Increase product life cycl Yes

11/27/2015 3:07:45 Male

21-24

Student

Yes

Market Leader

Yes

Ipad

Innovative

High Security

HTC

1 Rich People

Internet

Expensive

Yes

Apps price are high

Increase product life cycl Yes

11/27/2015 3:08:14 Male

17-20

Businessman

Market Leader

Yes

Ipod

User Friendly

Reputation

HTC

1 Rich People

Friends/Relatives

Expensive

No

Over Priced

Introduce new variety

11/27/2015 3:08:39 Male

17-20

Student

Yes

Performance

Yes

Ipad

Innovative

High Security

Samsung

2 Students

Magazine or Newspaper Expensive

Yes

Apps price are high

Increase product life cycl Yes

11/27/2015 3:09:03 Male

17-20

Student

Yes

Market Leader

Yes

Mac

Innovative

Quality and Design

Samsung

1 Rich People

Friends/Relatives

Affordable

Yes

Over Priced

Increase product life cycl Yes

11/27/2015 3:09:29 Male

25-30

Student

Yes

Performance

Yes

Mac

Reliable

High Security

HTC

1 Students

Advertisement on TV

Expensive

Yes

Apps price are high

Increase product life cycl Yes

11/27/2015 3:09:53 Male

17-20

Student

Yes

Performance

Yes

Ipod

Innovative

Quality and Design

Samsung

1 Students

Internet

Affordable

Yes

Less Customization

Others

Maybe

11/27/2015 3:10:26 Male

21-24

Student

Yes

Performance

Yes

Iphone

Innovative

Quality and Design

HTC

2 Businessman & Corpora Friends/Relatives

Expensive

Yes

Less Flexibility

Others

Maybe

11/27/2015 3:11:20 Male

21-24

Student

Yes

Performance

Yes

Iphone

Innovative

Quality and Design

Samsung

Friends/Relatives

Expensive

Yes

Apps price are high

Introduce new variety

Yes

11/27/2015 3:12:10 Male

25-30

Student

Yes

Performance

Yes

Iphone

User Friendly

High Security

Samsung

1 Students

Apple Store

Reasonable

Yes

Apps price are high

Increase product life cycl Maybe

11/27/2015 3:12:57 Male

17-20

Student

Yes

Performance

Yes

Iphone

Unique Os

Quality and Design

HTC

1 Businessman & Corpora Friends/Relatives

Affordable

Yes

Less Flexibility

Introduce new variety

No

11/27/2015 3:13:44 Male

17-20

Student

Yes

Stylish

Yes

Iphone

Reliable

High Security

Samsung

2 Teen Agers

Apple Store

Reasonable

No

Apps price are high

Introduce new variety

No

11/27/2015 3:14:03 Male

21-24

Businessman

Yes

Expensive

No

Ipod

User Friendly

High Security

Samsung

1 Teen Agers

Magazine or Newspaper Reasonable

Yes

Apps price are high

Introduce new variety

Yes

11/27/2015 3:14:27 Male

17-20

Student

Performance

Yes

Ipod

Innovative

Advertisement on TV

Expensive

Yes

Memory

Increase product life cycl Yes

2 Businessman & Corpora Internet

Affordable

No

Memory

Increase product life cycl Yes

1 Rich People

Internet

Affordable

Yes

Over Priced

Introduce new variety

2 Students

Apple Store

11/27/2015 3:14:47 Male

HTC

None

None

None

Student

Yes

Performance

Yes

Ipod

User Friendly

High Security

11/27/2015 3:15:12 Male

25-30

Student

Yes

Market Leader

Yes

Mac

User Friendly

Quality and Design

Samsung

11/27/2015 3:15:38 Male

21-24

Student

Yes

Market Leader

Yes

Mac

User Friendly

Quality and Design

HTC

11/27/2015 3:16:05 Male

17-20

Student

Yes

Market Leader

Yes

Mac

Reliable

High Security

Oneplus One

None

11/27/2015 3:16:37 Male

21-24

Student

Yes

Market Leader

Yes

Ipad

User Friendly

HTC

None

11/27/2015 3:17:00 Male

17-20

Student

No

Expensive

No

Mac

User Friendly

Marketing Strategy

Oneplus One

11/27/2015 3:17:57 Male

21-24

Student

Yes

Market Leader

Yes

Mac

Innovative

Quality and Design

Samsung

11/27/2015 3:18:28 Male

21-24

Student

Yes

Performance

Yes

Iphone

Durable

High Security

HTC

11/27/2015 3:18:56 Male

17-20

Businessman

Yes

Performance

Yes

Ipod

Innovative

High Security

Blackberry

11/27/2015 3:19:41 Male

17-20

Student

Yes

Performance

Yes

Iphone

Unique Os

Quality and Design

Samsung

Yes

Others

No

Ipad

Unique Os

Marketing Strategy

Samsung

11/27/2015 3:21:39 Male

21-24

Student

Yes

Expensive

Yes

Mac

Unique Os

High Security

Samsung

11/27/2015 3:22:27 Male

17-20

Student

Yes

Expensive

Yes

Mac

User Friendly

Quality and Design

11/27/2015 3:23:03 Male

17-20

Student

Yes

Performance

Yes

Ipad

Innovative

High Security

11/27/2015 3:20:38 Male

Businessman & Corpora Internet

Friends/Relatives
Businessman & Corpora Internet

Rich People

Rich People

Expensive

Yes

Businessman & Corpora Internet

Affordable

Businessman & Corpora Internet

None

No

Memory

Increase product life cycl Yes

Yes

Memory

Increase product life cycl Yes

Expensive

Yes

Memory

Increase product life cycl Yes

Magazine or Newspaper Affordable

Yes

Memory

Introduce new variety

Yes

Friends/Relatives

Affordable

Yes

Memory

Increase Battery life

Maybe

1 Rich People

Advertisement on TV

Affordable

Yes

Over Priced

Introduce new variety

Yes

2 Rich People

Friends/Relatives

Affordable

Memory

Increase product life cycl Yes

Internet

Expensive

Yes

Memory

Increase Battery life

Maybe

Friends/Relatives

Maybe

2 Middle Class People


None

Friends/Relatives

Students

Rich People
1 Teen Agers

Expensive

Yes

Apps price are high

Increase Battery life

Businessman & Corpora Internet

Expensive

Yes

Over Priced

Increase product life cycl Yes

HTC

1 Businessman & Corpora Internet

Affordable

Yes

Memory

Increase Battery life

Samsung

1 Businessman & Corpora Friends/Relatives

Expensive

Yes

Memory

Increase product life cycl Yes

None

Yes

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