THE INNOVATION LAB

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THE FUTURE SPACE
Explore Stretch IMPACT
Learn Think   Create DESIGN IMPACT

1. Future mapping

2. Parallel worlds

3. Market insights

4. Future scenarios

5. Creative ideation
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 THE DESIGN STUDIO
FUTURE Frame Create IMPACT
Fuse Shape  Evaluate IMPACT

1. Context framing

2. Disruptive creation

3. Idea fusion

4. Concept shaping

5. Practical evaluation
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 THE IMPACT ZONE
FUTURE DESIGN Develop Define IMPACT
Launch Deliver  Evolve

1. Develop the solution

2. Value propositions

3. Market entry

4. Delivery horizons

5. Spinning the vortex

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THE FUTURE SPACE:

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 Creatively exploring 
patterns, parallels and 
possibilities ...

THE FUTURE SPACE

Explore Stretch IMPACT
Learn Think   Create DESIGN IMPACT

1. Future mapping

2. Parallel worlds

3. Market insights

4. Future scenarios

5. Creative ideation
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THE FUTURE SPACE

VIRGIN GALACTIC

STRETCHING YOUR VISION

DOING WHAT NOBODY ELSE HAS DONE

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THE FUTURE SPACE

ZAHA HADID

UNLIMITED IMAGINATION

INSPIRED BY THE WORLD AROUND HER

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THE FUTURE SPACE

DAVE STEWART, ROCKSTAR

CHIEF IDEAS OFFICER, NOKIA

MORE INSIGHTFUL, MORE RADICAL

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 Explore Stretch IMPACT
Learn Think   Create

THE FUTURE SPACE EXAMPLE FUTURE TOOLS:

TREND TRACKING, SCENARIO PLANNING,

1. Future mapping FUTURE RADAR, WHITESPACE SCANNING ...

2. Parallel worlds

3. Market insights

4. Future scenarios

5. Creative ideation
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 Explore Stretch IMPACT
Learn Think   Create

THE FUTURE SPACE EXAMPLE FUTURE TOOLS:

PARALLEL WORLDS, EXTREME USERS,

1. Future mapping LEARNING FROM OTHER MARKETS/SECTORS

2. Parallel worlds

3. Market insights

4. Future scenarios

5. Creative ideation
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 Explore Stretch IMPACT
Learn Think   Create

THE FUTURE SPACE EXAMPLE FUTURE TOOLS:

DEEP DIVES, IMMERSION, OBSERVATION ,

1. Future mapping ENERGISER PYRAMIDS, CONTEXT FRAMES

2. Parallel worlds

3. Market insights

4. Future scenarios

5. Creative ideation
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 THE FUTURE SPACE

ELON MUSK

TESLA : ZERO CARBON, FAST AND SEXY

RESOLVING THE PARADOX

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 THE FUTURE SPACE

EL BULLI

THE BEST RESTAURANT IN THE WORLD

GASTRONOMY FROM THE CHEMISTRY LAB

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 THE FUTURE SPACE

UMPQUA BANK

DESIGNED BY STARBUCKS AND GAP

LEARNING FROM PARALLEL WORLDS

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THE DESIGN STUDIO:

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 Designing concepts that are 
g g p
collaborative, connected 
and compelling ...

THE DESIGN STUDIO

FUTURE Frame Create IMPACT
Fuse Shape  Evaluate IMPACT

1. Context framing

2. Disruptive creation

3. Idea fusion

4. Concept shaping

5. Practical evaluation
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THE DESIGN STUDIO

RATAN TATA

GIVING PEOPLE EXTREME CHALLENGES

HOW COULD WE MAKE A CAR FOR $2000?

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 THE DESIGN STUDIO

PHILIPPE STARCK

REJECTING EVERY CONVENTION

DREAMING OF NEW FUNCTIONS AND FORMS

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 THE DESIGN STUDIO

NIKLAS ZENNSTROM

SKYPE/PAYPAL ENTREPRENEUR

CONNNECTING DIFFERENT IDEAS TOGETHER

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 Develop
Frame Define
Create IMPACT
Launch
Fuse Deliver 
Shape  Evaluate
Evolve

EXAMPLE DESIGN TOOLS:

THE DESIGN STUDIO
OPENING UP ... IDEA GENERATION
GENERATION,

RULE BREAKING, CONCEPT BUILDING ...

1. Context framing

2. Disruptive creation

3. Idea fusion

4. Evolutionary design

5. Concept evaluation
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 Develop
Frame Define
Create IMPACT
Launch
Fuse Deliver 
Shape  Evaluate
Evolve

EXAMPLE DESIGN TOOLS:

THE DESIGN STUDIO
CONCEPT SHAPING
SHAPING, RADICAL POSITIONING
POSITIONING,

EXPERIENCE MAPPING, VISUALISING ...

1. Context framing

2. Disruptive creation

3. Idea fusion

4. Evolutionary design

5. Concept evaluation
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 Develop
Frame Define
Create IMPACT
Launch
Fuse Deliver 
Shape  Evaluate
Evolve

EXAMPLE DESIGN TOOLS:

THE DESIGN STUDIO
CLOSING DOWN ... IDEA FUSION
FUSION, SHAPING
SHAPING,

CONCEPT EVALUATION, TEAM ENGAGEMENT

1.1. Accelerated
Context framing
delivery

2.2. Value
Disruptive
propositions
creation

3.3. High
Idea impact
fusion entry

4.4. Delivery
Evolutionary
horizons
design

5.5. Managing
Concept evaluation
the vortex
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THE DESIGN STUDIO

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 THE DESIGN STUDIO

HONDA ASIMO

MAKING IDEAS TANGIBLE

ENGAGING PEOPLE IN YOUR DREAMS

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 THE DESIGN STUDIO

THREADLESS

USER-GENERATED,
USER GENERATED, USER
USER-SELECTED,
SELECTED,

PREMIUM T-SHIRTS, COOL COMPANY ...

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THE IMPACT ZONE:

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 Accelerating the best 
Accelerating the best
commercial ideas to customers
and reshaping the markets ...

THE IMPACT ZONE

FUTURE DESIGN Develop Define IMPACT
Launch Deliver  Evolve

1. Develop the solution

2. Value propositions

3. Market entry

4. Delivery horizons

5. Spinning the vortex

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THE IMPACT ZONE

JOHN MAEDA

DIGITAL ARTIST, RADICAL INNOVATOR

... AND SIMPLICITY

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THE IMPACT ZONE

REID HOFFMAN

THE COMMERCIAL POWER OF NETWORKS

THE NEXT PHASE OF SOCIAL MEDIA

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THE IMPACT ZONE

SHIGERU MIYAMOTO

CHIEF DESIGNER, NINTENDO

ALWAYS DREAMING, BUT STAYING REAL

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 Develop Define IMPACT
Launch Deliver  Evolve

EXAMPLE IMPACT TOOLS:

THE IMPACT ZONE
FUTURE VISIONS
VISIONS, VALUE PROPOSITIONS
PROPOSITIONS,

STORYTELLING, EXPERIENCE DESIGN ...

1. Accelerated delivery

2. Value propositions

3. High impact entry

4. Delivery horizons

5. Managing the vortex

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 Develop Define IMPACT
Launch Deliver  Evolve

EXAMPLE IMPACT TOOLS:

THE IMPACT ZONE
ACCELERATION MAPS
MAPS, MARKET VORTEX,
VORTEX

HORIZON PLANNING, VIRAL CATALYSTS ...

1. Accelerated delivery

2. Value propositions

3. High impact entry

4. Delivery horizons

5. Managing the vortex

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 Develop Define IMPACT
Launch Deliver  Evolve

THE IMPACT ZONE

EXAMPLE IMPACT TOOLS:
1. Accelerated delivery MAKING IT HAPPEN, KEEPING IT ALIVE,

2. Value propositions SHAPING, PERFORMING, AND EVOLVING ...

3. High impact entry

4. Delivery horizons

5. Managing the vortex

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 THE IMPACT ZONE

P&G SENSE + CONNECT

DOUBLED MARKET VALUE

CONSUMER-CENTRED, RADICAL AND REAL

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LEGO CLICK

FROM PRODUCT TO PHOTO SHARING

FROM CONSUMERS TO COMMUNITIES ...

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 THE IMPACT ZONE

NOT FORGETTING APPLE ...

TRANSFORMING MARKET MODELS

... MAKING PEOPLE’S LIVES BETTER

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THE INNOVATION LAB

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peterfisk@peterfisk.com
www.theGeniusWorks.com

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