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PRESS RELEASE

THE 2010 DALLAS INTERNATIONAL FILM FESTIVAL

ANNOUNCES FIVE ADDITIONAL DOCS ADDED TO SLATE

TITLES INCLUDE SUNDANCE FAVORITE “CANE TOADS IN 3-D,”

AND SXSW HITS “BEAR NATION,” AND “LEMMY”

FESTIVAL ALSO ANNOUNCES AN INCREASED CASH AWARD

FOR THE MPS STUDIOS TEXAS COMPETITION WINNER

TXU ENERGY FAST FORWARD VIDEO CONTEST INTRODUCED

AWARDS TO BE PRESENTED AT FIRST DALLAS FILM SOCIETY

HONORS EVENT PRESENTED BY THE GAIL L. & ARTHUR E.
BENJAMIN FOUNDATION

DALLAS, TX, March 30, 2010 – DALLAS International Film Festival (April 8 - 18)
announced it has added five documentary titles to its schedule of films for 2010.
The titles include a crowd pleaser at this year’s Sundance Film Festival, CANE
TOADS in 3-D, two popular documentaries from the just concluded South by
Southwest Film Festival; BEAR NATION and LEMMY: THE MOVIE, the
documentary profile LEARNING FROM LIGHT: THE VISION OF I.M. PEI, and a
portrait of opera figure Barbara Smith Conrad, WHEN I RISE.

DALLAS IFF also announced an impressive lineup of awards and awards

packages that will be presented at “The Dallas Film Society Honors” presented
by the Gail L. & Arthur E. Benjamin Foundation event on Friday, April 16 at Hotel
Palomar.

As announced previously, Target will once again present a $25,000 unrestricted

cash prize to the winners of the Target Narrative and Target Documentary
Feature Competition. The event will also feature the (previously announced)
presentations of the DALLAS Star Awards to John Lee Hancock and Wally
Pfister.

MPS Studios has also continued their partnership with DALLAS IFF sponsoring
the Texas Competition. While the total prize worth remains at $20,000 for that
category, the cash prize has been upped to $10,000, equaling the goods and
services grant of $10,000.

DALLAS IFF Senior Programmer Sarah Harris said, “While it is an honor and a
great moment for a filmmaker to just be singled out by a jury for their work, the
prizes that go along with these awards often go a long way toward recouping
some of their investment in that film or lend great assistance toward making their
next one. Target and MPS Studios have been stalwarts in support of those
filmmakers from the very beginning of this film festival.”

For the first time, REEL FX ENTERTAINMENT will give the winner of the Grand
Jury Prize for Animation an NFR copy of 2010 Autodesk MAYA animation
software.

DALLAS International Film Festival’s commitment to advancing awareness of

environmental concerns, as well as the promotion of education through film takes
another step forward as DALLAS IFF has teamed with TXU Energy on its TXU
Energy Fast Forward Video Contest. The statewide contest enlisted Texas
students to create films focused on the future of energy efficiency and energy
conservation. The student filmmakers are competing for technology grants of up
to $7,500 (and totaling $11,500) to be used to purchase and upgrade the film
equipment for their schools. The winners will also be invited to DALLAS IFF for a
special event and screening of their films.

“The TXU Energy Fast Forward Contest is providing a unique way for the next
generation of influential Texans to make a difference by promoting energy
efficiency and conservation in a way that is important to them,” said Michael
Grasso, chief marketing officer for TXU Energy. “This event has an excellent
reputation for promoting both education and the environment and we are excited
to be a part of it.”

The winners of all the competitions in the 2010 DALLAS International Film
Festival will receive MOVIE MAGIC software from Entertainment Partners.

The films added to the 2010 DALLAS IFF slate include:

BEAR NATION
Produced by Kevin Smith & Nhaelan McMilan and directed by Malcolm Ingram,
the documentary examines the gay men known as “bears.” Focusing on the
large and hairy men that comprise this group, the film explores the sometimes
controversial co-existence within the gay community as well as offering a fresh
perspective on what it means to be a gay man.

CANE TOADS: THE CONQUEST

Directed by Mark Lewis and marking the first time a DALLAS IFF film has been
presented in 3-D, the documentary plays as an equal parts comedy and horror
film as it illustrates the environmental devastation left in the wake of the toad
march across the continent of Australia.

LEARNING FROM LIGHT: THE VISION OF I.M. PEI

Directed by Bo Landin and Sterling Van Wagenen, the documentary follows IM
Pei, now in his 90s, as he works to complete the Museum of Islamic Art in Qatar.
The film tells the story of a man who has transformed architecture around the
world through his work. The Louvre in Paris, and the introduction of the glass
pyramid are just a couple examples of his insightful bravery to cross cultural
divides and bridge worlds.

LEMMY
Directed by Wes Orshoski and Greg Oliver, LEMMY is a documentary portrait of
heavy metal icon and Motorhead frontman Lemmy Kilmister. Featuring
appearances by the members of Metallica, Dave Grohl, Billy Bob Thornton and
pro wrestler Triple H, the film takes an entertaining and detailed look at Lemmy’s
personal and public life.

WHEN I RISE
Directed by Mat Hames, WHEN I RISE tells the story of Barbara Smith Conrad, a
gifted University of Texas music student who found herself at the epicenter of a
racial controversy and struggled against the odds to ultimately ascend to the
heights of the international opera community.

Commenting on the additions to the 2010 lineup, Artistic Director James Faust
said, “These five documentaries are exciting additions to an already great lineup
of films. Fascinating, to enlightening to out and out crowd pleasers – they run the
gamut and we couldn’t be happier to add them to the mix.”

The DALLAS International Film Festival will run April 8 – 18, 2010. Passes and
tickets are currently on sale both via online (www.dallasfilm.org
<http://www.dallasfilm.org/> ), and at the Southwest Airlines Ticket Window located at
5330 Mockingbird Lane on the Hotel Palomar retail strip facing Mockingbird Lane
(214.295.5142).

THE DALLAS FILM SOCIETY

The Dallas Film Society celebrates films and their impact on society. A 501(c)3 non-profit
organization, The Dallas Film Society recognizes and honors filmmakers for their achievements in
enhancing the creative community, provides educational programs to students to develop better
understanding of the role of film in today's world, and promotes the City of Dallas and its
commitment to the art of filmmaking. The annual DALLAS International Film Festival, to be held
April 8 -18, 2010, is a presentation of The Dallas Film Society. In addition to producing one of the
largest festivals in the Southwest, The Society produces numerous year round events, screening
series and partnership programs with arts organizations around the city. For more information,
visit www.dallasfilm.org.

The Gail L. and Arthur E. Benjamin Foundation

The Gail L. and Arthur E. Benjamin Foundation is a 501(c)3, tax-exempt organization created to
assist the building and growth of other foundations through leadership, management, marketing,
and public relations. Established by Dallas-area business leader and philanthropist Arthur E.
Benjamin, the Foundation’s core focus is to make a meaningful difference in the lives of children
and animals, support young adults through educational efforts, and aid women in breast cancer
recovery.

SPONSORS
Akin Gump Strauss Hauer & Feld LLP, Behringer Harvard, Barefoot Wine, Brierley + Partners,
Brilliant Magazine, CBS Radio, Central 214, Colibri Promotions, Convergence Network Solutions,
D Magazine, DART, Design Expediting Services Inc., Deux, Digital 3 Printing, El Creative, e-
Rewards, e-Miles, Faulkner Design Group, Hotel Palomar, Informate DFW Magazine, Match.com,
Mockingbird Station, Modern Luxury Dallas, MODIA Home Theater Store, Movie Magic, MPS
Studios Dallas, Neiman Marcus, Paul Paredes, Post Asylum, Pure Evil Sound & Music, REEL FX
ENTERTAINMENT, The Residences at Palomar, Screen International, Southwest Airlines, Stella
Artois, Stoli Vodka, Studio Movie Grill, Target, The Dallas Morning News, Time Warner Cable,
The Container Store, TM Advertising, TXU Energy, Univision 23, vitaminwater, West Village,
WFAA-TV, Whole Foods Market, World Affairs Council, WRR Classical 101.1 FM.

###

Media Contact: John Wildman

(323) 600-3165 or jswildman@hotmail.com