BRAND PERSONALITY

ABSTRACT
Topic of the project:- A brand personality dimension of nike and adidas
Purpose of study: 1) to measure brand personality of nike and adidas
2) to study the personal, demographic and rational profile of Nikes and Adidass
product users
Methodology: quantitative research will be conducted.
Research design : exploratory
Sample size : 50
Methods of data collection: primary and secondary

LITERATURE REVIEW
Title: Branding places: applying brand personality concept to
cities
Authors: Melike Demirbag Kaplan, Oznur Yurt, Burcu Guneri , Kemal Kurtulus
Year: 2010
Abstract:
Purpose
as of late, brand identity as a marking build has gotten extensive interest,
which has prompted a huge push to create devices to gauge the identity of
brands. In spite of the fact that the dominant part of these studies have
concentrated on the brand identity of customary item marks, the new limits of
promoting clearly require the utilization of marking develops to nontraditional
items, for example, places. This study expects to concentrate on brand identities
of spots, and to analyze the pertinence of this idea for city brands.

Methodology

The examination utilizes an element investigation technique taking into account

information gathered from 898 undergrads.

Findings
The findings of the study uncover that separating spots as to their image
identities is achievable. The paper presents two new measurements of brand
identity for urban communities.

Originality
The extraction of two new variables that add to place brand identities is viewed
as a noteworthy commitment of this examination to the marketing literature

Title: Assessing brand personality associations of top-of-mind

wine brands
Authors: Ana Brochado , Rui Vinhas da Silva , Peter LaPlaca
Year: 2015
Abstract:

purpose
The motivation behind this paper is to look at brand learning
of wines delivered in a chose Portuguese viticulture zone. All
the more particularly, we mean to see how buyers arrange
brands that have the most astounding mindfulness in their
memory as far as saw identity attributes.

Methodology
A study was produced to survey brand consciousness of
Portuguese green wine brands and brand identity utilizing

Aaker's image identity structure. Various correspondence

examination was utilized as a part of this study to exhibit the
relative situating of the highest point of-brain green wine
brands.

Findings

Despite the extensive number of green wine brands

accessible available, six brands rule as far as brand
mindfulness. Top-of-psyche green wine brands are stamped
with clear and particular brand identity, and a little subset of
brand identity properties serve as huge criteria for brand
situating.

Practical implications
The after effects of the present study could be valuable for
scholastics and specialists, as it uncovers that the highest point
of-psyche brands inside of a particular viticulture region could
display a reasonable situating taking into account identity
characteristics. Accordingly, mark identity attributes may give a
component to wine chiefs to recognize or separate their wines.

Originality
This work adds to the discoveries of past studies held to study
brand identity discernments. From a hypothetical perspective,
this paper mirrors the use of one the most mainstream
instruments for brand identity estimation in a wine market
context.
Title : Effect of brand origin on brand personality perceptions:
an empirical analysis from Turkey
Author: Cigdem Basfirinci

Year: 2013
Abstract:
purpose

The reason for this study was to investigate whether and to what degree brand starting point
affiliations exchange to brand identity (BP) discernments. Whether and in which ways item
association and recognition make them direct impacts on this relationship was additionally
investigated.

methodology

using experimental design and hypothesis were tested in two product groups.

Findings

Results demonstrate that subjects not gave brand source data saw the ability measurement
of BP essentially lower than subjects who were given brand data. Likewise, item association
decidedly conservatives brand beginning impact while item recognition contrarily directs it.
Notwithstanding, twoway connections of brand beginning and item association are more
important than every single other cooperation and primary impacts.

Research implications

The discoveries were in view of information gathered in an exploratory setting from an

accommodation test that was to some degree homogeneous. Additionally one and only
measurement of BP (ability) has been utilized as a part of this study.

Practical implications
Supporting the significance of brand starting point on BP recognitions, these outcomes
demonstrate that the general attributes of nations can interpret into identities of their brands
from the item classifications that have a decent notoriety on universal markets. As the most
huge ramifications for experts, the greatest adequacy of showcasing correspondence systems

can be accomplished through the impact of brand source on BP recognitions just if fitting
division can be made with respect to contribution and commonality.

Originality

This is the first study that has observationally exhibited the part of picture exchange on
building BP discernments through brand origin information.