Professional Documents
Culture Documents
Mitchell Jackson
Cell Phone Info Report
In a study done by the
Highway Loss Data Institute,
Figure 1
Collision Claims Before/After Hand Held
Cellphone Ban
Mitchell Jackson
Cell Phone Info Report
the driver. The use of hands-free tech may cause the driver to have to
complete various distracting tasks such as dialing a phone number
manually, reading texts in order to respond, or correcting the system
when it makes a mistake. For context, using with your phone
manually, whether that be to text or interact with an app increases risk
for collision 23 fold. (3) Recent makers of hands-free technology that
have integrated their products into car dashboards have come up with
ways to limit these physical distractions, but have failed to respeffect
the aspect of mental distraction.
Figure 2
Brain Activity Focused on
Driving
Mitchell Jackson
Cell Phone Info Report
The cognitive aspect of the
problem has to do with the brain and
how distracted it can be while trying
to balance driving and keeping a
conversation.
An experiment conducted by
Mitchell Jackson
Cell Phone Info Report
paper as well as 30 other scientific studies have proved there is no
material added safety benefit gained by going hands-free. (6) Due to
this lack of knowledge, the only logical starting
point for fixing the problem is public education.
The good news for Verizon is that this solution
Figure 3:
Seatbelt
Requirement
Sign
Click-it or Ticket!
signs helped Americans
change their behavior,
now its what many
people do first when
entering a vehicle.
Source:
was found in 1980, yearly drunk driving deaths have dropped from
21,113 to 10,107 in 2013 (8). Their reform and education helped to
get laws passed outlawing drunk driving and lower the lower the illegal
BAC from .10 to .08. (8) These examples all succeeded due to
education combined with legislation. However, at this point in time it
is unrealistic to pursue legislation without public support for the
problem, and that is why public education must be pursued first.
Conclusion
Hands free technology was made to make talking while driving
safer and has successful convinced the American public that it
accomplishes this, but in the end is ineffective in getting rid of the
Mitchell Jackson
Cell Phone Info Report
large cognitive distraction that cell phones present. With cell phone
use growing each year the problem is not going away. Verizon should
start to publically support groups against distracted driving and inform
the public of the large safety risks they take when talking on a phone
while driving, in hopes of getting future legislation passed.
5) 60 Muttart, J. W., Fisher, D. L., Knodler, M., & Pollatsek, A. (2007). Driving Simulator Evaluation of Driver
Performance Driving without a Clue. Transportation Research Board 2007 Annual Meeting. Washington,
DC
6) http://www.enddd.org/distracteddrivingupdates/aprildistracteddrivingawarenessmonthhandsfreeisnotriskfreensc
infograph/
7) http://www-nrd.nhtsa.dot.gov/Pubs/811544.pdf
8)http://www.madd.org/drunkdriving/about/history.html?referrer=https://www.google.com/?
referrer=http://www.madd.org/drunk-driving/about/history.html