WHAT IS MAGZTER?

Fastest growing Cross-Platform Global Digital

Magazine Store/Newsstand/Kiosk
Publishers from all over the world upload their
magazines and books on Magzter and reach out
to millions of magazine readers to sell their
digital magazines
Magzter makes magazines available for sale and
subscription on Apple devices (iPads, iPad minis,
iPhones), Android devices (Android Tablets and
phones), Windows 8 devices and for those who
do not have smart devices; they can browse, buy
and read magazines at www.magzter.com
Only platform to enable magazines on Apples
Newsstand as well
NO UPFRONT COSTS only revenue share!

5+ million users, 1000+ magazines, 600+ publishers in just 18 months!

MAGZTER TO SOON BE #1 IN THE WORLD JOIN US AND BENEFIT!!

Featured in the Times of India Business section November 28, 2012

GLOBAL SMART DEVICE BOOM FUELLING GROWTH

Digital magazine facts
Worldwide Smart Connected Device Shipments
2010 - 2016 (Unit Millions)

1800

Smart Phones

1400

1200
1000

800

600

400

PCs

200

Media Tablets

0
2010
actual

2011
actual

2012
forecast

2013
forecast

2014
forecast

2015
forecast

2016
forecast

Device evolution and interactive content create a virtuous cycle

Sales of color, touch-enabled, smart connected devices

are projected to grow significantly over the next few
years, sparking consumer demand for content
Color, touch-enabled, portable devices ignite excitement
in colorful magazine content
Consumers pay and consume content on these devices
Almost 70% of digital magazine readers are NEW readers
which means digital is not cannibalizing phyical sales in
fact it is adding a new revenue stream for publishers
ABC counts digital replicas for their circulation audits
More than 50% of smart device users need a crossplatform solution to read their magazine content
Social sharing of information and articles from
magazines increase visibility and sales of magazines
Users prefer original magazine layouts and quick
downloads they prefer exclusive videos and bonus
content but not at the cost of bandwidth and speed of
download
Users prefer progressive downloading of magazine pages
instead of waiting for a long time to download the full
magazines and then read them

USERS AND ADVERTISERS WANT DIGITAL MAGAZINES

it IS the FUTURE
Global consumer magazine publishing market
10k

8k

Global consumer magazine advertising

6k

4k

Digital Mag., Business in 2012 $2.9 billion

Circulation revenues
$0.3 billion
Advertising revenues
$2.6 billion

2k

Global Mag., Business in 2016 $8.4 billion

Circulation revenues
$2.9 billion
Advertising revenues
$5.5 billion

Global consumer magazine circulation

0k
2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

Source PwC Report

Publishing Industry Pain Points

Physical

Digital

Rising publishing costs

Rising distribution costs
Difficulty in connecting to next-gen readers
Difficult to deliver to global readers
Advertisers looking for digital avenues and
added interactivity like videos and links for
their ads

Too many devices/platforms which way to go?

Cost of App creation, maintenance and support
Building a consumer base
Discoverability
Multi currency sales globally

Publishers Exploring Options

Expand reader base | Add interactivity | Reduce costs | Deliver magazines across devices
Retain/grow sales and advertising | Retain magazine brands | Social media connectivity

DIGITAL PUBLISHING KEY ISSUES

Too many
devices/platforms
which way to go?

Cost of App creation,

maintenance and
support

Promotions

Interactivity What
level of interactivity
should be done?

Building a consumer
base - Reaching global
audience

Real-time Sales
Reporting

Discoverability

Multi currency sales

globally

Consumer data
and up selling

MAGZTER: THE BEST CHOICE

TECHNOLOGY

Availability on all platforms iOS, Android, Windows 8, web, etc.

Interactive content creation tools
Availability of support for any new updates on the platform. For e.g. iOS6
Global bookmarking
Direct publishing
Seamless workflow
Dynamic edit
Digital format - platform independent
Content encryption

CONTROL

Publishers

Buy Anywhere- Read Anywhere

Control your publishing (Self Service)
Upload and edit your own content
Create interactive pages
Price your content
Real time sales data and consumer data
Sales Analytics

AVAILABILITY

SALES

Magzter users Reach 5 million Magzter users globally

Additional reach Sell to millions of existing Apple Newsstand users
Differential pricing Set different pricing in different geographies
Geo blocking Restrict sales in geographies
Social Media Connectivity Sharing with FB/Twitter/Pinterest

For

Higher revenues
Zero costs upfront
Better margins
Flexible monetization through content and ads

MAGZTER: THE BEST CHOICE

EXPERIENCE

CONTROL

Intuitive, easy to browse and searchable

Free preview of magazines
Simple flip, pinch-zoom interface
One-click to buy
New-issue notifications for subscribers
Access to video, audio and embedded links without leaving the magazine
Social sharing options on Facebook, Twitter, Pinterest and email
No software to install for web based access

For

Customers

Download and store all mags in 1 app

Password protection of content
Option to archive magazines and issues
Cloud based account retrieval
Parental controls/access (future)

AVAILABILITY

RELEVANCE

One-stop-shop for all reading requirements

Social integration
Interest-based online content augmentation (future)

Catalogue of 1000s of global and local magazines

Available across all top platforms
Ability to buy anywhere read anywhere
Purchases recognized across multiple devices
Back issues and archive material available
Local language support available
Available on the broswer for all browser enabled devices

Multi Platform - MAGZTER

"OREY CLICK PUBLISHING"
Magzter's revolutionary self service OREY Click Publishing tool (Patent pending) is a game changer in digital
publishing and comes to publishers for FREE on Magzter
Getting your magazines on ALL platforms below, along with your own branded apps on Apple's newsstand with
one-single upload!

MAGZTER in

Even if you are already digital or have your own app or are available on another platform or service

DONT RESTRICT YOURSELF

Get on board Magzter as well and sell more copies and subscriptions!

COLLABORATIVE MARKETING

What we do

We advise our
publishers to do

Discoverability of your magazine on the iTunes App Store search engine

Give magazine buyers the option to post on their Facebook wall when they buy your magazine
Showcase your magazine in the Featured and New Arrivals Sections of Magzter
Promotions through Magzter Facebook & Twitter pages
Issue a press release
E-Mail all Magzter users news of New Arrivals and Featured magazines

Promote the fact that your magazine is now on Magzter/ Apple's Newsstand
Give the link to download the Magzter app on your website
Advertise in Your Magazine promoting your presence on Magzter/ Apples Newsstand
Promote through magazine print subscribers as part of your subscription
Promote through your Newsletters
Promote through your Facebook/ Twitter/Pinterest/LinkedIn pages
Issue a press release

NO OTHER NEWSSTAND PROVIDES ALL THESE BENEFITS

Cloud Based

Self-Service

Cross
Platform

Fully
Automated

Single Sign
on

HTML5
enabled

Scalable

MAGZTER POWERS APPLE'S NEWSSTAND

AND BRANDED MAGAZINE APPS
Magzter powered branded apps
Addressing the need for Publishers to retain their magazine brands with
stand alone branded apps, Magzter has launched self-service white
labelling of Apple, Google Play (Android) and Windows 8 magazine apps.

Magzter is now the world leader in creating these branded apps with
more than 300 apps created for publishers all over the world including
those of Cosmopolitan, FHM, Maxim, Vogue, GQ, Harpers Bazaar, India
Today, Filmfare, Outlook, Autocar, Readers Digest, Stuff, Top Gear,
Forbes, Mens Health, Grazia, Hello!, Zoo among many others from
various parts of the world and in various languages!
A single upload feeds Magzter and the various branded apps running off
the Magzter engine.
Revenue is received by Magzter and shared with the publishers.

SUPPORTING MORE THAN 30 LANGUAGES

English

Chinese

Spanish

German

Thai

Hindi

Vietnamese

Bengali

Dutch

Tamil

Arabic

MAGZTER Look at whos talking about us!

Designed well
Extremely easy to navigate
Impressive catalogue
Also has regional magazines
BIG THUMBS UP!!

Extremely easy to navigate

Impressive catalogue
GADGET OF THE WEEK

Click here for more

MAGZTER What do Publishers think of us?

Maxim is dramatically expanding

our content offerings to reach our
guys where they are and where we
anticipate they will be says Bill
Shaw, SVP Digital. We are thrilled
to be offered on the Magzter
platform as we are certain that our
audience will be there looking to
access our unique content

As a multi-media artist / writer / business

owner with an international fan base, I
have to evolve as fast as technology
changes. So I constantly ask myself: How
are people viewing media, and what type
of devices are popular in which countries?
How can I make sure that people who love
my work actually get to see it? Magzter
has finally given me a platform to
showcase my work on multiple digital
devices.
Andrea Grant, Minx
CopiousAmounts.com

It has been fast and efficient dealing with

Magzter. We are happy to make our content
available on all platforms Tarladalal Team

Its very important for publishers and content

creators to be able to give exposure to their
content through multiple platforms. Magzter
offers the necessary bridge for the traditional and
digital world. We are happy to work with them
and see a lot of value in the partnership
Ramesh Somani, Publisher & Chief Editor
Exhibit Magazine

CASE STUDY - DENNIS PUBLISHING

79 publications go-digital in just 10 days
Day 10

Issue goes LIVE

Issue available on iPhones, iPads, iPod Touch, Android devices,

Amazon, Windows 8 and the web

Day 9

Apple Approval

This usually takes 7-10 business days but in this case Apple approved it overnight!

Day 8

Dennis previews issues Issues available for preview on Dennis team iPads for secure preview

Day 7

Dennis uploads files

Dennis uploads PDF files to the Magzter system

Magzter Sign up

Dennis Publishing registers online with Magzter

Day 6
Day 5
Day 4
Day 3
Day 2
Day 1

AND NOW THE BEST PART - NO ADDITIONAL COST!

NO ADDITIONAL COST
for publishing your magazines

NO ADDITIONAL COST
for downloading your magazines

NO ADDITIONAL COST
for adding interactivity

NO ADDITIONAL COST
for getting consumer data

NO ADDITIONAL COST
for magazine analytics

NO ADDITIONAL COST
for customer support

JUST REVENUE SHARE!

BUSINESS TERMS
Magazines that are sold in the
store

Magazines that are sent for

free to users

WHITE-LABEL Apple Newsstand

App: for brand building in the
Apple App Store

Zero setup fee

Zero upload fee per issue

Zero setup fee

Zero upload fee per issue

NO Fees to create a white-label app

for Apples iPad newsstand (revenue
share same as for paid mags)

50:50 revenue share after any

transaction fees to Apple, Android, etc.
(e.g. transaction fee is 30% for Apple
and 10% for Android & Web)

US$0.30 per copy downloaded by user

(needs to be pre-bought in blocks of
$99 automatically billed for overage
as well)

Paid Magazines
Revenue Share

Free Magazines
Delivery Fee

Magzter also creates Android branded

apps and Windows 8 apps at no cost to
the publisher depending on the size
and circulation of the magazine

Apple Newsstand
Revenue Share

NEXT STEPS
Sign up for a FREE Magzter Publisher account at
http://www.magzter.com/signup.php
STEP 1

Provide your magazine description and

preferred keywords in the Publisher dashboard
STEP 5

See the magazine PDF and Interactive file

specifications using this link:
http://www.magzter.com/publisher/pdf_specs.html
STEP 2

STEP 6

Upload your magazine to your Publisher dashboard

online at www.magzter.com
STEP 3

STEP 7

Set pricing in the Publisher dashboard

STEP 4

STEP 8

Preview your magazine on your iPad or

online. Once the magazine is uploaded you
will get a preview mail within a couple of
hours. The Magzter team will publish it on the
pre-set publishing date if no feedback is
received from the Publisher
Orey Click Publishing process happens
and your magazine goes live across all
devices simultaneously
Reach millions of users worldwide, start
selling your magazines and start
promoting your magazine presence on
Magzter across all devices and the
Apple Newsstand

CONTACT

Magzter Inc.
1230 Avenue of the Americas
Rockefeller Center, 7th Floor Suite 781
New York, NY 10020
publishers@magzter.com
www.twitter.com/mobilemagzter
www.facebook.com/mobilemagzter
www.pinterest.com/mobilemagzter
www.magzter.com

1 Northumberland Avenue
Trafalgar Square
London, WC2N 5BW
GNG House, K-48
Anna Nagar East
Chennai 600 102
1 Raffles Place,
Level 24 One Raffles Place,
Singapore 048616

CLICK HERE
TO SIGN UP NOW
Get on board Magzter and sell more copies
and subscriptions!!