This is a Group Assignment. You will form groups of six. The report should reflect an understanding of where Company X stands in relation to industry standards and to Company Z. About 10% of the text should be devoted to this section. Your report is going to be a key document for an in-house training programme.
This is a Group Assignment. You will form groups of six. The report should reflect an understanding of where Company X stands in relation to industry standards and to Company Z. About 10% of the text should be devoted to this section. Your report is going to be a key document for an in-house training programme.
This is a Group Assignment. You will form groups of six. The report should reflect an understanding of where Company X stands in relation to industry standards and to Company Z. About 10% of the text should be devoted to this section. Your report is going to be a key document for an in-house training programme.
To: PGP I / PGP-ABM I From: WAC II Team Assignment 3: Industry-Company Report (Group Assignment)
Locating a Company on Its Industry Map
Tasks
Group Formation
Target Audience
Develop a map or profile of commercial air passenger services
industry/aviation industry; analyze a company (Company X), locate it on the industry map vis--vis industry standards; examine a second company (Company Z) which is either an acknowledged industry leader or Company Xs nearest competitor and position Company X in relation to Company Z. This is a group assignment. You will form groups of six. Depending on the size of the section, a few groups may have five members. Select a group leaderthe person who should communicate with the AA and/or the instructor if necessary. Names of the group members should be communicated to the section instructor and academic associate by February 20, 2015. You belong to Company X, and your report is addressed to the Head of the Corporate Training and Human Resources Department. Your report is going to be a key document for an in-house training programme for a cross-section of middle/senior level employees of Company X. It should reflect an understanding of where Company X stands in relation to industry standards and to Company Z. Assume that no single employee has a complete understanding of either Company X, Company Z or the industry.
WAC II, Assignment 3, PGP/ PGP-ABM I, 2014-15
Steps for Analysis and Synthesis of Data and Preparation of Report
Objectives
Steps involved
Developing skills in assessing and using readily available information,
synthesizing and analyzing datasome of which may not be in fully processed formand presenting a coherent picture of the industry and the position of Company X in relation to industry standards and trends, and in relation to Company Z. Develop a Understand the norms, criteria and standards that numerical define or describe the commercial air passenger profile of the services industry. For example, you might come industry. across cost and revenue per passenger kilometer, fleet strength, fleet utilization, and load factor. About 10% of the text should be devoted to this section. This is only a suggested guideline; you need to judge what is appropriate. Develop a Examine the recent trends and likely future directions process profile in capacity generation, throughput, efficiency, of the industry. markets, environmental considerations, fiscal policy linkages, incentives and investments, technological developments and implications for the players, regulatory environment and growth in general. This will give you an understanding of the prospects and opportunities offered by the industry, and of the constraints it faces. You will also be able to determine if there are any unaddressed key gaps, issues, and questions. Length: About 20% of the text. Select a Make sure that the companies belong to the aviation Company (X), industry and that adequate and up-to-date and identify its information is available. nearest Collect relevant information about both companies. competitor or For the operational data, you may limit the time the market frame from April 2011 to September 2014 (end of leader (Z). second quarter). You are welcome to use the information available for the operations after this date. Company reports, articles by independent analysts and annual reports are particularly good sources of information. Work out the Look at both the physical and financial indicators of company profile performance. for Company X Identify internal and external strategies. Explore any significant developments in the recent past (including mergers-demergers, tie-ups, technological developments, and environmental and ethical concerns) which have implications for the future. Based on the above, develop an understanding of the 2
WAC II, Assignment 3, PGP/ PGP-ABM I, 2014-15
Work out Company Zs profile Locate Company X on its industry profile and in relation to Company Z.
strengths and weaknesses of the company, and of the
opportunities and constraints it needs to consider. Are there any unaddressed key gaps, issues, or questions? Length: about 30% of the text. Use the same guidelines as for Company X. Be brief and focus only on the relevant issues. Length: about 20% of the text. Identify the gaps vis--vis industry averages and in relation to Company Z, along the dimensions of performance that you consider critical. These dimensions might include, at a minimum, financial performance and physical indicators. Other parameters could be strengths in technology, market share, distribution network, competitive advantages, links with parent companies, R&D capabilities, and so on.
Your conclusion should address the question of
where Company X stands in relation to the industry and Company Z. For instance, how far does it have to go along the identified dimensions to meet the industry standards or reach the status of Company Z? Your analysis should suggest any measures for closing identified gaps, and identify the advantages it needs to protect. Length: About 20% of the text. You are expected to make your own choices regarding how you want to present the industry and company profiles and the gap analysis. The Steps Involved offer some clues, but you will have to develop appropriate sub-sections, with relevant titles. We encourage you to explore visual representations of the companys position vis--vis industry standards and Company Z, keeping in mind the nature of the target audience. Conclusion
Submission
Soft copy: Submission through moodle on Saturday, March 7, 2015, by
2.30 pm Naming of the soft copy: The soft copy should be named in the group leaders name. The filename will thus be: (first name_surname), followed by WAC3 (the assignment number), and the section (A, B, C, D or E). E.g. Saurav_Sharma_WAC3E Guidelines: 1. Word limit for the report: 4000 words, excluding a Letter of Transmittal, an Executive Summary (10% of text), Exhibits, End Notes and References. 2. Line Spacing: 1.5 for the text, Font: Times New Roman or Arial size 12. 3. Please align the body of the text to the left (Align Text Left or Crtl+L 3
WAC II, Assignment 3, PGP/ PGP-ABM I, 2014-15
in MS Word). The titles/ headings may be be centred.
4. If you want to provide additional information on an important point, which is not directly relevant to the text, use endnotes, not footnotes. Endnotes should be numbered serially and placed at the end of the text, before exhibits, appendices, list of works consulted, etc. 5. In case you have any doubts about the protocol to be followed for referencing or acknowledging borrowing, please refer to the text, Academic Writing, by Professors M. M. Monippally and Badrinarayan S. Pawar, already distributed to you. 6. USE TWO TITLE PAGES. The first title page should conform to IIMAs requirements. The second title page should be for company use, and should include the following: Title of Report, Authors, Date, Receiver (Head, Corporate Training & HRD). 7. Add a letter of transmittal to the Head, specifying the purpose of the report (use in the training programme). You may want to give more input (not mandatory) on how the report is to be read or used. 8. The Executive Summary should follow the second title page. It is a miniature report and not a statement merely indicating what the reader will find in the report. 9. One member of the group should take the responsibility for final editing and proof-reading the report. 10. Screening of your submissions: Please screen your submissions through Turnitin. One member of the group will be given the screening rights. Please give yourselves enough time for the screening of submissions. The WAC Team reserves the right to screen the submitted reports with Turnitin or any other software.