Professional Documents
Culture Documents
Lecture No. 6
Design of Goods & Services
BITS Pilani
Pilani Campus
PB Venkataraman
Mechanical Engineering
Learning Outcomes
Compare and contrast the various phases in product life cycle and
interpret their impact on business and strategies
Select the appropriate strategy using product-by-value analysis
Explain various design approaches in achieving business
effectiveness
Module Outline
Introduction
PLC
Impact on
business
Product
Strategy
Video Cases
Product-ByValue
Design
Approaches
Methods
3
BITS Pilani, Pilani Campus
BITS Pilani
Pilani Campus
Revenue
Availability-Cost-Profit
Pre-launch
-Still to be born
-Marketing seeds
-Engineering conceives
-Others support
-Spends 1% of life
-Errors are costly
-Diagnosis must
-No revenue
Time (NTS)
Introduction
-Stress, anxiety
-Crucial first weeks
-Watchful of performance
-Common sickness
-Continue to invest
-Still with design
-Marketing supports
-Revenue starts
Growth
-Marketing takes-over
-Least intervention of engg.
-Critical? Engg. In
-Invest in outfits
-Revenue grows
-Investment is high
Matured
-Stable revenue
-Stay hygienic
-Stay competitive
-Least investment
-Time to procreate
-Grow wealthy
Decline
-Limited freedom
-Earn on savings
-Least exertion
-No adventures
-Stay calm
-Gracefully exit
Qualis Case
Ambassodor Case
-Stay healthy
-Bad habits impact rest of
life
BITS Pilani
Pilani Campus
Product-By-Value Analysis
Sales (units)
Sales (mINR)
Contribution
(mINR)
Unit Contribution
(mINR)
Alto
164,110
49,889
8,980
0.05
Omni
42,100
10,483
1,782
0.04
Wagon R
129,520
52,456
9,967
0.08
Swift
143,530
70,043
17,511
0.12
Dzire
172,650
1,08,770
27,192
0.16
Ertiga
43,060
27,558
6,063
0.14
Total
694,970
319,198
71,495
7
BITS Pilani, Pilani Campus
Contribut
ion
(mINR)
Model
32000
Unit
Contributi
on (mINR)
Alto
8,980
0.05
Omni
1,782
0.04
Wagon R
9,967
0.08
Swift
17,511
0.12
Dzire
27,192
0.16
Ertiga
6,063
0.14
Dzire
28000
24000
Swift
20000
16000
Wagon R
Alto
12000
Ertiga
8000
Omni
4000
0.0
0.02
0.04
0.06
0.08
0.10
0.12
0.14
0.16
0.18
0.20
8
Pro
Desktop
Consumer
Portable
Module Outline
Introduction
Product
Strategy
PLC
Analogy
Impact on
business
Video Cases
Product-ByValue
Design
Strategy
Methods
10
BITS Pilani, Pilani Campus
BITS Pilani
Pilani Campus
End of Lecture