ABOUT US

Our Story
Fluid Touch is a small passionate team of developers, designers and marketers that has built
stunning applications for Apple iPad.
Fluid Touch was officially founded in 2009 and have been enjoying continued success on the
App Store with its two products, Noteshelf and Daily Notes. We are also planning to release a
new app soon.

Noteshelf for iPad

Hugely popular notebook
app with ultra-realistic
handwriting experience.

Daily Notes for iOS

Full featured journal / diary
app that provides audio
recording, sketching, photo
& PDF attachment

New App for iOS

(coming soon)
A full featured note-taker
that has powerful text editing
features along with
handwriting support.

ABOUT US

Our Apps

Daily Notes
Noteshelf

ABOUT US

Our Vision and Philosophy

Our Vision: To become the leader in digital stationery products
The following philosophy serves as the guiding compass in our methods, process, over-all creation and continuing success:

HIGH QUALITY STANDARDS

CUSTOMER CENTRIC

We set ourselves to the highest standards of

We give ultimate importance to user voice.

coding, resulting in less bugs and high user

Our product roadmap is driven by our users.

satisfaction / engagement.

We provide super friendly customer service.

AUTHENTIC EXPERIENCE

CONTINUOUS RESEARCH

Create real-life app experiences, making it

Continuously study user behavior and

fun and easy for users to shift from paper

improve the user experience and overall

based products to digital.

usefulness of our apps.

ABOUT US

Achievements
Since 2010, we have gotten quite a number of accolades such as:

#1 App Store Ranking

Apple Loves Us

Highest Rated

Over Million Users

Reached #1 rank

Featured thousands of

One of the highest rated

Crossed 1,000,000++

across 60 countries

times on iTunes in

note taking app on

users worldwide and

including US, UK, Japan

section such as Best

iTunes with more than

counting

& Germany

Productivity Apps,

5,000 5-star ratings

Getting Stuff Done

ABOUT US

Raving Reviews Everywhere

Glowing feedbacks from all walks of life

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Im impressed! I dont need paper notebooks

anymore! (translated)

- Masayoshi Son, Softbank Founder

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WHERE ARE WE HEADING

Our Mission

Create user-friendly, reliable and fun-to-use digital stationery*

apps that simulate the authentic real-life experience, greatly
enhanced with digital flexibility*

* digital stationery - eg. notebooks, diaries/journals, planners/organizers and sketchbooks

* digital flexibility - eg. cloud sync, audio recording, etc.

WHERE ARE WE HEADING

Future Ecosystem
We plan to create an ecosystem of cross-platform, interconnected digital stationery apps

iOS

Digital Paper
Technology*

Notebooks

Fluid Touch
Foundation
Framework*

Diaries/
Journals
INTERCONNECTED

Proprietary
Cloud Storage

*already developed for iOS

Android

Planners/
Organizers

Sketchbooks
Windows

TARGETED PERSONAS

PERSONAS

11

Our Target Audience

1.) has never used a note taking app or any digital
stationery apps but is actively looking to purchase one.

incoming
college
freshman

incoming
graduate
students

2.) not sure what are

digital stationery apps,
curious but interested
yet to purchase one

college
professors
high school
teachers

designers

frequent
traveller/
entrepreneur

stay-at-home
entrepreneurs

PERSONAS

11

Target Market
has never used any digital stationery apps before but is actively looking to purchase one

JUSTIN

basic info

senior high school student/ incoming

college freshman, dating

challenges/
pain points

adjusting to college life, budgeting,

social and romantic relationships

personal
goals

to do good in college, academically

and socially

technology

Instagram, Tumblr, Snapchat,

Youtube, Twitter, Facebook, Vine

PERSONAS

11

Target Market
has never used any digital stationery apps before but is actively looking to purchase one

MARK

basic info

incoming PhD graduate student,

single

challenges/
pain points

how to be more motivated in finishing

PhD degree, supervising students

personal
goals

loftier job title with higher salary, become

a recognised authority in their field

technology

Facebook, Youtube, Twitter,

Wordpress, Instagram

PERSONAS

11

Target Market
has never used any digital stationery apps before but is actively looking to purchase one

ROBERT

basic info

full time college professor, married

with children

challenges/
pain points

stay relevant in the university

personal
goals

tenure, familys well being

technology

Facebook, Twitter, Youtube,

Wordpress

PERSONAS

11

Target Market
has never used any digital stationery apps before but is actively looking to purchase one

MIKE

basic info

freelance website designer, married

with no kids

challenges/
pain points

business upkeep, skills improvement,

looking for clients

personal
goals

work for a major brand, to always stay

inspired

technology

Instagram, Facebook, Twitter,

Youtube, Tumblr, Wordpress

PERSONAS

11

Target Market
has never used any digital stationery apps before but is actively looking to purchase one

STEVEN

basic info

sales coach/ public speaker, married

with 1 kid

challenges/
pain points

work-life balance, improve skills, get

more clients

personal
goals

expand company

technology

Instagram, Facebook, Twitter,

Youtube, Wordpress

PERSONAS

11

Target Market
has never used any digital stationery apps before but is actively looking to purchase one

LIZA

basic info

housewife/ business blogger

challenges/
pain points

to become a better parent, budgeting,

business upkeep

personal
goals

happy/ healthy family, decent earning

business

technology

Instagram, Facebook, Twitter,

Youtube, Wordpress

PERSONAS

11

Target Market
not sure what are digital stationery apps, curious but not interested to purchase one yet

SALLY

basic info

highschool teacher, married with 2

children

challenges/
pain points

to stay relevant in their field

personal
goals

happy/ healthy family, job security

technology

Facebook, Twitter, Youtube,

Wordpress

PLANS

Wed like to hear about:

Branding Plans: research, process, development, concepts

Deliverables: identity, execution, materials

Budget

11

PLANS

11

Creative Brief
Deliver brand concepts that is in line with our vision of an eco-system of apps
Think Adobe but for digital stationery apps. Purpose is to unify all existing and future apps under an umbrella
brand. We want our current and future apps under that new brand name, to be the most downloaded Productivity
apps in the iTunes market worldwide. Kindly refer to our existing websites and other online channels for research
purposes. We have never used any traditional ads so wed like to concentrate on online ones.
Tentative Initial Requirements:

Secondary Requirements:

Name

Website

Logo

Flexible online press kit (might

Tone of Voice

frequently change depending on

Color Palette

the app releases)

Typography

Facebook/ Twitter Cover

Tagline

Signature online ads style

Letterhead

THANK YOU!