Anima Choudhary

ACADEMIC QUALIFICATIONS
Examination
Post Graduate Diploma in
Management
B.Tech, Information Technology
Class XII
Class X
French( Appearing for B1)

Year

University
%/CGPA
Indian Institute of Management,
2012
Bangalore
2.8/4.0
National Institute of Technology,
2010
Durgapur
9.04/10.0
Ashok Hall Girls Higher Secondary School
2006
(C.B.S.E.)
88.2%
Mahadevi Birla
2004
Shishu Vihar
(I.C.S.E.)
90.4%
Passed
2014
Alliance Francaise Du Bengale
A2

WORK EXPERIENCE:

Account Head Kitchen Category

Snapdeal
April 2015 Present (5 months)
Microsoft Corporation
Nokia India Sales Pvt. Ltd.

May 2014 Nov

2014
June 2012-April
2014

ROLES AND RESPONSIBILITIES

Manage a geography with a monthly turnover of INR 80 Million across the GT, Organized
Trade and Online channels

Managing and driving a large sales force of 22 Sales Representatives and 30 Sales
Consultants across the region

Strategic Account Management for high-volume growth and sales of key accounts in the
territory

SALES
MANAGER

KOLKATA
OCT12PRESENT

Responsible for delivering differentiated Nokia consumer experience in all

Experience stores & driving store-wise Value growth. which include Nokia Branded
Retail and Nokia Solution Partners

Distribution: Execution of distribution metrics, ensuring channel hygiene and profitability

Local Marketing Activities: New product launch initiatives via differentiated consumer
experience

ACHIEVEMENTS

The only Sales Manager to be awarded by Shahrukh Khan for Best Value indexed growth
achievement in India

Oct13: Awarded the Best SM in the region for delivering Best Business growth of 100%
over J-A-S average

Awarded the Best SM in the region for achieving a Lumia growth of 150% between JulySept2013

Received T3 Awards for being the Top Sales Manager in the region in the month of April,
October, September

PROGRAM
MANAGER
BULLS
EYE
PROGRAM
JUN12OCT12

Managed retail sales & business growth of biggest e-commerce account Flipkart & OT
partner-IVR

July

Achieved 150% growth over existing WOD of the highest selling flagship model of Nokia in

ROLES AND RESPONSIBILITIES

Bulls Eye is a national retail marketing excellence program for Organised Trade stores like Spice
etc.
Responsible for managing a team of 5 KAM And 17 KAE for proper field execution of Bulls Eye
Conduct Pan India training of the merchandising agencies on the system and process of the
program

ACHIEVEMENTS

Improved the coverage of Bulls Eye and expanded the program nationally across all OT accounts
in India

Simplified the Scoring mechanism and the parameters of the program resulting in
improved execution

Increased the Pan India score of Bulls Eye from 30% to 55% by correcting the flaw in the
scoring metrics

INTERNSHIP: UBS Investment Bank, Prime Brokerage Division

April11June11

Prime Services(Sales): Aligned with 4 desks and worked with global teams across Asia

Pacific, US and Australia

2010

Built market share intelligence by reviewing current Prime Brokers for all new Hedge-fund launches in

Performed detailed due diligence and conducted the GRID and COSIMA check for the current clients &
investors

ACADEMIC DISTINCTIONS

Stood 1st in the entire batch out of 540 students for two consecutive semesters by scoring a
CGPA of 9.80/10.0, 2008

Amongst the top 20 out of 540 shortlisted for interning with CERN & NUS based on all round performance, 2009

2008

Secured an average CGPA of 9.63/10 across 4 semesters in 8 Mathematics Courses at NIT Durgapur from 2006 to

Honoured with Rajya Puraskar Award by the Governor of West Bengal for outstanding academic achievement at
a regional level

EXTRA CURRICULAR ACHIEVEMENTS

Mentored and Coached 500+ students for competitive exams in premier coaching

institute (T.I.M.E), 2013-14

POSITION OF
RESPONSIBILITY

State Coordinator, NASSCOM; organized literacy campaigns & taught 20 underprivileged students
over 2 years

Chief Coordinator, Mukti 09, National Tech-Fest, Led team of 50 people with participation

from 100 college

Elected Placement Representative by 540 students, attained 100% placement for IT department, 2010

Selected General Secretary of Linux User Group; formulated 22 events with a total budget of INR 1 Mn,
2010

Developed the Business plan & the White Paper for a education based startup; Offered a role

as a Partner
MARKETING

Runners up from 73 teams in National B-Plan contest at Aarohan, the techno-mgmt. fest of NITD 2009

Developed a Brand Concept Map for the Airtel; subsequently was offered to write a Research

paper

LITERARY
QUANTITATIV
E

APTITUDE

Ranked 3rd among 70 teams in Ad Zap , a National Level Brand Advertisement contest,

NITD, 2009

Stood 2nd among 40 participants in All-India Creative Writing contest in Verve, NITDs literary festival,
2007

1st in college and 5th in district in National Leadership Hunt conducted by Career

Launcher, Tycoons 2009

Ranked 3rd out of 100 teams in Media Cryptex Booth, a National Level Mathematics Contest ,NITD
2009

e-mail: njlanima@gmail.com
Contact No. +91-8971534666