APPLE HISTORY

1976–1980: Saw apple's first product being sold (pi. Sold as an assembled circuit board,
it lacked basic features such as a keyboard, monitor,) Apple was established on April 1,
1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, to sell the Apple I personal
computer kited case. Went on sale in July 1976 and was market-priced at $666.66.

January 3, 1977 Wayne sold his share of the company back to Jobs and Wozniak for
$800. Mike Markkula provided essential business expertise and funding of $250,000
during the incorporation of apple.
The Apple II was introduced on April 16, 1977 at the first West Coast Computer Faire
(Wikipedia, 2009). By the end of the 1970s, Apple had a staff of computer designers and
a production line. The Apple II was succeeded by the Apple III in May 1980 as the
company competed with IBM and Microsoft in the business and corporate computing
market.1981–1985: Lisa and Macintosh
1983 and became the first personal computer sold to the public with a GUI, but was a
commercial failure due to its high price tag and limited software titles
The Macintosh 128K, the first Macintosh computer in 1984, Apple next launched the
Macintosh. Its debut was announced by the now famous $1.5 million television
commercial,
Apple's sustained growth during the early 1980s was partly due to its leadership in the
education sector, attributed to their adaptation of the programming language LOGO, used
in many schools with the Apple II. The drive into education was accentuated in
California with the donation of one Apple II and one Apple LOGO software package to
each public school in the state.(wikipedia,2009)

1986–1993: Rise and fall

In 1989 Apple released its first "portable” Macintosh

computer i.e. The Macintosh Portable. Apple during those years also experimented with a
number of other failed consumer targeted products including digital cameras, portable
CD audio players, speakers, video consoles, and TV appliances. They also invested
heavily in the widely documented, problem-plagued Newton division based on John
Scullery’s unrealistic market forecasts. However, all of these failed experiments were
taking its toll on Apple’s market share and its stock prices continued to slide
spectacularly (wikipedia,2009)
1994–1997: Attempts at reinvention

The much hyped but failed Newton was Apple's first foray
into the PDA markets however it helped pave the way for the Palm Pilot and Apple's
very own IPhone. In 1997 at the Macworld Expo, it was revealed that Microsoft
invested150 million dollars in Apple’s non-voting stock and that Apple and Microsoft
were to release a new version of Microsoft Office for the Macintosh. Apple then
introduced its Apple Store, tied to a new build-to-order manufacturing strategy in
November 10, 1997 and the very next year they announced the purchase of Macromedia's
Final Cut software, thus venturing into the digital video editing market.
However it was on October 23, 2001, Apple introduced the iPod digital music player
which till today is the market leader in portable music players and in May the same year
Apple opened its first official Apple Retail Stores in Virginia and California. In 2002
Apple purchased Nothing Real for their advanced digital compositing application Shake
And in 2003, they launched Apple's iTunes Store; offering online music downloads
which was integration with the iPod, (Wikipedia, 2009)

The iPod
Main article: iPod

In October 2001, Apple introduced its first iPod portable digital audio player. The iPod
started as a 5 gigabyte player capable of storing around 1000 songs. Since then it has
evolved into an array of products including the Mini (now discontinued), the iPod Touch,
the Shuffle, the iPod Classic, the Nano, and the iPhone. As of January 2010, the largest
storage capacity for an iPod was 160 gigabytes.

2005–present: The Intel partnership

Company headquarters on Infinite Loop in Cupertino, California.

January 9, 2007, CEO of Apple Computer Inc, Steve Jobs announced that, Apple
Computer Inc. would henceforth be known as Apple Inc. This event also saw the
announcement of the iPhone and the Apple TV.
Apple the very next year in July launched its Apple Store to sell third-party applications
for the iPhone and iPod Touch (Wikipedia, 2009)
Many harmful toxins eliminated.
has worked hard to eliminate many of the toxins used in manufacturing a note book.
Take, for example, the mercury used in backlights and the arsenic contained in the glass
of traditional displays and more such harmful toxins. Apple has removed these toxins
from Mac Book computers, and the same has been done for Apple LED Cinema Display,
iPod touch, iPod classic, iPod nano, and iPhone 3G, which are used on a day-to-day basis
and by a large amount of customers.

Pages 120
Figures 22
Tables 13

Technical report overview

There are numerous examples throughout modern history of disruptive
technologies appearing, apparently from nowhere, to displace existing
technologies and the industries and vendors that grew up around
them.
In the consumer technology space, the phenomenal adoption of mobile
phones springs quickly to mind, but equally innovations such as the
desktop computer, video recorders, the iPod and iTunes, flat-panel TVs,
digital/personal video recorders (DVRs/PVRs) and Internet TV have
caused – and continue to cause – disruption in markets and shifted the
balance of power in entire
industries.
A number of rapidly evolving trends, technological advances and
consumer behaviors are changing the
shape of consumer technology markets, and in turn combining to
create new consumer technology product
classes and markets. As a result, a number of traditional business
models are under threat.
This report aims to provide insight into the patterns and characteristics
of potentially disruptive technologies
and the cultural trends that are shaping consumer technology
disruption, by analyzing the factors that
combine to create disruption. Armed with this knowledge businesses
can turn disruption from a threat into
an opportunity. The report applies this knowledge and asks the all-
important question: Which consumer
technologies are most vulnerable to disruption?
Apple Announces Safari 4—The World’s Fastest

& Most Innovative Browser

New Nitro Engine Runs JavaScript More Than

Four Times Faster
CUPERTINO, California—February 24, 2009—Apple® today announced
the public beta of Safari® 4, the world’s fastest and most innovative
web browser for Mac® and Windows PCs. The Nitro engine in Safari 4
runs JavaScript 4.2 times faster than Safari 3.* Innovative new features
that make browsing more intuitive and enjoyable include Top Sites, for
a stunning visual preview of frequently visited pages; Full History
Search, to search through titles, web addresses and the complete text
of recently viewed pages; Cover Flow®, to easily flip through web
history or bookmarks; and Tabs on Top, to make tabbed browsing
easier and more intuitive.

“Apple created Safari to bring innovation, speed and open standards

back into web browsers, and today it takes another big step forward,”
said Philip Schiller, Apple’s senior vice president of Worldwide Product
Marketing. “Safari 4 is the fastest and most efficient browser for Mac
and Windows, with great integration of HTML 5 and CSS 3 web
standards that enables the next generation of interactive web
applications.”

Safari 4 is built on the world’s most advanced browser technologies

including the new Nitro JavaScript engine that executes JavaScript up
to 30 times faster than IE 7 and more than three times faster than
Firefox 3. Safari quickly loads HTML web pages three times faster than
IE 7 and almost three times faster than Firefox 3.*

Apple is leading the industry in defining and implementing innovative

web standards such as HTML 5 and CSS 3 for an entirely new class of
web applications that feature rich media, graphics and fonts. Safari 4
includes HTML 5 support for offline technologies so web-based
applications can store information locally without an Internet
connection, and is the first browser to support advanced CSS Effects
that enable highly polished web graphics using reflections, gradients
and precision masks. Safari 4 is the first browser to pass the Web
Standards Project’s Acid3 test, which examines how well a browser
adheres to CSS, JavaScript, XML and SVG web standards that are
specifically designed for dynamic web applications.

Safari for Mac, Windows, iPhone™ and iPod® touch are all built on
Apple’s WebKit, the world’s fastest and most advanced browser
engine. Apple developed WebKit as an open source project to create
the world’s best browser engine and to advance the adoption of
modern web standards. Most recently, WebKit led the introduction of
HTML 5 and CSS 3 web standards and is known for its fast, modern
code-base. The industry’s newest browsers are based on WebKit
including Google Chrome, the Google Android browser, the Nokia
Series 60 browser and Palm webOS.

 Innovative new features in Safari 4 include:

 Top Sites, a display of frequently visited pages in a stunning wall
of previews so users can jump to their favorite sites with a single
click;
 Full History Search, where users search through titles, web
addresses and the complete text of recently viewed pages to easily
return to sites they’ve seen before;
 Cover Flow, to make searching web history or bookmarks as fun
and easy as paging through album art in iTunes®;
 Tabs on Top, for better tabbed browsing with easy drag-and-drop
tab management tools and an intuitive button for opening new
ones;
 Smart Address Field, that automatically completes web
addresses by displaying an easy-to-read list of suggestions from
Top Sites, bookmarks and browsing history;
 Smart Search Field, where users fine-tune searches with
recommendations from Google Suggest or a list of recent searches;
  Full Page Zoom, for a closer look at any website without
degrading the quality of the site’s layout and text;
 built-in web developer tools to debug, tweak and optimize a
website for peak performance and compatibility; and
 a new Windows-native look in Safari for Windows, that uses
standard Windows font rendering and native title bar, borders and
toolbars so Safari fits the look and feel of other Windows XP and
Windows Vista applications.

Safari 4 for Mac OS X requires Mac OS X Leopard® version 10.5.6 and

Security Update 2009-001 or Mac OS X Tiger® version 10.4.11, a
minimum 256MB of memory, and is designed to run on any Intel-based
Mac or a Mac with a PowerPC G5, G4 or G3 processor and built-in
FireWire®. Safari 4 for Windows requires Windows XP SP2 or Windows
Vista, a minimum 256MB of memory and a system with at least a 500
MHz Intel Pentium processor. Full system requirements and more
information on Safari 4 can be found at www.apple.com/safari.

*Performance will vary based on system configuration, network

connection and other factors. All testing conducted on an iMac® 2.8
GHz Intel Core 2 Duo system running Windows Vista, with 2GB of RAM.
JavaScript benchmark based on the SunSpider JavaScript Performance
test. HTML benchmark based on VeriTest’s iBench Version 5.0 using
default settings.

Apple ignited the personal computer revolution in the 1970s with the Apple II and
reinvented the personal computer in the 1980s with the Macintosh. Today, Apple
continues to lead the industry in innovation with its award-winning computers, OS X
operating system and iLife and professional applications. Apple is also spearheading the
digital media revolution with its iPod portable music and video players and iTunes online
store, and has entered the mobile phone market with its revolutionary iPhone.
iPhone users to operate Microsoft Word and Excel on their
phones

A new application suite will soon be available for iPhone

users who will be able to share Microsoft Word and Excel files on their
phones. Quickoffice for iPhone that was announced this week at CTIA
Wireless 2009 tradeshow and conference in Las Vegas features a broad
range of editing and file-management functions.

Among the main Word-document editing capabilities included into

Quickoffice for iPhone there are such as font formatting, text selection,
bulleting, and cut, copy, and paste within Word documents. As for Excel-
features these will include math and stat functions, cell editing, the ability
to recalculate entries, and to insert and resize rows and columns.

A developed of Quickoffice for iPhone also creates a number of

productivity apps for Symbian, Android, Blackberry, and Palm devices.

At the moment only two modules of the Quickoffice for iPhone suite are
available, namely the $12.99 Quicksheet and $3.99 Quickoffice Files
(iTunes links). Later the package will be complemented by Quickword.

An "introductory price" of the suite will be $19.99 as reported by

Quickoffice. The new product should be expected to come next week.
Report overview
it
should be possible to predict potential disruption, and then
modify business strategies to avoid being ‘disrupted’. Equally,
if we can predict potential disruption then it also opens up
the potential to create new market opportunities...”
response
to new technologies, rather than the technology itself, then it
should be possible to predict potential disruption, and then
modify business strategies to avoid being ‘disrupted’. Equally,
if we can predict potential disruption then it also opens up
the potential to create new market opportunities...”