Summer Training Project Report

On
FINANCIAL AND NON-FINANCIAL SERVICES OF KARVY
AT
KARVY STOCK BROKING LIMITED
IN
AGRA AREA
Submitted for Partial Requirement for the award of Degree of
Master of Business Administration

Submitted to
PROF. PRAGATI HEMRAJANI
Department of MBA
Hindustan institute of technology and management keetham, Agra
(Affiliated to Dr. A.P.J. Abdul Kalam Technical University, Lucknow
Formerly UPTU, Lucknow)
Submitted By
POOJA KHEMANI
Roll No. 1400370019

Session 2014-16

DECLARATION

I hereby declare that the Project Report entitled FINANCIAL AND

NON-FINANCIAL SERVICES OF KARVY is a record of independent
research

work

submitted

by

me

to

HINDUSTAN

INSTITUTE

OF

TECHNOLOGY AND MANAGEMENT KEETHAM, AGRA, for developing the

real time experience as well as award the degree of Master of Business
Administration and has been carried out during the period of my study at
HINDUSTAN

INSTITUTE

OF

TECHNOLOGY

AND

MANAGEMENT

KEETHAM, AGRA, Under the guidance of PROF. PRAGATI HEMRAJANI ,

Department of MBA.

PLACE: AGRA

(POOJA KHEMANI)
Roll No.: 1400370019
MBA-3rd Sem.

ACKNOWLEDGEMENT

I would like to express deepest gratitude and thanks to the PROF.PRAGATI

HEMRAJANI, Head of the Department for her valuable support in doing this
project. She has been a source of encouragement and guidance in all our
endeavors.
I express our profound thanks to MR. SANDEEP PORWAL, MR. KARAN
RAJ GUPTA, MR. ABHAY SETH,AND MR. IMRAN KHAN, for their
consistent encouragement and invaluable suggestion in completing this
project, without his effort the completion of this project would be practically
impossible.
It gives me great pleasure to acknowledge my indebtedness to my family
Members for their substantial moral support and encouragement in my
studies.
I would like to extend my sincere thanks to My Dearest Friends and also
my classmates for their unnerving support in the completion of the work.

(POOJA KHEMANI)

EXECUTIVE SUMMARY
The Karvy Group is today a well diversified conglomerate. Its businesses
straddle the entire financial services spectrum as well as data processing
and managing segments. Since most of its financial services were retail
focused, the need to build scale and skill in the transaction processing
domain became imperative. Also during stressed environment in the
financial services segment, the non financial businesses bring in a lot of
stability to the groups businesses. Karvys financial services business is
ranked among the top-5 in the country across its business segments. As
such my Topic is Financial and non-financial services of Karvy stock
Broking Ltd., it shows the comparison of different products by Karvy as
compared to its competitors in the target customers mind. For instanceKarvy positions itself in the customers mind as one entity- Karvy- which
can provide customized and one-stop solution for all their financial services
needs. It has an unaided top of mind recall. It intends to stay with the
proposition of Keep Growing. The positioning you choose for your brand
will be influenced by the competitive stance you want to adopt. Financial and
Non-financial

services

involves

identifying

and

determining

points

of

similarity and difference to ascertain the right brand identity and to create a
proper brand image.Research is conducted to find the effectiveness of
services provided by Karvy in the minds of customers and the conclusion is
justified by the results of the Questionnaire.

TABLE OF CONTENTS
CHAPTERS
I

TOPIC & TITLE

INTRODUCTION
Introduction

PAGENO.
1-22

Structure of Karvy
Jewels of Karvy
Why to choose Karvy
Awards and Accolades
2

4.

5
6.
7.
8

CONCEPTUAL DISCUSSION
Review of Literature
Online software for Trading
OMNESYS
Mutual Funds
Competitors
Promotional Techniques

23-46

RESEARCH METHODOLOGY
Research Objective
Research Design
Sampling
Data Collection Techniques
Objective and scope of study
Statement of problem
Limitation
Area Considered
Learning Experience
SWOT analysis
DATA COLLECTION
Primary Data Collection
Secondary Data Collection
Comparison of Karvy over Others
Sales graph of Karvy over Others
Comparative charts

47-55

DATA ANALYSIS
Questionnaire
FINDING, CONCLUSION AND
SUGGESTION
APPENDIX
BIBLIOGRAPHY

63-73

56-62

74-76
77-79
80-81