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A case Study by
Table of Contents
Summary
The Journey of Lava Mobiles
Challenges
Modus Operandi
Action Plan
Campaign Results
First Result-samples
Summary
By
deploying
a
meticulously
planed
result
oriented
PR
strategy, suggested by
Regional
Public
Relations,
LAVA
MOBILES today not
only
emerges
as
a
leading player in the
highly cluttered mobile
handset industry but
successfully
captured
the
top slot amongst
the
top
5
handset
players in the country.
Challenges
Being a Public Relation
Agency of Lava
International
Limited, the mandate
was to create a
strong recall value
for Lava brand and
its handsets by using
editorial media
support.
We observed the
mobile handset
industry was largely
dominated by 3
multinational brands
and media (journalist)
was not even ready
to touch homegrown
brands.
The perception was an
another Chinese
brand
Modus operandi
Action plan
Tier -I
Tier -2
Tier -3
The PR Campaign
successfully
position Lava
mobile ahead of its
competitors.