Rajasthan

Ceramics and Glass Sector

Investment Brochure

Rajasthan
at a Glance
Area

342,239 sq km
Largest State in India

Location

North-western India; shares domestic borders with

Punjab, Haryana, Uttar Pradesh, Madhya Pradesh
and Gujarat

Population

68.5 million (Economic Review 2013-14)

Capital

Jaipur

Time Zone

GMT + 5 hours, 30 minutes

Districts

33

Share of India's GDP

4.7%

Delhi

Rajasthan

INDIA

Mumbai

Rajasthan
Indias Emerging Investment Destination
for Ceramics and Glass Sector
Rajasthan is endowed with rich reserves of ceramic materials and has high quality
deposits of ball clay and fire clay, silica sand, feldspar, gypsum, china clay, limestone,
talcum and dolomite.
Almost all major minerals required for Ceramics & Glass sector are available in Rajasthan
and the state accounts for more than 70% of Indias bone china tableware production.
Currently around 500 ceramic units covering glass and mineral grinding units are
operating successfully in Rajasthan. In view of huge natural resources and manpower
availability, there exists a considerable scope for further investment in this sector.

Competitive
Advantage
+ Rajasthan forms a considerable part of the National Capital Region which has a huge
consuming population with respect to the Ceramic & Glass Industry
+ Exclusive Ceramic & Glass Industrial hub spread over 750 acres being developed by the State
Government at Ghilot near Neemrana (Alwar district)
+ To encourage investments in the ceramic, glass & allied sectors piped natural gas will be
made available soon within the state
+ Availability of high quality raw material and intermediate products at reasonable cost
+ Some major global companies have already setup huge manufacturing facilities in the state
+ Delhi-Mumbai Industrial Corridor (DMIC) passing through the state will provide excellent
logistics & transportation infrastructure
+ Skilled and relatively low cost labour with a history of good industrial relations
+ A large domestic market
+ Investor friendly Government which is highly supportive of private sector investment - hassle
free simplified procedures through Single Window investment clearance
+ Special incentive package for ceramics & glass units

Key Segments/Products
+ Tiles
+ Sanitary-ware
+ Pottery-ware
+ Glass insulators
+ Porcelain and bone china tableware
+ Refractories
+ Float glass, fabricated glass, fibre glass
+ Bio-ceramics
+ Industrial ceramics

Strategic Location
With proximity to Delhi, a part of the state is located within National
Capital Region (NCR) which is a well known established industrial hub.
This proximity provides immediate access to a huge consumer market.
District Alwar is a part of NCR and is less than 100 km from Indira
Gandhi International Airport, New Delhi, off the Jaipur-Delhi National
Highway (NH-8). It also lies along the inter-state natural gas pipe-line.

Bikaner a Ceramic Insulator Industry

Hub in Rajasthan
Bikaner is situated in the north-west of Rajasthan. Certain parts of the
district such as Kolayat, Nokha, Dulmera, Mudh, Gura and Lunkaransar
have large mineral deposits consisting of white clay, gypsum, lignite,
etc. The annual volume of white clay mined in the region is about 8
BIKANER

lakh metric ton. Rajasthan is a leading producer of clay accounting for

40% of India's production.

+ Ceramic Industry has an important place in the Bikaner districts

Jaipur

To
G

an

ga

na

ga

industrial scenario. There are huge deposits of raw material for

Ceramic Industry viz. china clay, bal clay etc in the district. Bikaner
district alone accounts for 80% of Rajasthans total clay production

+ POP, glazed wall tiles, sanitary wares, pipes, clay grinding, pottery
insulators are the types of units located in Bikaner

+ Areas such as Nokha, Kolayat in Bikaner have huge potential for

Lunkaransar
Dulmera

developing sanitary ware, insulators, refractory units

+ There is ample scope for setting up of cup, saucer and art pottery
units, ceramic glaze tiles manufacturing units. Establishment of
clay washing plants, special refractory fire-bricks units

BIKANER

The quality of clay found in Rajasthan is superior to those found in

other parts of the country and is used in the manufacturing of ceramic

Kolayat

To
J

odh

pur

NH
15

products. The availability of white clay has led to the development of

Nokha

pottery units as well as ceramic industry in the region. Despite being a

raw material rich region, the Ceramic Industry is still largely
underdeveloped. The availability of good quality clay coupled with
locally available craftsmanship gives Rajasthan an opportunity to
emerge as an important cluster for ceramics in the country.

Bikaner, Rajasthan

Dedicated Land Parcel

at Ghiloth for
Ceramics & Glass Sector

Proposed
Industrial Area

IGI Airport,
New Delhi

Ghiloth
(Just 100 km from
IGI Airport, New Delhi)

To Delhi

Rewari

Railway Station
Khatuwas

Ghiloth a Ceramic & Glass (Industrial)

Zone

Proposed ICD

Dharuhera
To Alwar

To Jaipur

A dedicated 750-acre Ceramic & Glass (Industrial) Zone is notified

located approximately 100 km from the Delhi airport, off the

RIICO
Industrial Area
Neemrana Phase-I, II
& E.P.I.P.

Jaipur-Delhi National Highway (NH-8) along the interstate natural

RIICO
Industrial Area
Shahjhanpur

RIICO's
New Industrial Complex
(Majarkanth) Neemrana

gas pipe-line.
The zone promises to be an ideal location for units manufacturing
ceramic floor tiles & wall tiles, sanitary ware, porcelain & bone
china tableware, ceramic colours & pigments, glass insulators,
float glass, bio-ceramics, refractories and industrial ceramics.

RIICO
Industrial Area

To Behror
Alw
ar

National Highway (NH-8)

State Highway
Railway Line
Indicative Map. Not to Scale.

To Alwar

at Ghiloth near Neemrana in Alwar district of Rajasthan. This will

be a part of Delhi-Mumbai Industrial Corridor (DMIC). Ghiloth is

To
Delhi

RIICO's
Bhiwadi
Industrial
Area

Abundant Availability
of Superior Quality
Raw Material
Rajasthan is endowed with rich reserves of ceramic materials. The deposits
of Ball Clay and Fire Clay at Kolayat, Kharduja, Devikot, Baser, Silica Sand at
Bundi and other locations, Feldspar at Beawar and Ajmer, Gypsum at
Nagaur, Ganganagar and Bikaner, China Clay at Neem Ka Thana, Limestone
at Gotan, Talcum at Dausa and Dolomite at Bhilwara, Alwar and Udaipur are
known for their quality in the ceramic world.

Ghilot

Silica
Feldspar & Quartz
Dolomite, China Clay
Talcum
Ball clay, fire clay
Gypsum, Limestone
Clay

Rajasthan, India

Existence of leading players

across the value chain
Currently around 500 ceramic units covering the entire spectrum of
the value chain are operating successfully in Rajasthan which

Our Rajasthan project is one of the large

includes tiles, sanitary-ware, insulators, tableware, refractories and

investments of Saint Gobain in India in the coming

glass (including all varieties ranging from float glass, fabricated

decade. The State govt. has been very welcoming

glass, fibre glass to automotive glass). The existing companies have

and cooperative right from the day the project was

plans to substantially increase their production capacities in the

conceived. Our experience with BIP has been very

coming years to meet the rapidly growing demands of the market.

positive.

B. Santhanam
Managing Director, Saint Gobain Glass India Ltd.
French major, Saint Gobain Glass is setting up a World Glass Complex
in Kaharani Industrial area in Bhiwadi with an investment of `1000
crore, housing a multitude of manufacturing facilities.

Others:
+ Modern Insulators Ltd., Abu Road
+ EID Parry India Ltd., Alwar
+ Orient Abrasives Ltd., Bhiwadi
+ Orient Refractories Ltd., Bhiwadi

Kajaria Ceramics Ltd., Bhiwadi, the largest manufacturer of ceramic

+ SS & Jaipur Glass & Potteries

tiles in India has a manufacturing plant at Gailpur with an annual

+ Ceramics Pvt. Ltd., Jaipur

capacity of 14.1 million sqm.

+ Bharat Potteries Ltd., Jaipur

+ Ambe Syned
+ Hindusthan National Glass India Ltd.,
Neemrana

Liberty Whiteware Ltd. has sanitary-ware unit, located at Neemrana.

The company has an annual production capacity of 500,000 pieces
per annum.

JCPL Ceramics Plant is spread over 35,000 sq. yards on the outskirts
of Jaipur. It has one of the most innovative and huge bone china
plant with capacity of 1,500 tonnes per annum in the country.

+ Hopewell Ceramics Pvt. Ltd., Jaipur

Integrated Corridor
Development

Punjab

Delhi-Mumbai
Industrial Corridor
Haryana

Dadri

Government of India has proposed setting up of a

Rewari

Dedicated Freight Corridor (DFC) between Delhi and

Rajasthan

Mumbai. DFC will be high axle new railway connectivity

Phulera
B

Jodhpur

with multi-modal linkages. Out of the total 1,483 km of

the length of DFC, 39% is falling in Rajasthan. It is

A
Jaipur
C

Marwar Jn.
D

expected to be completed and commissioned by 2016.

Delhi
Pirthala

Kota

Madhya
Pradesh

Palanpur

Gujarat

The area of 150 km on both sides of the DFC will be

Amli Road/Sabarmati

developed as the Delhi-Mumbai Industrial Corridor

Vadodara (Makarpura)

(DMIC). 46% of the total DMIC Project Influence Area (PIA)

falls in the state and about 60% of the States area falls

Gothangam

under the PIA.

Vasai Road

DFC and DMIC would provide easy access to the Northern

and Western markets. Major industrial zones such as
Jaipur, Alwar (including the proposed Ceramic industrial
zone at Ghilot), Kota, Bhilwara, Dausa, Pah, Sikar and
Sirohi will tremendously benefit from the project.

Maharashtra

JN Port

Industrial Regions
A Bhiwadi-Neemrana
B Ajmer-Kishangarh
Industrial Areas
C Jaipur
D Bhilwara-Chittorgarh
E Jodhpur-Pali

DFC Alignment
DMIC Influence
Junctions along DFC
End Terminals

Skilled and Relatively Low Cost Labour

Rajasthans labour costs are considerably lower than in its peer states Gujarat and Haryana. As per the Salary Survey Primer 2011
issued by Teamlease, entry level wages and salaries for engineers in manufacturing are 30-40% lower in Rajasthan than in its peer states.
Further, Rajasthans automotive hub in the north of the state with its proximity to the NCR provides it with a good additional source of
automotive-experienced management and labour.
Also, there has been a good industrial relations history without any major unrest between labour unions and management of industrial
units.

Comparative salary rates

Peer states

Rajasthan

Good Quality of Life

Cities and towns of Rajasthan offer excellent quality of life to its residents.
+ Cities and towns are well planned, safe and un-congested and have modern
urban infrastructure. They offer a variety of economic and modern housing
options
+ Excellent medical facilities are easily available even in small towns. The state
is now home to numerous specialty and super specialty hospitals as well
+ The cities have good educational institutions including public and convent
schools. Some of them like the MGD Girls School, the Mayo College, BITS
(Pilani) are institutions of national repute. Undergraduate and postgraduate
colleges and technical colleges offer a variety of traditional and new age
courses
+ Supermarkets, brand stores, departmental stores and shopping malls are
commonplace. Cities offer a variety of recreations options with multiplexes,
restaurants, cafs, theatres, art galleries, health centres, spas, clubs, pubs and
discotheques
+ Rajasthan has a very peaceful environment with one of the lowest crime rates
in the country

A Welcoming &
Supportive Government
Generating higher levels of economic growth and prosperity through increased
private sector investment is top priority for the state of Rajasthan. The Bureau of

Single Window
Investment
Clearance

Investment Promotion (BIP) is the primary state institution supporting inward

private sector investment in Rajasthan. BIP is committed to providing a
professional service and a timely response to current and prospective investors
in the state.
The Agency assists investors to objectively evaluate Rajasthan as a location for
their investment projects. It works with State and Local Governmental
authorities to expedite approvals, where necessary, to enable a fast start-up of
operations. The State Government has introduced a Single Window Investment
Clearance that serves as a single point interface between investors and various
government departments and ensures faster decision-making on applications
for licenses and permits. BIP is the nodal agency for the Single Window
Investment Clearance.

Rajasthan Investment
Promotion Scheme 2010

Time bound approvals and clearances

Online submission of application

For projects of more than `1 crore, it is

mandatory to submit application only through
this system to render transparency to the
system

The Rajasthan Investment Promotion Scheme (RIPS) 2010 is a package of financial

BIP is the nodal agency for this system.

An act has been passed to give the system a
statutory framework

incentives for investors.

Exemption from Taxes:

Some of the tax exemptions announced in RIPS are
+

50% exemption from payment of Electricity duty

50% exemption from payment of land Tax

50% exemption from payment of Stamp duty on purchase or

lease of land and construction/improvement on such land

50% exemption from payment of conversion charge payable for

change of land use

The exemptions have been announced for seven years for payment of
Electricity duty, and Land Tax.

Special Incentive Package

for Ceramic & Glass Sector
A special incentive package duly customized for the promotion of Ceramics and Glass
sector has been announced.
The package shall be applicable to the following class of enterprises:
+ New Enterprise
+ Existing enterprise making investment for modernization/expansion
+ Existing enterprise making investment for diversification in glass and/or ceramic
industry
Minimum investment to be eligible under the package shall be `50 crore

Subsidies
+ Maximum amount of subsidy shall be 75% of the total amount of tax(es) that is VAT and
CST or SGST (as and when applicable) which have become due and have been
deposited into the government exchequer
+ Investment subsidy to all eligible investors of an amount equal to a maximum of 70% of
the tax deposited, without any linkage with payment of interest and wages
+ Employment generation subsidy to a maximum of 5% @ Rs.15000 per
employee/annum. For women, SC/ST and persons with disability this amount has been
enhanced to Rs.18,000 per employee/annum

Customized Incentive Packages

for Large Investments
In addition to the subsidies and exemptions provided by the RIPS, for investments above US$100m and providing minimum employment
for 200 people, the state is willing to provide special customized incentive packages tailored to the needs of individual investors. The state's
aim is to ensure that Rajasthan is competitive with peer states in terms of financial incentives offered to major investors.
To give boost to Ceramic Industry in Rajasthan, the Government is planning to formulate
Revised Ceramic Promotion Policy and develop Bikaner, Ajmer and other selected areas
of the state as Ceramic hubs. (Ref: Budget announcements 2014-15)

BIPs Message
to Investors
As the IPA for Rajasthan, the Bureau of Investment Promotion (BIP) offers you a dedicated professional
support team for your Ceramics and Glass Sector investment.
We are a One Stop Shop for all your investment needs, from project inception through completion to
investment aftercare.
Guided by the highest standards of business ethics, we promise to make a timely and effective response
to your enquiries and to provide information on all aspects of investment in Rajasthan.
We look forward to meeting with you soon and we warmly invite you to visit Rajasthan to see for
yourself the exciting opportunities available.
Please contact us using the details given on the back cover.

Please contact:

For further assistance, please contact us at:

Commissioner, Investment & NRIs

Bureau of Investment Promotion

Udyog Bhawan, Tilak Marg, Jaipur 302005
Rajasthan, India
Tel. +91-141-2227274, 2227812, 2227713, 5198300
Fax +91-141-2227506
www.investrajasthan.com E-mail: bip.raj@nic.in

Managing Director, RIICO Ltd.

RIICO Ltd., Udyog Bhawan,

Tilak Marg, Jaipur 302005. Tel. +91-141-5113201, 2227751-55
Fax. +91-141-5104804
www.riico.co.in Email: riico@riico.co.in

Ms. Monica Choudhary

Ceramic and Glass Sector Expert, BIP

Knowledge Partners