MARKETING

MANAGEMENT
MARKETING PLAN QUICK HEAL
TECHNOLOGIES PVT. LTD.
Akshay Agrawal

2014

Background:
Mission
To solidify our leadership position globally in an ever-evolving security products and
services industry, across a range of growing market segments, including computers,
mobiles, tablets and Next Gen Networks (NGNs) and to forge strong customer and
partner relationships.

Vision
Internet and the digital world has become an indispensable part of human lives.
Digital is taking over the physical means of storing and communicating information.
This naturally implies that digital access should be accompanied by digital security.
This includes tools that can be used to secure your identity, assets and technology in
the online and mobile world. Since inception, our goal has been to protect customer
from Internet attacks and intrusion by outside hackers. We work towards providing
digital security solutions that include antivirus software, firewalls, antispyware and
data protection to name a few. The cloud security solutions range from mobile to
desktop and from gateway to servers. Secure personal and corporate devices give you
the freedom to communicate, travel, shop, bank and work using your digital identity
in a convenient and secure way.
We also believe that progress is possible only with a deep commitment to community
welfare. Experts from Quick Heal conduct cyber safety and awareness workshops for
school and college students, teachers and parents as an integral part of its corporate
vision.

What makes them different?

1. Quick Heal Products
Quick Heal security has sustained leadership as one of the most trusted brands in IT
security solutions for consumer, mobile and corporate customers.
Quick Heal's best antivirus range of products include: Quick Heal Antivirus Pro,
Quick Heal Internet Security, Quick Heal Total Security, Quick Heal Total Security
for Mac, Quick Heal Total Security for Android, Quick Heal Security for Android
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Akshay Agrawal
MBA 2nd Trimester

Tablets, Quick Heal Mobile Security for Android and BlackBerry platforms and PC
Tuner for SOHO Segment. The enterprise products also include Quick Heal Endpoint
Security that provides management and control of virus protection on networks and
caters to both SME and Corporate markets. With the introduction of Quick Heal
Terminator the Unified Threat Management Solution, the company has ventured
into gateway security.
The company continues to enhance and innovate computer and network security
solutions through its strong customer-focused approach and continuous quest for
outstanding quality.

2. Quick Heal Customer Support

The company's ecosystem operates through wide marketing and a large network of
distributors, resellers and system-integrator's. This network provides technical service
and assists customers before, during and after sales. They also guide them in making
cost effective decisions and help them in correctly using their Quick Heal product.
The company has also established a reputation for strong customer support by using
24x7 inbound telephone center, SMS, Online Chat, Support Forum, email, Remote
and On-site ground Support (where applicable).

3. Quick Heal Reach

We have more than 1100 passionate employees across 31 branches in India. This
gives us the ability to maintain a fast response time for any Quick Heal product sales
or technical related queries. We have more than 8 million customers across the globe.

4. Quick Heal Global Presence

We have an international presence, with a global spread of offices. As a company we
have continued to grow our global footprint with a string of new offices in the US,
Japan and Kenya set up in 2012.

Market Scenario (Nepal)

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Akshay Agrawal
MBA 2nd Trimester

The present market for antivirus in Nepal is growing at a rapid pace. There are more
than 10 brands available in the market, such as Kaspersky, Norton, E-Scan, ESET,
AVG Antivirus, AVAST, etc. Kaspersky is the leader in the Nepalese market with
more than 65% of the market share. The other brands make up the rest 35% market
share. Kaspersky offers a very competitive pricing strategy and they are the pioneers
in the market. The other brands in the market look up to Kaspersky and try to align
themselves accordingly. The usual activities that take place in the market as mainly
done by Kaspersky and the other brands follow them. A very common activity we can
see in Nepals scenario is the presence shown by the various brands in the CAN
InfoTech Exhibition or the ICT Expo. Usually all the brands have their presence in
such exhibitions and offer various offers on the products to attract customers. Quick
Heal has a market share of about 7%. The main objective of this marketing plan is
to increase the market share of Quick Heal in Nepal.

Target Segment
The target segment for this marketing plan would be people from all the age groups
but specifically people from the age group 15-40 as they are the ones who use
computers much more frequently and have knowledge about the threats they face
while surfing the internet.

SWOT Analysis:
1. Strengths:

Efficient to detect new and unknown virus and threats.

Very high success rate in detecting threats.
Simple to use and even has features for advanced user looking for

intensive control.
Automatically protects system without monitoring by the user if the
preferences are set.

2. Weakness:

Complete security against new and latest viruses, trojans and worms is
difficult unless customers update their virus databases regularly

3. Opportunities:
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Akshay Agrawal
MBA 2nd Trimester

Educating users about threats of viruses

Integration with internet service providers or software companies
Offering more services along with the product.

4. Threats:

New unknown threats which can be disguised as safe content

Product development in current competitors in the market
Newly emerging competition.

Akshay Agrawal
MBA 2nd Trimester