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Gradually the custom of drinking chocolate spread across Europe, reaching England
in the 1650s. </li></ul>Drinking Chocolate
12. First chocolate eating <ul><li>Up until this point all chocolate recipes were
based on plain </li></ul><ul><li>chocolate . </li></ul><ul><li>It was an
English doctor, Sir </li></ul><ul><li>Hans Sloane, who - after
</li></ul><ul><li>travelling in South America - </li></ul><ul><li>focused on
cocoa and food </li></ul><ul><li>values, bringing a milk
</li></ul><ul><li>chocolate recipe back to England. </li></ul><ul><li>The
original Cadbury Milk Chocolate </li></ul><ul><li>was prepared to his recipe.
</li></ul>
13. <ul><li>By early in the 18th century, the price of chocolate had dropped so
many people outside of the wealthy class could enjoy it. </li></ul><ul><li>During
this era, chocolate houses became as popular in England as coffee houses. In fact,
there were chocolate houses that catered to only certain types of clientele such as
politicians, gamblers, and the literati. </li></ul><ul><li>One interesting fact
about chocolate in England was that the Quakers participated in this business very
heavily. One reason was that the Quakers hoped to persuade the poor to give up
drinking alcohol in favor of the healthier chocolate drink. </li></ul>
14. Types of chocolate Dark chocolate Sweet chocolate Milk chocolate White
chocolate
15. Types of Chocolates <ul><li>Several types of chocolate can be
distinguished . </li></ul><ul><li>Dark chocolate : Pure, unsweetened chocolate
contains primarily cocoa solids and cocoa butter in varying proportions.
</li></ul><ul><li>Much of the chocolate consumed today is in the form of sweet
chocolate , combining chocolate with sugar. </li></ul><ul><li>Milk chocolate is
sweet chocolate that additionally contains milk powder or condensed milk.
</li></ul><ul><li>White chocolate contains cocoa butter, sugar, and milk but no
cocoa solids. </li></ul>
16. The Chocolate Industry
17. Who are the main manufacturers of chocolate in the world? <ul><li>Candy
Industry publishes an annual list of the top 100 global confectionery companies,
ranking them by total sales. </li></ul><ul><li>The table in next slide is an extract
from this list giving the top ten global confectionery companies that manufacture
some form of chocolate by total confectionery sales value in 2005. </li></ul>
18. Reference: Candy Industry, January 2006 1,239 Ezaki Glico Co 1,427 Barry
Callebaut AG 1,673 Lindt & Sprngli 1,693 Meiji Seika Kaisha Ltd. 2,250 Kraft Foods
Inc. 4,881 Hershey Foods Corp. 5,580 Ferrero SpA 7,973 Nestl SA 8,126 Cadbury
Schweppes PLC 9,546 Mars Inc Total Sales 2005 US$millions Company
19. Fair Trade cocoa and chocolate <ul><li>Fair Trade is a trading partnership,
based on dialogue, transparency and respect, that seeks greater equity in
international trade. </li></ul><ul><li>Fair Trade certified producer organizations
must comply with a number of requirements, related to social, economic and
environmental developments. </li></ul><ul><li>The essential characteristic of
Fair Trade cocoa is that producer organizations receive a higher price for their cocoa
beans. </li></ul>
20. <ul><li>Fair Trade premium for standard quality cocoa is US$ 150 per tonne.
The minimum price for Fair Trade standard quality cocoa, including the premium, is
US$ 1,750 per tonne. </li></ul><ul><li>Presently, cocoa sold with the Fair Trade
label still captures a very low share of the cocoa market (0.1%). </li></ul>Cocoa
beans
21. Manufacturers of chocolate <ul><li>Many chocolate manufacturers have
created products from chocolate bars to fudge , hoping to attract more consumers
with each creation. </li></ul><ul><li>The Hershey Company and Mars have
become the largest manufacturers in the world. </li></ul>
22. <ul><li>The Hershey Company , known for their Hershey bar , Hershey's kisses
and Reese's Peanut Butter Cups , is the largest chocolate manufacturer in North
America. </li></ul>
23. <ul><li>Mars, Incorporated , one of the </li></ul><ul><li>largest privately
owned U.S. </li></ul><ul><li>corporations , is a worldwide
</li></ul><ul><li>manufacturer of confectionery </li></ul><ul><li>and other
food products. </li></ul>Mars is most famous for its eponymous Mars Bar , as well
as other confectionery such as Milky Way , M&M's , Twix , Skittles and Snickers .
24. <ul><li>Other significant players include </li></ul><ul><li>Cadbury ,
Nestl , Kraft Foods and Lindt . </li></ul>Kraft foods
25. <ul><li>The graphs show the chief cocoa-producing countries.
</li></ul><ul><li>Where Chocolate Comes From(Percentage of World Cocoa Bean
Production) </li></ul><ul><li>Ivory Coast 40- 45% </li></ul><ul><li>Ghana
16% </li></ul><ul><li>Indonesia 15% </li></ul><ul><li>Brazil 6%
</li></ul><ul><li>Nigeria 5% </li></ul><ul><li>Cameroon 5%
</li></ul><ul><li>Equador 3% </li></ul><ul><li>Rest of the world 5-10%
</li></ul>
27. Swiss Chocolates <ul><li>Recent statistics from Swiss Chocolate Industrial
Federation show that the total sales revenue from Chocolate made a historical
record of 1.466 billion Swiss francs in 2005, with an increase of 7.5% compared with
the previous year. </li></ul><ul><li>Lindt and Kraft Foods Chocolates are the
examples of Swiss Chocolates. </li></ul>
35. <ul><li>There are many health benefits that are attributed to chocolates. It is
good for the heart. </li></ul><ul><li>It increases the responsiveness of blood
vessels which is useful for preventing heart disease. </li></ul><ul><li>It also
increases glucose tolerance. Chocolate also contains some substances which have
an anti oxidant effect. This is helpful in preventing cancer. </li></ul>
36. <ul><li>Eating chocolates increases the brain activities and increases the heart
beat rate than any other thing. </li></ul><ul><li>Caffeine , which increases
resistance to fatigue, intellectual activity, and watchfulness.
</li></ul><ul><li>Endorphins , natural opiates that are released by the brain in
increased amounts when eating chocolate, thereby elevating one's mood and
reducing pain. </li></ul>
37. Dark Chocolate Versus Milk Chocolate <ul><li>Dark chocolate contains more
cacao and less sugar than milk chocolate. It follows that any health benefits would
be more pronounced in dark chocolate. </li></ul><ul><li>Dark chocolate is
allowed on the </li></ul><ul><li>popular Montaignac diet while
</li></ul><ul><li>milk chocolate is not. </li></ul>
38. Disadvantages of Chocolates <ul><li>Chocolate is reported to cause headache,
obesity, rectal itching, heart burn and emotional problems like irritability, confusion,
anger and depression. </li></ul><ul><li>There are more than 350 chemicals in
chocolate. Some of these are believed to cause allergic reactions.
</li></ul><ul><li>Eating chocolate can also give rise to a feeling of anxiety.
</li></ul>
39. <ul><li>The addictive property of chocolate is also well documented.
</li></ul><ul><li>This is evidenced by the fact that some people, when trying to
give up alcohol, depend on chocolate to satisfy their cravings.
</li></ul><ul><li>This drug-like property is attributed to caffeine and magnesium
that are present in chocolate. The presence of caffeine and magnesium can
contribute to a feeling of craving for chocolate. </li></ul>
40. <ul><li>One ounce of chocolate contains 20 mg of caffeine.
</li></ul><ul><li>Researches on the effects of caffeine have reported that
caffeine can cause problems in sleep, restlessness, irritability, heartburn and
anxiety. </li></ul><ul><li>Withdrawal from caffeine causes fatigue and
headaches. </li></ul>
41. <ul><li>Tyramine is another amino acid present in chocolate.
</li></ul><ul><li>Though it is not certain whether any significant amount of
tyramine reaches the brain, yet it is known that it causes blood vessels to expand
and contract causing dull headaches. </li></ul>
43. Is Chocolate A Health Food? <ul><li>Cacao, the source of chocolate, contains
antibacterial agents that fight tooth decay. Of course, this is counteracted by the
50. This report will help: <ul><li>Marketing Managers identify market opportunities
and develop targeted promotion plans for chocolate. </li></ul><ul><li>Research
and development professionals stay on top of competitor initiatives and explore
demand for products in the chocolate arena. </li></ul><ul><li>Advertising
agencies working with clients in the food industry understand the product buyer to
develop messages and images that compel consumers to purchase these products.
</li></ul><ul><li>Business development executives understand the dynamics of
the market and identify possible partnerships. </li></ul><ul><li>Information and
research center librarians provide market researchers, brand and product managers
and other colleagues with the vital information they need to do their jobs more
effectively. </li></ul>
51. Thank You
end of the Professional Chocolatier Program. During the program, students focus
each week on a different section of the plan: management, marketing, operations
and finance using the knowledge and research you learned during the Professional
Chocolatier Program. Committing to a business plan forces you to do your homework and
focus on what you know and don't know about your business. This practical curriculum
covers all the elements of a business plan while at the same time focusing on those issues
of importance to a chocolatier. The curriculum touches on all chocolatier business models
selling through the following sales channels: retail, wholesale, Internet and/or
events/markets.
Understanding entrepreneurship
Chart the steps to actually starting your business and develop milestones.
Prepare for the financial and management obligations you'll incur over the
course of opening your business.
Develop your own unique selling proposition that differentiates you from
your competitors.
Build a strong business model around your most important sales channel.
Finalize your location and facilities, including legal obligations and financing.
Understand the financial obligations that you are taking on in the business.
Project your income and profit into the future, based on your research and
assumptions.