Professional Documents
Culture Documents
News items (especially related to culture, social justice) - source of the news
item is important. For example many unofficial outlets reported on data from
Costa Ricas energy board, but they did not link back to the main press
release. Make sure to link the source itself so that we dont end up posting
information that may not be accurate. Use the same sense you would writing
an academic paper.
Be careful with Copyright
Include picture when you can/link when you can
If you retweet something that we could have tweeted (like a NYT link),
retweet and then set a tweet from us in a few hours
o When you retweet, you can either just hit retweet OR type RT @_______
and then the post! That helps us generate content and tag other folks.
Do not be afraid to program too may tweets. Unlike Facebook, more traffic is
generally better. If we say something important to us at 9, also program for
11:30/12, 5pm, 8pm, etc. Especially marketing or big news items. Shoot for
10-12 a day.