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TABLE NO.1
NO. OF RESPONDENTS PERCENTAGE
BRAND 15 15%
QUALITY 25 25%
PRICE 32 32%
SERVICE 28 28%
TOTAL 100 100%
PIE CHART 1
15%
28%
BRAND
QUALITY
PRICE
25%
SERVICE
32%
Interpretation: The above table shows that out of the 100 respondents 25
respondent select the product based on price, 32 on service, 28 on quality based
and 15 on brand name for shoping.
COULMN CHART 2
50
40
30 Series2
20 Series1
10
0
G
R
R
ER
BO
IN
TE
P
S
S
EE
TI
PO
ER
PK
I
NE
O
AD
SH
Interpretation: The above table shows that out of the 100 respondents 45
coustmer collect the information about the product from advertisement and 25
from poster and 15 from neighbor and shopkeeper.
TABLE NO.3
NO. OF RESPONDENTS PERCENTAGE
DAILY 25 25%
AFTER 3-4 DAYS 20 20%
WEEKLY 40 40%
MONTHLY 15 15%
TOTAL 100 100%
PIE Chart no 3
20% DAILY
25%
AFTER 3-4 DAYS
WEEKLY
40%
15% MONTHLY
Interpretation: The above table shows that out of the 100, 40 goes for weekly
shopping, 25 daily, 20 for after 3-4 days and 15 go for monthly shoping.
TABLE NO.4
NO. OF RESPONDENTS PERCENTAGE
RURAL 60 60%
SEMI URBAN 2O 20%
URBAN 5 5%
DISTRICT HEAD QUARTERS 15 15%
TOTAL 100 100%
PIE CHART 4
15% RURAL
5% SEMI URBAN
URBAN
20% 60%
DISTRICT HEAD
QUARTERS
Interpretation: The above data indicates that in the collecting data respondents out of
100 , 60 are belong to rural area, 20 from semi urban area, 15 are from district head
quarters and 5 from urban area.
TABLE NO.5
NO. OF RESPONDENTS PERCENTAGE
5000-10000 15 15%
10000-15000 15 15%
15000-20000 35 35%
20000-30000 25 25%
ABOVE 30000 10 10%
TOTAL 100 100%
COULMN CHART 5
40
35
30
25 Series2
20
15 Series1
10
5
0
5000- 10000- 15000- 20000- Above
10000 15000 20000 30000 30000
Interpretation: Above data analysis that out of 100 respondets 40 respondent income
lies between 15000-20000, 25 has 20000-30000 income, 15 has 10000-15000, 15 has
5000-10000 and 5 has above 30000 .
TABLE NO.6
NO. OF RESPONDENTS PERCENTAGE
<30% 25 25%
30-60% 35 35%
60-80% 25 25%
>80% 15 15%
TOTAL 100 100%
PIE CHART 6
15%
25%
< 30%
30-60%
25% 60-80%
> 80%
35%
Interpretation: Above analysis give the result that out if 100 respondents 35
consumer, 30-60% income consume on consumption, 25 consume <30%, 25 consume
60-80% and 15 consume above than 80%.
20%
PRICE
30% QUYALIT
15%
PACKAGING
5% EXPERIMENT
INFLUENCE BY
30% OTHER
TABLE NO.8
NO. OF RESPONDENTS PERCENTAGE
HUSBAND 15 15%
WIFE 20 20%
SERVANT 10 10%
FRIENDS 40 40%
OTHERS 15 15%
TOTAL 100 100%
PIE CHART 8
15% 15%
husband
WIFE
20% SERVANT
FRIEND
40% OTHERS
10%
Interpretation: The above data gives the information that out of 100 respondents 40
are go for shoping with friend, 20 with wife, 15 are with husband, 15 are with other and
10 with servants.
TABLE NO.9
NO. OF RESPONDENTS PERCENTAGE
YES 70 70%
NO 30 30%
TOTAL 100 100%
DOUGHTNUT CHART 9
30%
YES
NO
70%
Interpretation: Above data gives result that out of 100 respondent 70 prefer to brand
product and 30 like to buy non brand product.
TABLE NO.10
NO. OF RESPONDENTS PERCENTAGE
YES 90 90%
NO 10 10%
TOTAL 100 100%
COULMN CHART 10
100
80
60
Series1
40
20
0
YES NO
Interpretation: Given data analysis that out of 100 respondent 90 are aware about
the other companies product in same category and 10 have not knowledge of it.
80
60
40
Series1
20
0
S1
YES
NO
Interpretation: 90 persons are aware about the other companies product and out of
90 , 55 has tried that product and 35 has not tried that.
TABLE NO12
NO. OF RESPONDENTS PERCENTAGE
PROTECT&GAMBLE 25 25%
HUL 45 45%
NIRMA 20 20%
LOCAL BRAND 10 10%
TOTAL 100 100%
PIE CHART 12
10%
25%
PROTECT&GAM
20% BLE
HUL
NIRMA
LOCAL BRAND
45%
TABLE NO.13
NO. OF RESPONDENTS PERCENTAGE
PACKAGING 30 30%
QUANTITY PREFERENCE 25 25%
AFTER SALES SERVICE 10 10%
VALUEABLE PRODUCTS 20 40%
ANY OTHER REASON SPECIFY 15 15%
TOTAL 100 100%
PIE CHART 13
15%
30% packaging
quality preference
20% after sales service
valueable products
any other reason
10% 25%
Interpretation: Out of 100% respondent 30% like HUL product because of their
packaging, 25% because of quality, 20% because of value able product, 15% because of
any other reason and 10% influence by after sales service.
TABLE NO.14
NO. OF RESPONDENTS PERCENTAGE
ON DAILY BASIS 65 65%
IN BULK 35 35%
TOTAL 100 100%
COLUMN CHART 14
80
60
40
Series1
20
0
ON DAILY IN BULK
BASIS
Interpretation: Out of 100 respondents 65 like purchase products on daily basis and
35 like to in bulk.
TABLE NO.15
NO. OF RESPONDENTS PERCENTAGE
CREDIT 35 35%
CASH 40 40%
DEBIT CARD 25 25%
TOTAL 100 100%
COLUMN CHART 15
40
30
20
10 Series1
0
S1
CREDIT CASH
DEBIT
CARD
Interpretation: Out of 100% respondents 45% would like to pay bill in cash 35%
purchase on credit and rest 255 like on debit facility.
TABLE NO.16
NO. OF RESPONDENTS PERCENTAGE
HAAT 20 20%
STALL 35 35%
VILLAGE FAIR 15 15%
DISTRICT HEADQUARTER 30 30%
TOTAL 100 100%
PIE CHART 16
20%
30%
HATT
STALL
VILLAGE FAIR
DISTRICT
HEADQUATER
35%
15%
Interpretation: Out of 100 respondent 35 like to shopping from stall, 30 like from
district headquarter, 20 from hatt and 15 from the village fair.
15%
25%
SHOPKEEPER
15% T.V.ADV
NEIGHBOR
OTHER
45%
Interpretation: Out of 100 respondent 45 influence by T.V. adv for buying the
product, 25 by shopkeeper, 15 by neighbor and 15 by other factors.
18) Why are you more loyal to the brand of HUL products.?
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