1. Trace URC s success story.

What are the factors that contribute to its succes

s? The investment of Gokongwe's on his product in order for him to succeed is th
at he has heart in everything he do. He strive for consistence in developing his
product. this result the customer pa tronize the products and services he offer
s. Gokongwei used the 4p's. Product with reasonable price and quality, knowing t
he place where to introduce the product and promotion. Even there are many bound
aries to concur with, he still push hims elf to produce his products. 2. Analyze
the growing market base in Asia. How did Gokongwei take advantage of it? Gokong
wei offer quality products in a cheaper price to his target customers beca use h
e knows that customers will give them benefits in availing the products and serv
ices. He consider innovation to the product for him to gain more and loyal custo
mers. 3. Base on John Gokongwei s words of wisdom, how can the Philippines compe
te globa lly? "Don't be afraid to take on the big boys". this is one of Gokongwe
i words of wis dom that awakes me. as a part of the filipino race. our passion o
n what we do is our edge from the other nations. passion that push us not to be
contented on what we have. To find rooms for improvement for our skills and tale
nts. we must aware ourselves of the weakness of others. As Gokongwei said, "Eve
ry weakness is our opportunity". 4. Are there hindrances for the Philippines d?
inability to have its own global bran
Yes, because dominant of our population does not trust the quality of our own lo
cal products. They often prefer to buy imported products. if only filipino real
ize of the benefits they can give to our country in patronizing the local brands
, it would be known to other. Especially from other countries. By th is, we can
now compete with imported products. 5. Identify Gokongwei s entrepreneurial trai
ts which made him successful. Gokongwei's entrepreneurial traits which made him
successful are his determinati on and passion. He managed to overcome all the hi
ndrances he encounter during the time he start his business i n the market. 6. M
ake a research on the acquisition of Sun Cellular by PLDT. Make your comment s.
Sun Cellular has become a large player in terms of postpaid subscribers and was
the first to propose the unlimited texts and calls. With regard to these, the PL
DT which is the largest company in the country acquired shares with Sun cellular
ad at the same time, but at the same time, it has its ownership in SMART and Tn
T.

I think, PLDT acquired Sun Cellular in order to Smart will be remain in the trac
k to beat Globe Telecom, no other hindrances to think. Since, PLDT is the major
ity holder, they now have the finan cial control and influence over the Sun Cell
ular. 7. Is Gokongwei s move a strategic on, with Sun being number 3 in the tele
communic ations industry? Yes, because without his idea of offering unlimited te
xt & call by Sun Cellular, It may not be on the top 3 in the Telecommunication i
ndustry. They gain more customers and patronize its product.