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Abstract- Purpose of study: Social networking sites have gained fame over the past few years.
People have started to use them regularly. One Such site is Facebook which has become the
centre of attention and has created an urge to explore certain issue among the researchers. This
study investigates the affect of personality variables on face book addiction and if it has any
negative effect on the student academic performance.
Methodology Applied: Survey research method was employed. Questionnaires were distributed
among students using in the department of Management Sciences. Valid questionnaires
(n=150) were filled and returned.
Findings and results: Regression analysis was used to analyze the data. Extroversion,
neuroticism and Openness to experiences are all positively correlated to FBA. Also, there is
negative relationship between FBA and Academic performance.
FacebookAddictionAStudyofBigFiveFactorsandAcademicPerformanceamongstStudentsofIUB
Strictly as per the compliance and regulations of:
2014. Shanayyara Mahmood & Umer Farooq. This is a research/review paper, distributed under the terms of the Creative
Commons Attribution-Noncommercial 3.0 Unported License http://creativecommons.org/licenses/by-nc/3.0/), permitting all noncommercial use, distribution, and reproduction in any medium, provided the original work is properly cited.
I.
Introduction
Year
gained fame over the past few years. People have started to
use them regularly. One Such site is Facebook which has
become the centre of attention and has created an urge to
explore certain issue among the researchers. This study
investigates the affect of personality variables on face book
addiction and if it has any negative effect on the student
academic performance.
shocking to find that face book has impacted the socialnetworking of the people, keeping these figures in mind.
As an example, a variety of studies have evaluated that
Face book use is related to enhance sociability. (Burke,
55
Global Journal of Management and Business Research ( E ) Volume XIV Issue V Version I
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Facebook Addiction: A Study of Big-Five Factors and Academic Performance amongst Students of IUB
Global Journal of Management and Business Research ( e ) Volume XIV Issue V Version I
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a) Research Objectives
b) Facebook
b) Hypotheses
H1: Face book Addiction is positively correlated with
extroversion.
H2: Agreeableness negatively affects Face book
Addiction.
H3: High Openness to experience positively affects
Face book Addiction
H4: Conscientiousness is positively associated to Face
book Addiction.
H5: Neuroticism positively affects level of Face book
addiction.
H6: Face book Addiction and Academic Performance
are negatively correlated.
c) Outline Of The Study
This study consists of 7 chapters. The design of
the study has started with the start of research
questions:
II.
Literature Review
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Facebook Addiction: A Study of Big-Five Factors and Academic Performance amongst Students of IUB
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Facebook Addiction: A Study of Big-Five Factors and Academic Performance amongst Students of IUB
Global Journal of Management and Business Research ( e ) Volume XIV Issue V Version I
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late, an exploratory study reported a negative relationship between FB utilization and scholastic accomplishhment as measured without anyone else's input
reported GPA and hours used contemplating for every
week (Karpinski & Duberstein, 2009). Once more, this
study just executed one control variable (i.e., learner
status as either undergrad or graduate), and neglected
to control for other bewildering variables, for example,
college major. This information from the study will be reexamined and displayed in the momentum paper
focused around proposals and criticism from different
analysts. In light of the previously stated study, an
alternate gathering of specialists utilized the exploratory
discoveries as a springboard for a production where no
relationship was found between FB use and GPA
(Pasek, More, & Hargittai, 2009). Notwithstanding, the
general agreement is that more research needs to be
carried out, and that the addressed relationship between
SNS and scholastic execution remains generally
unreturned.
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f)
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Facebook Addiction: A Study of Big-Five Factors and Academic Performance amongst Students of IUB
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Facebook Addiction: A Study of Big-Five Factors and Academic Performance amongst Students of IUB
Research Methodology
a) Research Design
Global Journal of Management and Business Research ( e ) Volume XIV Issue V Version I
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b) Hypotheses
H1: Face book Addiction is positively correlated with
extroversion.
H2: Agreeableness negatively affects Face book
Addiction.
H3: High Openness to experience positively affects
Face book Addiction
H4: Conscientiousness is positively associated to Face
book Addiction.
H5: Neuroticism positively affects level of Face book
addiction.
H6: Face book Addiction and Academic Performance
are negatively correlated.
i. Theoretical framework
The theoretical framework depicted in Figure 1,
shown below, depicts that Big Five Factors will have an
influence on Facebook Addiction that will be negatively
related to academic performance.
Facebook Addiction: A Study of Big-Five Factors and Academic Performance amongst Students of IUB
Frequency
Percentage
Male
Female
79
71
52.7
47.3
2014
Year
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Global Journal of Management and Business Research ( E ) Volume XIV Issue V Version I
Facebook Addiction: A Study of Big-Five Factors and Academic Performance amongst Students of IUB
80
70
60
50
Male
30
Female
2014
20
Year
10
0
Frequency
62
2
Global Journal of Management and Business Research ( e ) Volume XIV Issue V Version I
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Percentage
Frequency
Below 20 Years
20-30 Years
30-40 Years
Above 40 Years
26
115
7
2
Most of the respondents are between ages 2030 years which is the common age for students doing
Bachelors. The number of such respondents is 115
Percentage
17.3
76.7
4.7
1.3
120
100
80
Below 20 years
60
20-30 years
30-40 years
40
above 40 years
20
0
Frequency
Percentage
Intermediate
Bachelors
Masters
MS/MPhil
Frequency
10
106
22
12
Percentage
6.7
70.7
14.7
8.0
Facebook Addiction: A Study of Big-Five Factors and Academic Performance amongst Students of IUB
120
100
80
MS/Mphil
63
20
0
Frquency
Percentage
b) Reliability analysis
Table 5 : Reliability Analysis
Income
Frequency
Percentage
Below Rs 10,000
67
44.7
Cronbach Alpha
No. of items
Rs.10,000-15,000
34
22.7
o.845
43
Rs.15,000-20,000
15
10.0
Above Rs.20,000
34
22.7
2.99
3.43
0.625
0.665
150
150
3.1
3.43
2.95
2.84
0.655
0.658
0.634
0.777
150
150
150
150
Global Journal of Management and Business Research ( E ) Volume XIV Issue V Version I
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Masters
Year
Bachelors
60
2014
Intermediate
Facebook Addiction: A Study of Big-Five Factors and Academic Performance amongst Students of IUB
c) Correlation analysis
Table 7 : Correlations
Openness
to
average
Extroversion Agreeableness experience Conscientiousness Adjustment facebook
Extroversion
Pearson
Correlation
Year
2014
Sig. (2-tailed)
Global Journal of Management and Business Research ( e ) Volume XIV Issue V Version I
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Agreeableness
Openness to
experience
.449**
.307**
.418**
.240**
.001
.000
.000
.000
.003
150
1
150
.325**
150
.376**
150
.068
150
-.067
.000
.000
.407
.417
150
1
150
.295**
150
.416**
150
.204*
.000
.000
.012
150
1
150
.264**
150
-.027
.001
.742
150
1
150
.218**
N
Pearson
Correlation
150
.259**
Sig. (2-tailed)
.001
N
Pearson
Correlation
150
.449**
150
.325**
Sig. (2-tailed)
.000
.000
150
.307**
150
.376**
150
.295**
Sig. (2-tailed)
.000
.000
.000
N
Pearson
Correlation
150
.418**
150
.068
150
.416**
150
.264**
Sig. (2-tailed)
.000
.407
.000
.001
150
.240**
150
-.067
150
.204*
150
-.027
150
.218**
Sig. (2-tailed)
.003
.417
.012
.742
.007
150
150
150
150
150
N
Conscientiousness Pearson
Correlation
Adjustment
.259**
N
average facebook Pearson
Correlation
.007
150
1
150
Model Variables
Ext
Agr
Open
Consc
Neu
FBA
FBA
FBA
FBA
FBA
FBA
Acd.Per
(FBA=FACEBOOK ADDICTION)
2014 Global Journals Inc. (US)
Adj R2
Beta
t-value
P-value
0.051
-.002
.035
-.006
.041
.005
0.051
0.663
6.429
0.109
7.368
1.727
.240
-0.067
0.204
-0.027
0.218
-.107
3.010
-.814
2.536
-0.027
2.714
-1.314
0.003
0.417
0.012
0.742
0.007
0.191
Results
Significant
Insignificant
Significant
Insignificant
Significant
Insignificant
Facebook Addiction: A Study of Big-Five Factors and Academic Performance amongst Students of IUB
Year
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d) Hypothesis Testing
i. Hypotheses 1
The hypotheses postulate that Face book
Addiction is positively correlated to extroversion. High
extroversion has high chances of being addicted to
Facebook.
The hypothesis developed is as below:
ii. Hypotheses 2
The second hypothesis developed is as follow:
iv. Hypotheses 4
The next hypothesis discusses the relation
between FBA and Conscientiousness. It is as below:
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Facebook Addiction: A Study of Big-Five Factors and Academic Performance amongst Students of IUB
v. Hypotheses 5
The hypothesis assumes that there is a positive
relation between neuroticism and face book addiction.
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Hypotheses 6
H6: Face book Addiction and Academic Performance
are negatively correlated.
vi.
Discussion
Limitations
Recommendations and
Conclusion
Psychological
Association
(2006),
2.
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52.
Annexure
Questionnaire
Dear Respondent
th
This study is being conducted by Ms. Shanayyara Mahmood, BBA 8 student at Department of
Management Sciences, The Islamia University of Bahawalpur. The major objective of the study is to explore the
impact of different variables on academic performance. Students from the Department of Management sciences,
IUB are selected for the said study. I assure you that any response you make will remain confidential and only used
for study purpose.
________________________________ (Optional)
Male
Female
2014 Global Journals Inc. (US)
Year
44.
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Global Journal of Management and Business Research ( E ) Volume XIV Issue V Version I
2014
Facebook Addiction: A Study of Big-Five Factors and Academic Performance amongst Students of IUB
Facebook Addiction: A Study of Big-Five Factors and Academic Performance amongst Students of IUB
Age:
Below 20 years
Qualification:
Inter Bachelor
Income:
20-30 years
Masters
30-40 years
MS/M. Phil
Rs.10,000-15,000
Above 40 years
PhD
Other
Rs.15,000-20,000
Above Rs.20,000
Instructions : On the given scale, indicate which statement best describes your personality. Mark 3 for neutral. E.g,
5 for eager and 1 for calm.
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1.
2.
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
Eager
Prefer Being with other people
A Dreamer
Courteous
Neat
Cautious (careful)
Optimistic
Theoretical
Generous
Decisive
Discouraged
Exhibitionist (show-off)
Follow Imagination
Warm
Stay Focused
Easily Embarrassed
Outgoing
Seek Newness
Team Player
Preference for Order
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
21
Distractible(easily disturbed)
4 3 2 1
22
23
Conversational
Comfortable with Ambiguity
5
5
4 3 2 1
4 3 2 1
24
25
Trusting
On Time
5
5
4 3 2 1
4 3 2 1
Calm
Prefer Being Alone
No Nonsense
Abrupt
Messy
Confident
Pessimistic
Practical
Selfish
Open ended
Upbeat (cheerful)
Private
Follow Authority
Cold
Easily Distracted
Dont Give a Darn
Cool
Seek Routine
Independent
Comfortable
with
Chaos (confusion)
Unflappable
(composed)
Thoughtful
Prefer Things ClearCut
Skeptical
Procrastinate (delay)
1
1
1
1
1
2
2
2
2
2
3
3
3
3
3
4
4
4
4
4
5
5
5
5
5
1
1
2
2
3
3
4
4
5
5
2
2
3
3
4
4
5
5
1
1
1
2
2
2
3
3
3
4
4
4
5
5
5
1
1
2
2
3
3
4
4
5
5
Year
1
1
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