Professional Documents
Culture Documents
Ari Allen
Music Law Seminar
05/03/2010
I. Introduction
The arts and sciences have always progressed on the shoulders of giants. Whether
a technological innovation, or a new song, creative endeavors usually involve borrowing
from the past, and then adding something new. Innovators and artists often deconstruct
previous works, and construct new ones. Indeed, in order for art to advance, artists must
be able to build off of previous works.1
Technological progress has streamlined this creative process and has
fundamentally reframed the debate surrounding the legal context of creativity and its
resulting property rights. Indeed, though sampling technology first began to develop
nearly a century ago, shortly after the advent of recording technology, the vast potential
of sampling as a tool was not realized until the increased prevalence of digital
technologies in the 1970s.2 The digital revolution has thus brought the very process of
creativity to the forefront of a legal debate gone virtual and, consequently, metaphysical.
Sampling is the term used when speaking of using digital technologies to
sample basic elements of previous recordings into new ones, in new configurations.
Indeed, the entire genre of hip-hop is essentially built on sampling,3 although the
practice of integrating samples into new musical compositions developed with the
emergence of hip-hop deejays in the 70s.4 Of course, even before digital technologies
were available, manual sampling was a common creative practice usually called
musical quotation. Similarly to how I quote, cite and mash-up outside sources into this
paper, musicians borrow from and reintegrate musical phrases into new works. All of
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1
Michael Allyn Pote, Mashed-Up In Between: The Delicate Balance of Artists Interests Lost Amidst the
War on Copyright, 88 N.C. L. Rev. 639, 652 (2010).
2
Id. at 643.
3
Id. at 644.
4
Id.
this however, begs the fundamental question: Who is doing the creating around here?
This is a primary question of the remix and mashup culture that we presently live in. Is
music worth protecting if the artist needs not pick up a musical instrument? Many would
say that this type of art is a fundamental failure of imagination,5 or just crap6 that is
underselling the talents that young people have.7 This paper will argue that all music is
worth protecting, and that the bias against the remix and mashup culture is merely a result
of a fundamental misunderstanding of revolutionary technological change coming to
blows with outdated intellectual property regimes. While opponents note that the entire
process of sampling songs to mashup involves merely a modest investment and a few
minutes, this very statement shows that there is a fundamental misunderstanding by
legal scholars who attempt to understand this emerging art form. It also makes us wonder
whether these scholars have ever actually sat down with a mashup artist and watched the
modest investment they put into the work. If this observation actually occurred,
scholars would likely find that the investment, especially of labor, is not so modest in
most cases.
Lawrence Lessig, Remix: Making Art and Commerce Thrive in the Hybrid Economy, 90-92 (2008).
Id.
7
Pote, at 653.
8
U.S. Const. art. I, 8, cl. 8.
6
Without very much instruction or specificity, the Constitution instructs all future
legislators to promote progress. Of course, its scope is limited to the entire library of
human knowledge, industry and creativity. And of course, it does give some instruction:
intellectual property can be granted protection for any time spanning less than perpetuity.
However, other than these decorative constraints, society has a relatively blank slate on
which to create the laws that govern creativity itself.
The United States primarily takes an economic approach to copyright law,9
thereby granting authors the exclusive rights to reproduce their works,10 so as to give
an incentive to create.11 The argument is that the encouragement of individual effort
by personal gain is the best way to advance public welfare through the talents of
authors.12 However, the ultimate objective in encouraging the creation and
dissemination of works of art is for the public to benefit from those works by having
access to them and being able to use them.13 For this reason, digital technologies and
the Internet should be viewed as among the greatest innovations in encouraging the
Progress of the arts and sciences. Unfortunately however, the fruits of the Internet have
not always been viewed in such light. The music industry (established artists and
property owners) have pushed for greater control of works in the age of the Internet
and so, it is unclear whether the very backlash against the Internet as a platform for music
distribution has stunted the very industry that it should have promoted. Indeed, only now
is it becoming a widespread practice to legally obtain music over the Internet. One thing
is particularly clear however: the backlash against digital recording technologies has led
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9
Pote, at 647.
Id. at 648.
11
Id.
12
Id.
13
Id. at 650.
10
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14
15
Id. at 646.
Iowa State Univ. Research Found. Inc. v. Am. Broad. Cos., 621 F.2d 57, 60 (2d Cir. 1980).
the effect of the use on the potential market of the preexisting work.16 Each of these
factors will be explored below.
i.
The question of the purpose and character of the use turns fundamentally on
whether the new work adds something new, with further purpose or different character,
altering the first with new expression, meaning, or message.17 However, this definition
of a transformative use has been construed narrowly. For example, the Court has held
that satire is not a transformative use, while parody is. The distinction is set out as
follows: parody must target the original, and not just its general style, the genre of art to
which it belongs, or society as a whole.18 This is a fatal limitation for mashup mixers,
who are generally not parodying the song (e.g., negative commentary), but are rather,
building on the appreciation for that song, and integrating it into new forms of expression
(positive commentary). It is unclear why the use needs to be critical of the original work
in order to be considered fair use, under the transformative use definition. It would
seem, especially when considering the balance between existing and emerging artists,
that emerging artists should not be confined to criticism, but rather, encouraged to create.
To limit creativity to criticism seems unnecessary and unwise in light of the balance
copyright law attempts to provide. Using previous works as an ode to those songs19 or
to make cultural references20 is considered a mere mildly transformative use
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16
Pote, at 669.
Campbell v. Acuff-Rose Music, Inc., 510 U.S. 569, 579 (1994).
18
Id. at 597.
19
Pote, at 674.
20
Id.
17
although, courts may find in favor of fair use if there is a substantial benefit to the public
from the secondary work.21 Usually however, this is not the case.
This element of the fair use test however, is not limited to the transformative
character of the work, but also to the question of whether the work was produced for a
commercial purpose. This debate hinges on one fundamental question: the crux of the
profit/nonprofit distinction is merely whether the user stands to profit from exploitation
of the copyrighted material without paying the customary price.22 The argument follows
that mashup artists appeal to the audiences immediate sense of nostalgia, and are thus
exploiting works that are already good and marketable a classic case of unjust
enrichment. However, many works do not seek to exploit preexisting works, and rather,
merely use them as a form of expression. DJ Danger Mouses Grey Album a mashup
of the Beatles White Album and Jay-Zs Black Album is a good example of this,
as the new work was widely disseminated on the Internet for free. We should be careful
whether such noncommercial works should be restricted, especially when the public
benefits so greatly from them (evidenced by public demand hundreds of thousands of
downloads on release-day alone).
ii.
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21
22
Id.
Harper & Row, Publishers Inc. v. Nation Enters., 471 U.S. 539, 562 (1985).
creative works is closer to the core of intended copyright protection,23 while factual
works suggest a greater likelihood of fair use.
Generally this element is written off as irrelevant in a mashup context mashups
are mashing up creative works. However, when the creative/factual dichotomy is viewed
as a spectrum, this element becomes less determinate. Indeed, while All Along The
Watchtower was certainly a creative work when it was first released, over the years (and
after many derivative cover versions), the song seems to have become a form of cultural
fact. As a result, I suggest that courts reexamine the fair use test in this light. The test
for this element would then proceed as follows: Is the copyrighted works so ingrained
into the fabric of musical culture that its quotation cannot dilute its popularity as a
creative work? If this question were asked, I believe we could find many successful
musical works that, after enjoying decades of commercial success, have become such
significant cultural artifacts or cultural facts that their quotation is nearly inevitable
in one form or another. Whether digital sampling is the method by which these songs are
quoted, should be irrelevant. We must not penalize artists for utilizing the most current
technologies available to them. Culture is always commenting upon itself and as
explored earlier, these comments should not be limited to criticism. Thus, this element
(nature of the copyrighted work), in conjunction with the first element (purpose and
character of use) helps to distinguish free expression and social commentary from mere
rip-off. If a cultural fact is being utilized in a noncommercial context and for expressive
purposes, an artist should not be held liable for infringement.
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iii.
Substantiality of Borrowing
In the past, this element has been analyzed arbitrarily. What constitutes
substantial borrowing is certainly a subjective question but when the court attempted
to frame it objectively, it failed miserably. For example, Bridgeport Music, Inc. v.
Dimension Films24 held that the sampling of three notes could constitute copyright
infringement. This absurdly arbitrary test was an attempt by the court to turn a subjective
element that would be analyzed on a case-by-case basis into an objective bright-line rule
for all future analyses. However, it goes without saying that applying objective tests to
creative, and ultimately, subjective works is a fundamental mistake. The court was
grasping at putting an end to a debate that never will, and never should end. The limits
imposed upon the substantiality of borrowing from previous works must be constantly
reevaluated and reformulated as society comes up with new ways of creating works, and
culture decides on new types of works that are worth listening to.
iv.
The final element of the fair use test shines a light on the economic approach that
the United States has taken in instituting copyright law. This question is fundamental to a
fair use claim. In order to prevent unjust enrichment, the court asks whether the new
work usurps or substitutes for the market of the original.25 Of course, if my suggested
analysis for the second element of fair use (the nature of the copyrighted work) were
adopted, this element would hardly seem to matter. If a work has already become a
cultural fact, then either the potential market underlying that work would be considered
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24
25
Bridgeport Music, Inc. v. Dimension Films, 410 F.3d 792 (6th Cir. 2005).
Castle Rock Entmt., Inc. v. Carol Publg Group, Inc., 150 F.3d 132, 145 (2d Cir. 1998).
sufficiently saturated, or so sacred that nothing could compete with the original. A
sampling of a few chords from a great Beatles song will not steer people away from
buying Beatles albums. Generally, the effect is likely the opposite, reigniting a passion
for their music, and boosting sales through promotion by musical quotation.
Defining the scope of a market and whether a new work constitutes a substitute is
extremely difficult. This is seen in many fields of law from antitrust to intellectual
property. As a result, it might be best that we find new ways to analyze a market, and
more importantly, how a market matures. The scope and potential of a market transforms
over time, and especially in the case of cultural facts, the necessity of a market may
disintegrate entirely, as the work gains a symbolic stature of greatness that far supersedes
the importance of the underlying market itself. Indeed, just as no entrepreneur would be
discouraged from starting a business out of fear of antitrust action (indeed, the
entrepreneur would hope to reach a point of such stature), no artist would be discouraged
from creating a work out of fear that it will become so popular that somebody in the
future would sample it. This is an irrational clinging to property rights where they are not
needed both in the present, and as an ex-ante incentive.
time to devise one. The economic argument for providing musical compositions with a
statutory licensing scheme arose out of the realization that such works have a near zero
marginal cost for each additional unit produced. As a result, to prevent holdouts that
interfere with the general welfare of music performers and listeners, Congress legislated a
standard by which these near zero marginal costs could be quantified, and artists could
continue to receive compensation for their creations.
Today, the marginal cost of reproducing sound recordings is also approaching
zero especially due to digital technologies and the Internet. As a result, it is proposed
that a similar statutory licensing regime be imposed on sound recordings. Viewing a
sound recording as a work that requires an underlying musical composition is not so
different from imagining a sound recording that requires other underlying sound
recordings. In each case, a new artist or performer requires the underlying work in order
to provide a creative benefit to the public. As such, when the law gets in the way of the
creation of these new works, statutory schemes need to be devised. It is important to
protect emerging artists from the immense bargaining power held by already-existing
artists. Indeed, the possibility of a mashup artist bargaining with the Beatles seems slim
to none. As an emerging genre, Congress must recognize the value that this new art form
provides to many music listeners, and must act to ensure that it flourishes. This would
best be streamlined through a statutory scheme similar to that legislated for musical
compositions.
IV. Conclusion
Pote, at 677.
labours of learned men But there are few so harmless. All monopolies
in particular are extremely detrimental.27
Consequently, we must be careful about how we institute intellectual
monopolies in our society. Recognizing the monopolistic nature of copyright is the first
step. Realizing that creativity requires standing on the shoulders of giants is the next.
Combining these two intuitions allows us to realize that the mashup culture is at the
center of a fundamental legal debate about how progress is to proceed. In this authors
eyes, as we build fences around the commons of human imagination, we are inevitably
dimming the future potentialities of creativity. In order to ensure that creativity is not
stifled in an age of hyperinformation, we must ensure that information remains free from
the constraints of excessive property rights. Even without property rights, musicians will
still perform, and artists will still create. With property rights, their incentive to do so is
greatly increased. Striking a balance, by which existing works are protected while also
liberating emerging artists to create new works, will prove to be the challenge that
intellectual property law must overcome in the first decades of the 21st century.
Inappropriately, the law has retarded an emerging genre of music. This paper has
offered multiple possible workarounds to help shift the balance that is currently stifling
the emergence of new artists. The courts could reinterpret the fair use defense in a way
that combines its two first factors in a way that allows noncommercial uses of cultural
facts to flourish. This proposed judicial analysis would view the character and purpose
of the use in the context of the nature of the copyrighted work. Thus, the fair use
defense would be analyzed in a way that examines the dynamic between the two works,
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27
Adam Smith, Lectures on Jurisprudence, 83 (R.L. Meek, D.D. Raphael & P.G. Stein eds., Oxford Univ.
Press 1978) (1896).
rather than viewing the character of each work as an isolated prong of a judicial test.
This route could be useful as a temporary fix until the more appropriate statutory changes
are implemented. However, in the long term, a compulsory licensing model should be
statutorily devised so that the law allows streamlined access to intellectual monopolies
a reform that is far overdue.