William F.

Kenny
Greenwich, CT 06831
(C) 203-550-3514
Billykenny4@gmail.com
LinkedIn: www.linkedin.com/in/billykenny
SUMMARY
Senior communications and marketing executive with extensive experience in public relations, corporate and financial
communications for numerous global organizations in a wide range of industries. Anticipates, identifies and secures influential
media opportunities, proactively develops and implements communication programs that effectively articulate corporate
messaging to key audiences. Highly skilled in managing crisis situations. Specializing in corporate positioning, thought
leadership, executive visibility, media relations, internal communications, social media, account and operational management.
PROFESSIONAL EXPERIENCE
Tremor Video
2014 2015
Vice President, Corporate Communications
Created, executed and managed communications strategy for company as it looked to reposition itself and raise its visibility.
Managed communication crisis related to fraud and other issues; initiated media relations and industry analyst programs.
Developed thought leadership and visibility program for CEO and top executives
Initiated a social media program and an internal communications structure
The Dilenschneider Group
2012 2014
Principal
Senior advisor to various corporate, governmental, financial, legal, utility and energy clients. Provide introductions to expand
clients network and business opportunities. Focus on all aspects of creating and executing communications strategies,
visibility raising initiatives and C-suite and corporate positioning.
Represent nations top regulator in the countrys effort to expand its hedge fund business. Introduced the regulator
to more than 60 hedge fund executives.
Developed and implemented strategy to expand the US investor base for leading European technology company
Created and executing positioning program for new CEO of top utility company in America
Counsel to Premier of island nation on communications, positioning and networking
Infogroup
2011
Director, Corporate Communications
Executed communications strategy for transformation of company from 18 business units to 4 business units. Managed all
aspects of the companys corporate communications program, including media relations, crisis communications, proactive press
outreach, analyst relations, thought leadership and executive visibility.
Developed media strategy for execution of CEOs corporate strategy that increased visibility and articulated major
changes at the company to the media
Advised CEO on media strategy and crisis communications that effectively positioned the company in the press
Established and maintained relationships with trade and mainstream reporters establishing a constant
communication that ensured the companys goals were understood
Capital C Partners
2009 2011
Co-Founder and Partner
Co-founded Capital C Partners with two partners which focused on corporate and financial communications, corporate
positioning and investor relations. Managed all aspects of the firm including new business development, client relations,
account management and employee supervision.
Created firm positioning and identity to demonstrate our expertise and generate interest from potential clients
Drafted new business presentations and successfully co-led new business pitches for Environmental Defense Fund
(EDF), IRX Therapeutics, Mako Games and other companies resulting in an expansion of the firms client base
Successfully established EDF as a viable partner in the private equity industry through targeted media relations,
social media execution, though leadership and executive visibility
Repositioned IRX Therapeutics and secured Dow Jones coverage of their new positioning
Weber Shandwick
2006 2009
Senior Vice President/Management Supervisor
Managed multiple US-based assignments for MasterCard, Weber Shandwicks second largest client and managed a team of
more than 12 people who worked on approximately 16 corporate communication assignments with an annual budget of more
than $5 million Managed the CIT Group with a monthly budget of $50,000 and a staff of 6. Also managed parts of the

Citigroup and Honeywell accounts, including developing and implementing award-winning global communications program.
Secured new business accounts including Citgroup Home Equity, MasterCard and Bluff Point Associates
MasterCard
Led agency support for MasterCards 2006 IPO, including communications strategy development and execution
Secured media coverage for IPO as well as launch of new corporate brand in Reuters, Wall Street Journal, New
York Times and other leading publications
Developed and implemented global internal communications program, One Voice, to support the transformation
of the company from 5 regionally based organization into one global corporation
Honeywell
Managed global execution of the Honeywell Noble Initiative, winner of the PR Weeks 2008 Global Campaign of the Year,
2009 Gold SABRE for Multi-Country Program and PR News Platinum PR Global Campaign of the Year
Developed social media strategies for each region where campaign was executed
CIT Group
Oversaw all aspects of the client relationship and managed a team of approximately 6 people
Advised executives on creation of a CSR program that demonstrated CITs commitment to corporate responsibility
Developed CITs influencer outreach program and established visibility program for key executives which allowed
demonstration of expertise and ability to successfully lead the company during a challenging period
Robinson Lerer & Montgomery Strategic Communications
1999 2005
Senior Vice President
Managed several areas of the firms flagship account, America Online, including the development and execution of corporate
and crisis communications strategies as well as positioning of new partnerships, products and alliances. Created and
implemented repositioning strategies for CNN, The Securities Industry Association (SIA), Allied-Barton Security, Discover
Financial Services, Morgan Stanley and TV Guide.
Co-Managed AOL account for 5 years. Managed 10 person AOL consumer PR team in Dulles for four months
Developed and implemented media and communications strategies for the launch of several AOL initiatives,
including AOL Sports, AOL Music, AOL Bill Pay and AOL Latino; managed positioning of deals and partnerships
Conceived and managed AP-AOL poll, a regular poll on timely issues reported through a nationally syndicated AP
story and picked up on average by more than 80 print outlets nationwide significantly raising the companys
awareness around key issues
Developed and maintained relationships with targeted reporters including Michael Hiestand at USA Today, Carl
Bialik at Wall Street Journal and Ken Li at Reuters therefore more effectively placing stories in key outlets
Drafted corporate positioning paper for AOL Time Warners education initiatives after merger announcement that
demonstrated the combined companys extensive educational resources and how they effectively served the market
Integral part of team that created and executed the communications strategy for the separation of Cendant,
developed internal and external communications campaign for new Real Estate Services company that facilitated
Wall Streets understanding of the separation
Linden Alschuler & Kaplan Public Relations
1997 1999
Senior Vice President
Integral part of agencys business development team, including creating and implementing strategies that secured potential
clients for the firm. Managed all aspects of several major accounts including The Lefrak Organization, Boston Universitys
College of Engineering, United Hospital Fund, GlobalMed Technologies and Do Something.
Developed and implemented comprehensive public relations campaigns and crisis management strategies
The New York Public Library
1993 1997
Assistant Manager, Public Relations and Communications
Supervised all communications efforts related to the launch of the $100 million Science, Industry and Business Library (SIBL),
the Librarys largest undertaking in 80 years. Integral part of planning and implementing award-winning public relations
strategy for Librarys Centennial Celebration. Managed publicity that supported government affairs initiatives.
Senator James M. Jeffords
Legislative Assistant
Principal advisor to the Senator on Communications, Housing, Agriculture and Public Land issues
EDUCATION
BS, Bachelor of Science, Environmental Political Policy, University of Vermont, Burlington, Vermont

1989 1992

1988