Professional Documents
Culture Documents
MEDIA KIT
2016
UPDATED ON 01.05.2016
MARKETING GROUP
Marketingmag.ca |
@Marketing_Mag | @Marketing_Event |
MarketingMagCanada
MARKETING
MEDIA KIT
2016
MARKETING
MEDIA KIT
2016
When you hold
Marketing in your
hands, you hold a handpicked selection of
stories that have been
specifically crafted with
words and images that
convey information
in an immersive
experience unlike any
digital medium. Its
where many members
of our community first
discovered us, and
remains a key part
of our omni-channel
approach to journalism.
READERSHIP
Read by industry professionals and top decisionmakers at the C-suite including presidents and
vice-presidents of advertising and marketing,
brand managers, agency executives, media buyers
and planners, and their suppliers.
AUDIENCE
Total gross contacts:
293,896
15,215*
e-newsletter distribution
(twice daily)
Over
130,000
Twitter followers
240,283*
Sessions
437,692*
page views (monthly)
Over
40,000
Facebook followers
MARKETING
MEDIA KIT
2015
ATTEND.
ENGAGE.
CONNECT.
SPONSOR.
IMPACT.
CONTACT
JANE BUCKLAND | SALES MANAGER | 416-764-1575 | JANE.BUCKLAND@MARKETINGMAG.ROGERS.COM
4
MARKETING
AWARDS:
Best of 2015 Cocktail
Celebration
February 4, 2016
Marketing selects the
Best Agency, Marketer,
Tech Player and Media
Player of the year.
Marketing Awards Gala
June 2, 2016
Giving gold to the best
campaigns on every
media platform in Canada.
30 Under 30
October, 2016
Recognizing the next
generation of the
Canadian marketing
industry.
Media Innovations
Awards
November, 2016
Celebrating the years
most innovative ways of
connecting brands to
consumers.
MEDIA KIT
2015
2016
CONFERENCES:
AD Tech Canada
March 29, 2016
Media Innovation Forum
2016
Marketing Evolution
Summit (MES)
September, 2016
Digital Religion
October, 2016
MARKETING
MEDIA KIT
2016
Marketingmag.ca
(ROS)
Efficiently target your ideal audience when and where they are.
Align with an editorial environment that provides timely news, quality analysis,
thought-provoking opinion and reports on an evolving and dynamic industry.
Maximize your investment by reaching the right people; Canadas most influential
marketers, advertisers, PR and media professionals.
Our stats:
sessions/visits
unique visitors
14% increase!
Online
Specifications
Online material to
be supplied to BPPG
Creative:
bppgcreative@rci.rogers.com
Material must be submitted a
minimum of 5 business days
prior to campaign start date.
Late material will result in
missed days in the campaign
and the advertiser will be
responsible for all charges
Animated GIFs are not fully supported
by all e-mail clients. We recommend
that the key message by placed into
the first and last frame of animation.
Ads should not click through to
documents such as PDFs. MS Word
files or to e-mail addresses.
IMPORTANT NOTES:
1) All display advertising units adhere to
IAB Canada standard specifications.
For additional information, please
visit:
www.iabcanada.com.
2) eNewsletters can only accommodate
GIF or JPG ad units. Flash (SWF) files
are not supported, must adhere to
BPPG Flash instructions.
3) Animated GIFs will only loop 3 times,
ending on the last frame.
4) 3rd Party Ad Tags are accepted for
ROS (run-of-site) only.
5) Clients must supply click-through URL
separately do not embed into SWF.
6) All SWF files must contain Universal
clickTAG, for the latest code and
instructions, please visit www.
iabcanada.com
7) Website ads only 1 click-through
URL can be used per image file.
8) eNewsletter ads only 1 clickthrough URL can be used per
eNewsletter deployment.
9) eNewletter ads Animated GIFs
must include call to action and logo.
10) 3
rd party tags not accepcted for
eNewsletters. Click-trackers are
accepted.
PROFILE PAGES
If youve seen a Profile Page on any social media
network, youll understand the value that Profile Pages
can provide. We provide you with a virtual sandbox
within our website you provide the messaging and
we provide the traffic and halo effect our content and
editorial brings.
Profile Pages are extremely flexible and can be as
simple as a landing page, or complex as a multi-layered
microsite. Your creative team or agency can design
these pages to work to our spec, or we can provide a
turnkey solution for you.
MARKETING
MEDIA KIT
2016
Leaderboard
Big Box
Half Page
Mobile Web
Average Monthly
Impressions
CPM/RATE
DIMENSIONS
(W H) PIXELS
Leaderboard
Big Box
Sliver or Pushdown
Half Page
Pre-Roll
$60
$60
$75
$80
Flat/SOV
728 x 90
300 x 250
970 x 90
300 x 600
See website*
*Specifications: www.marketingmag.ca/microsite/media-kit
73,000
* Based on Google Analytics , October 2015
iab.net/risingstars
Newsletters
15,215
Morning Filter Recipients
(65% Total Open Rate)*
PM Recipients
(53% Total Open Rate)*
*AAM audit June 2015
AM NEWSLETTER RECIPIENTS
INDUSTRY
Advertisers/Marketers
Advertising Agencies
Media
Advertising Services
Education & Government
Others allied to the field
No Description
24%
10%
12%
4%
6%
17%
27%
PM NEWSLETTER RECIPIENTS
INDUSTRY
Advertisers/Marketers
Advertising Agencies
Media
Advertising Services
Education & Government
Others allied to the field
No Description
27%
9%
11%
4%
6%
17%
25%
CONTACT
JANE BUCKLAND | SALES MANAGER | 416-764-1575 | JANE.BUCKLAND@MARKETINGMAG.ROGERS.COM
8
MARKETING
MEDIA KIT
Leaderboard
Newsletter Ad Units
ONLINE
REAL
ESTATE
Sponsored Text ad
2016
MARKETING
AM
MARKETING
PM
SPECIFICATIONS
Leaderboard
(desktop only)
$3,000/wk
$3,000/wk
$600/day
Big Box
$3,000/wk
$3,000/wk
$600/day
Half Box
$1,800/wk
$1,800/wk
$360/day
Roadblock:
LB+BBx2+HB
combined
$8,640/wk
(20% disc)
$1,730/day
(20% disc)
See above
Sponsored
Text Ads
$900/day
$3,750/5 insertions
(content directed to
sponsor site)
$900/day
$3,750/5 insertions
(content directed to
sponsor site)
Sponsored
story
$950/day
$4,450/5 insertions
(content archived on
Marketing site)
$950/day
$4,450/5 insertions
(content archived
on Marketing site)
Big Box
Sponsored Story
NET RATES
Big Box
Half Box
*Animated GIFs are not fully supported by all email clients. We recommend that the key message by
placed into the first and last frame of animation.
*All insertions to be booked/used within 365 days of booking
eNEWSLETTER TAKEOVER
Ad exclusivity of all ad units (top leaderboard and big box) within each
eNewsletter
Content development: Writing, editing, translation and visuals (3-5 pieces
of new content per eNewsletter)
MARKETING
MEDIA KIT
2016
JUNE
The Creativity Business
Exploring Marketing Award-winners
gold-winning work (case studies and
insights)
OCTOBER
Leaders of today and
tomorrow
Insights from business leaders who
spoke at the Marketing Evolution Summit
DECEMBER
The Media Issue
What Worked for the Media Innovation
Awards Big Winners: the inside story
NEW
Canadian Media Digest
Digital Flipbook Edition
Efficiently target your ideal, relevant
and engaged audience where they
are. With over 400,000 site page
views and 28% mobile page views, we
are proud to present our new digital
flipbook edition to grow the Marketing
content experience across our entire
audience as an open issue. Maximize
your investment by ensuring your ad
is viewed in Marketings Digital flipbook
Media Digest edition and ramp it up.
Add some video, add a digital belly
band, or add a digital blow-in.
This edition will be a dynamic
magazine flipbook with full publication
content and will include a full
analytics suite to report on views, ad
impressions, ad click throughs, plus
an ad search function and more.
Lets
talk.
Marketing
Digital.
CONTACT
JANE BUCKLAND | SALES MANAGER | 416-764-1575 | JANE.BUCKLAND@MARKETINGMAG.ROGERS.COM
10
MARKETING
MEDIA KIT
2016
Who's Subscribing
Classification by business and industry
66%
3%
Advertisers
and Marketers
Others Allied
to the Field
6%
Education,
Government
2%
Advertising
Services
3%
Media
4%
Other
International
Northwest Territories
Yukon Territory
Other Paid
Circulation
Subscriptions
0.3%
0.16%
0.03%
19%
Advertising
Agencies
9.3%
British Columbia
8.8%
0.96%
Alberta
2.2%
Saskatchewan
Newfoundland/
Labrador
3.1%
Manitoba
10%
60%
Ontario
0.88%
United States
Quebec
1.6%
0.4%
2.7%
Nova Scotia
11
MARKETING
MEDIA KIT
2016
Combined Print
and Tablet
Rate Card
NET RATES
FOUR COLOUR
SIZE
DPS
(DPS)
$16,545
$15,115
$13,900
Page
8,335
7,665
7,050
1/2 Page
5,560
5,110
4,770
1/3 Page
4,635
4,275
3,965
1/4 Page
$3,810
3,545
3,375
Full
Page
*Tablet ads only available in DPS & Full Page. Fractional ads can be upgraded to a DPS or Full Page for $1000/page
AD SIZES*
SIZE
LIVE (W H)
TRIM (W H)
BLEED (W H)
15.25" 10.25"
15.75" 10.75"
16" 11"
Full Page
7.375" 10.25"
7.875" 10.75"
8.125" 11"
7.375" 4.75"
7.875" 5.25"
8.125" 5.5"
15.25" 4.75"
15.75" 5.25"
16" 5.5"
3.5" 10"
3.875" 10.75"
4" 11"
7.375" 3.125"
7.875" 3.625"
8.125" 3.875"
2.125" 10.25"
2.625" 10.75"
2.875" 11"
7.375" 2.25"
7.875" 2.75"
8.125" 3"
3.375" 4.75"
3.875" 5.25"
4.125" 5.5"
1/3
Page
Vertical
1/3
Page
Horizontal
1/4
Page
Horizontal
1/4
Page
Square
CONTACT
JANE BUCKLAND | SALES MANAGER | 416-764-1575 | JANE.BUCKLAND@MARKETINGMAG.ROGERS.COM
12
1/2
Page
Vertical
MARKETING
MEDIA KIT
2016
Inserts
1-4 Side(s)
$4,500
5-8 Sides
$5,000
9+ Sides
$7,000
Outserts
1-4 Side(s)
$6,000
5-8 Sides
$6,500
9+ Sides
$8,500
KALASHNIKOV REBRANDS
Outsert/Insert Shipping
RBW Graphics
Transcontinental
Owen Sound Division
2049 20th St. E.
Owen Sound, ON N4K 5R2
AUGUST/SEPTEMBER 2015
iPad
specifications
YOUR CUSTOMER!
Specifications: www.marketingmag.ca/microsite/media-kit
T VW
PREVIE
PHOTO CREDIT TK
5
Fall 201
IAN
CANAD
2015-07-24 11:20 AM
13
Marketings JobZone is
the definitive resource
for Canadas advertising,
marketing, media and PR
employers looking to hire
top talent. Find the right
candidates fast.
POST.
HIRE.
SUCCEED.
REACH 14,000* RECIPIENTS WITH
YOUR JOBZONE POSTING
*AAM audit June 2015
CONTACT
TAYLOR CLIFTON | SALES MANAGER | 416-764-1597 | TAYLOR.CLIFTON@RCI.ROGERS.COM
14
MARKETING
MEDIA KIT
2016
VIA WEB
RATES
$325
3x Job Pack*
$295
5x Job Pack*
$280
6+ Job Pack*
$270
$150
HOW TO POST
Visit MarketingMag.ca/jobzone to post your ad today.
ITS EASY!
VIA NEWSLETTER
JobZone
Posting
Request For
Proposals (RFPs)
Appointment
Notices
RATES
Posting
with Logo*
$650 per
5 business days
*Rates are for single deployment. Includes listing in one of the two daily e-Newsletters
MARKETING
MEDIA KIT
2016
Contact us
SALES
EDITORIAL
Alison Wood
Shane Schick
Group Publisher
Marketing and Retail Group
416-764-3837
alison.wood@rci.rogers.com
Jane Buckland
Sales Manager
Sales contact for Ontario and West
416-764-1575
jane.buckland@marketingmag.rogers.com
Taylor Clifton
Sales Manager
416-764-1597
taylor.clifton@rci.rogers.com
Pamela Kirk
Editor-in-Chief
416-676-2071
shane.schick@marketingmag.rogers.com
PAYMENT
Accounts payable at office of publication in Canadian funds,
or equivalent funds at the rate of exchange prevailing at time
of payment.
Kristin Laird
Kate Wilkinson
Managing Editor
416-764-1567
jeromy.lloyd@marketingmag.rogers.com
Online Editor
416-764-1588
kristin.laird@marketingmag.rogers.com
Events Editor
416-764-1592
kate.wilkinson@marketingmag.rogers.com
Russ Martin
Jeff Fraser
Staff Writer
416-764-1640
jeff.fraser@marketingmag.rogers.com
DESIGN
Glenn Taylor
Art Director
416-764-1212
glenn.taylor@marketingmag.rogers.com
1.855.748.3677
marketing@halldata.com
9am-5pm EST weekdays.
Jeromy Lloyd
SUBSCRIBER
CUSTOMER CARE
CIRCULATION INFORMATION
GENERAL
a) P
ublisher reserves the right to add the word(s)
advertisement or advertising supplement to the
top or bottom of advertisements, paid or sponsored
content that could be confused with Marketing
magazines editorial content.
b) Advertiser and advertising agency agree that
Marketing magazine shall be under no liability in the
event of failure to insert any advertisement, for any
cause.
c) Any production items made for advertisers are
charged separately.
d) Verbal agreements are not recognized by the
company.
e) Rates subject to change without notice.
f) Publisher is not bound by any conditions, printed
or otherwise, appearing on contracts or copy
instructions, in the event of a conflict with policies
covered by this rate card.
g) Publisher reserves the right to not publish an
ad for any reason.
One Mount Pleasant Rd., 7th Floor, Toronto, ON, M4Y 2Y5, F/416-764-1722, W/ marketingmag.com
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Mid-Season TV Report
30 under 30
30 Under 30
Filter
Fall TV Preview
Salary Survey
JobZone
Marketing
Awatds
17
Sales Manager
416-764-1575
jane.buckland@marketingmag.rogers.com
Marketingmag.ca |
@Marketing_Mag | @Marketing_Event |
MarketingMagCanada