You are on page 1of 78

Bern University of Applied Sciences

Business

Option Strategies A practical Guideline for


Retail Investors

Bachelor Thesis

Submitted within the study program

Bachelor of Science in
Business Administration

By

XXX

For the module

Bachelor Thesis (BTHE)

Instructor

XXX

Co-Supervisor

XXX

Submission date

Friday, 16 May 2014

Option strategies A practical Guideline for Retail Investors

Acknowledgment
The development of this paper has been observed and accompanied by instructor Professor XXX and co-instructor Professor XXX of the XXX. Both of the tutors shall be thanked
gratefully at this point. Furthermore I would like to acknowledge the interviewees for their
advices and information, who made it possible to complete this bachelor thesis.

Option strategies A practical Guideline for Retail Investors

Management Summary
This bachelor thesis examines option strategies and what costs and fees an individual
investor will be confronted with when trading such instruments in Switzerland. In theory,
option strategies are an interesting and multifunctional instrument for every market direction. However, in practice, there are several difficulties which retail investors have to overcome. For example, they have only limited available assets for trading and thus the margin of the broker and the transaction costs significantly influence the potential profit (economies of scale). There are also legal restrictions like naked short selling which essentially
complicate trading option strategies efficiently.
The methodology of this paper is mainly based on literary research from the Anglo-Saxon
and German language area as well as interviews with experts in the banking industry. In
this thesis, the twelve biggest retail banks in Switzerland are analysed in relation to costs
and trading possibilities as well as 45 option strategies for six market expectations.
The results are especially interesting because they initially show that by taking the transaction costs of the predefined financial institutions, the average option strategy with an
initial investment of CHF 6000 costs CHF 236.11. Instead EUREX options, investors have
the possibility to trade warrants, which lower the total average trading costs per strategy to
CHF 168.33 (-29%). The most advantageous trading platform is Swissquote ( CHF
22.44) and Saxo Bank ( CHF 91.06), where they charge fees on a per-contract basis.
The other banks are clearly offering less attractive conditions and only nine platforms are
providing EUREX options to their clients.
There are also differences in fixed costs, starting from no fees like PostFinance and Saxo
Bank, and ending with Zrcher Kantonalbank (CHF206.40) and Credit Suisse (CHF
448.80). By taking into account the total costs, the range of all banks lies between CHF
28.92 and CHF 458.50 (+1585%). Therefore the average break-even point lies between
0.5% and 7.6% for EUREX options, respectively 0.7% and 4.7% for warrants. As a result,
retail investors are able to trade option strategies with a relatively small investment. It is
important to note that the bid-ask spread, the opportunity costs and the risk premium are
not included.
The outcomes of this thesis are particularly remarkable because they show that investing
in option strategies for a retail investor is not directly connected with high trading fees.
Therefore, besides certain limitations, option strategies are an interesting and efficient
way of maximizing the performance of the investors portfolio even in downside market
trends.
3

Option strategies A practical Guideline for Retail Investors

Table of Contents
1.

Introduction ............................................................................................................. 9
1.1. Problem Statement ................................................................................................ 9
1.2. Objectives ............................................................................................................ 10
1.3. Methodology ........................................................................................................ 10
1.4. Challenges for a Retail Investor ........................................................................... 11

2.

Option Strategy a short Introduction ................................................................ 12

3.

Definition ................................................................................................................ 14
3.1. Retail Investor ...................................................................................................... 14
3.2. Regulatory Limitations ......................................................................................... 16

4.

Trading Platforms .................................................................................................. 18


4.1.1.

Pre-conditions............................................................................................................ 18

4.2. Universal Banks ................................................................................................... 20


4.2.1.

UBS ........................................................................................................................... 20

4.2.2.

Credit Suisse Group .................................................................................................. 20

4.3. Cantonal banks .................................................................................................... 21


4.3.1.

Zrcher Kantonalbank ZKB ....................................................................................... 21

4.3.2.

Berner Kantonalbank BEKB ...................................................................................... 22

4.3.3.

Banque Cantonale Vaudoise BCV ............................................................................ 23

4.4. Online Banks ....................................................................................................... 24


4.4.1.

Saxo Bank (Switzerland) Ltd. .................................................................................... 24

4.4.2.

Swissquote Bank S.A. ............................................................................................... 24

4.4.3.

Cash zweiplus ........................................................................................................... 25

4.5. Other Banks......................................................................................................... 26


4.5.1.

Migros Bank AG ........................................................................................................ 26

4.5.2.

Bank Coop AG........................................................................................................... 26

4.5.3.

PostFinance AG ........................................................................................................ 27

4.5.4.

Raiffeisen................................................................................................................... 28

4.6. Stock Exchange and Taxes ................................................................................. 29


5.

Conclusion I ........................................................................................................... 29
5.1. Pre-assumptions .................................................................................................. 29
5.2. Conclusion of Trading Platforms .......................................................................... 30
5.2.1.

Transaction Cost ....................................................................................................... 30

5.2.2.

Fixed Costs ................................................................................................................ 31

5.2.3.

Interest Margin........................................................................................................... 32

5.2.4.

EUREX Options vs. Warrants ................................................................................... 32

5.2.5.

Trading Possibilities .................................................................................................. 33

Option strategies A practical Guideline for Retail Investors

5.3. Evaluation with EUREX Options .......................................................................... 34


5.4. Evaluation with Warrants ..................................................................................... 35
6.

Option Strategies................................................................................................... 36
6.1. Neutral Strategies ................................................................................................ 37
6.2. Volatile Strategies ................................................................................................ 42
6.3. Moderately Bullish Strategies............................................................................... 46
6.4. Sustained Bullish Strategies ................................................................................ 49
6.5. Moderately Bearish Strategies ............................................................................. 52
6.6. Sustained Bearish Strategies ............................................................................... 54

7.

Conclusion II .......................................................................................................... 56
7.1. Conclusion of Option Strategies ........................................................................... 56

8.

7.1.1.

Neutral Strategies ...................................................................................................... 56

7.1.2.

Volatile Strategies ..................................................................................................... 57

7.1.3.

Moderately Bullish Strategies .................................................................................... 58

7.1.4.

Sustained Bullish Strategies...................................................................................... 58

7.1.5.

Moderately Bearish Strategies .................................................................................. 59

7.1.6.

Sustained Bearish Strategies .................................................................................... 59

Final Conclusion.................................................................................................... 60
8.1. Trading Platform .................................................................................................. 60
8.2. Option Strategies ................................................................................................. 61
8.3. Break-Even Point ................................................................................................. 62
8.4. Evaluation Matrix ................................................................................................. 63

9.

8.4.1.

EUREX Options ......................................................................................................... 63

8.4.1.

Warrants .................................................................................................................... 64

8.4.2.

Break-Even Point ...................................................................................................... 65

Disclaimer .............................................................................................................. 66

10. Declaration ............................................................................................................. 66


11. Bibliography........................................................................................................... 67
11.1.

List of Illustrations .......................................................................................... 67

11.2.

Literature ....................................................................................................... 68

11.3.

Interviews ...................................................................................................... 68

11.4.

Online Sources .............................................................................................. 69

11.5.

Legislative Texts ............................................................................................ 77

12. Appendix ................................................................................................................ 78

Option strategies A practical Guideline for Retail Investors

List of Abbreviations
BCV............................................ Banque Cantonal Vaudoise
BE .............................................. Break-even point
BEKB ......................................... Berner Kantonalbank
CFD............................................ Contract For Difference
ERX............................................ EUREX Options
FINMA ........................................ Swiss Financial Market Supervisory Authority
LEAPS ....................................... Long-Term Equity Anticipation Securities
LIBOR ........................................ London Interbank Offered Rate
OTC ........................................... Over-the-Counter
ROI............................................. Return on Investment
SFBC ......................................... Swiss Federal Banking Commission
SNB............................................ Swiss National Bank
VAT ............................................ Value Added Tax
WRT ........................................... Warrants
ZKB ............................................ Zrcher Kantonalbank

List of Figures
Figure 1: How short selling works .................................................................................... 17
Figure 2: Symbol icon ...................................................................................................... 36
Figure 3: Long Condor Spread .......................................................................................... 1
Figure 4: Long Butterfly Spread ......................................................................................... 1
Figure 5: Short Straddle .................................................................................................... 1
Figure 6: Short Strangle .................................................................................................... 1
Figure 7: Short Gut Spread ............................................................................................... 1
Figure 8: Long Iron Butterfly Spread .................................................................................. 1
Figure 9: Long Box Spread ................................................................................................ 1
Figure 10: Long Call Ladder Spread .................................................................................. 1
Figure 11: Ratio Call Write ................................................................................................ 1
Figure 12: Ratio Put Write ................................................................................................. 1
Figure 13: Double Butterfly Spread ................................................................................... 1
Figure 14: Variable Ratio Write........................................................................................ 41
Figure 15: Long Straddle ................................................................................................... 1
Figure 16: Long Strangle ................................................................................................... 1
Figure 17: Long Gut Spread .............................................................................................. 1

Option strategies A practical Guideline for Retail Investors

Figure 18: Call Ratio Back Spread .................................................................................... 1


Figure 19: Strap................................................................................................................. 1
Figure 20: Strip .................................................................................................................. 1
Figure 21: Short Condor Spread........................................................................................ 1
Figure 22: Short Butterfly Spread ...................................................................................... 1
Figure 23: Short Call Ladder Spread ................................................................................. 1
Figure 24: Collar ................................................................................................................ 1
Figure 25: Long Call Spread .............................................................................................. 1
Figure 26: Short Ratio Call Spread .................................................................................... 1
Figure 27: Uncovered Put.................................................................................................. 1
Figure 28: Covered Combination ....................................................................................... 1
Figure 29: Zero-Cost Collar ............................................................................................... 1
Figure 30: Covered Short Call ........................................................................................... 1
Figure 31: Cash-Secured Put ............................................................................................ 1
Figure 32: Protective Put ................................................................................................... 1
Figure 33: Long Call .......................................................................................................... 1
Figure 34: Synthetic Long Stock ........................................................................................ 1
Figure 35: Bull Spread Spread .......................................................................................... 1
Figure 36: Cash-Secured Call ........................................................................................... 1
Figure 37: Call Back Spread ............................................................................................ 51
Figure 38: Long Combo Spread ........................................................................................ 1
Figure 39: Short Call Spread ............................................................................................. 1
Figure 40: Uncovered Call ................................................................................................. 1
Figure 41: Short Ratio Put Spread ..................................................................................... 1
Figure 42: Covered Short Put ............................................................................................ 1
Figure 43: Bear Spread Spread ......................................................................................... 1
Figure 44: Long Put ........................................................................................................... 1
Figure 45: Synthetic Short Stock ....................................................................................... 1
Figure 46: Short Combo Spread ........................................................................................ 1
Figure 47: Put Back Spread .............................................................................................. 1

Option strategies A practical Guideline for Retail Investors

List of Tables
Table 1: Conditions of UBS ............................................................................................. 20
Table 2: Conditions of Credit Suisse................................................................................ 21
Table 3: Conditions of Zrcher Kantonalbank .................................................................. 22
Table 4: Conditions of Berner Kantonalbank ................................................................... 22
Table 5: Conditions of Banque Cantonale Vaudoise ........................................................ 23
Table 6: Conditions of Saxo Bank (Switzerland) Ltd. ....................................................... 24
Table 7: Conditions of Swissquote .................................................................................. 25
Table 8: Conditions of Cash zweiplus .............................................................................. 25
Table 9: Conditions of Migros Bank AG ........................................................................... 26
Table 10: Conditions of Bank Coop AG ........................................................................... 27
Table 11: Conditions of PostFinance AG ......................................................................... 27
Table 12: Conditions of Raiffeisen ................................................................................... 28
Table 13: Conclusion of Trading Platforms - EUREX Options vs. Warrants ..................... 33
Table 14: Neutral Strategies ............................................................................................ 37
Table 15: Volatile Strategies ............................................................................................ 42
Table 16: Moderately Bullish Strategies .......................................................................... 46
Table 17: Sustained Bullish Strategies ............................................................................ 49
Table 18: Moderately Bearish Strategies ......................................................................... 52
Table 19: Sustained Bearish Strategies........................................................................... 54
Table 20: Evaluation Option Strategies - Neutral Strategies ............................................ 56
Table 21: Evaluation Option Strategies - Volatile Strategies ............................................ 57
Table 22: Evaluation Option Strategies - Moderately Bullish Strategies........................... 58
Table 23: Evaluation Option Strategies - Sustained Bullish Strategies ............................ 58
Table 24: Evaluation Option Strategies - Moderately Bearish Strategies ......................... 59
Table 25: Evaluation Option Strategies - Sustained Bearish Strategies ........................... 59

Option strategies A practical Guideline for Retail Investors

1. Introduction
Nowadays, investors have won a deeper interest in trading financial instruments not
only institutional clients but also wealthy private clients. Due to the leverage of derivatives,
investors are able to make huge amounts of profit with small investments in a short period
of time; in contrast, there is also the risk of losing the whole amount. For solving this critical problem, option strategies are constructed to overcome those difficulties as they minimize risks and maximize profits in a certain market expectation.

With increasing possibilities for trading financial derivatives such as options and warrants
by the internet (which have lower transaction costs), retail investors are also keen to invest in such strategies. But still, the limitations for individual investors are substantial, especially when it comes to questions about costs, technically feasibility and knowledge
about handling option strategies effectively. A retail investor has to overcome those hurdles when he would like to be a successful option strategy-trader.

1.1. Problem Statement


As we know, theories are rarely the same as in practice, but at least there are similarities
or high positive correlation between them. In the area of options and especially option
strategies, the theories have some limitations and we are knowingly ignoring some aspects in this area. In theory, when dealing with option strategies, we do not take into account transaction costs like brokerage fee, stamp duty or any other fees like safekeeping
account-fees. Moreover, there are certain limitations of the instruments, which are not
allowed to be used for a retail investor. In addition, the possibility of short selling stocks
shares and the spread of the broker (margin of the bank) have an important influence on
option strategies and their performance (profit or loss).
Furthermore, the theory doesnt take into consideration that retail investors rarely have the
possibility to use the risk-free interest rate properly and that they have to pay interest for a
margin account. Last but not least, retail clients do not often have the necessary
knowledge about option strategies and how to use them effectively. In other words, the
financial institutions do not provide small investors with the important information and platforms to trade option strategies, because of too high costs and a too low profitability.
Therefore, option strategies are a relatively unknown field for retail investors in Switzerland.

Option strategies A practical Guideline for Retail Investors

1.2. Objectives
Main objective of this bachelor thesis is to analyze which option strategies, we know in
theory, are the most efficient for retail investors. This includes a theoretical description of
each option strategy and in general options as a financial instrument. Moreover, I will define in more detail what a retail investor is and what costs he will face when dealing such
instruments. In addition, this bachelor thesis will not only provides the reader with an analyze of the costs for an option strategy, but it will also show which trading platform is the
best in relation to costs and trading possibilities for a retail investor.

In the end, the reader should be able to decide clearly which option strategy is the best for
a certain expectation (bullish, bearish, etc.) relative to transaction costs. Furthermore, as a
result from my analysis, I will clearly evaluate the different trading platform in comparison
to costs and fees for a Swiss retail investor.

The final outcome from this Bachelor thesis will be a broad and detailed Matrix-summary
with the most important Swiss retail banks and option strategies, where the investor can
easily find the most efficient strategy and trading platform in terms of costs and fees.

1.3. Methodology
For my bachelor thesis I will use several approaches to get the necessary information,
statements and data. The following paragraph will give a short summary, but it does not
represent a complete methodology.
The methodology of this paper is mainly based on literary research. Therefore I will consider as the basis of my thesis books, theories, online articles and intellectuals of the Anglo-Saxon and German language area. The fields of research are concentrated around
the broad subject of option strategies and in general about options and other financial
instruments. To get a deeper understanding of the whole subject, it is indispensable to
use the internet, especially trading platforms, forums, online interviews with experts and
articles out of professional journals. An important source will have the option strategyplatforms for investors, where they get a comprehensive and detailed understanding of
such investment opportunities.
Furthermore, as an additional source of information, I will have several interviews with
experts from the banking industry, especially from the retail business as well as from the
trading area.
10

Option strategies A practical Guideline for Retail Investors

From those conversations, I am able to fill gaps which provide me with a broader overview
about the subject. The experts have a wide range of knowledge about options and how
they can be used in the daily business. Because of their experience in this field, they will
have all the necessary background they needed to answer my questions. The questions
will be mainly about options strategies, their transaction costs and the possibility of using
other financial derivatives, but also partly about the legal environment for trading stocks
and other securities in Switzerland.

1.4. Challenges for a Retail Investor


In theory, when talking about financial instruments and possibilities, the term investor is
often used inappropriately. By definition an investor is is a person or organization that
buys stocks or shares, or pays money into a bank in order to receive a profit. 1 Therefore
it is neither defined the possibilities and limitations of trading nor the amount for investing.
In reality, a retail investor is confronted with several challenges he has to overcome to
trade option strategies successfully. First of all, such an investor has only limited assets
on the bank account for his disposal and thus the economies of scale are much smaller
compared to institutional or professional investors. Those have in general a broader
knowledge about the security market as well as a higher available amount of cash for
trading. Especially when we are talking about transaction costs like fees for account management, brokerage fee or deposit fees, the small investor is getting discriminated by the
institutional investor. In addition, the theory does not take into account the spreads (intermediate charges of the trading platform) between ask and bid prices of options and other
financial instruments. Such spread are decreasing the potential profit or increasing the
potential loss of the investment.
According to Daniel Ballarin, Associate Director and Training Manager at Swissquote
Bank S.A., these costs are in general between three to seven percentages, depending on
trading volumes, market expectation and margin requirements of the counterparty. 2

Generally, the theory is fading out legal restriction when dealing with options and option
strategies liked naked short selling. To this point I will go into more detail later on (see
chapter 3.2 Regulatory Limitations).

Reverso (2014).

All material in this section is derived from Interview Ballarin (2014).

11

Option strategies A practical Guideline for Retail Investors

Last of all, small investors have only limited knowledge about financial instruments because of their educational background, their daily interests and their financial situation.
This will have a negative impact on the performance of an individual investor when dealing with questions about how to use options and other financial derivatives effectively. In
practice, banking institutions are providing useful information and data about the market
as well as analysis and researches of investment ideas to their clients. Such a service is
viewed in general as a premium service to clients, where the bank earns a certain spread
(profitability). For a retail client with a limited amount on the bank account, such services
is often limited or not offered.

2. Option Strategy a short Introduction


Before diving into the world of option strategy for retail investors, it is important to provide
clear definitions of the terms most used in my bachelor thesis option strategy and retail
investor.

To start, I would like to explain briefly options, especially what option strategies are in theory and how an investor can use them effectively. An option by definition is a [] financial contract that derives their value from an underlying reference asset 3. Basically there
are two types of options a call option, which gives the holder of the option the right to
buy the underlying asset by a specific time in the future for a fixed price. On the other
side, a put option gives the holder the right to sell the underlying by a certain date for a
certain price. 4 The buyer of a call option believes in an increasing underlying price whereas on the other hand, the holder of a put option is betting on a falling price of the underlying.
There are always two sides for every trade of option contracts. On one side, there is the
buyer (investor) who has bought the option contract (long position), whereas on the other
side, there is the seller (short position), who has written the option and who will receive
the option price (credit) for selling the rights.

Another way to distinguish options can be done by looking at the time of exercise the
rights. An American option can be exercise at any time prior to their time to maturity (expiration date), while European options can only be exercised on the expiration date. 5

Banks/Siegel (2007, p. 3).

Hull (2009, p. 179).

All material in this section is derived from Hull (2009, p. 773).

12

Option strategies A practical Guideline for Retail Investors

Lets turn on to the option strategy. An option strategy also called option based investment
strategy is a way of buying and selling simultaneously one or more option with different
option variables. It can also include an underlying, which could be a stock, a commodity or
a pair of currencies (forex). 6 This combined strategy is considered by the trader as a single position. Option strategies are also defined as spread trading, which involves taking
two or more positions at the same time. An option may be traded against the underlying,
two or more different options can be traded against each other or they can be combined
together with different strike level or maturity dates. 7

Moreover the time effect and the holding period of an option strategy are important factors. According to Bouzoubaa/Osseiran (2010, p. 39ff), the effect of the time decay for an
option strategy always depends on what position the investor has. For example, if he is
short and has sold options, a decreasing time to maturity makes the options cheaper and
therefore the investor can profit.

In contrary, an investor who has bought an option is in a detrimental position, because the
time value, also called extrinsic value, will decrease when time runs out. In general we
can say, that the time value of an option will lose 67% of its value in the last month till expiration whereas only 33% in the time before. 8
The exact holding period for options in an option strategy is highly dependent on what
positions the investor is holding in the market and thus hard to define on an exact number.
Nevertheless he should not hold an option strategy with options with lower time to maturity
than 1/3 of the whole time frame. Lastly, the appropriate time period for a certain option
strategy is something between one and three months (rather one and two months), depending of the underlying, the construction of the strategy, the volatility and the market
expectation of the investor. 9

There are several advantages when trading option strategies. First of all, an investor has
the possibility to vary all different instruments to one single investment strategy and therefore he can adapt the strategy to his unique expectation- and risk-profile. Moreover, generally speaking, the investor knows from the beginning on what will be the maximum reward- and loss-potential and so he is able to calculate the worst- and best-case scenarios.

Rhoads (2011, p. 8).

Cohen (2005, p. 21).

All material in this section is derived from Jensen (2009, p. 132f).

All material in this section is derived from Cohen (2005, p. 34).

13

Option strategies A practical Guideline for Retail Investors

An additional advantage is the profit opportunity when the market is in a sideway moving
trend. In other words, the underlying is not upwards nor downwards moving with low volatility during the lifetime of the option strategy. In such a scenario, a normal investor would
have a low return on income (ROI) when investing in stocks or fixed income-products. The
solution therefore is to invest in option strategies, whereas he is able to maximize his profit in the short-term in every market forecast.

In contrary, there are also a few drawbacks, which an investor has to overcome. Firstly,
those option strategies are hard to understand in relation to their Greeks, especially for a
retail investor, who doesnt have the necessary information and data. Secondly, as previously mentioned, an option strategy is often resulted in higher transaction costs when buying and selling options, stocks, warrants and other financial instruments. This refers mainly to economies of scale, where a retail investor is getting discriminate against an institutional investor. As a result, the break-even point (how much the investment has to perform
to be equal off) is clearly higher for a retail investor. Last but not least, option strategies
have the disadvantage that they are traded rarely and mostly from experts and professionals in the market. So there is a lack of knowledge as well as experiences when dealing with these investments.

3. Definition
3.1. Retail Investor
In this chapter I will define the term retail investor also called small or individual investor,
especially when it comes to questions about quantity (numbers of trades per period and
the trading volume) and quality (experiences and knowledge of the investor). This part will
be important in relation to transaction costs (economies of scale) and trading possibilities.
Moneyland 10, the leading financial comparison service in Switzerland, has published a
comprehensive report 11 about the Swiss trading market. In their analysis, they are using
three different trading profiles. First of all, profile No. 1 is a trader, who trades only by a
few occasions and has assets in his portfolio of CHF 56000.

10

Moneyland (2014a).

11

Moneyland (2014b).

14

Option strategies A practical Guideline for Retail Investors

The second trader, profile No. 2, is one who trades only seldom and has assets on his
safekeeping account of CHF 20000, whereas the profile No. 3 is an investor who trades
regularly and has assets for his investments of about CHF 76000. Therefore in my point
of view, I would define an individual investor like the trading profile No. 1 with assets on
the bank account of CHF 56000.

To use a second source for defining in more detail, I interviewed another expert from the
trading industry Mr. Daniel Ballarin from Swissquote. According to him, a retail investor
doesnt have a clear definition in theory. Rather it is depended on the numbers of trades
during a fixed period as well as the trading volume. In this sense, a wealthy private client
is considered as a retail investor if he doesnt trade frequently. On the other hand, a client
with only 50000 Swiss franc on his account, but with a high number of trades, can be regarded as a VIP-client or Premium client. Unfortunately he is not permitted to define the
clear term of a retail investor for Swissquote due to their business secret. 12 Nevertheless,
in their annual report 2013 13 and their presentation of the results for the business year
2013 14, they published several interesting and informative statistics. Those numbers are
particularly interesting because Swissquote is a typically retail bank, where most customers are using this platform for trading financial instruments.

Initially, the average client at Swissquote has assets on his account of CHF 46603, which
includes the deposit and safekeeping account. Moreover the average retail client has five
different asset categories in his portfolio. He invested 43% (CHF 20039) in shares, 20%
(CHF 9320) in funds, 8% (CHF 3728) in bonds, 2% (CHF 932) in options and other
speculative derivatives and a total of 27% (CHF 12582) as a deposit on the account. Further to this, Swissquote has over 163000 trading accounts with assets of total CHF 9.1
billion, which results in average assets per trading client account of CHF 55700.

This number is in comparison with results from the last few years clearly higher (historical
average CHF 45000). The report also stated that the average transaction per client in
2013 was 12.5. 15

12

All material from this section is derived from Interview Ballarin (2014).

13

Swissquote (2013a).

14

Swissquote (2013b).

15

All material from this section is derived from Swissquote (2013b, p. 7f).

15

Option strategies A practical Guideline for Retail Investors

Finally I will define the term retail investor by considering the numbers previously stated
from Swissquote and Moneyland as well as the discussions held with Daniel Ballarin and
Thomas Liechti16. In this bachelor thesis, a typical retail investor has CHF 40000 on his
whole bank account whereof CHF 25000 ( the proportion of shares, derivatives and half
of funds) are available assets for option strategies and other investments on the capital
market and CHF 15000 ( the proportion of cash, fixed income and half of the funds) is
regarded as a cash deposit on the account.

3.2. Regulatory Limitations


First of all, we have to be aware that there are two similar terms, which are very different
in theory and practice. Therefore we will separate the terms Short selling or Shorting
and Naked short selling or Naked shorting. The first term means by definition the sale
of securities like shares or bonds that is not owned by the seller 17 and that they have to
get borrowed from another person. In other words a short seller has to borrow the shares
from a lender and has to pay for this transaction a fee. 18
In contrast to short selling, naked short selling means that the seller does not first borrow
the securities or ensures that the securities can get borrowed. He rather takes the obligation to buy back the securities in the future and thus closing his naked position. Naked
means in this sense, that he does not own the securities.

With the strategy of short selling and naked short selling the investor is speculating of falling stock prices so he can sell it high at the right moment and buy back on lower prices
later on. The difference between the two prices is his profit. Short selling can also be used
for hedge a position in the market of decreasing market prices.

In general, such transactions increase the pressure for a downturn of the stock market
and reinforce the negative market trend. 19 Therefore, regulators started to set up certain
limitations when it comes to naked short selling and so countries like France, Italy or
Spain ban it to ease market pressure.

16

Interview Liechti (2014).

17

Investopedia (2014).

18

All material in this section is derived from Securitieslendingtimes (2014).

19

Neate et al. (2011).

16

Option strategies A practical Guideline for Retail Investors

Figure 1: How short selling works 20

Naked short selling

Short selling

Source: Diffen (2014).

Now lets turn to Switzerland and how the SIX Exchange and the Swiss regulators are
handling naked short selling and short selling. In general naked short selling, as I described above is not permitted and the Swiss Federal Banking Commission will prosecute
any abusive behaviours. This emphasises the SFBC on September 19th 2008 in their media release. 21 Further to this, financial institutions are responsible when selling securities
on behalf for clients that they are able to deliver the securities on the settlement date. 22

According to Dr. Alain Bichsel, Head Media Relation of the SIX Swiss Exchange group,
short selling is permitted as long as the seller is able to deliver the securities within the
deadline set for this. 23 In addition to this, the rule book of the SIX Swiss Exchange Ltd. 24
and the Trading-Directive No. 3 clearly state that [] short selling of securities traded on
SIX Swiss Exchange is permitted as long as the short party can settle the short sale at
the latest upon execution of the trade []. 25

20

Diffen (2014).

21

SFBC (2008).

22

SIX Swiss Exchange (2013a).

23

All material from this section is derived from Interview Bichsel (2014).

24

SIX Swiss Exchange (2013b).

25

Directive 3: Trading, Para. VI, Art. 19, No. 2.

17

Option strategies A practical Guideline for Retail Investors

As we will see later on, only a limited number of Swiss banks are offering short selling to
their clients as a business, mostly wealthy private and institutional clients. In this case,
they lend the securities from one client, who is long in the underlying and pass on the securities to a third party, who will then have a short position in his portfolio.
There is only one exception namely the Saxo Bank, where customers can trade CFDs
(Contract for Difference), which will be explained later on. 26

To sum up, naked short selling is not allowed by law whereas short selling in general is
permitted, as long as the short selling party is able to deliver the securities upon a certain
period of time.

4. Trading Platforms
After clearly defining the term retail investor and what difficulties he has to overcome for
trading option strategies, I will now analyze the trading platforms in Switzerland in relation
to costs and possibilities for trading options and other financial instruments.

In Switzerland, there are currently over 290 financial institutions and approximately 180
banks are offering products and services to retail clients. 27 For this bachelor thesis, I will
put the focus on the twelve biggest banks in the retail banking market and so covering the
main players.

4.1.1. Pre-conditions
Before analyzing the different platforms for trading options, warrants and shares, it is indispensable to make some pre-conditions:
1. We only take into account stocks, options, warrants and other financial instruments, which are actively traded on the SIX Swiss Exchange and EUREX Exchange.
2. For minimizing the transaction costs, I will only consider the fees and costs related
to online banking. The transaction costs emerging when trading by phone or directly with the relationship manager are much higher than by the internet.

26

Saxo Bank (2013).

27

SwissBanking (2014).

18

Option strategies A practical Guideline for Retail Investors

3. Naked short selling, as mention above, is not permitted and short selling is only
possible when the investor is able borrow the shorted securities.
4. Value Added Tax (VAT): All costs are without VAT and will be added at the end in
the evaluation part.
5. The analysis is always related to a one year-period and has to be adapted to the
lifetime of an option strategy. This will be primarily relevant for the indirect costs
like the safekeeping account fee.
6. Due to lowering the complexity for the analysis, the possibility of lower debit interest rate in form of a Lombard loan for financing certain option strategies will be ignored. Moreover, in practice most financial institutions have a minimum amount for
a Lombard loan between CHF 20000 and CHF 50000. Therefore by considering
the collateral rate of 60% for Blue-chip stocks and 0% for options, a retail investor
needs more than CHF40000, which would excess his maximum deposits he has
on the bank account. 28
7. Information collected end of March 2014.

28

SIX Securities Services (2013).

19

Option strategies A practical Guideline for Retail Investors

4.2. Universal Banks


4.2.1. UBS
UBS employs over 62000 worldwide (about 22000 in Switzerland) and has CHF 2230
billion assets under management. 29 In Switzerland, it is the biggest bank in relation to capitalisation, numbers of clients and employees. UBS has over 300 branches in every canton and every third household and about 40% of Swiss companies have an account at
UBS. 30
Table 1: Conditions of UBS 31

Trading Fees and other related Costs


Basic fee / Safekeeping account fee

0.30% p.a.

EUREX Options*: 1.20% or minimum 180 CHF

Brokerage fees

Stocks and Warrants traded on SIX Swiss Exchange:


0.9% or minimum CHF 40

Account management

Private current account: CHF 5 per month

Interest rate on credit balances

0.025% p.a.

Interest rate on debit balances

Overdrafts on account: 12.5% p.a.

Short selling of shares

Not possible

*No online trading available EUREX options are only tradable by phone with the client
relationship manager.

4.2.2. Credit Suisse Group


At Credit Suisse there are working currently 47400 employees all over the world. In Switzerland, out of 19000 employees, approximate 2100 employees have direct contact with
customers, either by phone, physically at their 229 branches or by mail. There are over
100000 companies and about two million private people, who have an account at Credit
Suisse. 32

29

The Wall Street Journal (2013).

30

All material in this section is derived from UBS (2014a).

31

UBS (2011), UBS (2014b), UBS (2014c).

32

Credit Suisse (2014a).

20

Option strategies A practical Guideline for Retail Investors

Table 2: Conditions of Credit Suisse 33

Trading Fees and other related Costs


Basic fee / Safekeeping account fee

0.3% p.a. or minimum CHF 5 per position and per month

EUREX Options: 0.94% or minimum CHF 55

Brokerage fees

Stocks and Warrants traded on SIX Swiss Exchange:


0.79% or minimum CHF 55

Account management

Private account: CHF 5 per month

Interest rate on credit balances

0.025% p.a.

Interest rate on debit balances

Overdrafts on account: 12.5% p.a.

Short selling of shares

Not possible*

*Naked short selling is not allowed for retail clients, but there is the possibility for wealthy
private clients and institutional investors to short selling stocks.

4.3. Cantonal banks


4.3.1. Zrcher Kantonalbank ZKB
As the biggest cantonal bank, the Zrcher Kantonalbank has a leading position in the
banking business in Switzerland, especially in the canton of Zurich as well as in the
neighbour cantons. 34 Since the founding year 1870, ZKB is offering a wide range of services and products to their clients. In the year 2013, the bank has over CHF 191 billion
assets under management. 35

33

Credit Suisse (2013), Credit Suisse (2014b), Credit Suisse (2014c).

34

Zricher Kantonal Bank (2014a).

35

Zrcher Kantonal Bank (2014b).

21

Option strategies A practical Guideline for Retail Investors

Table 3: Conditions of Zrcher Kantonalbank 36

Trading Fees and other related Costs


Basic fee / Safekeeping account fee

0.25% p.a. or minimum CHF 2.50 per position and per month

Brokerage fees

EUREX Options: CHF 60 and 0.5% of the


transaction volume
Stocks traded on SIX Swiss Exchange: 0.5% or minimum
CHF 50
Warrants traded on SIX Swiss Exchange: 0.5% or minimum CHF 60

Account management

Private account: CHF 12 p.a.

Interest rate on credit balances

0.05% p.a.

Interest rate on debit balances

Overdrafts on account: 12.5% p.a.

Short selling of shares

Not possible

4.3.2. Berner Kantonalbank BEKB


Berner Kantonalbank has over 500000 clients and 75 branches in the canton of Bern and
Solothurn. As a classic retail bank, they are offering mainly products for payments, savings, investing, pensions, mortgages and private banking. 37 The trading platform of BEKB
is Money-Net, where shares, bonds, funds and warrants are traded. EUREX-options in
contrary are traded at the BEKB directly.
Table 4: Conditions of Berner Kantonalbank 38

Trading Fees and other related Costs


Basic fee / Safekeeping account fee

0.017% or minimum CHF 50 p.a.

Brokerage fees

EUREX Options*: 1.0% + CHF 60 or minimum CHF 80


Stocks and Warrants traded on SIX Swiss
Trading volume:
CHF 1001 5000 : CHF 25
CHF 5001 10000 : CHF 35

Account management

Private current account: CHF 30 p.a.

Interest rate on credit balances

0.10% p.a.

36

Zrcher Kantonalbank (2013a), Zrcher Kantonalbank (2013b), Zrcher Kantonalbank (2014c).

37

Berner Kantonalbank (2014a).

38

Berner Kantonalbank (2014b), Berner Kantonalbank (2014c, p. 2ff), Berner Kantonalbank


(2014d, p. 4ff), Money-Net (2014).

22

Option strategies A practical Guideline for Retail Investors

Overdrafts on account: 9.0% p.a.


Interest rate on debit balances

Besides the EUREX-rates for the margin account, there is an


additional blocking amount of CHF 5000.

Short selling of shares

Not possible

*No online trading available only tradable by phone with the trading desk of BEKB.

4.3.3. Banque Cantonale Vaudoise BCV


Banque Cantonal Vaudoise is the second-largest cantonal bank in Switzerland and one of
the top full-service banks. BCV has 70 branches in the canton of Vaud and more than
2000 employees. 39 All trades are executed over Trade Direct (former E-sider), the external
trading platform of BCV.
Table 5: Conditions of Banque Cantonale Vaudoise 40

Trading Fees and other related Costs


Basic fee / Safekeeping account fee

0.025% or minimum CHF 10 per quarter

EUREX Options: Not offered

Stocks and Warrants traded on SIX Swiss


Trading volume:
CHF 751 2000 : CHF 17.90
CHF 2001 10000 : CHF 29.90
Separate execution fee (exchange fee): 0.06 or minimum
CHF 2.00

Brokerage fees

Account management

Private account: No fees

Interest rate on credit balances

0.01% p.a.

Interest rate on debit balances

Overdrafts on account: 11.0% p.a.

Short selling of shares

Not possible

39

Banque Cantonal Vaudoise (2014a).

40

Banque Cantonale Vaudoise (2014b), TradeDirect (2014).

23

Option strategies A practical Guideline for Retail Investors

4.4. Online Banks


4.4.1. Saxo Bank (Switzerland) Ltd.
Saxo Bank, the Danish mother company, is a world leading international investment banking group and specialises in online trading of any securities, mainly derivatives and currencies. Saxo Bank (Switzerland) Ltd. was founded in the year 1992 and with its attractive
conditions and trading possibilities makes it a key player in online trading in Switzerland. 41
At Saxo Bank, clients are able to trade CFD (Contract For Difference), which is a special
derivative and has the same characteristics as short selling.
Table 6: Conditions of Saxo Bank (Switzerland) Ltd. 42

Trading Fees and other related Costs


Basic fee / Safekeeping account fee

Brokerage fees

No fees

EUREX Options: CHF 8 per contract

Stocks traded on SIX Swiss Exchange: 0.10% or minimum


CHF 18
Warrants: Not offered

Account management

Private account: No fees

Interest rate on credit balances

0.00% p.a.

Interest rate on debit balances

Overdrafts on account: 8.02% p.a. (Libor 3M + 8.0%)

Short selling of shares

Not possible, but CFD-contracts are tradable:


0.10% or minimum fee CHF 18

4.4.2. Swissquote Bank S.A.


Swissquote, domiciled in Gland VD, is the leading bank when it comes to online banking,
especially to online trading of stocks, bonds, forex and derivatives. 43 The bank has over
201000 clients with CHF 10.1 billion assets under custody and was founded in the year
1990 by Marc Brki and Paolo Buzzi. 44

41

Saxo Bank (2014a).

42

Saxo Bank (2014b).

43

Swissquote (2012a).

44

Swissquote (2012b).

24

Option strategies A practical Guideline for Retail Investors

Table 7: Conditions of Swissquote 45

Trading Fees and other related Costs


Basic fee / Safekeeping account fee

0.025% or minimum CHF 15 per quarter

EUREX Options: CHF 1.50 per contract

Stocks and Warrants traded on SIX Swiss Exchange:


transaction volume:
CHF 501 20000 CHF 20
CHF 2001 10000 CHF 35
Separate fee per transaction of CHF 0.85

Brokerage fees

Account management

Private current account: no fees

Interest rate on credit balances

0.10% p.a.

Interest rate on debit balances

Overdrafts on account: 4.25% p.a.

Short selling of shares

Not possible

4.4.3. Cash zweiplus


As a relatively young joint-Venture of the bank zweiplus and Cash, publisher of financial
and economic information, the Bank Cash zweiplus is an online bank focused on retail
banking 46. They are mainly offering products and services for payments, saving and investing. 47
Table 8: Conditions of Cash zweiplus 48
Trading Fees and other related Costs
Basic fee / Safekeeping account fee

CHF 20 per quarter

EUREX Options: Not offered

Brokerage fees

Stocks and Warrants traded on SIX Swiss Exchange:


CHF 29

Account management

Current account: No fees if deposit is higher than CHF 10000,


otherwise CHF 5 per month

Interest rate on credit balances

0.125% p.a.

Interest rate on debit balances

Overdrafts on account: 6.75% p.a.

Short selling of shares

Not possible

45

Swissquote (2014).

46

Bank zweiplus (2014a).

47

Cash (2014a).

48

Cash (2014b), Cash (2013).

25

Option strategies A practical Guideline for Retail Investors

4.5. Other Banks


4.5.1. Migros Bank AG
Gottlieb Duttweiler founded Migros Bank AG in 1958 with the aim of providing a premium
service for attractive conditions. 49 Nowadays, this bank is one of the top ten retail banks in
Switzerland and has over 800000 clients. 50
Table 9: Conditions of Migros Bank AG 51
Trading Fees and other related Costs
Basic fee / Safekeeping account fee

0.19% or minimum fee CHF 30 p.a.

EUREX Options: CHF 200 per trade

Brokerage fees

Stocks and Warrants traded on SIX Swiss Exchange:


CHF 40

Account management

Private account: No fees

Interest rate on credit balances

0.1% p.a.

Interest rate on debit balances

Overdrafts on account: 8.0% p.a.

Short selling of shares

Not possible

4.5.2. Bank Coop AG


Bank Coop was founded in the year 1927 under the name of Bank der Genossenschaften und Gewerkschaften (English: bank of associations and labor unions). 52 2001, the
cantonal bank of Basel (BKB) took over the controlling shareholding of Bank Coop. By
end of the first semester 2013, the bank managed CHF 18.32 billion client assets and is
represented with 32 branches all over Switzerland. 53

49

Migros Bank (2014a).

50

Migros Bank (2014b).

51

Migros Bank (2014c), Migros Bank (2014d).

52

Bank Coop (2014a).

53

Bank Coop (2014b).

26

Option strategies A practical Guideline for Retail Investors

Table 10: Conditions of Bank Coop AG 54


Trading Fees and other related Costs
Basic fee / Safekeeping account fee

CHF 10 per position or minimum CHF 60 p.a.

EUREX Options: 1.75% or minimum CHF 140 + CHF 0.15


per contract
Stocks and Warrants traded on SIX Swiss Exchange:
0.726% or minimum CHF 40, respectively CHF 58 for
Warrants

Brokerage fees

Account management

Private account: No fees if total deposits are more than CHF


25000, otherwise CHF 5 per month

Interest rate on credit balances

0.05% p.a.

Interest rate on debit balances

Overdrafts on account: 11.50% p.a.

Short selling of shares

Not possible

4.5.3. PostFinance AG
Founded over 100 years ago as the financial service unit of the Federal Mail Service
(Swiss Post), PostFinances main duty was and still is conducting the national and international payments. Since then, the bank gained in the year 2013 the license for banking and
is now the fifth largest retail financial institution in Switzerland. 55 From autumn 2015,
Swissquote will operate as the trading platform for PostFinance and handling all trading
orders placed by the customers of PostFinance. 56
Table 11: Conditions of PostFinance AG 57
Trading Fees and other related Costs
Basic fee / Safekeeping account fee

No fees

EUREX Options: Not offered

Stocks and Warrants traded on SIX Swiss Exchange:


Trading volume:
CHF 0 5000 CHF 25
CHF 5001 10000 CHF 35

Additional fee: 0.006% of the trading volume or minimum


CHF 2

Brokerage fees

54

Bank Coop (2014c), Bank Coop (2013a, p. 1f), Bank Coop (2013b, p. 1).

55

PostFinance (2014a).

56

Swiss Post Ltd (2014).

57

PostFianance (2014b), PostFinance (2014c), PostFinance (2014d).

27

Option strategies A practical Guideline for Retail Investors

Account management

Current account: No fee if deposit is higher than CHF 7500,


otherwise CHF 5 per month

Interest rate on credit balances

0.05% p.a.

Interest rate on debit balances

Overdrafts on account: 9.50% p.a.

Short selling of shares

Not possible

4.5.4. Raiffeisen
With a market share of 19% in the saving and investment business and 1032 branches,
Raiffeisen is one of the biggest Swiss banks for retail clients. Over 10500 employees are
responsible for 3.7 million of client accounts with a total deposits of CHF 138 billion. Raiffeisen is a cooperative bank with 1.8 million cooperative members. 58

In the analysis bellow I will consider the terms and conditions from the Raiffeisen group,
which are rather a recommendation and thus not binding. Therefore the terms and conditions of each Raiffeisen branch may vary.
Table 12: Conditions of Raiffeisen 59
Trading Fees and other related Costs
Basic fee / Safekeeping account fee

0.20% or minimum CHF 5 per position p.a.

Brokerage fees

EUREX Options*: 0.75% + CHF 150


Stocks and Warrants traded on SIX Swiss Exchange:
0.66% or minimum fee of CHF 40

Account management

Private account: No fees if deposit is higher than CHF 5000


otherwise CHF 30 p.a.

Interest rate on credit balances

0.05% p.a.

Interest rate on debit balances

Overdrafts on account: 10.00% p.a.

Short selling of shares

Not possible

*No online trading available only tradable by phone with the client relationship manager

58

Raiffeisen (2014a).

59

Raiffeisen (2014b, p. 1), Raiffeisen (2014c), Raiffeisen (2014d, p. 1).

28

Option strategies A practical Guideline for Retail Investors

4.6. Stock Exchange and Taxes


The federal security transfer tax is a stamp duty and is charged by the government for
trading certain securities. For Swiss securities, the stamp duty is 1.5 (0.15%) from the
total trading volume. This tax is only being charged when trading stocks, bonds and other
securities and is not applicable when trading financial derivatives like options and warrants. 60 Further to this, the stock exchange is also charging a small fee 61, which includes
the reporting, trading and participant fee as well as the royalty for the Swiss Financial
Market Supervisory Authority (FINMA). In general this fee represents only a fraction
amount of the stamp duty, and thus it will be ignored for this analysis.

Lastly, in Switzerland the basic fees for the safekeeping account as well as for the account management are liable to VAT of 8.00%. In practice the VAT is already included in
the fee for account management, whereas this tax has to be added to the basic fee of the
safekeeping account (excluded). In contrary, all other transaction costs like brokerage
fees or fees for account management are exempt from this tax. 62

5. Conclusion I
5.1. Pre-assumptions
After defining in chapter 3.1 the term retail investor more accurately, I can now determine
the exact portfolio size and transactions in more detail. The average small investor in this
thesis has CHF 25000 on his safekeeping account and CHF 15000 cash on his deposit
account. Due to lowering the unsystematic risk, he will diversify his portfolio by investing
into several asset-categories. 63 Therefore he invests maximal CHF 6000 per strategy or
about one seventh of the whole amount on his bank account. On the basis of the numbers
from the documents of Swissquote 64, the average trading client of the bank is executing
12.5 transactions per year. Thus by taking into account the average transactions per option strategy of about 3 65, I assume that the typical retail investor will invest in four to five
option strategies per year.

60

All material in this section is derived from Eidgenssische Steuerverwaltung ESTV (2011).

61

SIX Swiss Exchange (2014).

62

Federal Act on Value Added Tax, Para. 21, Art. 19 lit. e).

63

Evans/Archer (1968, p. 761).

64

Swissquote (2013b, p. 7f)

65

Chapter 8.4 Evaluation Matrix.

29

Option strategies A practical Guideline for Retail Investors

Moreover to diversify the portfolio, the retail investor is also invested in six other investments like bonds or stocks. Those securities are in his safekeeping account and as a result, the fixed costs have to be divided by 10, which is an approximation for allocating a
fraction of the fixed costs to every investment he has (including the different instruments
for option strategies). The quotient of this calculation has to be added to the transaction
costs for every option strategy for comparing the different trading platform effectively.

In addition, for some option strategies like Long Butterfly Spread or Strap and Strip, we
use for constructing two or more equal options. For the calculations I only consider those
transactions as one, because it is one trade with double or threefold option contracts. The
reason for this is that banks are considering such transactions only as one and thus they
charge the trading fee only once. The exception is Swissquote, Saxo Bank and Bank Coop, where they charge a fee based on numbers of contracts. As we will see, such costs
are only a smaller fraction of the whole transaction fee. Last but not least, according to
Daniel Ballarin, the average price for one EUREX-contract may vary but for this analysis I
will fix the price at CHF 3.00 and thus the investor will buy about five option contracts (total CHF 1500). 66

These mentioned assumptions are mainly due to minimizing the complexity as well as
increasing the logical understanding of the analysis.

5.2. Conclusion of Trading Platforms


In conclusion, I can assess that there are significant differences between the twelve trading platforms, which I will divide into four parts. The detailed summaries of the trading platforms are in the chapters 5.3 and 5.4 as well as in the chapter 8.4 Evaluation Matrix.
5.2.1. Transaction Cost
The most attractive trading platform for retail investor is Swissquote, where the average
option strategy costs CHF 22.44 (without fixed costs) followed by Saxo Bank with CHF
91.06 (+406%). Both banks have attractive conditions for trading option strategies for individual investors because they are offering brokerage fee, which is based on a percontract-basis. As a result, the brokerage fee is minimal when trading only several contracts instead investing a bigger amount of money.

66

Interview Ballarin (2014).

30

Option strategies A practical Guideline for Retail Investors

With such a pricing, retail investors can highly benefit because there is no minimum fee.
After those two platforms, Credit Suisse with CHF 132.11 (+589%) is on the third rank,
followed by Zrcher Kantonalbank (CHF 159.20; +709%), Berner Kantonalbank (CHF
171.88; +766%), Bank Coop (CHF 321.11; +1431%), Raiffeisen (CHF 366.88; +1635%),
Migros Bank (CHF 408.74; +1821%) and UBS (CHF 453.39; +2020%). PostFinance,
Cash zweiplus and Banque Cantonal Vaudoise are on the last rank and not numerical
rated because they are not offering EUREX options and thus, option strategies cannot be
constructed at those platforms.

When taking into account the total transaction costs and including the fixed costs, the rank
is still the same. The average transaction cost of the nine banks, where EUREX options
are offered, is CHF 236.11 and when including fixed costs CHF 246.49.

5.2.2. Fixed Costs


Fixed costs, which are the basic fee for the safekeeping account and the management fee
for the deposit account, are not related directly to transaction costs. Nevertheless they
have to take into consideration when investing into securities because they negatively
influence the net performance of a portfolio.

In my analysis, these costs are not directly evaluated because they are less weighted in
relation to the direct transaction costs. However, there are significant differences, which
affect the profit of a retail investor. Only two banks do not charge any fees for the safekeeping account Saxo Bank and PostFinance. Therefore it is the most attractive possibility to keep the securities in the portfolio at those two trading platforms. On the third
rank, there is Banque Cantonal Vaudoise with total indirect costs of CHF 43.20, followed
by Migros Bank (CHF 51.30), Raiffeisen (CHF 54.00), Swissquote (CHF 64.80), Bank
Coop (CHF 66.10), Berner Kantonalbank (CHF 84.00), Cash zweiplus (CHF 86.40), UBS
(CHF 141.00), Zrcher Kantonalbank (CHF 206.40) and Credit Suisse (CHF 448.80).

This numbers are illustrating how significant the differences between the banks are and
therefore such indirect costs are affecting the performance of option strategies or any other investments highly.

31

Option strategies A practical Guideline for Retail Investors

5.2.3. Interest Margin


The interest margin, which is the difference between the interest on the debit and credit
account, shows how much spread takes the bank. The smaller this rate is, the smaller the
margin of the bank and thus, the less costly it is for a retail investor to borrow money or
more attractive to deposit money on the account.

The best conditions are offering Swissquote with a spread of 4.15%, Cash zweiplus and
Migros Bank with 6.625% respectively 7.90%. On the other side, the universal banks and
two cantonal banks have a spread which is higher than 12%.
5.2.4. EUREX Options vs. Warrants
As we saw in the previous analysis (Chapter 5.2.1 Transaction Cost), the differences in
the total transaction costs are massive when trading option strategies. As an investor,
there is also the possibility to trade warrants. A warrant is issued by a financial institution
and entitles the buyer of the derivative with the same rights as a EUREX option, but the
investor can only be on the buying-side and not selling them. 67

Due to the reason that warrants are standardized and have a higher margin for the issuing
bank, the conditions for trading such products are in general much more attractive for investors, especially when it comes to brokerage fee. Warrants are also traded on the SIX
Swiss Exchange and therefore banks are using the same tools for trading warrants as for
stocks and bonds, which leads to economies of scale. Therefore in Chapter 5.4 Evaluation
with Warrants, my analysis is mainly based on warrants, where this instrument is possible
for constructing option strategies (only for the long-side of options). As a result only nine
strategies are solely tradable with warrants and 36 strategies are still involving shorting
options and thus, the investor has still to trade EUREX options.

Trading warrants is less expensive and it is not required to set up a margin account. For
that reason the average net transaction costs are CHF 169.66 (excl. PostFinance, Cash
zweiplus and Banque Cantonal Vaudoise) and in average about 29% (-CHF 66.12)
cheaper than only with EUREX options. By using warrants instead of EUREX options, a
retail investor is able to diminish the transaction costs and increase the possible maximal
profit of his strategy.

67

All material in this section is derived from Oxford Dictionaries (2014).

32

Option strategies A practical Guideline for Retail Investors

Table 13: Conclusion of Trading Platforms - EUREX Options vs. Warrants

Transaction Costs w/ EUREX Options and Warrants


Transaction Cost of Option Strategies
EUREX Options

Warrants

Change
in %

1. Swissquote

22.44

35.74

+ 59%

2. Saxo Bank

91.06

92.60

2%

3. Credit Suisse

132.11

110.00

-17%

4. Berner Kantonalbank

171.88

117.23

-32%

5. Zrcher Kantonalbank

159.20

151.01

-5%

6. Bank Coop

321.11

230.66

-28%

7. Raiffeisen

366.88

234.35

-36%

8. UBS

408.74

255.72

-37%

9. Migros Bank

453.39

278.41

-39%

10. PostFinance

45.22*

11. Cash zweiplus

48.33*

12. Banque Cantonal Vaudoise

33.39*

Transaction Costs in CHF

236.31

169.66 / 137.82*

-29% /
-42%*

*Only the average transaction costs of nine out of 45 strategies.


5.2.5. Trading Possibilities
Every trading platform has their own trading policies on what products and services they
want to offer to their clients. For retail investor, only Saxo Bank is offering all products and
services, which are necessary to trade all option strategies. With their own CFD-products,
clients are able to selling the underlying security without owning it and thus shorting the
stock naked. All other banks do not offer short selling of stocks to retail clients. It remains
to mention that Saxo Bank do not offer warrants, which is not a clear disadvantages, because customers still have the possibility to buy and sell EUREX options.
Moreover, as already mentioned, PostFinance, Cash zweiplus and Banque Cantonal
Vaudoise are not offering EUREX options and therefore there are only nine option strategies, which can be constructed on their platform.

33

Option strategies A practical Guideline for Retail Investors

5.3. Evaluation with EUREX Options

UBS

0.20%

0.30

0.19%

0.00%

0.00%

0.025%

Fee*

0.00

0.00

5.00

2.50

0.00

0.85

0.40

0.00

0.00

0.00

0.00

0.00

Minimum Fee in CHF p.a.

60.00

0.00

0.00

0.00

50.00

60.00

0.00

0.00

30.00

0.00

80.00

40.00

% of Transaction

0.00%

0.00%

0.94%

0.5% + CHF

EUREX

1.75%

0.75% +

1.20%

0.00%

Options*1

minimum Fee in CHF

0.00

0.00

55.00

180.00

200.00

Fee per contract in CHF

1.50

8.00

0.00

% of Transaction

0.00%

0.10%

Minimum Fee in CHF

20.00

Minimum Fee in CHF (per position and per month)

60.00

1.0% +
CHF 60.00

CHF 150.00

Cash

Bank

Credit

80.00

140.00 +

0.00

0.15

0.00

0.00

0.00

0.79%

0.50%

0.00%

0.726%

0.66%

0.90%

0.00%

0.00%

0.00%

0.00%

18.00

55.00

50.00

25.00

40.00

40.00

40.00

40.00

25.00

29.00

17.90

18.00

Separate Transaction Fee in CHF

0.85

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

2.00

0.00

Account Management Fee per month in CHF

0.00

0.00

5.00

1.00

2.50

0.00

0.00

0.00

0.00

0.00

0.00

0.00

4.15%

8.02%

12.475%

12.45%

8.90%

11.45%

9.95%

7.90%

7.90%

9.45%

6.625%

10.90%

Stocks*1

Short selling in CHF

Interest Margin (Difference between credit


and debit interest)
Federal Security Transfer Tax and VAT
Option Strategy in CHF*

Fixed Costs in CHF*3


Total Transaction Costs per Option Strategy in CHF

Transaction

Raiffeisen

0.00%

Total

Bank Coop

0.017%

BCV

BEKB

0.25%

zweiplus

ZKB

0.30%

Migros

Saxo Bank
0.00%

% of Transaction

Suisse

Swisquote
0.03%

Terms and Conditions

Basic

PostFinance

Table 1 : Evaluation with EUREX Options 68

8.15%
22.44

91.06

132.11

159.20

171.88

321.11

366.88

408.74

453.39

236.11

6.48

0.00

44.88

20.64

8.40

6.61

5.40

14.10

5.13

0.00

8.64

4.32

10.38

28.92

91.06

176.99

179.84

180.28

327.72

372.28

422.84

458.52

(0.00)

(8.64)

(4.32)

246.49

*1 Either or not possible that two or more fees are getting charged only one fee per category.
*2 Including transaction costs of EUREX options and stocks, separate transaction fees, federal security transfer tax and VAT.
*3 Including fix costs like basic fee for the safekeeping account and the account management fee.

68

All material in this table is derived from chapter 8.4 Evaluation Matrix.

34

Option strategies A practical Guideline for Retail Investors

5.4. Evaluation with Warrants

UBS

0.20%

0.30%

0.19%

0.00%

0.00%

0.025%

0.00

0.00

0.00

2.50

5.00

0.85

0.40

0.00

0.00

0.00

0.00

0.00

Minimum Fee in CHF p.a.

60.00

0.00

50.00

0.00

0.00

60.00

0.00

0.00

30.00

0.00

80.00

40.00

% of Transaction

0.00%

0.00%

1.0% +

0.5% +

CHF 60.00

CHF 60.00

0.94%

1.75%

EUREX Op-

1.20%

0.00%

tions*1

minimum Fee in CHF

0.00

0.00

80.00

55.00

140.00 +

150.00

180.00

200.00

Fee per contract in CHF

1.50

8.00

0.00

0.00

0.15

0.00

0.00

0.00

Stocks*1

% of Transaction

0.00%

0.10%

0.00%

0.50%

0.79%

0.726%

0.66%

0.90%

0.00%

0.00%

0.00%

0.00%

Minimum Fee in CHF

20.00

18.00

25.00

50.00

55.00

40.00

40.00

40.00

40.00

25.00

29.00

17.90

Warrants*1

0.00%

0.00%

0.50%

0.79%

0.726%

0.66%

0.90%

0.00%

0.00%

0.00%

0.00%

Minimum Fee in CHF

20.00

25.00

60.00

55.00

58.00

40.00

40.00

40.00

25.00

29.00

17.90

18.00

0.85

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

2.00

0.00

2.00

0.00

0.00

2.50

1.0

1.00

0.00

0.00

5.00

0.00

0.00

0.00

0.00

4.15%

8.02%

8.90%

12.45

12.475%

11.45%

9.95%

12.475%

7.90%

9.45%

6.625%

10.90%

Minimum Fee in CHF (per


position and per month)

Short selling in CHF


Separate Transaction Fee in CHF
Account Management Fee per month in
CHF
Interest margin (Difference between credit
and debit interest)

CHF

Cash

Bank

Credit

Federal Security Transfer Tax and VAT

0.75% +

Transaction

Raiffeisen

0.00%

Total

Bank Coop

0.30%

BCV

ZKB
0.25%

zweiplus

BEKB
0.017%

Migros

Saxo Bank
0.00%

% of Transaction

Suisse

Swisquote
0.03%

Terms and Conditions

Basic Fee*1

PostFinance

Table 2: Evaluation with Warrants 69

8.15%

Option Strategy in CHF*2

35.74

92.60

117.23

151.01

131.11

230.66

234.35

255.72

278.51

(45.22)

(48.33)

(33.39)

169.66

Fixed Costs in CHF*3

6.48

0.00

6.61

20.64

44.88

6.61

5.40

14.10

5.13

0.00

8.64

4.32

10.38

42.22

92.60

123.84

171.65

175.99

237.27

239.73

269.73

283.64

(45.22)

(56.97)

(37.71)

180.04

Total Transaction Costs per Option


Strategy in CHF

*1 Either or not possible that two or more fees are getting charged only one fee per category.
*2 Including transaction costs of EUREX options and stocks, separate transaction fees, federal security transfer tax and VAT.
*3 Including fix costs like basic fee for the safekeeping account and the account management fee.

69

All material in this table is derived from chapter 8.4 Evaluation Matrix.

35

Option strategies A practical Guideline for Retail Investors

6. Option Strategies
Now we turn on to option strategies. In the following chapter the reader will receive a short
but comprehensive overview of over 45 strategies. Every strategy is unique in relation to
the expectation, the set up or the risk profile. In general, some option strategies are technically feasible either with call or put options, but by reasons of simplicity I will discuss
only call options in such a scenario.

Furthermore I will not examine calendar spread, because the spread is created with different time of maturity of the used options. The reason for this is that on one hand that for
those strategies an investor needs a deeper knowledge about the set up and especially
the Theta (time value of the option). On the other hand, in practice, it is hard to handle the
different times to mature, especially when it comes to calculations and when to execute
the rights.

In addition, in the following analysis I will merely consider American options instead of
European options, because American options are traded more often, especially on the
EUREX Exchange. Moreover, European options are only traded on the OTC market and
therefore are related to higher transaction costs and not tradable by online banking. 70

Explanation for the tables:

ATM = At-the-money

ITM = In-the-money

OTM = Out-the-money

K = Strike level (K1 is the lowest strike level and then increases by K2, K3 etc.)

* = This strategy can also be constructed with Put options

For one option contract = 100 underlying securities

Figure 2: Symbol icon

Beginner

Intermediate

Expert

Source: own illustration, according to Archeolog-home (2014).

70

EUREX Exchange (2014).

36

Option strategies A practical Guideline for Retail Investors

6.1. Neutral Strategies


For this strategy, investors are expecting in general that the prices of the underlying assets will move only sideways with low upside and downside
peaks. In other words, he is mainly looking for low volatility during the lifetime of the option strategy and thus bearish on volatility.
Table 14: Neutral Strategies
Strategy

Maximum Potential
Profit

Maximum Potential
Loss

Limited reward

Limited risk

4 transactions:

1 x Short OTM Call option with K3 (C)

(K2 K1 net debit

(Net debit paid)

Buying two different


options (A), (B)

1 x Long OTM Call option with K4 (D)

paid)

The Setup

Long Condor

1 x Long ITM Call option with K1 (A)

Spread*

1 x Short ITM Call option with K2 (B)

Transactions

Payoff-diagram
Figure 3: Long Condor Spread

Selling two different


options (C), (D)

Source: own illustration, according to


Optionsplaybook (2014).

Long Butterfly
Spread*

1 x Long ITM Call option with K1 (A)

Figure 4: Long Butterfly Spread


Limited reward

Limited risk

3 transactions:

(K2 K1 Net debit

(Net debit paid)

Buying two different


options (A), (C)

2 x Short ATM Call options with K2 (B)


1 x Long OTM Call option with K3 (C)

paid)

Selling two equal


options (B)

Source: own illustration, according to


Optionsplaybook (2014).

37

Option strategies A practical Guideline for Retail Investors

Strategy

The Setup

Short Straddle

1 x Short ATM Call option with K1 (A)

Maximum Potential
Profit

Maximum Potential
Loss

Limited reward

Unlimited risk

Transactions

Payoff-diagram
Figure 5: Short Straddle

1 x Short ATM Put option with K1 (B)

2 transactions:
Selling two different
options (A), (B)

(Net credit received)

Source: own illustration, according to


TheOptionsGuide (2009).

Short Strangle

1 x Short OTM Put option with K1 (B)

Figure 6: Short Strangle


Limited reward

Unlimited risk

1 x Short OTM Call option with K2 (A)

2 transactions:
Selling two different
options (A), (B)

(Net credit received)

Source: own illustration, according to


TheOptionsGuide (2009).

Short Gut

1 x Short ITM Call option with K1 (A)

Spread

1 x Short ITM Put option with K2 (B)

Figure 7: Short Gut Spread


Limited reward

(Net credit received)

Unlimited risk

2 transactions:
Selling two different
options (A), (B),

Source: own illustration, according to


Cohen (2005, p.185).

38

Option strategies A practical Guideline for Retail Investors

Strategy

The Setup

Long Iron But-

1 x Long OTM Put option with K1 (A)

terfly Spread

1 x Short ATM Put option with K2 (B)


1 x Short ATM Call option with K2 (C)

Maximum Potential
Profit

Maximum Potential
Loss

Limited reward

Limited risk

4 transactions:

(Net credit received)

K3 K2 Net credit

Selling two different


options (A), (D)

Transactions

Payoff-diagram
Figure 8: Long Iron Butterfly Spread

received

1 x Long OTM Call option with K3 (D)

Buying two different


options (B), (C)
Source: own illustration, according to
TheOptionsGuide (2009).

Long Box
Spread

1 x Long ITM Call option with K1 (A)

Figure 9: Long Box Spread


Limited reward

Limited risk

4 transactions:

1 x Long ITM Put option with K2 (C)

(K2 K1 Net debit

( K2 K1 Net debit

Selling two different


options (B), (D)

1 x Short OTM Put option with K1 (D)

paid or + Net credit

paid or + Net credit

received)

received)

1 x Short OTM Call option with K2 (B)

Buying two different


options (A), (C)
Source: own illustration, according to
TheOptionsGuide (2009).

Long Ladder

1 x Long ITM Call option with K1 (A)

Spread*

1 x Short ATM Call option with K2 (B)


1 x Short OTM Call option with K3 (C)

Figure 10: Long Call Ladder Spread


Limited reward

(K2 K1 Net debit


paid)

Unlimited risk

3 transactions:
Selling two different
options (B), (C)
Buying one option
(A)
Source: own illustration, according to
TheOptionsGuide (2009).

39

Option strategies A practical Guideline for Retail Investors

Strategy

The Setup

Ratio Call Write

1 x Short ATM Call option with K1 (A)

Maximum Potential
Profit

Maximum Potential
Loss

Limited reward

Unlimited risk

Transactions

Payoff-diagram
Figure 11: Ratio Call Write

100 x Long underlying securities (B)

2 transactions:
Selling one option
(A)

(Net credit received)

Buying 100 underlying securities (B)


Source: own illustration, according to
TheOptionsGuide (2009).

Ratio Put Write

100 x Short underlying securities (A)

Figure 12: Ratio Put Write


Limited reward

Unlimited risk

1 x Short ATM Put option with K1 (B)

2 transactions:
Selling 100 underlying securities (A)

(Net credit received)

Selling one option


(B)
Source: own illustration, according to
TheOptionsGuide (2009).

Double Butter-

1 x Long ITM Call option with K1 (A)

fly Spread*

2 x Short ATM Call option with K2 (B)

Figure 13: Double Butterfly Spread


Limited reward

Limited risk

6 transactions:

2 x Long OTM Call option with K3 (C)

(K2 K1 Net debit

(Net debit paid)

2 x Short OTM Call option with K4 (D)

paid) or (K4 K3

Buying three different options (A),


(C), (E)

1 x Long OTM Call option with K5 (E)

Net debit paid)

Selling two different


options (B), (D)

Source: own illustration, according to


OptionTradingpedia (2014).

40

Option strategies A practical Guideline for Retail Investors

Strategy

The Setup

Variable Ratio

100 x Long underlying securities (A)

Write

1 x Short ITM Call option with K1 (B)


1 x Short OTM Call option with K2 (C)

Maximum Potential
Profit

Maximum Potential
Loss

Limited reward

Unlimited risk

Transactions

Payoff-diagram
Figure 14: Variable Ratio Write

(Net credit received +


K1 purchase price
of (A))

3 transactions:
Buying underlying
securities (A)
Selling two different
options (B), (C)

Source: own illustration, according to


TheOptionsGuide (2009).

41

Option strategies A practical Guideline for Retail Investors

6.2. Volatile Strategies


This strategy is for an investor, who has an aggressively bullish outlook on volatility. He expects that the underlying security will move drastically
and explosively downwards or upwards during the lifetime of the option strategy. In general, traders of volatile strategies have a neutral outlook.
Such scenarios are often the case before corporations are publishing the results of their earnings and profits.
Table 15: Volatile Strategies
Strategy

Long Straddle

The Setup

1 x Long ATM Call option with K1 (A)

Maximum Potential
Profit

Maximum Potential
Loss

Unlimited reward

Limited risk

2 transactions:

(Net debit paid)

Buying two different


options (A), (B)

Transactions

Payoff-diagram
Figure 15: Long Straddle

1 x Long ATM Put option with K1 (B)

Source: own Illustration, according to


OptionTradingTips (2005).

Long Strangle

1 x Long OTM Call option with K2 (A)

Figure 16: Long Strangle


Unlimited reward

Limited risk

2 transactions:

(Net debit paid)

Buying two different


options (A), (B)

1 x Long OTM Put option with K1 (B)

Source: own illustration, according to


Option Trading Guide (2013).

42

Option strategies A practical Guideline for Retail Investors

Strategy

The setup

Long Gut

1 x Long ITM Call option with K1 (A)

Spread

1 x Long ITM Put option with K2 (B)

Maximum potential
profit

Maximum potential
loss

Unlimited reward

Limited risk

2 transactions:

(Net debit paid)

Buying two different


options (A), (B)

Transaction costs

Payoff-diagram
Figure 17: Long Gut Spread

Source: own illustration, according to


Cohen (2005, p.143).

Call Ratio Back

1 x Short ATM Call option with K1 (A)

Spread*

2 x Long OTM Call option with K2 (B)

Figure 18: Call Ratio Back Spread


Unlimited reward

Limited risk

2 transactions:

K2 K1 net credit

Selling one option


(A)

received or + net
debit paid

Buying two equal


options (B)
Source: own illustration, according to
Optionsplaybook (2014).

Strap

1 x Long ATM Put option with K1 (A)

Figure 19: Strap


Unlimited reward

Limited risk

2 transactions:

(Net debit paid)

Buying two different


options (A), (B)

2 x Long ATM Call option with K2 (B)

Source: own illustration, according to


TheOptionsGuide (2009).

43

Option strategies A practical Guideline for Retail Investors

Strategy

Strip

The Setup

1 x Long ATM Call option K1 (A)

Maximum Potential
Profit

Maximum Potential
Loss

Unlimited reward

Limited risk

2 transactions:

(Net debit paid)

Buying two different


options (A), (B)

Transactions

Payoff-diagram
Figure 20: Strip

2 x Long ATM Put option K2 (B)

Source: own illustration, according to


TheOptionsGuide (2009).

Short Condor

1 x Short ITM Call option with K1 (A)

Spread*

1 x Long ITM Call option with K2 (B)


1 x Long OTM Call option with K3 (C)

Figure 21: Short Condor Spread


Limited reward

Limited risk

4 transaction:

(Net credit received)

(K2 K1 Net credit

Buying two different


options (A), (D)

received)

1 x Short OTM Call option with K4 (D)

Selling two different


options (B), (C)
Source: own illustration, according to
TheOptionsGuide (2009).

Short Butterfly

1 x Short ITM Call option with K1 (A)

Spread

2 x Long ATM Call option with K2 (B)


1 x Short OTM Call option with K3 (C)

Figure 22: Short Butterfly Spread


Limited reward

Limited risk

3 transactions:

(Net credit received

(K2 K1 net credit

Selling two different


options (A), (C)

net debit paid)

received + net debit


paid)

Buying one option


(B)
Source: own illustration, according to
TheOptionsGuide (2009).

44

Option strategies A practical Guideline for Retail Investors

Strategy

The Setup

Short Ladder

1 x Short ITM Call option with K1 (A)

Spread*

1 x Long ATM Call option with K2 (B)


1 x Long OTM Call option with K3 (C)

Maximum Potential
Profit

Maximum Potential
Loss

Unlimited reward

Limited risk

3 transactions:

(Price of underlying

(K2 K1 Net credit

Selling one option


(A)

at maturity Breake-

received + net debit

ven of (C))

paid)

Transactions

Payoff-diagram
Figure 23: Short Call Ladder Spread

Buying two different


options (B), (C)
Source: own illustration, according to
TheOptionsGuide (2009).

45

Option strategies A practical Guideline for Retail Investors

6.3. Moderately Bullish Strategies


In a moderately bullish strategy, investors are counting on slightly rising prices of the underlying security during the lifetime of the instrument. With
this strategy, investors are able to maximize the profits in a sideway moving market.

Table 16: Moderately Bullish Strategies


Strategy

The Setup

Collar

1 x Short OTM Call option with K1 (A)

Maximum Potential
Profit

Maximum Potential
Loss

Limited reward

Limited risk

3 transactions:

(K1 Purchase price

(Purchase price of

Selling one option


(A)

of (C) Net debit

(C) K2 Net credit

paid or + Net credit

received or + Net

received)

debit paid)

Payoff-diagram
Figure 24: Collar

1 x Long OTM Put option with K2 (B)


100 x Long underlying securities (C)

Transactions

Buying one option


(B)
Buying underlying
securities (C)

Source: own illustration, according to


Optionseducation (2014).

Long Call

1 x Long ATM Call option with K1 (A)

Spread*

1 x Short OTM Call option with K2 (B)

Figure 25: Long Call Spread


Limited reward

Limited risk

2 transactions:

(K2 K1 Net debit

(Net debit paid)

Selling one option


(B)

paid)

Buying one option


(A)
Source: own illustration, according to
Optionsplaybook (2009).

46

Option strategies A practical Guideline for Retail Investors

Strategy

The Setup

Short Ratio

1 x Long ATM Call option with K1 (A)

Call Spread*

2 x Short OTM Call option with K2 (B)

Maximum Potential
Profit

Maximum Potential
Loss

Limited reward

Unlimited risk

Transactions

Payoff-diagram
Figure 26: Short Ratio Call Spread

2 transactions:
Selling two equal
option (B)

(K2 K1 Net debit


paid or + Net credit

Buying one option


(A)

received)

Source: own illustration, according to


Optionseducation (2014).

Uncovered Put

1 x Short ATM Put option with K1 (A)

Figure 27: Uncovered Put


Limited reward

Unlimited risk

1 transaction:
Selling one option
(A)

Net credit received

Source: own illustration, according to


Optionseducation (2014).

Covered

1 x Short OTM Put option with K1 (A)

Combination

1 x Short OTM Call option with K2 (B)


100 x Long underlying securities (C)

Figure 28: Covered Combination


Limited reward

(K2 Purchase price


of (B) + Net credit
received)

Unlimited risk

3 transactions:
Selling two different
options (A), (B)
Buying underlying
securities (C)
Source: own illustration, according to
TheOptionsGuide (2009).

47

Option strategies A practical Guideline for Retail Investors

Strategy

Zero-Cost
Collar

Maximum Potential
Profit

Maximum Potential
Loss

1 x Short OTM LEAPS Call option


with K1 (A)

Limited reward

Limited risk

3 transactions:

1 x Long ATM LEAPS Put option with


K2 (B)

(K1 Purchase price

(K1 Purchase price

Selling one LEAPS


option (A)

of (C) Net debit

of (C) Net debit

100 x Long underlying securities (C)

paid)

paid)

The Setup

Transactions

Figure 29: Zero-Cost Collar

Buying one LEAPS


option (B)
Buying underlying
securities (C)

Covered Short
Call

1 x Short ATM Call option with K1 (A)

Payoff-diagram

Source: own illustration, according to


TheOptionsGuide (2009).
Figure 30: Covered Short Call

Limited reward

Unlimited risk

1 x Long underlying securities (B)

2 transactions:
Selling one option
(A)

(K1 purchase price


of (B) Net credit

Buying underlying
securities (B)

received)

Source: own illustration, according to


Optionseducation (2014).

Cash-Secured
Put

1 x Short ATM Put option with K1 (A)

Figure 31: Cash-Secured Put


Limited reward

1 x Cash on account (B)


(Net credit received)

Unlimited risk

2 transactions:
Selling one option
(A)
Deposit cash (B)
Source: own illustration, according to
Optionseducation (2014).

48

Option strategies A practical Guideline for Retail Investors

6.4. Sustained Bullish Strategies


An investor is expecting substantial rising prices of the underlying security in the next three to six months. To maximize his profit and minimizing
the potential loss if possible, he has the possibility to construct the following option strategies.
Table 17: Sustained Bullish Strategies
Strategy

Protective Put

The Setup

1 x Long ATM Put option with K1 (A)

Maximum Potential
Profit

Maximum Potential
Loss

Unlimited reward

Limited risk

2 transactions:

(Net debit paid)

Buying one option


(A)

Transactions

Payoff-diagram
Figure 32: Protective Put

100 x Long underlying securities (B)

Buying underlying
securities (B)
Source: own illustration, according to
OptionMonster (2014).

Long Call

1 x Long ATM Call option with K1 (A)

Figure 33: Long Call


Unlimited reward

Limited risk

1 transaction:

(Net debit paid)

Buying one option


(A)

Source: own illustration, according to


Optionsplaybook (2014).

49

Option strategies A practical Guideline for Retail Investors

Strategy

The Setup

Synthetic Long

1 x Long ATM Call option with K1 (A)

Stock

1 x Short ATM Put option with K1 (B)

Maximum Potential
Profit

Maximum Potential
Loss

Unlimited reward

Unlimited risk

Transactions

Payoff-diagram
Figure 34: Synthetic Long Stock

2 transactions:
Selling one option
(B)
Buying one option
(A)
Source: own illustration, according to
TheOptionsGuide (2009).

Bull Spread

1 x Long OTM Put option with K1 (D)

Spread

1 x Short OTM Put option with K2 (C)

Figure 35: Bull Spread Spread


Limited reward

Limited risk

4 transactions:

1 x Long OTM Call option with K3 (B)

(K4 K3 Net debit

(K2 K1 Net debit

Selling two different


options (B), (D)

1 x Short OTM Call option with K4 (A)

paid)

paid)

Buying two different


options (A), (C)
Source: own illustration, according to
Optionseducation (2014).

Cash-Secured
Call

1 x Long ATM Call option with K1 (A)

Figure 36: Cash-Secured Call


Unlimited reward

Limited risk

2 transactions:

Net debit paid

Buying one option


(A)

1 x Cash on account (B)

Deposit cash (B)


Source: own illustration, according to
Optionseducation (2014).

50

Option strategies A practical Guideline for Retail Investors

Strategy

The Setup

Call Back

1 x Short ATM Call option with K1 (A)

Spread

2 x Long OTM Call option with K2 (B)

Maximum Potential
Profit

Maximum Potential
Loss

Unlimited reward

Limited risk

2 transactions:

(K2 K1 net credit

Selling one option


(A)

Transactions

Payoff-diagram
Figure 37: Call Back Spread

received or + net
debit paid)

Buying two equal


options (B)
Source: own illustration, according to
Optionsplaybook (2014).

Long Combo

1 x Short OTM Put option with K1 (A)

Spread

1 x Long OTM Call option with K2 (B)

Figure 38: Long Combo Spread


Unlimited reward

Unlimited risk

2 transactions:
Selling two different
options (A), (B)

Source: own illustration, according to


Cohen (2005, p.278).

51

Option strategies A practical Guideline for Retail Investors

6.5. Moderately Bearish Strategies


A moderately bearish strategy pursues the goal of slightly falling prices of the underlying security during the lifetime of the option strategy. Therefore an investor has the possibility to maximize his profit in the short-term even if the market and the underlying security is in a bearish trend.
Table 18: Moderately Bearish Strategies
Strategy

The Setup

Short Call

1 x Short ATM Call option with K1 (A)

Spread*

1 x Long OMT Call option with K2 (B)

Maximum Potential
Profit

Maximum Potential
Loss

Limited reward

Limited risk

2 transactions:

(Net credit received)

(K1 K2 Net credit

Selling one option


(A)

Transactions

Payoff-diagram
Figure 39: Short Call Spread

received)

Buying one option


(B)
Source: own illustration, according to
Optionsplaybook (2014).

Uncovered Call

1 x Short ATM Call option with K1 (A)

Figure 40: Uncovered Call


Limited reward

Unlimited risk

1 transaction:
Selling one option

(Net credit received)

(A)

Source: own illustration, according to


Optionsplaybook (2014).

52

Option strategies A practical Guideline for Retail Investors

Strategy

The Setup

Short Ratio Put

2 x Short OTM Put options with K2 (A)

Spread

Maximum Potential
Profit

Maximum Potential
Loss

Limited reward

Unlimited risk

Transactions

Payoff-diagram
Figure 41: Short Ratio Put Spread

1 x Long ATM Put option with K1 (B)

2 transactions:
Selling two equal
options (A)

(K1 K2 Net credit


received)

Buying one option


(B)
Source: own illustration, according to
Optionseducation (2014).

Covered Short

1 x Short ATM Put option with K1 (A)

Put

100 x Short underlying securities (B)

Figure 42: Covered Short Put


Limited reward

Unlimited risk

2 transactions:
Selling one option
(A)

(Net credit received)

Selling underlying
securities (B)
Source: own illustration, according to
Cohen (2005, p. 83)

Bear Spread

1 x Long OTM Call option with K4 (A)

Spread

1 x Short OTM Call option with K3 (B)

Figure 43: Bear Spread Spread


Limited reward

Limited risk

4 transactions:

1 x Long OTM Put option with K2 (C)

(K2 K1 Net debit

K4 K3 Net debit

Selling two different


options (B), (D)

1 x Short OTM Put option with K1 (D)

paid)

paid

Buying two different


options (A), (C)
Source: own illustration, according to
TheOptionsGuide (2009).

53

Option strategies A practical Guideline for Retail Investors

6.6. Sustained Bearish Strategies


With this strategy, an investor is expecting falling prices of the underlying during the time of the option strategy. Compared with the moderately
bearish strategy, traders of such instruments believe in considerably lower prices in the future and a downturn-trend of the markets.
Table 19: Sustained Bearish Strategies
Strategy

Long Put

The Setup

1 x Long ATM Put option with K1 (A)

Maximum Potential
Profit

Maximum Potential
Loss

Unlimited reward

Limited risk

1 transaction:

(Net debit paid)

Buying one option


(A)

Transactions

Payoff-diagram
Figure 44: Long Put

Source: own illustration, according to


Optionsplaybook (2014).

Synthetic

1 x Short ATM Call option with K1 (A)

Short Stock

1 x Long ATM Put option with K1 (B)

Figure 45: Synthetic Short Stock


Unlimited reward

Unlimited risk

2 transactions:
Selling one option
(A)
Buying one option
(B)
Source: own illustration, according to
TheOptionsGuide (2009).

54

Option strategies A practical Guideline for Retail Investors

Strategy

The Setup

Short Combo

1 x Long OTM Put option with K1 (A)

Spread

1 x Short OTM Call option with K2 (B)

Maximum Potential
Profit

Maximum Potential
Loss

Unlimited reward

Unlimited risk

Transactions

Payoff-diagram
Figure 46: Short Combo Spread

2 transactions:
Selling one option
(B)
Buying one option
(A)
Source: own illustration, according to
Cohen (2005, p. 282)

Put Back

1 x Short ITM Put option with K1 (A)

Spread

2 x Long OTM Put option with K2 (B)

Figure 47: Put Back Spread


Unlimited reward

Limited risk

2 transactions:

(K1 K2 net credit

Selling one option


(A)

received + net debit


paid)

Buying two equal


options (B)
Source: own illustration, according to
TheOptionsGuide (2009).

55

Option strategies A practical Guideline for Retail Investors

7. Conclusion II
7.1. Conclusion of Option Strategies
After explaining every option strategy in more detail, I will now analyze each one in relation to
cost efficiency and loss and profit potential. On the basis of the terms and conditions from the
different trading platforms, I will rank every option strategy according to the average transaction costs.
Furthermore, this analysis is divided into the six market expectations and it can be seen the
different transaction costs when using only EUREX options, on one hand, and warrants as an
addition on the other hand. There is also the difference between of the two approaches in
percentages and thus the reader is able to see what the potential costs savings are.
Moreover, if the average transaction costs of two different option strategies are similar, an
investor should also take into account the loss- and profit-outlook of the investment. Therefore an unlimited profit potential is preferred to a limited profit potential. In contrary, an unlimited loss potential is less favorable than a limited loss potential.

7.1.1. Neutral Strategies


Table 20: Evaluation Option Strategies - Neutral Strategies 71
Transaction Costs
Strategy

Change
EUREX

Neutral Strategies

Options

Warrants

in %

Maximum

Maximum

Potential

Potential

Profit

Loss

Ratio Put Write*

58.00

(58.00)

0%

Limited

Unlimited

Ratio Call Write

141.88

(141.63

0%

Limited

Unlimited

Short Straddle

206.19

(206.19)

0%

Limited

Unlimited

Short Strangle

206.19

(206.19)

0%

Limited

Unlimited

Short Gut Spread

206.19

(206.19)

0%

Limited

Unlimited

Variable Ratio Write

244.98

(244.73)

0%

Limited

Unlimited

Long Butterfly Spread

309.28

187.28

-39%

Limited

Limited

Long Ladder Spread

309.28

248.28

-20%

Limited

Unlimited

71

All material in this table is derived from chapter 8.4 Evaluation Matrix.

56

Option strategies A practical Guideline for Retail Investors

412.38

290.38

412.38

290.38

Long Box Spread

412.38

290.38

Double Butterfly Spread

515.47

Transaction Cost

286.22

Neutral Strategies

Long Condor Spread


Long Iron Butterfly
Spread

-30%

Limited

Limited

Limited

Limited

-30%

Limited

Limited

332.47

-36%

Limited

Limited

223.83

-15%

-30%

* This strategy can only constructed at the trading platform of Saxo Bank because it contains
short selling of the underlying without owning it.

7.1.2. Volatile Strategies


Table 21: Evaluation Option Strategies - Volatile Strategies 72
Transaction Costs
Strategy

Change
EUREX

Volatile Strategies

Options

Warrants

in %

Maximum
Potential
Profit

Maximum
Potential Loss

Long Straddle

206.19

75.79

-63%

Unlimited

Limited

Long Strangle

206.19

75.79

-63%

Unlimited

Limited

Long Gut Spread

206.19

75.79

-63%

Unlimited

Limited

Strap

206.19

75.79

-63%

Unlimited

Limited

Strip

206.19

75.79

-63%

Unlimited

Limited

Call Ratio Back Spread

206.19

145.19

-30%

Unlimited

Limited

Short Condor Spread

412.38

290.38

-30%

Limited

Limited

Short Butterfly Spread

309.28

248.28

-20%

Limited

Limited

Short Ladder Spread

309.28

187.28

-39%

Unlimited

Limited

Transaction Cost

252.01

138.90

-48%

72

All material in this table is derived from chapter 8.4 Evaluation Matrix.

57

Option strategies A practical Guideline for Retail Investors

7.1.3. Moderately Bullish Strategies


Table 22: Evaluation Option Strategies - Moderately Bullish Strategies 73
Transaction Costs

Moderately Bullish Strategies

Strategy

EUREX
Options

Change

Warrants

in %

Maximum
Potential
Profit

Maximum
Potential Loss

Uncovered Put

103.09

(103.09)

0%

Limited

Unlimited

Cash-Secured Put

103.19

(103.19)

0%

Limited

Unlimited

Covered Short Call

141.88

(141.63)

0%

Limited

Unlimited

Long Call Spread

206.19

145.19

-30%

Limited

Limited

Short Ratio Call Spread

206.19

145.19

-30%

Limited

Unlimited

Collar

244.98

183.73

-25%

Limited

Limited

Covered Combination

244.98

(244.73)

0%

Limited

Unlimited

Zero-Cost Collar*

244.98

183.73

-25%

Limited

Limited

Transaction Cost

186.94

156.31

-14%

* According to Adam Matuszewski, Equity Product Manager at SIX Swiss Exchange Ltd, the
SIX Exchange does not LEAPS, which are long-term options, as a special single derivative. 74
Nevertheless there is the possibility to trade options with a time to maturity of several years. 75

7.1.4. Sustained Bullish Strategies


Table 23: Evaluation Option Strategies - Sustained Bullish Strategies 76
Transaction Costs
Strategy

EUREX

Change

Warrants

in %

Strategies

Sustained Bullish

Options

Maximum

Maximum

Potential

Potential

Profit

Loss

Long Call

103.09

37.9

-63%

Unlimited

Limited

Cash-Secured Call

103.19

38.3

-63%

Unlimited

Limited

Protective Put

141.88

73.31

-48%

Unlimited

Limited

Call Back Spread

206.19

145.19

-30%

Unlimited

Limited

Synthetic Long Stock

206.19

144.36

-30%

Unlimited

Unlimited

Long Combo Spread

206.19

206.19

0%

Unlimited

Unlimited

Bull Spread Spread

412.38

290.38

-30%

Limited

Limited

Transaction Cost

197.02

133.66

-38%

73

All material in this table is derived from chapter 8.4 Evaluation Matrix.

74

CBOE (2014).

75

Interview Matuszewski (2014).

76

All material in this table is derived from chapter 8.4 Evaluation Matrix.

58

Option strategies A practical Guideline for Retail Investors

7.1.5. Moderately Bearish Strategies


Table 24: Evaluation Option Strategies - Moderately Bearish Strategies
Moderately Bearish Strategies

Transaction Costs
Strategy

Change
EUREX
Options

Warrants

in %

Maximum
Potential
Profit

Maximum
Potential Loss

Covered Short Put*

58.00

(58)

0%

Limited

Unlimited

Uncovered Call

103.09

(103.09)

0%

Limited

Unlimited

Short Call Spread

206.19

145.19

-30%

Unlimited

Unlimited

Short Ratio Put Spread

206.19

145.19

-30%

Limited

Unlimited

Bear Spread Spread

412.38

288.71

-30%

Limited

Limited

Transaction Cost

197.17

148.04

-18%

* This strategy can only constructed at the platform of Saxo Bank because it contains selling
the underlying without owning it.

7.1.6. Sustained Bearish Strategies


Table 25: Evaluation Option Strategies - Sustained Bearish Strategies 77

Strategy

EUREX
Options

Strategies

Sustained Bearish

Transaction Costs

77

Maximum
Change in %

Warrants

Potential
Profit

Maximum
Potential Loss

Long Put

103.09

37.90

-63%

Unlimited

Limited

Put Back Spread

206.19

144.36

-30%

Unlimited

Limited

Synthetic Short Stock

206.19

144.36

-30%

Unlimited

Unlimited

Short Combo Spread

206.19

144.36

-30%

Unlimited

Unlimited

Transaction Costs

180.42

118.37

-38%

All material in this table is derived from chapter 8.4 Evaluation Matrix.

59

Option strategies A practical Guideline for Retail Investors

8. Final Conclusion
The final conclusion contains the two previous outcomes from the chapters Conclusion I and
II about the different option strategies and the twelve trading platforms.

8.1. Trading Platform


First of all, not every trading platform is offering the possibility to trade EUREX options. As a
result, only at nine out of twelve banks, investors are able to construct option strategies. If a
retail client is interested in trading all 45 strategies, only Saxo Bank is providing all financial
instruments and possibilities to overcome the Swiss legal limitations.

Secondly, the most attractive platforms to trade option strategies are Swissquote with an average total transaction costs of CHF 28.92 (with warrants CHF 42.22) and Saxo Bank with
CHF 91.06 (CHF 92.60). At the third place there is the Berner Kantonalbank with CHF 180.28
(CHF123.84) followed by the Zrcher Kantonalbank with CHF 179.84 (CHF 171.65) and
Credit Suisse with CHF 176.99 (CHF 175.99). Further to this, Raiffeisen (CHF 372.28;
239.73), UBS (CHF 422.84; 269.73) and Migros Bank (CHF 458.52; 283.64) are offering the
most expensive conditions to their customers. PostFinance, Cash zweiplus and Banque Cantonal Vaudoise doesnt offer EUREX options and therefore option strategies cannot be traded.

Thirdly, when it comes to fixed costs, there are financial institutions, who do not charge any
basic fee for the safekeeping account like PostFinance and Saxo Bank. In contrary, the universal banks and the Zrcher Kantonalbank charge up to CHF 448.80 to their customers.
Consequently investments made at those banks have to perform clearly better to be in the
profit zone than on a portfolio at PostFinance or Saxo Bank. Especially nowadays with higher
standardization, technological progress in the IT-infrastructure and increasing competition in
the retail market, the pressure for offering attractive conditions will lower the fees in the midand long-run. 78

78

Interview Eichenberger (2014).

60

Option strategies A practical Guideline for Retail Investors

Since the beginning of 2009, the Swiss National Bank is setting an operational target range
for its reference interest rate (three-month LIBOR) lower than 0.5%. Nevertheless, some
banks didnt adapt the current level to their interest-rate policy. As a result, only seven banks
have an interest rate-spread below 10%. As we are talking only from the perspective of a
retail investor, the differences in absolute numbers are not tremendous.

Nonetheless, a higher interest spread indicates a general higher margin requirement of the
financial institutions. It can be seen that banks with a higher spread of 10% tends to have
higher transaction and fixed costs.

There are several ways for retail investors to minimize the variable (direct) and fixed (indirect)
costs. One way is to concentrate the assets on one bank (pension funds, mortgages, portfolios, and cash) and thus having more negotiation power when it comes to terms and conditions. Another possibility is to buy trading packages, where the client buys a fixed number of
trades per months, which is in general cheaper than single fees. 79 Additionally, by increasing
numbers of trades or/and trading volume, banks upgrade such clients to the Private Bankingdesk, where they get an extensive and qualitatively superior service for lower conditions.

8.2. Option Strategies


Generally speaking, most of the option strategies are technically feasible at most of the platforms. There are only two strategies, which cannot be constructed because they are containing short selling of the underlying security. There is also a strategy, where it is necessary to
execute LEAPS, which are not offered in Switzerland. In such a case, investors can trade
normal EUREX options with longer time to maturity.

By using warrants, the transaction costs can be reduced on average by about 29% (from 0%
just to -63%). Therefore retail investors should be using warrants instead of more expensive
EUREX options with the exception of Swissquote and Saxo Bank. In general, strategies with
fewer transactions are easier to trade and also related to lower transaction costs. As a result,
retail investors should rather choose an option strategy with fewer legs and less different options. Moreover, an option strategy with unlimited profit or limited loss potential should be
favored over a limited maximal profit respectively an unlimited loss potential.

79

Swissquote (2010).

61

Option strategies A practical Guideline for Retail Investors

Of course, every strategy has different features, especially if its a credit or debit transaction.
This aspect is not weighted, because a retail investor only receives a small credit amount
from selling EUREX options and therefore the possible payoff is more important.

8.3. Break-Even Point


As we have seen before, Swissquote and Saxo Bank have the most attractive conditions.
Hence this paragraph is only covering those two trading platforms. The break-even point
(short BE) is a fixed level, where an investor does not make a net profit nor a net loss (after
fees) and is equal off before the investment was made. 80 Therefore, the break-even is depending on the amount of the investment and the indirect and direct transaction costs. As
already mentioned above, the maximal amount for each investment is CHF 6000 for retail
investors. As a consequence, the break-even of Swissquote is in average 0.5% with EUREX
options and when including warrants 0.7%. Saxo Bank has an average BE of 1.5% with EUREX options (warrants are not offered). With such conditions, option strategies are, in principle, attractive because of the low break-even level and therefore retail investors are also able
to invest in such strategies with a smaller amount of money.
When including the other banks, the break-even point varies between 2.8% and 7.6%, respectively for warrants 2.1% and 4.7%. With such conditions, the option strategies are clearly
less attractive because the investment has to perform noticeably better to be equal off.

We must not lose sight of the fact that there are also other influences like the opportunity
costs, the risk premium, especially when it is an unlimited loss potential, as well as the
spread of bid and ask price of securities. Those costs have to be taken into account when
trading a certain strategy.

To sum up my bachelor thesis, option strategies are an interesting and multifunctional tool of
generating profits in every market direction. When it comes to transaction costs, Swissquote
and Saxo Bank are offering the most attractive conditions, where it is possible to invest in
such strategies with a minimum of assets. In contrary to those two trading platforms, the other ten analysed banks have much higher costs. This makes it more difficult to trade option
strategies successfully and to generate net profits. Nevertheless, there are also hidden costs,
which have a negatively influence on the payoff of the strategy.

80

Investorwords (2014).

62

Option strategies A practical Guideline for Retail Investors

8.4. Evaluation Matrix

160.00

33.40

800.00

563.00

645.00

412.38

Long Butterfly Spread

540.00

165.00

202.50

225.00

120.00

25.05

600.00

422.25

483.75

309.28

Short Straddle

360.00

110.00

135.00

150.00

80.00

16.70

400.00

281.50

322.50

206.19

Short Strangle

360.00

110.00

135.00

150.00

80.00

16.70

400.00

281.50

322.50

206.19

Short Gut Spread


Long Iron Butterfly
Spread
Long Box Spread

360.00

110.00

135.00

150.00

80.00

16.70

400.00

281.50

322.50

206.19

720.00

220.00

270.00

300.00

160.00

33.40

800.00

563.00

645.00

412.38

720.00

220.00

270.00

300.00

160.00

33.40

800.00

563.00

645.00

412.38

Long Ladder Spread

540.00

165.00

202.50

225.00

120.00

25.05

600.00

422.25

483.75

309.28

Ratio Call Write

222.25

112.25

119.75

102.25

60.25

31.45

242.25

183.00

203.50

141.88

Ratio Put Write

58.00

58.00

703.75

806.25

515.47

gies
Strategies
Strategies

Moderately bearish

Sustained bullish Strate-

Moderately bullish Strategies

Volatile Strategies

Double Butterfly
Spread
Variable Ratio Write

Sustained bearish

Transaction Cost
per Strategy

Raiffeisen

300.00

PostFinance

270.00

Bank Coop

220.00

Migros Bank

720.00

Cash zweiplus

Swissquote

Saxo Bank

Total transactions

BCV

Other

BEKB

Short Stock

ZKB

Long Stock

Credit Suisse

Short Option

Long Condor Spread

UBS

Long Option
Neutral Strategies

8.4.1. EUREX Options

900.00

275.00

337.50

375.00

200.00

41.75

1'000.
00

402.25

167.25

187.25

177.25

100.25

39.80

442.25

323.75

364.75

244.98

Long Straddle

360.00

110.00

135.00

150.00

80.00

16.70

400.00

281.50

322.50

206.19

Long Strangle

360.00

110.00

135.00

150.00

80.00

16.70

400.00

281.50

322.50

206.19

Long Gut Spread

360.00

110.00

135.00

150.00

80.00

16.70

400.00

281.50

322.50

206.19

360.00

110.00

135.00

150.00

80.00

16.70

400.00

281.50

322.50

206.19

Strap

360.00

110.00

135.00

150.00

80.00

16.70

400.00

281.50

322.50

206.19

Strip

360.00

110.00

135.00

150.00

80.00

16.70

400.00

281.50

322.50

206.19

Short Condor Spread

720.00

220.00

270.00

300.00

160.00

33.40

800.00

563.00

645.00

412.38

Short Butterfly Spread

540.00

165.00

202.50

225.00

120.00

25.05

600.00

422.25

483.75

309.28

Short Ladder Spread

540.00

165.00

202.50

225.00

120.00

25.05

600.00

422.25

483.75

309.28

Collar

402.25

167.25

187.25

177.25

100.25

39.80

442.25

323.75

364.75

244.98

Long Call Spread

360.00

110.00

135.00

150.00

80.00

16.70

400.00

281.50

322.50

206.19

360.00

110.00

135.00

150.00

80.00

16.70

400.00

281.50

322.50

206.19

180.00

55.00

67.50

75.00

40.00

8.35

200.00

140.75

161.25

103.09

Covered Combination

402.25

167.25

187.25

177.25

100.25

39.80

442.25

323.75

364.75

244.98

Zero-Cost Collar

402.25

167.25

187.25

177.25

100.25

39.80

442.25

323.75

364.75

244.98

Covered Short Call

222.25

112.25

119.75

102.25

60.25

31.45

242.25

183.00

203.50

141.88

Cash-Secured Put

180.00

55.00

67.50

75.00

40.00

9.20

200.00

140.75

161.25

103.19

Protective Put

222.25

112.25

119.75

102.25

60.25

31.45

242.25

183.00

203.50

141.88

Long Call

180.00

55.00

67.50

75.00

40.00

8.35

200.00

140.75

161.25

103.09

Synthetic Long Stock

360.00

110.00

135.00

150.00

80.00

16.70

400.00

281.50

322.50

206.19

Bull Spread Spread

720.00

220.00

270.00

300.00

160.00

33.40

800.00

563.00

645.00

412.38

Cash-Secured Call

180.00

55.00

67.50

75.00

40.00

9.20

200.00

140.75

161.25

103.19

Call Back Spread

360.00

110.00

135.00

150.00

80.00

16.70

400.00

281.50

322.50

206.19

Long Combo Spread

360.00

110.00

135.00

150.00

80.00

16.70

400.00

281.50

322.50

206.19

Short Call Spread

360.00

110.00

135.00

150.00

80.00

16.70

400.00

281.50

322.50

206.19

Uncovered Call

180.00

55.00

67.50

75.00

40.00

8.35

200.00

140.75

161.25

103.09

360.00

110.00

135.00

150.00

80.00

16.70

400.00

281.50

322.50

206.19

Covered Short Put

58.00

58.00

Bear Spread Spread

720.00

220.00

270.00

300.00

160.00

33.40

800.00

563.00

645.00

412.38

Long Put

180.00

55.00

67.50

75.00

40.00

8.35

200.00

140.75

161.25

103.09

360.00

110.00

135.00

150.00

80.00

16.70

400.00

281.50

322.50

206.19

360.00

110.00

135.00

150.00

80.00

16.70

400.00

281.50

322.50

206.19

360.00

110.00

135.00

150.00

80.00

16.70

400.00

281.50

322.50

206.19

2.42

408.74

132.11

159.20

171.88

91.06

22.44

453.39

321.11

366.88

236.11

Call Ratio Back


Spread

Short Ratio Call


Spread
Uncovered Put

Short Ratio Put


Spread

Synthetic Short
Stock
Short Combo
Spread
Put Back Spread

Transaction Cost per Bank

63

Option strategies A practical Guideline for Retail Investors

Neutral Strategies
Volatile Strategies
Moderately bullish Strategies
Strategies
Strategies
ish Strategies

Sustained bullish

Transaction
Cost per Strategy

Raiffeisen

PostFinance

Bank Coop

Migros Bank

Cash zweiplus

Swissquote

Saxo Bank

BCV

BEKB

ZKB

440.00

220.00

255.00

200.00

160.00

58.40

480.00

397.50

402.50

290.38

Long Butterfly Spread

260.00

165.00

187.50

125.00

120.00

50.05

280.00

256.75

241.25

187.28

Short Straddle

360.00

110.00

135.00

150.00

80.00

16.70

400.00

281.50

322.50

206.19

Short Strangle

360.00

110.00

135.00

150.00

80.00

16.70

400.00

281.50

322.50

206.19

Short Gut Spread

360.00

110.00

135.00

150.00

80.00

16.70

400.00

281.50

322.50

206.19

440.00

220.00

255.00

200.00

160.00

58.40

480.00

397.50

402.50

290.38

Long Box Spread

440.00

220.00

255.00

200.00

160.00

58.40

480.00

397.50

402.50

290.38

Long Ladder Spread

400.00

165.00

195.00

175.00

120.00

37.55

440.00

339.50

362.50

248.28

Ratio Call Write

222.25

112.25

119.75

102.25

60.25

29.21

242.25

183.00

203.50

141.63

Ratio Put Write

(58.00)

(58.00)

480.00

275.00

315.00

225.00

200.00

79.25

520.00

455.50

442.50

332.47

Variable Ratio Write

402.25

167.25

187.25

177.25

100.25

37.56

442.25

323.75

364.75

244.73

Long Straddle

80.00

110.00

120.00

50.00

39.80

80.00

41.70

58.00

80.00

116.00

54.00

80.00

75.79

Long Strangle

80.00

110.00

120.00

50.00

39.80

80.00

41.70

58.00

80.00

116.00

54.00

80.00

75.79

Long Gut Spread

80.00

110.00

120.00

50.00

39.80

80.00

41.70

58.00

80.00

116.00

54.00

80.00

75.79

220.00

110.00

127.50

100.00

80.00

29.20

240.00

198.75

201.25

145.19

Strap

80.00

110.00

120.00

50.00

39.80

80.00

41.70

58.00

80.00

116.00

54.00

80.00

75.79

Strip

80.00

110.00

120.00

50.00

39.80

80.00

41.70

58.00

80.00

116.00

54.00

80.00

75.79

Short Condor Spread

440.00

220.00

255.00

200.00

160.00

58.40

480.00

397.50

402.50

290.38

Short Butterfly Spread

400.00

165.00

195.00

175.00

120.00

37.55

440.00

339.50

362.50

248.28

Short Ladder Spread

260.00

165.00

187.50

125.00

120.00

50.05

280.00

256.75

241.25

187.28

Collar

262.25

167.25

179.75

127.25

100.25

50.06

282.25

241.00

243.50

183.73

Long Call Spread

220.00

110.00

127.50

100.00

80.00

29.20

240.00

198.75

201.25

145.19

220.00

110.00

127.50

100.00

80.00

29.20

240.00

198.75

201.25

145.19

Uncovered Put

180.00

55.00

67.50

75.00

40.00

8.35

200.00

140.75

161.25

103.09

Covered Combination

402.25

167.25

187.25

177.25

100.25

37.56

442.25

323.75

364.75

244.73

Zero-Cost Collar

262.25

167.25

179.75

127.25

100.25

50.06

282.25

241.00

243.50

183.73

Covered Short Call

222.25

112.25

119.75

102.25

60.25

29.21

242.25

183.00

203.50

141.63

Cash-Secured Put

180.00

55.00

67.50

75.00

40.00

9.20

200.00

140.75

161.25

103.19

Protective Put

82.25

112.25

112.25

52.25

39.80

60.25

41.71

58.00

82.25

100.25

54.00

82.25

73.13

Long Call

40.00

55.00

60.00

25.00

19.90

40.00

20.85

29.00

40.00

58.00

27.00

40.00

37.90

Synthetic Long Stock

220.00

110.00

127.50

100.00

80.00

29.20

240.00

198.75

201.25

145.19

Bull Spread Spread

440.00

220.00

255.00

200.00

160.00

58.40

480.00

397.50

402.50

290.38

Cash-Secured Call

40.00

55.00

60.00

25.00

21.90

40.00

21.70

29.00

40.00

58.00

29.00

40.00

38.30

Call Back Spread

220.00

110.00

127.50

100.00

80.00

29.20

240.00

198.75

201.25

145.19

Long Combo Spread

360.00

110.00

135.00

150.00

80.00

16.70

400.00

281.50

322.50

206.19

Short Call Spread

220.00

110.00

127.50

100.00

80.00

29.20

240.00

198.75

201.25

145.19

Uncovered Call

180.00

55.00

67.50

75.00

40.00

8.35

200.00

140.75

161.25

103.09

220.00

110.00

127.50

100.00

80.00

29.20

240.00

198.75

201.25

145.19

Covered Short Put

(58.00)

(58.00)

Bear Spread Spread

440.00

220.00

255.00

200.00

160.00

58.40

480.00

397.50

402.50

290.38

Long Put

40.00

55.00

60.00

25.00

19.90

40.00

20.85

29.00

40.00

58.00

27.00

40.00

37.90

Synthetic Short Stock

220.00

110.00

127.50

100.00

80.00

29.20

240.00

198.75

201.25

145.19

220.00

110.00

127.50

100.00

80.00

29.20

240.00

198.75

201.25

145.19

220.00

110.00

127.50

100.00

80.00

29.20

240.00

198.75

201.25

145.19

255.72

132.11

151.01

117.23

(33.39)

91.06

35.74

(48.33)

278.51

230.66

(45.22)

234.35

169.66

Long Iron Butterfly


Spread

Spread

Moderately bearish

Credit Suisse

Long Condor Spread

Double Butterfly

Sustained bear-

UBS

Long Option
Short Option
Long Stock
Short Stock
Other

8.4.1. Warrants

Call Ratio Back


Spread

Short Ratio Call


Spread

Short Ratio Put


Spread

Short Combo
Spread
Put Back Spread

Transaction Cost per Bank

64

Option strategies A practical Guideline for Retail Investors

8.4.2. Break-Even Point


ERX = EUREX Options

UBS

CS

ZKB

BEKB

BCV

Saxo Bank

Swissquote

Cash zweiplus

Migros Bank

Bank Coop

PostFinance

Raiffeisen

Break-Even

WRT = Warrants
ERX

WRT

ERX

WRT

ERX

WRT

ERX

WRT

ERX

WRT

ERX

WRT

ERX

WRT

ERX

WRT

ERX

WRT

ERX

WRT

ERX

WRT

ERX

WRT

ERX

WRT

Long Condor Spread

12.2%

7.6%

4.4%

4.4%

4.6%

4.6%

5.1%

3.5%

2.7%

2.7%

0.7%

1.1%

13.4%

8.1%

9.5%

6.7%

10.8%

6.8%

7.1%

5.0%

Long Butterfly Spread

9.2%

4.6%

3.5%

3.5%

3.5%

3.5%

3.9%

2.2%

2.0%

2.0%

0.5%

0.9%

10.1%

4.8%

7.1%

4.4%

8.2%

4.1%

5.3%

3.3%

Short Straddle

6.2%

6.2%

2.6%

2.6%

2.4%

2.6%

2.6%

2.6%

1.3%

1.3%

0.4%

0.4%

6.8%

6.8%

4.8%

4.8%

5.5%

5.5%

3.6%

3.6%

Short Strangle

6.2%

6.2%

2.6%

2.6%

2.4%

2.6%

2.6%

2.6%

1.3%

1.3%

0.4%

0.4%

6.8%

6.8%

4.8%

4.8%

5.5%

5.5%

3.6%

3.6%

Short Gut Spread

6.2%

6.2%

2.6%

2.6%

2.4%

2.6%

2.6%

2.6%

1.3%

1.3%

0.4%

0.4%

6.8%

6.8%

4.8%

4.8%

5.5%

5.5%

3.6%

3.6%

Long Iron Butterfly Spread

12.2%

7.6%

4.4%

4.4%

4.6%

4.6%

5.1%

3.5%

2.7%

2.7%

0.7%

1.1%

13.4%

8.1%

9.5%

6.7%

10.8%

6.8%

7.1%

5.0%

Long Box Spread

12.2%

7.6%

4.4%

4.4%

4.6%

4.6%

5.1%

3.5%

2.7%

2.7%

0.7%

1.1%

13.4%

8.1%

9.5%

6.7%

10.8%

6.8%

7.1%

5.0%

Long Ladder Spread

9.2%

6.9%

3.5%

3.5%

3.5%

3.6%

3.9%

3.1%

2.0%

2.0%

0.5%

0.7%

10.1%

7.4%

7.1%

5.8%

8.2%

6.1%

5.3%

4.3%

Ratio Call Write

3.9%

3.9%

2.6%

2.6%

2.1%

2.3%

1.8%

1.8%

1.0%

1.0%

0.6%

0.6%

4.1%

4.1%

3.2%

3.2%

3.5%

3.5%

2.5%

2.6%

Ratio Put Write

1.0%

(1.0%)

Double Butterfly Spread

15.2%

8.2%

5.3%

5.3%

5.8%

5.6%

6.4%

3.9%

3.3%

3.3%

0.8%

1.4%

16.8%

8.8%

11.8%

7.7%

13.5%

7.5%

8.8%

5.7%

Variable Ratio Write

6.9%

6.9%

3.5%

3.5%

3.3%

3.5%

3.1%

3.1%

1.7%

1.7%

0.8%

0.7%

7.5%

7.5%

5.5%

5.5%

6.2%

6.2%

4.3%

4.3%

Long Straddle

6.2%

1.6%

2.6%

2.6%

2.4%

2.3%

2.6%

1.0%

0.7%

1.3%

1.3%

0.4%

0.8%

1.1%

6.8%

1.4%

4.8%

2.0%

0.9%

5.5%

1.4%

3.6%

1.4%

Long Strangle

6.2%

1.6%

2.6%

2.6%

2.4%

2.3%

2.6%

1.0%

0.7%

1.3%

1.3%

0.4%

0.8%

1.1%

6.8%

1.4%

4.8%

2.0%

0.9%

5.5%

1.4%

3.6%

1.4%

Long Gut Spread

6.2%

1.6%

2.6%

2.6%

2.4%

2.3%

2.6%

1.0%

0.7%

1.3%

1.3%

0.4%

0.8%

1.1%

6.8%

1.4%

4.8%

2.0%

0.9%

5.5%

1.4%

3.6%

1.4%

Call Ratio Back Spread

6.2%

3.9%

2.6%

2.6%

2.4%

2.5%

2.6%

1.8%

1.3%

1.3%

0.4%

0.6%

6.8%

4.1%

4.8%

3.4%

5.5%

3.4%

3.6%

2.6%

Strap

6.2%

1.6%

2.6%

2.6%

2.4%

2.3%

2.6%

1.0%

0.7%

1.3%

1.3%

0.4%

0.8%

1.1%

6.8%

1.4%

4.8%

2.0%

0.9%

5.5%

1.4%

3.6%

1.4%

Strip

6.2%

1.6%

2.6%

2.6%

2.4%

2.3%

2.6%

1.0%

0.7%

1.3%

1.3%

0.4%

0.8%

1.1%

6.8%

1.4%

4.8%

2.0%

0.9%

5.5%

1.4%

3.6%

1.4%

Short Condor Spread

12.2%

7.6%

4.4%

4.4%

4.6%

4.6%

5.1%

3.5%

2.7%

2.7%

0.7%

1.1%

13.4%

8.1%

9.5%

6.7%

10.8%

6.8%

7.1%

5.0%

Short Butterfly Spread

9.2%

6.9%

3.5%

3.5%

3.5%

3.6%

3.9%

3.1%

2.0%

2.0%

0.5%

0.7%

10.1%

7.4%

7.1%

5.8%

8.2%

6.1%

5.3%

4.3%

Short Ladder Spread

9.2%

4.6%

3.5%

3.5%

3.5%

3.5%

3.9%

2.2%

2.0%

2.0%

0.5%

0.9%

10.1%

4.8%

7.1%

4.4%

8.2%

4.1%

5.3%

3.3%

Collar

6.9%

4.6%

3.5%

3.5%

3.3%

3.3%

3.1%

2.3%

1.7%

1.7%

0.8%

0.9%

7.5%

4.8%

5.5%

4.1%

6.2%

4.1%

4.3%

3.3%

Long Call Spread

6.2%

3.9%

2.6%

2.6%

2.4%

2.5%

2.6%

1.8%

1.3%

1.3%

0.4%

0.6%

6.8%

4.1%

4.8%

3.4%

5.5%

3.4%

3.6%

2.6%

Short Ratio Call Spread

6.2%

3.9%

2.6%

2.6%

2.4%

2.5%

2.6%

1.8%

1.3%

1.3%

0.4%

0.6%

6.8%

4.1%

4.8%

3.4%

5.5%

3.4%

3.6%

2.6%

Uncovered Put

3.2%

3.2%

1.7%

1.7%

1.3%

1.5%

1.4%

1.4%

0.7%

0.7%

0.2%

0.2%

3.4%

3.4%

2.5%

2.5%

2.8%

2.8%

1.9%

1.9%

Covered Combination

6.9%

6.9%

3.5%

3.5%

3.3%

3.5%

3.1%

3.1%

1.7%

1.7%

0.8%

0.7%

7.5%

7.5%

5.5%

5.5%

6.2%

6.2%

4.3%

4.3%

Zero-Cost Collar

6.9%

4.6%

3.5%

3.5%

3.3%

3.3%

3.1%

2.3%

1.7%

1.7%

0.8%

0.9%

7.5%

4.8%

5.5%

4.1%

6.2%

4.1%

4.3%

3.3%

Covered Short Call

3.9%

3.9%

2.6%

2.6%

2.1%

2.3%

1.8%

1.8%

1.0%

1.0%

0.6%

0.6%

4.1%

4.1%

3.2%

3.2%

3.5%

3.5%

2.5%

2.6%

Cash-Secured Put

3.2%

3.2%

1.7%

1.7%

1.3%

1.5%

1.4%

1.4%

0.7%

0.7%

0.3%

0.3%

3.4%

3.4%

2.5%

2.5%

2.8%

2.8%

1.9%

1.9%

Protective Put

3.9%

1.6%

2.6%

2.6%

2.1%

2.2%

1.8%

1.0%

0.7%

1.0%

1.0%

0.6%

0.8%

1.1%

4.1%

1.5%

3.2%

1.8%

0.9%

3.5%

1.5%

2.5%

1.4%

Long Call

3.2%

0.9%

1.7%

1.7%

1.3%

1.3%

1.4%

0.6%

0.4%

0.7%

0.7%

0.2%

0.5%

0.6%

3.4%

0.8%

2.5%

1.1%

0.5%

2.8%

0.8%

1.9%

0.8%

Synthetic Long Stock

6.2%

3.9%

2.6%

2.6%

2.4%

2.5%

2.6%

1.8%

1.3%

1.3%

0.4%

0.6%

6.8%

4.1%

4.8%

3.4%

5.5%

3.4%

3.6%

2.6%

Bull Spread Spread

12.2%

7.6%

4.4%

4.4%

4.6%

4.6%

5.1%

3.5%

2.7%

2.7%

0.7%

1.1%

13.4%

8.1%

9.5%

6.7%

10.8%

6.8%

7.1%

5.0%

Cash-Secured Call

3.2%

0.9%

1.7%

1.7%

1.3%

1.3%

1.4%

0.6%

0.4%

0.7%

0.7%

0.3%

0.5%

0.6%

3.4%

0.8%

2.5%

1.1%

0.5%

2.8%

0.8%

1.9%

0.8%

Call Back Spread

6.2%

3.9%

2.6%

2.6%

2.4%

2.5%

2.6%

1.8%

1.3%

1.3%

0.4%

0.6%

6.8%

4.1%

4.8%

3.4%

5.5%

3.4%

3.6%

2.6%

Long Combo Spread

6.2%

6.2%

2.6%

2.6%

2.4%

2.6%

2.6%

2.6%

1.3%

1.3%

0.4%

0.4%

6.8%

6.8%

4.8%

4.8%

5.5%

5.5%

3.6%

3.6%

Short Call Spread

6.2%

3.9%

2.6%

2.6%

2.4%

2.5%

2.6%

1.8%

1.3%

1.3%

0.4%

0.6%

6.8%

4.1%

4.8%

3.4%

5.5%

3.4%

3.6%

2.6%

Uncovered Call

3.2%

3.2%

1.7%

1.7%

1.3%

1.5%

1.4%

1.4%

0.7%

0.7%

0.2%

0.2%

3.4%

3.4%

2.5%

2.5%

2.8%

2.8%

1.9%

1.9%

Short Ratio Put Spread

6.2%

3.9%

2.6%

2.6%

2.4%

2.5%

2.6%

1.8%

1.3%

1.3%

0.4%

0.6%

6.8%

4.1%

4.8%

3.4%

5.5%

3.4%

3.6%

2.6%

1.0%

(1.0%)

Bear Spread Spread

12.2%

7.6%

4.4%

4.4%

4.6%

4.6%

5.1%

3.5%

2.7%

2.7%

0.7%

1.1%

13.4%

8.1%

9.5%

6.7%

10.8%

6.8%

7.1%

5.0%

Long Put

3.2%

0.9%

1.7%

1.7%

1.3%

1.3%

1.4%

0.6%

0.4%

0.7%

0.7%

0.2%

0.5%

0.6%

3.4%

0.8%

2.5%

1.1%

0.5%

2.8%

0.8%

1.9%

0.8%

Synthetic Short Stock

6.2%

3.9%

2.6%

2.6%

2.4%

2.5%

2.6%

1.8%

1.3%

1.3%

0.4%

0.6%

6.8%

4.1%

4.8%

3.4%

5.5%

3.4%

3.6%

2.6%

Short Combo Spread

6.2%

3.9%

2.6%

2.6%

2.4%

2.5%

2.6%

1.8%

1.3%

1.3%

0.4%

0.6%

6.8%

4.1%

4.8%

3.4%

5.5%

3.4%

3.6%

2.6%

Put Back Spread

6.2%

3.9%

2.6%

2.6%

2.4%

2.5%

2.6%

1.8%

1.3%

1.3%

0.4%

0.6%

6.8%

4.1%

4.8%

3.4%

5.5%

3.4%

3.6%

2.6%

BE per Bank

7.0%

4.5%

2.9%

2.9%

2.8%

2.9%

3.0%

2.1%

(0.6%)

1.5%

1.5%

0.5%

0.7%

(0.9%)

7.6%

4.7%

5.5%

4.0%

(0.8%)

6.2%

4.0%

4.1%

2.9%

gies
Strategies
gies

Moderately

Covered Short Put

Strategies

bearish

Sustained

bearish Strate-

Sustained bullish

Moderately bullish Strate-

Volatile Strategies

Neutral Strategies

(by including the total transaction costs)

65

Option strategies A practical Guideline for Retail Investors

9. Disclaimer
This disclaimer governs the use of this bachelor thesis. This paper contains data about
trading platforms and option strategies. The information is not an advice, and should not
be treated as such. I, the author of this paper, that can be found here within, can assure
you, that this bachelor thesis is neither a recommendation for trading options nor an active
advisory for a specific option strategy. In any case, I am not liable for any actions a reader
will do, based on my thesis. Readers are responsible for assessing the relevance and
accuracy of the content of this paper. Therefore, I do not accept any liabilities, losses and
financial risks incurred as a consequence of the use or misuse of any information of this
bachelor thesis.

10. Declaration
The length of this text, including chapter 1 heading and up to the declaration is 16786
words.

I hereby certify that I have independently written this term paper. Any text passages which
were not written by me are quoted as citations and specific references to their origins are
made.

All used sources (including images, graphics, etc.) are included in the bibliography.

XXX, February 18, 2016

___________________
XXX

66

Option strategies A practical Guideline for Retail Investors

11. Bibliography
11.1. List of Illustrations
Archeolog-home (2014): How Humans Became Masters of the Earth, Online:
http://www.archeolog-home.com/pages/content/how-humans-became-masters-ofthe-earth.html (version: 2 March 2014).

Optionsplaybook (2014): Option strategies, Online:


http://www.optionsplaybook.com/option-strategies/ (version: 17 March 2014).

TheOptionsGuide (2009): Option Strategy Finder, Online:


http://www.theoptionsguide.com/option-trading-strategies.aspx (version: 17 March
2014).

OptionTradingpedia (2014): Options Strategy Library, Online:


http://www.optiontradingpedia.com/options_strategy_library.htm (version: 17
March 2014).

OptionTradingTips (2005): Option Strategies, Online:


http://www.optiontradingtips.com/strategies/ (version: 17 March 2014).

Option Trading Guide (2013): Advanced Options Strategies Guide, Online:


http://www.option-trading-guide.com/advanced-options-strategies.html (version: 21
March 2014).

Optionseducation (2014): Strategies, Online:


http://www.optionseducation.org/strategies_advanced_concepts/strategies.html
(version: 21 March 2014).

OptionMonster (2014): Options strategies and mentoring to put volatility to work for you,
Online: http://www.optionmonster.com/education/ (version: 21 March 2014).

67

Option strategies A practical Guideline for Retail Investors

11.2. Literature
Hull, John C. (2009): Options, Futures, and Derivatives (7th edition), New Jersey, Pearson
Education.

Cohen, Guy (2005): The Bible of Option Strategies, The definitive Guide for practical
Trading Strategies, New Jersey, Pearson Education.

Rhoads, Russel (2011): Option Spread Trading, A comprehensive guide to Strategies and
Tactics, New Jersey, John Wiley & Sons.

Jensen, Greg (2009): Spread Trading, An introduction to trading options in nine simple
steps, New Jersey, John Wiley & Sons.

Bouzoubaa, Mohamed/Osseiran, Adel (2010): Exotic Options and Hybrids, A guide to


structuring, pricing and trading, West Sussex, John Wiley & Sons.

Banks, Erik/Siegel, Paul (2007): The options applications handbook, Hedging and speculating techniques for professional investors, New York, McGraw-Hill.

Evans, J.L/Archer S.H. (1968): Diversification and Reduction of Dispersion: An Empirical


Analysis, in: Journal of Finance, p. 761.

11.3. Interviews
Ballarin, Daniel, Associate Director and Training Manager at Swissquote Bank SA (2014):
subject: Definition of retail investor; how option strategies are technically feasible;
costs for trading options; spread of options; conditions for margin account, Upgrade to VIP client; interview conducted on 2 April 2014.

Bichsel, Alain, Head Media Relation of the SIX Swiss Exchange group (2014): subject:
short selling; legal environment of option trading; naked short selling; interview
conducted on 12 March 2014.

Eichenberger, Roger, Director Private Banking Wealth Management at Credit Suisse


Group (2014): subject: basic fees of banks and the future development, breakeven-level of investments; interview conducted on 6 May 2014.

68

Option strategies A practical Guideline for Retail Investors

Graham, Kyle, Employee of Investor Service at The Options Clearing Corporation (2014):
subject: optimal option strategy for retail investor; how to build an option strategy;
trading possibilities; interview conducted on 26 February 2014.

Liechti, Thomas, Relationship Manager and Director at Bank Julius Br (2014): subject:
option strategy in general; legal environment in Switzerland; transaction costs in
trading; financial instruments; interview conducted on 24 March 2014.

Matuszewski, Adam, Equity Product Manager at SIX Swiss Exchange Ltd (2014): subject:
LEAPS; interview conducted on 9 April 2014.

11.4. Online Sources


Bank Coop (2013a, p. 1f): Konditionen im Wertschriftengeschft, Online:
http://www.bankcoop.ch/~/media/Files/BankCoop/Documents/01%20Allgemeine%
20Dokumente/de/Gebuehren/bc_Gebuehrenblatt_Wertschriften.pdf (version: 7
April 2014).

Bank Coop (2013b, p. 1): Konditionen fr Aktien-/Indexoptionen und Futures, Online:


http://www.bankcoop.ch/~/media/Files/BankCoop/Documents/01%20Allgemeine%
20Dokumente/de/Gebuehren/bc_konditionen-aktien-index-fonds.pdf (version: 7
April 2014).

Bank Coop (2014a): Privatkonto, Online:


http://www.bankcoop.ch/~/media/Files/BankCoop/Documents/01%20Allgemeine%
20Dokumente/de/Factsheets/bc_factsheet-privatkonto.pdf (version: 7 April 2014).

Bank Coop (2014b): Zinsstze und Konditionen, Online:


http://www.bankcoop.ch/de/Privatkunden/Zinssaetze-und-Konditionen (version: 7
April 2014).

Bank zweiplus (2014a): Der Bankpartner fr Finanzdienstleister Hochwertige Finanzund Abwicklungslsungen, Online:
http://www.bankzweiplus.ch/internet/bziech/iech_index/iech_ueberuns.htm (version: 12 February 2014).

69

Option strategies A practical Guideline for Retail Investors

Banque Cantonal Vaudoise (2014a): Portrait, Online: https://www.bcv.ch/en/bcv/portrait


(version: 12 February 2014).

Banque Cantonale Vaudoise (2014b): BCV account terms and conditions, Online:
http://www.google.ch/url?sa=t&rct=j&q=&esrc=s&frm=1&source=web&cd=1&ved=
0CC4QFjAA&url=http%3A%2F%2Fwww.bcv.ch%2Fen%2Fcontent%2Fdownload
%2F11664%2F256640%2Fconditions_des&ei=6YtGU8WtGOfy7Aa9_ICgCQ&usg
=AFQjCNFP6MCcWsL5-3XprqPh57LQlvclIQ&sig2=2ErGKVUw71wAtxVmEc9d7w
(version: 7 April 2014).

Berner Kantonalbank (2014a): Portrt, Online: https://www.bekb.ch/de/pages/ihrebekb/portraet (version: 12 February 2014).

Berner Kantonalbank (2014b): Aktuelle Zinsstze, Online:


https://www.bekb.ch/de/pages/zinssaetze (version: 5 April 2014).

Berner Kantonalbank (2014c, p. 2ff): Sortimentsbersicht Konti Preise unserer


Dienstleistung fr Konti in CHF, Online: https://www.bekb.ch//media/bekb/documents/privatkunden/konten/sortimentsuebersicht%20chf.pdf?la=
de (version: 5 April 2014).

Berner Kantonalbank (2014d, p. 4ff): Preise im Wertschriftengeschft, Online:


https://www.bekb.ch/-/media/bekb/documents/dc/anlegen/preisewertschriftengeschaeft.pdf?la=de (version: 5 April 2014).

Cash (2014a): To invest or have invested - its up to you, Online:


http://www.cash.ch/en/banking/investing (version: 12 February 2014).

Cash (2014b): Low commission and custodian account fees, Online:


http://www.cash.ch/en/banking/investing/securities_trading/conditions (version: 7
April 2014).

Cash (2013): Interest rates as October 24, 2013, Online:


http://www.cash.ch/en/banking/download/conditions (version: 7 April 2014).

70

Option strategies A practical Guideline for Retail Investors

Chicago Board Options Exchange CBOE (2014): Products, Long-term Equity Anticipation
Securities (LEAPS) at CBOE, Online: https://www.cboe.com/products/leaps.aspx
(version: 28 April 2014).

Credit Suisse (2013): Non-Discretionary Business, Online: https://www.creditsuisse.com/ch/privatkunden/kontokarten/doc/konditionen_en.pdf (version: 5 April


2014).

Credit Suisse (2014a): Credit Suisse at a Glance, Online: https://www.creditsuisse.com/who_we_are/en/at_a_glance.jsp (version: 6 February 2014).

Credit Suisse (2014b): Cards and Accounts Overview of Conditions, Online:


https://www.creditsuisse.com/ch/privatkunden/doc/konditionenuebersicht_1501874_en.pdf (version:
5 April 2014).

Credit Suisse (2014c): Interest Rates at a Glance, Online: https://www.creditsuisse.com/ch/privatkunden/kontokarten/en/konten/zinssaetze.jsp (version: 5 April
2014).

Diffen (2014): Naked Short Selling vs. Short Selling, Online:


http://www.diffen.com/difference/Naked_Short_Selling_vs_Short_Selling (version:
17 March 2014).

Eidgenssische Steuerverwaltung ESTV (2011): Umsatzabgabe, Online:


http://www.estv.admin.ch/stempelabgaben/themen/00167/00709/index.html?lang=
de (version: 27 February 2014).

EUREX Exchange (2014): European style equity options more than 1 million contracts
traded, Online: http://www.eurexchange.com/exchange-en/about-us/news/816838/
(version: 12 May 2014).

Investopedia (2014): Short Selling. Online:


http://www.investopedia.com/terms/s/shortselling.asp (version: 6 March 2014).

71

Option strategies A practical Guideline for Retail Investors

Investowords (2014): Break-even point, Online:


http://www.investorwords.com/575/break_even_point.html (version: 29 April 2014).

Lavers, Georgina (2013): Switzerland is self-regulating its shorting, in: Securitylendingtimes, 11 October 2013, Online:
http://www.securitieslendingtimes.com/securitieslendingnews/article.php?article_id
=218945 (version: 16 March 2014).

Migros Bank (2014a): ber uns, Online: https://www.migrosbank.ch/de/ueber-uns.html


(version: 20 February 2014).

Migros Bank (2014b): Geschftsbericht Zahlen und Fakten, Online:


https://www.migrosbank.ch/de/Ueberuns/Publikationen/geschaeftsbericht.htm
(version: 20 February 2014).

Migros Bank (2014c): Aktuelle Zinsstze, Online:


http://www.migrosbank.ch/de/Private/Konten/AktuelleZinssaetze.htm (version: 7
April 2014).

Migros Bank (2014d): Preise fr Dienstleistungen, Online:


http://www.migrosbank.ch/NR/rdonlyres/F8E5C470-D75A-4F03-919D125EDBD57DD6/0/preise_fuer_dienstleistungen_de.pdf (version: 7 April 2014).

Moneyland (2014a): About moneyland.ch, Online: http://moneyland.ch/en/aboutmoneyland (version: 12 February 2014).

Moneyland (2014b): Medienmitteilung Riesige Kostenunterschiede im OnlineBrsenhandel, Online:


http://moneyland.ch/resources/public/vendors/kcfinder/upload/files/2014-02-12Trading-Studie-Medienmitteilung.pdf (version: 12 Februar 2014).

Money-Net (2014): Wertschriftenhandel, Online: https://www.money-net.ch//media/money-net/documents/konditionen/wertschriftenhandel-undgebuehren.pdf?la=de (version: 5 April 2014).

72

Option strategies A practical Guideline for Retail Investors

Neate, Rupert/Willisher, Kim/Garside, Juliette (2011): Four countries ban short-selling to


ease market pressure, in: The Guardian, 12 August 2011, Online:
http://www.theguardian.com/business/2011/aug/11/short-selling-ban-europe-france
(version: 16 March 2014).

Oxford Dictionaries (2014): Warrants, Online:


http://www.oxforddictionaries.com/definition/english/warrant (version: 23 April
2014).

PostFinance (2014a): ber uns Zahlen und Fakten, Online: https://www.postfinance.ch/


(version: 20 February 2014).

PostFinance (2014b): Details zu Preisen und Konditionen im E-Trading, Online:


https://www.postfinance.ch/de/priv/prod/eserv/etrade/detail.html (version: 7 April
2014).

PostFinance (2014c): Preise und Konditionen Privatkonto, Online:


https://www.postfinance.ch/de/priv/prod/acc/chf/offer.html (version: 7 April 2014).

PostFinance (2014d): Aktuelle Zinsstze, Online:


https://www.postfinance.ch/de/priv/prod/interest.html (version: 7 April 2014).

Raiffeisen (2014a): bersicht Schlsselzahlen, Online:


https://www.raiffeisen.ch/web/kennzahlen (version: 20 February 2014).

Raiffeisen (2014b): Konten und Zinsstze der Raiffeisenbank Bern, Online:


https://www.raiffeisen.ch/raiffeisen/internet/rb0027.nsf/$UNID/F6778E1ACFD4EAE
0C125743D0045557E/$file/Konti%20und%20Zinss%C3%A4tze%20ab%2001.01.2
014.pdf (version: 7 April 2014).

Raiffeisen (2014c): Dienstleistungspreise Anlegen E-Banking, Online:


http://www.raiffeisen.ch/raiffeisen/internet/docs.nsf/$UNID/AC2BA982E2805965C1
257768004D06DE/$FILE/Raiffeisen%20EBanking%20Pricing_D_bersicht.pdf?Open (version: 7 April 2014).

73

Option strategies A practical Guideline for Retail Investors

Raiffeisen (2014d, p. 1): Dienstleistungspreise Privatkunden, Online:


http://www.raiffeisen.ch/raiffeisen/internet/rb0027.nsf/$UNID/F6778E1ACFD4EAE
0C125743D0045557E/$file/DL%20Preise%20Privatkunden_2014_Internet.pdf
(version: 7 April 2014).

Reverso (2014): Investor definition. Online: http://dictionary.reverso.net/englishcobuild/investor (version: 28 February 2014).

Saxo Bank (2013): Contract for Difference (CFD) Trading CFDs with a market leader,
Online: http://ch.saxobank.com/cfds/ (version: 20 March 2014).

Saxo Bank (2014a): Saxo Bank (Switzerland) Ltd., Online: http://ch.saxobank.com/whysaxo/ (version: 12 February 2014).

Saxo Bank (2014b): Prices, Online: http://ch.saxobank.com/prices/ (version: 7 April 2014).

SFBC (2008): SFBC emphasizes that naked short sales are not permitted, Online:
http://www.finma.ch/archiv/ebk/e/aktuell/ (version: 12 March 2014).

SIX Securities Services (2013b): Rules and Regulations SIX x-clear Ltd and SIX SIS Ltd,
Online: http://www.six-securitiesservices.com/dam/dss/downloads/clearing/download-center/operational/clr-xclearlendingnorms-en.pdf (version: 23 March 2014).

SIX Swiss Exchange (2013a): Media Release Regulation of short selling as part of selfregulation, Online: http://www.six-swissexchange.com/media_releases/online/media_release_201310100730_en.pdf (version: 10 October 2013).

SIX Swiss Exchange (2013b): Rule Book of 23/12/2013 Effective from: 07/04/2014,
Online: http://www.six-swiss-exchange.com/rule_book/01-RB_en.pdf (version: 12
March 2014).

SIX Swiss Exchange (2014): Fees, Online: http://www.six-swissexchange.com/participants/participation/fees_en.html (version: 27 February 2014).

74

Option strategies A practical Guideline for Retail Investors

Swiss Post Ltd (2014): Strategic partnership between Swissquote and PostFinance,
Online: http://www.swisspost.ch/post-startseite/post-konzern/post-medien/postarchive/2014/post-mm14-strategische-zusammenarbeit-swissquotepostfinance/post-medienmitteilungen.htm (version: 2 May 2014).

SwissBanking (2014): The Economic Significance of the Swiss Financial Centre, Online:
http://www.swissbanking.org/en/facts_figures.htm (version: 23 March 2014).

Swissquote (2010): Trading>Costs and Conditions>Packages, Online:


http://www.swissquote.ch/sqw-static/trading/fees/packages.jsp?l=e (version: 24
April 2014).

Swissquote (2012a): The group presentation, Online: http://www.swissquote.ch/sqwgroup/group/introduction.jsp?l=e (version: 12 February 2014).

Swissquote (2012b): Executive Management, Online: http://www.swissquote.ch/sqwgroup/corporate/profile_exe_director.jsp (version: 12 February 2014).

Swissquote (2013a): Annual report 2013 Corporate Governance report and compensation report, Online: http://www.swissquote.ch/sqw-groupresources/doc/pdf/report/report_Q4_2013_e.pdf (version: 1 April 2014).

Swissquote (2013b): Results for the 2013 Business year, Online:


http://www.swissquote.ch/sqw-groupresources/doc/pdf/presentation/presentation_2013_Q4_e.pdf (version: 1 April
2014).

Swissquote (2014): Trading Costs & Conditions Private Clients, Online:


http://www.swissquote.ch/sqw-static/trading/fees/fees_private_clients.jsp (version:
7 April 2014).

The Wall Street Journal (2013): Global Wealth Managers Will Be 'Winners' in 2013 Analyst, Online:
http://online.wsj.com/news/articles/SB10001424127887324539304578262260893
094342 (version: 7 March 2014).

75

Option strategies A practical Guideline for Retail Investors

TradeDirect (2014): Rates & Conditions, Online:


https://www.tradedirect.ch/public/portal/guest/signup/rates (version: 7 April 2014).

UBS (2011): Securities trading prices for private and corporate clients, Online:
https://www.ubs.com/ch/en/online-services/e-banking.html (version: 5 April 2014).

UBS (2014a): UBS in a few words, Online:


https://www.ubs.com/global/en/about_ubs/about_us/ourprofile.html (version: 4
February 2014).

UBS (2014b): Basic Offerings and individual products relating to payments and savings
Services and prices, Online: https://www.ubs.com/ch/en/online-services/ebanking.html (version: 5 April 2014).

UBS (2014c): Account products Current interest rates at a glance, Online:


http://www.ubs.com/ch/en/swissbank/business_banking/kmu/account/interest_rate
s.html (version: 5 April 2014).

Zrcher Kantonalbank (2013a): Preisbersicht Anlagegeschft, Online:


https://www.zkb.ch/etc/ml/repository/prospekte_und_broschueren/sparen_anlegen/
219853_preisuebersicht_anlagegeschaeft_pdf.File.pdf (version: 5 April 2014).

Zrcher Kantonalbank (2013b): Zinsen & Preise, Online:


https://www.zkb.ch/de/startseite/privatkunden/servicecenter/zinsen_und_preise/zin
sen.html (version: 5 April 2014).

Zrcher Kantonalbank (2014a): At a glance, Online:


http://www.zkb.ch/de/center_worlds/englishwindow/about_us/portrait/at_a_glance.
html (version: 7 February 2014).

Zrcher Kantonalbank (2014b): Geschichte, Online:


https://www.zkb.ch/de/center_worlds/ueber_uns/portraet/geschichte.html (version:
7 February 2014).

76

Option strategies A practical Guideline for Retail Investors

Zrcher Kantonalbank (2014c): Preisbersicht und Konditionen fr Privatkunden, Online:


http://www.zkb.ch/etc/ml/repository/prospekte_und_broschueren/zahlen/210727_p
reise_konditionen_privatk_pdf.File.pdf (version: 5 April 2014).

11.5. Legislative Texts


Directive 3: Trading of SIX Swiss Exchange Ltd of 01/01/2014, (version: 27 February
2014), Para. VI, Art. 19, No. 2.

Federal Act on Value Added Tax of 01/01/2014, (version: 23 April 2014), Para. 21, Art. 19
lit. e).

77

Option strategies A practical Guideline for Retail Investors

12. Appendix
All sources from the bibliography are available on CD.

78

You might also like