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App Annie 2015 Retrospective

App Annie 2015 Retrospective


RESEARCH & ANALYSIS

App Annie 2015 Retrospective

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App Annie 2015 Retrospective

Table of Contents
EXECUTIVE SUMMARY

The Next Frontier for Apps

TOP APP TRENDS IN 2015


App Platform and Market Developments

Platform Trends Continue: Google Play Downloads


2x iOS While IOS Widens Revenue Lead

iOS in China: China Passes US in Downloads, While


China Revenue Doubles From 2014

Google Play Passes iOS in US Downloads

11

Emerging Markets Continue to Climb

14

Expanding App Monetization and Market Sectors

Core Games in Asia: Immersive Games Draw


Players Time and Money

16

Wearables and TV Take Off

32
34
35

TOP APPS AND COMPANIES BY COUNTRY

39

Worldwide

40

Brazil

43

China

46

France

49

Germany

52

Japan

55

Russia

58

Ridesharing and Taxi Apps: Usage Explodes Around


the World

17

Dating App Monetization: The Year of Tinder

20

South Korea

60

Video Streaming: Battle Lines Are Drawn

22

United Kingdom

63

Music Streaming: Revenue Soars for Global and


Local Players

24

United States

66

TOP COUNTRIES AND CATEGORIES

69

M-Commerce: Shoppers Choose the Small Screen

26

Top Countries

70

29

Top Categories

71

30

ABOUT APP ANNIE

72

The Evolution of Mobile Gaming


Competition Increases in Games and Maturity
Cycles Accelerate

App Annie 2015 Retrospective

RESEARCH & ANALYSIS

EXECUTIVE SUMMARY
The combination of mobile devices, faster networks and apps

at the center of this ecosystem and set the stage for the

has created a world with a rich array of ways in which these

competitive dynamics we will see in the year ahead. From

technologies serve us. From communication and sharing to

iOSs amazing success in China to Google Plays driving force

productivity and utilities to entertainment and commerce,

across so many emerging markets, we see how these two

apps are where we increasingly live and manage our lives. In

platforms are shaping categories, monetization and new

2015, there were a number of developments across the app

device platforms.

ecosystem that demonstrated how apps have become central


to what we do and how we do it.

This past year proved to be an exciting year for app


monetization. In fact, in-app purchases (IAPs) as a share of

In App Annies 2015 Retrospective, we showcase the most

app store revenue continued to grow in 2015 as subscription

relevant and impactful developments that we believe define

revenue made incredible gains, thanks to strong demand for

and redefine what the app market is. Not surprisingly, the

video, music and dating apps.

platform developments namely Google Plays expanded


download lead and Apples iOS gains in revenue share are

App Annie 2016

App Annie 2015 Retrospective

But the monetization story is even richer than the gains in

we believe watches are just the beginning. By September,

subscriptions, as we witnessed mobile-first ridesharing and

Apples Tim Cook proclaimed, We believe the future of TV is

commerce apps have breakout years across the globe.

apps. This long-standing money-making screen holds huge

Games continue to drive huge volumes of downloads and store

opportunity for app sales and advertising in 2016 and beyond.

revenue, yet we are seeing new trends emerge as indie

As we look out into 2016, we expect more exciting

developers challenge top publishers. Furthermore, there is a

developments to unfold across the app ecosystem in fact,

maturity that has developed in the mobile games market that

you can check out our 2016 Predictions. But make no mistake

is accelerating how quickly games reach the end of their

about it: As apps eat the world, they will continue to

lifecycle making it even more important for publishers to

meaningfully transform how we work and play and how

find success for new games faster than ever.

companies engage and monetize customers.

Finally, we cannot talk about apps and 2015 without talking


about the next frontier for apps: namely TV and wearables.
This past year we saw the expansion of iOS into wholly new
device categories watches and TV accessories and the
extension of iOS with the iPad Pro. With the debut of the
Apple Watch and the watchOS, wearables were further
legitimized as a key form factor for the platform players. And

App Annie 2016

App Annie 2015 Retrospective

App Platform
and Market
Developments

App Annie 2015 Retrospective

Platform Trends Continue: Google Play Downloads 2x iOS


While iOS Widens Revenue Lead

Google Play saw a huge increase in downloads

Google Plays significant increase in worldwide downloads

There is still significant room for growth in the mobile app

driven by first-time device owners in emerging

came largely from emerging markets (a fact that we noted in

economy. Device penetration remains relatively low in a

markets. This growth opens up avenues for

our Q1 2015 and Q3 2015 Market Index reports); the top

number of emerging markets, and future increases are likely

publishers to create new markets by targeting

five contributors were Brazil, India, Indonesia, Turkey and

to bolster download growth. Store revenue will continue to

unmet needs of users in a given region. Meanwhile,

Mexico. Together, these countries accounted for nearly half

grow as audiences broaden and monetization options such

app revenue increased notably year over year as

of Google Plays year-on-year download growth.

as in-app subscriptions gain further traction in the coming

iOS cemented its position as app store revenue


king. Of particular note, growth in iOS revenue
helped drive monetization for new sectors of the

Both stores made considerable gains in revenue, although


iOS continued to outpace Google Play.

app economy, proving to an increasing number of

iOS enjoyed strong growth driven by China, the US and

businesses that mobile and apps are a viable and

Japan, which contributed nearly 90% of the iOS App Stores

vital route for profitable growth.

year-on-year revenue growth. China saw especially

In last years Retrospective, we noted a 60% download lead


of Google Play over iOS. This widened to nearly 100% in
2015. This massive disparity could mark the beginning of
major changes in mobile marketing, including substantial
increases of Androids share of mobile ad spend.

year.

impressive growth in App Store revenue, a fact that Apple


called out in its Q4 earnings call. The relative contributions
of games and apps did not deviate from their 2014 levels;
games continued to contribute 90% of revenue on Google
Play and 75% on the iOS App Store.

App Annie 2016

App Annie 2015 Retrospective

Google Plays strong download growth was fueled by emerging markets, namely Brazil, India, Indonesia,
Turkey and Mexico. Apples iOS App Store revenue saw robust growth, driven primarily from China, the US
and Japan.

Annual Worldwide App Revenue

250

250

200

200
Indexed Revenue

Indexed Downloads

Annual Worldwide App Downloads

150

100

50

100

50

2013

2014
iOS App Store

150

2015
Google Play

2013

2014
iOS App Store

2015
Google Play

App Annie 2016

App Annie 2015 Retrospective

iOS in China: China Passes US in Downloads, While China Revenue Doubles From 2014

iOS App Store Downloads

China was the clear standout for iOS growth in 2015.


125

Back in 2014, it was the second-largest market for iOS


downloads, and one year later it claimed the top spot,
while also seeing iOS revenue soar.

100

continued to experience brisk growth throughout the year.


From Q4 2014 to Q4 2015, iOS downloads in China grew by
20%. This download growth is largely due to strong adoption
of iOS devices namely the iPhone 6 and 6 Plus by Chinese
consumers. Phablets have long been popular in China and

Indexed Downloads

China overtook the US for iOS downloads in Q1 2015 and


75

50

Apples move to larger screens unlocked latent demand for


iPhones. As mentioned in our 2015 report on Chinas growth,

25

the install base for iPhone and iPad in China grew roughly
three times as fast as in the US during 2014. This growth
continued through 2015 as Apple reported year-over-year
revenue growth of nearly 85% in Greater China during the
fiscal year, coming mostly from iPhone sales.

H1 2014

H2 2014
United States

H1 2015

H2 2015

China

App Annie 2016

App Annie 2015 Retrospective

iOS App Store Revenue


As we have noted before, download growth often paves the

400

way for revenue growth, and this is exactly what is happening

1.2x

in China. The countrys iOS App Store spend exploded in 2015,


as revenue doubled year over year. Games, which tend to be a
especially successful year in China, doubling revenue from
2014 and accounting for almost 95% of total iOS revenue in
China for 2015. Currently, China ranks third in iOS revenue
behind the US and Japan; however, rapid growth is putting it
within striking distance. In any case, the growth of iOS in
China should be a boon for developers who address local

Indexed Revenue

leading indicator for other app store categories, had an

300

1.3x

200

2.0x

100

needs and preferences.


0

China has the potential to surpass Japan in


iOS revenue within the next year.

10

China

Japan
2014

United States
2015

App Annie 2016

App Annie 2015 Retrospective

Google Play Passes iOS in US Downloads


The USs standing in the mobile app economy

at 1.5x iOS game downloads in 2015, up from nearly

cannot be understated. It is home to Apple and

equivalent values the year before.

Google and is one of the largest


smartphone markets. Additionally, it is the
only country to rank in the top 3 for
downloads and revenue on both the iOS App
Store and Google Play. (Germany is the only
other country to make it into the top 10 in all
cases.) Therefore, any significant shifts in the
US ripple throughout the entire app market.
One such shift occurred in 2015, as annual
downloads on Google Play surpassed those on
the iOS App Store for the first time.

While Google Play has been strong in emerging


markets as highlighted earlier, the growth of Google
Plays share of combined iOS and Google Play
downloads in mature markets is not an isolated trend.
The UK, another iOS dominant market, has seen
Google Plays share increase from 40% to 45% year
over year. Generally, games tend to be a leading
indicator of overall download performance and the UK
has already shown signs of an impending shift, with
Google Play game downloads narrowly overtaking
those on iOS in 2015.

In the US, Google Plays share of combined iOS and


Google Play downloads grew from about 45% in 2014
to 55% in 2015. Game downloads drove a significant
portion of this shift with Google Play game downloads

11

App Annie 2016

App Annie 2015 Retrospective

Share of United Kingdom iOS App Store


And Google Play Downloads

Share of United States iOS App Store


and Google Play Downloads
100%

100%

75%

75%

50%

50%

25%

25%

0%

Q1 2014

Q2 2014

Q3 2014

Q4 2014

Google Play

Q1 2015

Q2 2015

iOS App Store

Q3 2015

Q4 2015

0%

Q1 2014

Q2 2014

Q3 2014

Q4 2014

Google Play

Q1 2015

Q2 2015

Q3 2015

Q4 2015

iOS App Store

Google Play took the lead in the US in the first quarter of


the year, eventually reaching a 55% share of combined
iOS App Store and Google Play downloads.

12

App Annie 2016

App Annie 2015 Retrospective

However, on the revenue side, the pattern mirrors a trend

Annual United States App Revenue


200

seen globally, with iOS holding a commanding lead. While


Android is making inroads on Apple's US market share, its
revenue lags. Google must continue to evolve its strategy to
help drive more revenue for its developers; that said, Android

150

market to meaningfully drive more revenue share.


Although there is still room for new smartphone subscribers in
the US market, it is saturated especially among the
demographics whose members are likely to convert to paid
users. Given this, competition among Apple and Google (and
Microsoft and Android OEMs) for existing users will intensify

Indexed Revenue

market share needs to grow at the high end of the smartphone

100

50

across all fronts. From smartphones and tablets to watches


and TV accessories to AR and VR and device categories yet to
be released, one thing we can definitely count on is that the US
will remain a massive and growing opportunity for app
developers.

13

2013

2014
iOS App Store

2015
Google Play

App Annie 2016

App Annie 2015 Retrospective

Emerging Markets Continue to Climb


2015 saw several emerging markets rocket up Google

Combined iOS App Store and Google Play Downloads

Plays download charts. This has significantly changed

500

the structure of the market and, consequently, the

1.5x

efficacy of existing revenue models. What works in the


400

the possibility of localized market leadership or


region-specific revenue models.
In last years Retrospective, we predicted strong 2015
performances from four emerging markets: Indonesia, Mexico,
Turkey and Vietnam. Thanks to Google Plays outstanding
performance, this prediction was borne out, especially in the
case of Vietnam and Indonesia, which each achieved download

Indexed Downloads

US may not necessarily work in India, which opens up

1.2x

200

1.3x

1.4x

300

1.6x

100

growth of roughly 50%. This growth was equally driven by


games and applications in Vietnam, whereas in Indonesia
applications contributed to the majority of growth. 2015 also
highlighted strong annual device and app growth in India,

Vietnam

Indonesia

Turkey
2014

Mexico

India

2015

foreshadowing the enormous growth potential for apps as


smartphone sales soar.

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App Annie 2016

App Annie 2015 Retrospective

Combined iOS App Store and Google Play Revenue


500

Other emerging markets such as Thailand and the United

1.3x

Arab Emiratesconstituted some of the year's leaders in


revenue growth. Naturally, not all emerging markets had as

400

strong a year. As we noted in our 2015 report, Monetizing the


required to convert the ever-increasing numbers of users in
emerging markets to paying users. Lower purchasing power,
limited access to credit cards, and slower mobile networks
limit the viability of the freemium model in these regions, so
the ideal method of monetization would likely need to focus on

Indexed Revenue

Next 2 Billion, innovative monetization models will be

1.4x
300

200

1.3x
1.4x

the volume of engagement. Additionally, applications that


target unmet needs of local consumers have the potential to

100

make emerging markets app economies noticeably different


from those in the worlds leading markets.
0

Egypt

Argentina

United Arab Emirates


2014

15

Thailand

2015

App Annie 2016

App Annie 2015 Retrospective

Expanding App
Monetization and
Market Sectors

App Annie 2015 Retrospective

Ridesharing and Taxi Apps: Usage Explodes Around the World


2015 was a tremendous year for ridesharing and

As demand for ridesharing services has grown, we have seen

taxi apps, as the valuations of the companies

increasing competition and a market that has become

behind Uber, Lyft, Ola Cabs, GrabTaxi and Didi

fragmented geographically. This market structure was an

Dache continued to climb. The success of these

outcome of the significant investments required to build a

companies is a striking example of the power apps

critical mass of drivers in each region before expanding to

have to change the way we live in a manner

the next. Uber appears to be the only global player, as it

unimagined just a few years ago as the classic

holds the #1 or #2 spot in many markets. In order to

ritual of hailing a taxi is becoming increasingly rare

counter Ubers growing ambitions, regional juggernauts

for millions of people around the world.

Lyft, Ola, GrabTaxi and Didi Kuaidi signed an

In terms of active users, the ridesharing and taxi space grew


phenomenally in 2015. This was especially true in emerging
markets, some of which outpaced the worlds leading app
markets. China, Mexico and Brazil were major standouts on
iPhone, while India led the way on Android phone. In all
four of these cases, over 20% of smartphone users actively
used at least one major taxi or ridesharing app in Q4 2015.

unprecedented roaming agreement in December, which


will allow users traveling internationally to use their local
app to order a ride (for instance, an American user in India
will be able to order a ride from an Ola driver using the Lyft
app). This could mark 2016 as a year for major
consolidation in this vertical, as we suggested in our Top
App Predictions of 2016 report.

Compare this to more developed markets such as the US


and South Korea, where the figure was less than 10%.

17

App Annie 2016

App Annie 2015 Retrospective

% of iPhone Users Using at Least


One Major Ridesharing/Taxi App

% of Android Phone Users Using at Least


One Major Ridesharing/Taxi App

40%

40%

30%

30%

20%

20%

10%

10%

0%

Q4 2014

Q1 2015
China

Mexico

Q2 2015
Brazil

Q3 2015
USA

Q4 2015

Germany

0%

Q4 2014

Q1 2015
India

Brazil

Q2 2015
USA

Q3 2015
South Korea

Q4 2015
UK

China topped the charts for ridesharing and taxi apps on iPhone, with over 30% of iPhone users
using at least one ridesharing or taxi app in the last quarter of 2015.

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App Annie 2016

App Annie 2015 Retrospective

User growth will undoubtedly continue, but consolidation is


expected to increase as competition grows. We expect to see
even more innovation in the space over the next few years.

Top Taxi/Ridesharing App by Active Users,


iPhone and Android Phone, 2015*

Users in India already have an app to order rickshaws, and


Uber continues to expand into the delivery space (something
we predicted in February). And of course, the prospect of
ordering a ride in a self-driving car is starting to sound more
realistic every day.

* Excludes pre-installed apps. China data is iPhone only.

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App Annie 2016

App Annie 2015 Retrospective

Dating App Monetization: The Year of Tinder


As consumers spend more and more time on

freemium model should serve as an example for other

their smartphones, apps are becoming a

popular free apps looking to monetize.

critical part of their personal lives. Dating


apps are the quintessential example as
Tinders popularity has made its navigation
model (swipe right or left) a key part of the
cultural lexicon. Given their popularity, it
should be no surprise that revenue for the
worlds top dating apps exploded in 2015.

Dating apps are yet another example of the increasing


popularity of subscription as a monetization
opportunity. As consumers and developers continue to
embrace this revenue model, we expect it to become
an even more significant contributor to global app
market growth.

2015 was a banner year for dating apps largely thanks


to Tinder. While the app steadily amassed a large user
base since its launch in September 2012, it finally
made its leap into monetization in 2015. As with the
leaders of other major categories such as music and
video streaming, Tinder found success with Tinder
Plus, a monthly subscription option which improves
upon the free experience. Its successful transition to a

20

App Annie 2016

App Annie 2015 Retrospective

Top 10 Dating Apps, United States


Combined iOS App Store and Google Play Revenue

Indexed Revenue

300

200

100

21

The success of dating apps hasnt been


limited to the US. Pairs (a dating app) and
Couples (an app that helps couples capture
moments, share a calendar and message
their partner), published by Eureka, have
enjoyed strong MAU growth in Japan and
Taiwan throughout 2015. The apps success
led to Eurekas acquisition by Tinders
parent company, IAC.

Q1 2014

Q2 2014

Q3 2014

Q4 2014

Q1 2015

Q2 2015

Q3 2015

Q4 2015

App Annie 2016

App Annie 2015 Retrospective

Video Streaming: Battle Lines Are Drawn


Top 10 Video Streaming Apps by Country
Combined iOS App Store and Google Play Revenue

2015 was a pivotal year for video streaming on mobile


2,500

devices thanks to the combination of improving


hardware, expanding services and cheaper data plans.
In response to this trend, developers have launched

2,000

new subscription services and opened up the option of


growth.
In last years Retrospective, we predicted an increase in cordcutting from traditional pay-TV providers as consumer demand
for streaming video via the Internet and apps soared. In the US,

Indexed Revenue

in-app subscriptions leading to explosive revenue


1,500

1,000

this came to fruition in a huge way with the launch of HBO


NOW, which shot to the top of the worldwide iOS revenue chart

500

following its April launch. This trend continued throughout the


year with HBO NOW launching on Google Play and rival
SHOWTIME releasing on both platforms. Additionally, Netflix
introduced in-app subscription purchases in late September,
while YouTube launched its YouTube Red subscription service in

2014

2015
United States

China*

United Kingdom

October. These events accelerated the cord-cutting and cordshaving trend in the US.

22

*China data only includes iOS App Store.

App Annie 2016

App Annie 2015 Retrospective

Other markets experienced massive growth as well. For example, Chinas video streaming powerhouses Youku, iQIYI and
Tencent Video gained significant traction with a broad range of domestic and international content.
As mobile devices and connected entertainment devices like Apple TV and Chromecast attract a growing share of time
spent on screens, cord cutting, or at least cord shaving, will continue to challenge traditional broadcast TV. During this
transition to mobile and more specifically to apps subscription models are proving to be a viable revenue model and
will continue to drive video streaming revenues in the coming years.

HBO NOW paved the way for strong revenue gains from video streaming subscriptions in
2015. However, competition in 2016 looks fierce as other heavy hitters expand their
offerings.

23

App Annie 2016

App Annie 2015 Retrospective

Music Streaming: Revenue Soars for Global and Local Players


Top 10 Music-Streaming Apps Worldwide
Combined iOS and Google Play Revenue
Music streaming had an eventful year, with high-

250

profile announcements such as the launch of


Apple Music, Jay Z's acquisition of TIDAL and
Google broadening the music capabilities of

200

YouTube. Meanwhile, global leaders such as


like LINE MUSIC, Saavn and QQMusic built
strong local positions.
Worldwide revenue for the top 10 music-streaming apps
in 2015 was around 2.2x what it was in 2014. As in the
case of dating and video-streaming apps, this increase

Indexed Revenue

Spotify saw big gains, and regional challengers


150

100

represents a major victory for subscription-based revenue


models. Indeed, sales of digital songs hit record lows in
2015 as mobile-centric streaming services became the

50

new normal.

24

2014

2015

App Annie 2016

App Annie 2015 Retrospective

Region-specific licensing rights and consumer preferences

Top Music Streaming App by Active Users, iPhone and Android Phone, 2015*

have led to a market structure that differs greatly by market.


Spotify was the clear worldwide leader in revenue and users,
and was the market leader in many but not all major
regions. It was also a key contender in the US but trailed
homegrown Pandora Radio. Meanwhile, local players such as
QQ Music (China), Deezer (France) and MelOn (South Korea)
led their respective markets.
The decline in digital music sales (i.e., paid music downloads)
is a trend that will most likely continue in 2016 as more and
more users transition to streaming services. In addition, music
streaming is likely to receive another boost as
underpenetrated markets such as Japan finally reach a tipping
point.

Worldwide revenue for the top 10 music-streaming apps


more than doubled from 2014 to 2015. For a closer look
at the global market see our report on Mobile Music
Streaming: Driving the Next Digital Revolution.

25

* Excludes pre-installed apps. China data is iPhone only.

App Annie 2016

App Annie 2015 Retrospective

M-Commerce: Shoppers Choose the Small Screen


Top 10 Retail Apps by Country
Combined iOS App Store and Google Play Downloads

Mobile devices are an increasingly essential tool for


shopping, making this a particularly hot space in the

600

app economy. As we discussed in our 2015 Retail


Apps report, top retail apps from around the globe

journey, including research, product discovery, price


comparisons, purchase and overall engagement.
These apps came from companies across a broad
spectrum of sales channels and product categories,
helping to make 2015 a huge year for m-commerce,
with November being an especially strong month.

Indexed Downloads

are pushing the boundaries to enhance users


experiences across all phases of the customer

2.6x

500

1.2x

400
300
200

1.0x
1.2x

100

On 11/11, Singles Day set records in China with key ecommerce giants, like Alibabas Taobao and Tmall, releasing
app updates specifically designed for the festival. Later that
month, mobile shopping set Black Friday records in the US.

2014
India

2015
United States

Japan

United Kingdom

Over the full year, download growth for the top 10 retail apps
outpaced overall app growth in the US, UK and Japan.

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Among retail apps, Amazon topped downloads and monthly

place to onboard a customer, getting them to download and

active users (MAU) in all three countries. ContextLogics

use the app pays dividends. For Bricks & Clicks retailers,

mobile-first apps Wish and Geek both made a major global

their omnichannel advantage of both physical stores and

impact, ranking in the top 10 retail apps by 2015 downloads

online merchandising allow them to engage with customers,

in both the US and the UK.

cross-promote products and reinforce their brand across

As we noted in December, mobile-first apps were even

multiple touchpoints in an increasingly successful manner.

more prominent in India, accounting for 6 of the top 10

Looking ahead, all companies participating in the retail

spots by combined iOS App Store and Google Play

space will need to continue to invest in their mobile app

downloads. Furthermore, the download growth for Indias

strategy in order to stay competitive and keep up with

top 10 retail apps was significantly higher than those in

shoppers evolving demands. We expect to see continued

Japan and the US. These downloads have resulted in major

innovation and activity in this space as retailers seek to

mobile traffic for retailers in India. For instance, 75% of

drive more transactions, higher spend and increased loyalty

Flipkarts traffic was driven by its mobile apps. And Myntra

through apps.

As identified in our Retail Report,


download growth for the top 10 retail
apps eclipsed overall app growth in the
US, the UK and Japan.

generated 90% of its traffic from its mobile apps prior to


switching to an app-only approach and shutting off its
desktop site. Jeff Bezoss contention that India will become
a trillion-dollar market underscores the potential for retail
apps in this country.
We heard from multiple Western retailers this year that
customers that use a retailers app have higher basket spend
than those buying via the web. So while the web can be a

27

App Annie 2016

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Retail apps is a category where we see highly unique differences from market to market. What is particularly
striking is how mobile-first Indias retail app market is versus mature markets.

Top 10 Retail Apps by Sales Channel


Combined iOS App Store and Google Play Revenue
United States

United Kingdom

India

Sales Channel*
Japan
Bricks & Clicks

Online-Only

Mobile-First

*Companies classified by sales channel as of December 31, 2015.


*Bricks & Clicks retailers sell goods in brick-and-mortar stores and online channels. Online-Only businesses exclusively sell goods through e-commerce
and m-commerce. Mobile-First companies are Online-Only businesses that are predominantly focused on m-commerce.

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The Evolution of
Mobile Gaming

App Annie 2015 Retrospective

Average Estimated Time to


Maturity* by Year of Release
Combined iOS App Store and Google Play
Worldwide Downloads

Competition Increases in Games and Maturity Cycles Accelerate


Although the individual apps leading the revenue

ramifications for portfolio management, with most

charts remained relatively steady in 2015,

publishers requiring more frequent releases to maintain

beneath the surface there have been massive

the momentum that may have been sustained by a single

shifts in the mobile gaming market. Games are

title in previous years.

revenue has become less concentrated. This


presents opportunities for publishers who can
effectively navigate this changing landscape, but
also presents challenges for those that cannot.

Meanwhile, as game revenue grows, it is also becoming


less concentrated among the top publishers. Even as the
biggest names in mobile gaming draw attention with
multi-million-dollar ad campaigns and high-profile
releases, the concentration of revenue in the mobile

In our App Adoption Cycle report, we analyzed the

gaming market has been trending toward less

average estimated time to maturity for new games, which

concentration at the top. In our Rise of the Indies report,

dropped 60% from 2014 to 2015 from almost 50 weeks

we used a common measure of industry concentration,

to just over 17. Compared to just three years prior, this is

the Herfindahl-Hirschman Index (HHI), to show that

a remarkably slim window in which to generate

revenue became more evenly dispersed among publishers

downloads. For games released in 2012, average time to

from Q1 2014 to Q1 2015. The HHI continued to fall

maturity was over 10 times longer than it was for those

throughout 2015, opening up more opportunity for long-

released in 2015.

tail publishers.

This naturally impacts marketing and monetization


strategies as publishers seek high visibility and

150
Weeks After Launch

maturing at a faster rate, while mobile gaming

200

100

50

2012

2013

2014

2015

*Defined as the point at which a game reaches 90% of estimated


market potential (based on cumulative downloads).

engagement upon release. It also has significant

30

App Annie 2016

App Annie 2015 Retrospective

Games Market Concentration, Worldwide


Combined iOS App Store and Google Play Revenue

Taken together, these trends paint an interesting picture of the


0.04

mobile gaming market. On the one hand, smaller publishers

More
Consolidated

have taken up a greater slice of the market. On the other, the


prospect of long-term success with just one or two games
timeframe of roughly four months after launch until
downloads start to dry up, fast development cycles and
continued innovation are necessary to see success in an
increasingly less concentrated and higher tempoed space.
Increased marketing spend, press and public interest are likely
to drive shorter maturity cycles still, while rising competition
is likely to further fragment the revenue concentration in
mobile games.

31

0.03

0.02

0.01
More
Fragmented

On average, games released in 2015 received


the vast majority of their download potential
within four months of their release.

Herfindahl-Hirschman Index

continued to become less realistic for most publishers. With a

Q1 2014

Q2 2014

Q3 2014

Q4 2014

Q1 2015

Q2 2015

Q3 2015

Q4 2015

App Annie 2016

App Annie 2015 Retrospective

Core Games in Asia: Immersive Games Draw Players Time and Money
apps every month since its release in April. In China, the

GPUs have catalyzed development of games with

game has yet to be unseated as the highest-grossing iOS

detailed 3D graphics and immersive gameplay,

app. But the success of MMORPGs in China was not limited

providing a significant boost to the core gaming

to Fantasy Westward Journey half of the top 10 grossing

category. This was led by APAC markets, and

iOS games in China in 2015 were MMORPGs. We are

particularly South Korea, where hardcore genres

excited to see whether other hardcore genres, including

continue to enjoy immense popularity. It also

multiplayer online battle arenas (MOBAs) like Tencents

reflects the changing nature of the mobile gaming

Hero Moba, will see similar success in Asia, and whether

market. With shorter maturity cycles, it is more

Western countries will follow suit in using mobile phones

important for publishers to entice users into games

for more immersive gaming.

with high levels of engagement as they cannot rely


on sustaining downloads for long periods.

The success of core games in Asia proves that mobile has


potential to become the dominant platform for core gaming

From May 2014 to May 2015, time spent per active user in

as it gains traction across the region and, in some countries,

core games increased 50% while time spent in casual games

even at the expense of traditional gaming platforms like the

declined.

PC and consoles.

China also saw an explosion in core games as Fantasy

Time Spent per Active User, Top 100 Games


by MAU, Android Phones,
South Korea
Indexed Time Spent per Active User

Rapid improvements in mobile processors and

200

150

100

50

May 2014

May 2015
Core

Casual

Westward Journey, 2015s breakaway Chinese massively


multiplayer online role-playing game (MMORPG) hit,
remained in the top 10 worldwide revenue-generating iOS

32

App Annie 2016

App Annie 2015 Retrospective

Core Games in the Top 10 (Games),


Combined iOS App Store and Google Play Revenue, 2015

China

South Korea

In 2015, half of the top 10 highest-grossing


games in South Korea were action RPGs,
while half of the top 10 highest-grossing
games in China were MMORPGs.

Japan

United Kingdom

United States

10

# of Core Games in Top 10

33

App Annie 2016

App Annie 2015 Retrospective

The Next
Frontier for Apps

App Annie 2015 Retrospective

Wearables and TV Take Off


2015 was unique in that we saw not one, but two new
platform releases from Apple watchOS and tvOS. In
combination with Googles previous efforts with

Category Distribution of Apple Watch Apps


December 2015

Android Wear and Android TV, we can clearly see


that platform owners are making investments to

Games, 12%

expand apps beyond mobile devices.


In the wearables market, the device form factor that has the
lions share of sales and attention is the watch (versus glasses,
clothing, shoes, jewelry, etc.). Looking closer at this space,

Utilities, 12%

All Others, 38%

industry buzz reached a crescendo in April with the unveiling


of the Apple Watch. While Android Wear devices have been
available since 2014, Apples entrance into the space

Health and
Fitness, 7%

dramatically increased interest in wearable apps, which we


believe is highly related to iOS developers enthusiasm for
monetizing Apples lucrative install base. As a result, the

Entertainment, 7%

number of Apple Watch apps grew from 3,000 in April to over


14,000 in December.

Lifestyle, 6%

Finance, 6%

Travel, 6%

35

Productivity, 6%

App Annie 2016

App Annie 2015 Retrospective

Apps With Apple Watch Support


Top 10 iPhone Apps by Category, Worldwide Downloads
December 2015
Weather led the pack with 7 out of the top 10 Weather apps
being Apple Watch-compatible. In some categories, like
Games, none of the top 10 iOS apps supported Apple
Watch extensions. However, Games remain one of the
largest categories on the Apple Watch as many outside of the
top 10 are largely dedicated to the device. For Apple Watch to
achieve long-term and mass market success, developers across
categories need to find innovative ways to leverage wearable
form factors and deliver benefits that todays smartphones
cannot provide on their own. This may include verticalspecific use cases such as monitoring operations of staff or
equipment to augmenting the physical world with relevant
information.

Weather

Shopping
Social Networking

News
Health and Fitness
Navigation

Travel
Entertainment

Music
3

Utilities
Productivity
2

Sports
Games

10

# Top 10 Apps in Category With Apple Watch Support

36

App Annie 2016

App Annie 2015 Retrospective

Apple TV Top 5 Free Category Share

Moving on to tvOS, Apple CEO Tim Cook unveiled the new


100

and improved Apple TV by saying, "We believe the future


of TV is apps. This platform creates a variety of
opportunities for app developers who can successfully

75

leverage the televisions large screen size to deliver


Additionally, given the communal nature of the living
room, apps on the TV open up a new dimension for multiuser experiences, from entertainment to education. We
expect apps delivered to the TV to allow for more
monetization through both increases in store revenue

% Share

alternative versions and wholly new apps to consumers.


50

25

(through both higher la carte pricing and strong


subscription) and better CPMs via advertising (the latter is
not just about ads via the app on the TV, but the targeting
of secondary screens viewers have with them when sitting
in front of the TV).

Japan
Games
Lifestyle (UK)

UK
Entertainment
Other (Outside Top 5)

News

US
Education

Sports (Japan & US)

Measured as a percentage of the top 100 most downloaded free apps on December 25, 2015

Games and Entertainment accounted for a majority of free Apple TV apps


available, with the US being the only one of the three where Entertainment apps
outnumbered Games.

37

App Annie 2016

App Annie 2015 Retrospective

The move beyond smartphones and tablets to wearables and TV and even emerging opportunities such as VR, home IoT
and automotive signifies just how embedded apps are in people's daily lives. The evolution of apps will continue as
users and developers embrace new ways to unleash the power of apps on other device categories that are already
connected as well as those that have yet be networked.

38

App Annie 2016

App Annie 2015 Retrospective

Top Apps and Companies by Country

App Annie 2015 Retrospective

Worldwide by Downloads
Top Apps of 2015: Worldwide
Combined iOS and Google Play
Downloads

Top Companies of 2015: Worldwide


Combined iOS and Google Play
Downloads
Outside of Games

Top Games of 2015: Worldwide


Combined iOS and Google Play
Downloads

Top Companies of 2015: Worldwide


Combined iOS and Google Play
Games Downloads

Rank

App

Company

Rank

Game

Company

Rank

Company

Headquarters

Rank

Company

Headquarters

WhatsApp
Messenger

Facebook

Subway Surfers

Kiloo

Facebook

United States

Electronic Arts

United States

Facebook
Messenger

Facebook

Candy Crush
Saga

King, Tencent

Google

United States

Gameloft

France

Facebook

Facebook

Clash of Clans

Supercell

Cheetah Mobile

China

King

United Kingdom

Instagram

Facebook

Candy Crush
Soda Saga

King

Apple

United States

Doodle Mobile

China

Clean Master

Cheetah Mobile

Despicable Me

Gameloft

Baidu

China

Rovio

Finland

360 Mobile
Security

Qihoo 360

My Talking Tom

Outfit7

Tencent

China

Outfit7

Cyprus

Skype

Microsoft

Temple Run 2

Imangi, iDreamSky

Microsoft

United States

Ketchapp Studio

France

YouTube

Google

My Talking
Angela

Outfit7

Sungy Mobile

China

Miniclip

Switzerland

UC Browser

Alibaba Group

Pou

Zakeh

Alibaba Group

China

TabTale

Israel

10

Snapchat

Snapchat

10

8 Ball Pool

Miniclip

10

LINE

Japan

10

Supercell

Finland

40

App Annie 2016

App Annie 2015 Retrospective

Worldwide by Revenue
Top Apps of 2015: Worldwide
Combined iOS and Google Play
Revenue

Top Games of 2015: Worldwide


Combined iOS and Google Play
Revenue

Top Companies of 2015: Worldwide


Combined iOS and Google Play
Revenue Outside of Games

Top Companies of 2015: Worldwide


Combined iOS and Google Play
Games Revenue

Rank

App

Company

Rank

Game

Company

Rank

Company

Headquarters

Rank

Company

Headquarters

Spotify

Spotify

Clash of Clans

Supercell

LINE

Japan

Supercell

Finland

LINE

LINE

Monster Strike

Mixi, Tencent

Spotify

Sweden

King

United Kingdom

Pandora Radio

Pandora

Puzzle & Dragons

GungHo Online

InterActive
Corp (IAC)

United States

Mixi

Japan

HBO Now

Time Warner

Game of War Fire Machine Zone


Age

Pandora

United States

GungHo Online

Japan

Tinder

InterActiveCorp
(IAC)

Candy Crush Saga

King, Tencent

Time Warner

United States

Tencent

China

LINE Manga

LINE

Fantasy Westward
Journey

NetEase, Garena
Online

Smule

United States

Machine Zone

United States

LINE PLAY

LINE

Candy Crush Soda


Saga

King

Microsoft

United States

LINE

Japan

Zoosk

Zoosk

Colopl Rune Story

COLOPL, Sony,
Morningtec

Disney

United States

Netmarble

South Korea

Skype

Microsoft

Boom Beach

Supercell

Zoosk

United States

NetEase

China

10

PocketColony

Cocone

10

Disney Tsum Tsum

LINE

10

Baidu

China

10

Electronic Arts

United States

41

App Annie 2016

App Annie 2015 Retrospective

Worldwide by Monthly Active Users


Top Apps of 2015: Worldwide Android
Phone Monthly Active Users
(Excluding China)

Top Apps of 2015: Worldwide iPhone


Monthly Active Users

Top Games of 2015: Worldwide


iPhone Monthly Active Users

Rank

App*

Company

Rank

App*

Company

Rank

Game*

Facebook

Facebook

Facebook

Facebook

Facebook
Messenger

Facebook

WhatsApp
Messenger

Facebook

YouTube

Google

Facebook
Messenger

WhatsApp
Messenger

Facebook

Instagram

Facebook

Google Maps

Company

Top Games of 2015: Worldwide


Android Phone Monthly Active Users
(Excluding China)
Rank

Game*

Company

Candy Crush Saga King

Candy Crush
Saga

King

Clash of Clans

Clash of Clans

Supercell

Facebook

Candy Crush Soda King


Saga

Subway Surfers

Kiloo

Instagram

Facebook

Trivia Crack

Etermax

Candy Crush
Soda Saga

King

Clean Master

Cheetah Mobile

2048

Ketchapp Studio

Temple Run 2

Imangi

Google

Skype

Microsoft

Crossy Road

Hipster Whale

Hill Climb Racing

Fingersoft

Twitter

Twitter

Twitter

Twitter

Subway Surfers

Kiloo

Farm Heroes
Saga

King

Snapchat

Snapchat

Viber

Rakuten

Boom Beach

Supercell

8 Ball Pool

Miniclip

Google

Google

Dropbox

Dropbox

Words With
Friends

Zynga

Trivia Crack

Etermax

10

Gmail

Google

10

MX Player

J2 Interactive

10

8 Ball Pool

Miniclip

10

My Talking Tom

Outfit7

Supercell

*Usage tables do not aggregate different versions of apps. For instance,Fruit Ninja and Fruit Ninja Free would be ranked separately.

42

App Annie 2016

App Annie 2015 Retrospective

Brazil by Downloads
Top Apps of 2015: Brazil Combined
iOS and Google Play Downloads

Top Companies of 2015: Brazil


Combined iOS and Google Play
Downloads
Outside of Games

Top Games of 2015: Brazil Combined


iOS and Google Play Downloads

Top Companies of 2015: Brazil


Combined iOS and Google Play
Games Downloads

Rank

App

Company

Rank

Game

Company

Rank

Company

Headquarters

Rank

Company

Headquarters

WhatsApp
Messenger

Facebook

Pou

Zakeh

Facebook

United States

Gameloft

France

Facebook

Facebook

Subway Surfers

Kiloo

Cheetah Mobile

China

Doodle Mobile

China

Facebook
Messenger

Facebook

My Talking Angela

Outfit7

Google

United States

Electronic Arts

United States

Instagram

Facebook

My Talking Tom

Outfit7

Studio Sol

Brazil

King

United Kingdom

Palco MP3

Studio Sol

Despicable Me

Gameloft

Sungy Mobile

China

Outfit7

Cyprus

Antivirus Booster
& Cleaner

PSafe

Kite Fighting

Maiworm

PSafe

Brazil

Miniclip

Switzerland

imo

imo.im

Zombie Tsunami

MobiGame, ZPLAY

Outfit7

Cyprus

Zakeh

Lebanon

Clean Master

Cheetah Mobile

8 Ball Pool

Miniclip

Microsoft

United States

Kiloo

Denmark

4shared

New IT Solutions

Candy Crush Soda


Saga

King

Holaverse

China

Rovio

Finland

10

Snapchat

Snapchat

10

Exploration

Andrzej Chomiak

10

Baidu

China

10

XPEC

Taiwan

43

App Annie 2016

App Annie 2015 Retrospective

Brazil by Revenue
Top Apps of 2015: Brazil Combined
iOS and Google Play Revenue

Top Companies of 2015: Brazil


Combined iOS and Google Play
Revenue Outside of Games

Top Games of 2015: Brazil Combined


iOS and Google Play Revenue

Top Companies of 2015: Brazil


Combined iOS and Google Play
Games Revenue

Rank

App

Company

Rank

Game

Company

Rank

Company

Headquarters

Rank

Company

Headquarters

Spotify

Spotify

Clash of Clans

Supercell

Spotify

Sweden

Supercell

Finland

PlayKids

Naspers

Candy Crush Saga

King, Tencent

Naspers

South Africa

King

United Kingdom

Deezer

Deezer

Candy Crush Soda


Saga

King

Deezer

France

Electronic Arts

United States

Tinder

InterActiveCorp
(IAC)

Game of War Fire Machine Zone


Age

InterActiveCorp
(IAC)

United States

Gameloft

France

Rdio

Rdio

Summoners War

GAMEVIL

Smule

United States

GAMEVIL

South Korea

Sing! Karaoke

Smule

Clash of Kings

Elex Technology

Microsoft

United States

Kabam

United States

Badoo

Badoo

Marvel Contest of
Champions

Kabam

ZeroUm Digital

Brazil

Elex Technology

China

LinkedIn

Linkedin

Hay Day

Supercell

Rdio

United States

Machine Zone

United States

Skype

Microsoft

Hearthstone:
Activision Blizzard
Heroes of Warcraft

Badoo

United Kingdom

Activision Blizzard United States

10

LOVOO

LOVOO

10

Farm Heroes Saga

10

Linkedin

United States

10

Time Warner

44

King

United States

App Annie 2016

App Annie 2015 Retrospective

Brazil by Monthly Active Users


Top Apps of 2015: Brazil iPhone
Monthly Active Users

Top Apps of 2015: Brazil Android


Phone Monthly Active Users

Top Games of 2015: Brazil iPhone


Monthly Active Users

Top Games of 2015: Brazil Android


Phone Monthly Active Users

Rank

App*

Company

Rank

App*

Company

Rank

Game*

Company

Rank

Game*

Company

WhatsApp
Messenger

Facebook

WhatsApp
Messenger

Facebook

Candy Crush Saga

King

Candy Crush Saga

King

Facebook

Facebook

Facebook

Facebook

Candy Crush Soda


Saga

King

Clash of Clans

Supercell

Facebook
Messenger

Facebook

Facebook
Messenger

Facebook

Clash of Clans

Supercell

Candy Crush Soda


Saga

King

Instagram

Facebook

Instagram

Facebook

Subway Surfers

Kiloo

Subway Surfers

Kiloo

YouTube

Google

Waze

Google

2048

Ketchapp Studio

Farm Heroes Saga

King

Waze

Google

Dropbox

Dropbox

SimCity BuildIt

Electronic Arts

CartolaFC

Grupo Globo

Google Maps

Google

Clean Master

Cheetah Mobile

Farm Heroes Saga

King

Pou

Zakeh

Skype

Microsoft

Skype

Microsoft

Trivia Crack

Etermax

Trivia Crack

Etermax

Spotify

Spotify

Banco do Brasil

Banco de Brasil

aa

General Adaptive
Apps

8 Ball Pool

Miniclip

10

Snapchat

Snapchat

10

Twitter

Twitter

10

8 Ball Pool

Miniclip

10

Real Racing 3

Electronic Arts

*Usage tables do not aggregate different versions of apps. For instance,Fruit Ninja and Fruit Ninja Free would be ranked separately.

45

App Annie 2016

App Annie 2015 Retrospective

China by Downloads
Top Apps of 2015: China iOS
Downloads

Top Games of 2015: China iOS


Downloads

Top Companies of 2015: China iOS


Downloads Outside of Games

Top Companies of 2015: China iOS


Games Downloads

Rank

App

Company

Rank

Game

Company

Rank

Company

Headquarters

Rank

Company

Headquarters

QQ

Tencent

Anipop

Happy Elements

Tencent

China

Tencent

China

Taobao

Alibaba Group

Landlord Poker

Tencent

Baidu

China

Gameloft

France

Meituan

Sankuai

We Fire

Tencent, Garena
Online, Netmarble

Apple

United States

Electronic Arts

United States

Alipay

Alibaba Small &


Micro Financial
Services

Asphalt 8:
Airborne

Gameloft

Alibaba Group

China

Happy Elements

China

Craz3 Match

Meitu

NetEase

Baidu

China

iQIYI

Tencent

China

Jelly Blast

Sankuai

Supercell

Tencent

China

Tencent Video

MicroFunPlus
Cheetah Mobile

Finland

Sohu

Glu

Tencent

China

WeChat

Plants vs. Zombies Electronic Arts


2

United States

WeChat Dash

China

Rovio

Tencent

Finland

QQMahjong

Youku Tudou

Youku Tudou

China

Outfit7

Youku

Tencent

Alibaba Small &


Micro Financial
Services

QQ Music

Tencent

Cyprus

10

Rhythm Master

10

NetEase

China

Ubisoft

WiFi Master
Key

Tencent

10

10

France

46

Shanghai Lantern

App Annie 2016

App Annie 2015 Retrospective

China by Revenue
Top Apps of 2015: China iOS
Revenue

Top Games of 2015: China Revenue

Top Companies of 2015: China iOS


Revenue Outside of Games

Top Companies of 2015: China iOS


Games Revenue

Rank

App

Company

Rank

Game

Company

Rank

Company

Headquarters

Rank

Company

Headquarters

iQIYI

Baidu

Fantasy Westward
Journey

NetEase, Garena
Online

Baidu

China

Tencent

China

Momo

Momo Technology

We Fire

Tencent, Garena
Online, Netmarble

Tencent

China

NetEase

China

Tencent Video

Tencent

The Legend of Mir 2 Tencent

Momo
Technology

China

Supercell

Finland

Youku

Youku Tudou

Westward Journey
Online

NetEase

Youku Tudou

China

Duoyi

China

QQ

Tencent

We Fly

Tencent

YY Inc

China

KingNet

China

YY

YY Inc

Shenwu 2

Duoyi

Zuitao

China

Perfect World

China

PPS

Baidu

MU: Origin

KingNet, Kunlun
Games, Webzen

ZHANGYUE

China

Happy Elements

China

QQ Reader

Tencent

LeTV

China

Snail Games

China

Changba

Zuitao

Tencent,
Smart Alec,
OurPalm

The King of
Fighters' 98
Ultimate Match

Jiayuan

Longtu Game

Top of Tanker

Tencent, FunPlus,
NEXON, Firefly
Games

China

China

10

Shanda

China

10

Youzu

China

10

iReader

Zhangyue
10

47

Anipop

Happy Elements
App Annie 2016

App Annie 2015 Retrospective

China by Monthly Active Users


Top Apps of 2015: China iPhone Monthly Active Users

Top Games of 2015: China iPhone Monthly Active Users

Rank

App*

Company

Rank

Game*

Company

WeChat

Tencent

Anipop

Happy Elements

QQ

Tencent

Landlord Poker

Tencent

Taobao

Alibaba Group

Craz3 Match

Tencent

Alipay

Alibaba Small & Micro


Financial Services

WeChat Dash

Tencent

Sina Weibo

Sina

Clash of Clans

Supercell

Baidu Map

Baidu

We Fire

Tencent

Meituan

Sankuai

Boom Beach

Supercell

Baidu

Baidu

We Fly

Tencent

Dianping

Dianping.com

2048

Ketchapp Studio

10

QQ Music

Tencent

10

Candy Crush Saga

Tencent

*Usage tables do not aggregate different versions of apps. For instance,Fruit Ninja and Fruit Ninja Free would be ranked separately.

48

App Annie 2016

App Annie 2015 Retrospective

France by Downloads
Top Games of 2015: France
Combined iOS and Google Play
Downloads

Top Apps of 2015: France Combined


iOS and Google Play Downloads

Rank

App

Company

Rank

Game

Facebook
Messenger

Facebook

Facebook

Facebook

Snapchat

Top Companies of 2015: France


Combined iOS and Google Play
Games Downloads

Rank

Company

Headquarters

Rank

Company

Headquarters

Candy Crush Soda King


Saga

Facebook

United States

King

United Kingdom

Clash of Clans

Supercell

Google

United States

Electronic Arts

United States

Snapchat

Subway Surfers

Kiloo

Microsoft

United States

Gameloft

France

WhatsApp
Messenger

Facebook

Candy Crush Saga King, Tencent

Apple

United States

Ketchapp Studio

France

Skype

Microsoft

Despicable Me

Gameloft

Snapchat

United States

Supercell

Finland

Instagram

Facebook

94%

SCIMOB

Orange SA

France

Miniclip

Switzerland

Leboncoin

Schibsted

Boom Beach

Supercell

Cheetah Mobile

China

XPEC

Taiwan

Shazam

Shazam
Entertainment

Agar.io

Miniclip

InterActiveCorp
(IAC)

United States

Rovio

Finland

Deezer

Deezer

Geometry Dash

RobTop

Outfit7

Cyprus

Doodle Mobile

China

10

Waze

Google

10

Piano Tiles 2

Cheetah Mobile

10

Schibsted

Norway

10

SCIMOB

France

49

Company

Top Companies of 2015: France Combined


iOS and Google Play Downloads
Outside of Games

App Annie 2016

App Annie 2015 Retrospective

France by Revenue
Top Games of 2015: France
Combined iOS and Google Play
Revenue

Top Apps of 2015: France Combined


iOS and Google Play Revenue

Top Companies of 2015: France


Combined iOS and Google Play
Revenue Outside of Games

Top Companies of 2015: France


Combined iOS and Google Play
Games Revenue

Rank

App

Company

Rank

Game

Company

Rank

Company

Headquarters

Rank

Company

Headquarters

AdoptAGuy

GEB AdoptAGuy

Clash of Clans

Supercell

GEB AdoptAGuy

France

Supercell

Finland

Deezer

Deezer

Boom Beach

Supercell

Deezer

France

King

United Kingdom

iCoyote

Coyote System

Candy Crush Saga King, Tencent

InterActiveCorp
(IAC)

United States

Electronic Arts

United States

Badoo

Badoo

Candy Crush Soda King


Saga

Coyote System

France

Machine Zone

United States

LOVOO

LOVOO

Game of War Fire Machine Zone


Age

Badoo

United Kingdom

Kabam

United States

Spotify

Spotify

Farm Heroes Saga

King

LOVOO

Germany

GAMEVIL

South Korea

Meetic

InterActiveCorp
(IAC)

Summoners War

GAMEVIL

Spotify

Sweden

IGG

China

Canalplay

Vivendi

Hay Day

Supercell

Vivendi

France

Gameloft

France

Tinder

InterActiveCorp
(IAC)

Marvel Contest of
Champions

Kabam

Babbel

Germany

Activision Blizzard United States

10

Freeletics

Freeletics

10

Hearthstone:
Activision Blizzard
Heroes of Warcraft

10

Microsoft

United States

10

Zynga

50

United States

App Annie 2016

App Annie 2015 Retrospective

France by Monthly Active Users


Top Apps of 2015: France iPhone
Monthly Active Users

Top Apps of 2015: France Android


Phone Monthly Active Users

Top Games of 2015: France iPhone


Monthly Active Users

Top Games of 2015: France Android


Phone Monthly Active Users

Rank

App*

Company

Rank

App*

Company

Rank

Game*

Company

Rank

Game*

Company

Facebook

Facebook

Facebook

Facebook

Clash of Clans

Supercell

Clash of Clans

Supercell

Facebook
Messenger

Facebook

Facebook
Messenger

Facebook

Candy Crush Saga

King

Candy Crush Saga

King

YouTube

Google

WhatsApp
Messenger

Facebook

Candy Crush Soda


Saga

King

Candy Crush Soda


Saga

King

Google Maps

Google

Shazam

Shazam
Entertainment

Boom Beach

Supercell

Boom Beach

Supercell

WhatsApp
Messenger

Facebook

Clean Master

Cheetah Mobile

2048

Ketchapp
Studio

94%

SCIMOB

Waze

Google

Skype

Microsoft

QuizClash

FEO Media

Subway Surfers

Kiloo

Shazam

Shazam
Entertainment

Snapchat

Snapchat

94%

SCIMOB

Farm Heroes Saga

King

Snapchat

Snapchat

Waze

Google

Subway Surfers

Kiloo

QuizClash

FEO Media

Instagram

Facebook

Adobe Acrobat
DC

Adobe

1010!

GramGames

Crossy Road

Yodo1

10

Twitter

Twitter

10

Dropbox

Dropbox

10

Farm Heroes Saga

King

10

MobilityWare
Solitaire

MobilityWare

*Usage tables do not aggregate different versions of apps. For instance,Fruit Ninja and Fruit Ninja Free would be ranked separately.

51

App Annie 2016

App Annie 2015 Retrospective

Germany by Downloads
Top Apps of 2015: Germany
Combined iOS and Google Play
Downloads

Top Games of 2015: Germany


Combined iOS and Google Play
Downloads

Top Companies of 2015: Germany Combined Top Companies of 2015: Germany


iOS and Google Play Downloads
Combined iOS and Google Play
Outside of Games
Games Downloads

Rank

App

Company

Rank

Game

Company

Rank

Company

Headquarters

Rank

Company

Headquarters

WhatsApp
Messenger

Facebook

Candy Crush Soda


Saga

King

Facebook

United States

Electronic Arts

United States

Facebook
Messenger

Facebook

Clash of Clans

Supercell

Google

United States

King

United Kingdom

Facebook

Facebook

Subway Surfers

Kiloo

Apple

United States

Gameloft

France

Amazon

Amazon

QuizClash

FEO Media

Microsoft

United States

Supercell

Finland

Instagram

Facebook

aa

General Adaptive
Apps

Amazon

United States

Rovio

Finland

Skype

Microsoft

Crossy Road

Hipster Whale,
Yodo1

Cheetah Mobile

China

General Adaptive
Apps

Australia

Spotify

Spotify

Candy Crush Saga

King, Tencent

eBay

United States

Miniclip

Switzerland

eBay
Kleinanzeigen

eBay

Despicable Me

Gameloft

Bertelsmann

Germany

XPEC

Taiwan

Shpock

finderly

94%

SCIMOB

InterActiveCorp
(IAC)

United States

Ketchapp Studio

France

10

Snapchat

Snapchat

10

Piano Tiles 2

Cheetah Mobile

10

Spotify

Sweden

10

Doodle Mobile

China

52

App Annie 2016

App Annie 2015 Retrospective

Germany by Revenue
Top Apps of 2015: Germany
Combined iOS and Google Play
Revenue

Top Games of 2015: Germany


Combined iOS and Google Play
Revenue

Top Companies of 2015: Germany


Combined iOS and Google Play
Revenue Outside of Games

Top Companies of 2015: Germany


Combined iOS and Google Play
Games Revenue

Rank

App

Company

Rank

Game

Company

Rank

Company

Headquarters

Rank

Company

Headquarters

LOVOO

LOVOO

Clash of Clans

Supercell

LOVOO

Germany

Supercell

Finland

Spotify

Spotify

Hay Day

Supercell

Axel Springer

Germany

King

United Kingdom

BILD

Axel Springer

Candy Crush Soda


Saga

King

Spotify

Sweden

Electronic Arts

United States

Freeletics

Freeletics

Candy Crush Saga

King, Tencent

Garmin

United States

GAMEVIL

South Korea

NAVIGON Europe Garmin

Game of War Fire Machine Zone


Age

Babbel

Germany

Machine Zone

United States

FriendScout24

FriendScout24

Empire: Four
Kingdoms

Goodgame Studios

Bertelsmann

Germany

Elex Technology

China

Babbel

Babbel

Summoners War

GAMEVIL

Freeletics

Germany

Goodgame
Studios

Germany

Blitzer.de

Eifrig

Castle Clash

IGG, Tencent

InterActiveCorp
(IAC)

United States

IGG

China

RTL NOW

Bertelsmann

Farm Heroes Saga

King

TomTom

Netherlands

Kabam

United States

10

Die Welt

Axel Springer

10

Clash of Kings

Elex Technology

10

FriendScout24

Germany

10

Gameloft

France

53

App Annie 2016

App Annie 2015 Retrospective

Germany by Monthly Active Users


Top Apps of 2015: Germany iPhone
Monthly Active Users

Top Apps of 2015: Germany Android


Phone Monthly Active Users

Top Games of 2015: Germany iPhone


Monthly Active Users

Top Games of 2015: Germany


Android Phone Monthly Active Users

Rank

App*

Company

Rank

App*

Company

Rank

Game*

Company

Rank

Game*

Company

WhatsApp
Messenger

Facebook

WhatsApp
Messenger

Facebook

QuizClash

FEO Media

QuizClash

FEO Media

Facebook

Facebook

Facebook

Facebook

Candy Crush Saga King

Candy Crush Saga King

YouTube

Google

Facebook
Messenger

Facebook

Clash of Clans

Clash of Clans

Facebook
Messenger

Facebook

Clean Master

Cheetah Mobile

Candy Crush Soda King


Saga

Candy Crush Soda King


Saga

Google Maps

Google

Dropbox

Dropbox

2048

Ketchapp Studio

QuizClash
Premium

FEO Media

Amazon

Amazon

eBay

eBay

The Simpsons:
Tapped Out

Electronic Arts

Hill Climb Racing

Fingersoft

eBay

eBay

wetter.com

Wetter.com

Subway Surfers

Kiloo

Subway Surfers

Kiloo

Google

Google

Adobe Acrobat
DC

Adobe

Hay Day

Supercell

Farm Heroes Saga King

DB Navigator

Deutsche Bahn

Skype

Microsoft

Boom Beach

Supercell

4 Pics 1 Word

LOTUM

10

Shazam

Shazam
Entertainment

10

DB Navigator

Deutsche Bahn

10

Farm Heroes Saga King

10

Crossy Road

Yodo1

Supercell

Supercell

*Usage tables do not aggregate different versions of apps. For instance,Fruit Ninja and Fruit Ninja Free would be ranked separately.

54

App Annie 2016

App Annie 2015 Retrospective

Japan by Downloads
Top Apps of 2015: Japan Combined
iOS and Google Play Downloads

Top Games of 2015: Japan Combined


iOS and Google Play Downloads

Rank

App

Company

Rank

Game

LINE

LINE

Pages

Apple

Apple iMovie

Top Companies of 2015: Japan


Combined iOS and Google Play
Games Downloads

Rank

Company

Headquarters

Rank

Company

Headquarters

Disney Tsum Tsum LINE

Yahoo Japan

Japan

LINE

Japan

Monster Strike

Mixi, Tencent

Apple

United States

SQUARE ENIX

Japan

Apple

liica

Google

United States

BANDAI NAMCO

Japan

Twitter

Twitter

Puzzle & Dragons

GungHo Online

LINE

Japan

Sega Sammy
Holdings

Japan

Apple Numbers

Apple

Candy Crush Soda King


Saga

Facebook

United States

CyberAgent

Japan

Yahoo! JAPAN

Yahoo Japan

Nekoatsume

Hit-Point

Recruit Holdings

Japan

DeNA

Japan

YouTube

Google

LINE Bubble 2

LINE

KDDI

Japan

GungHo Online

Japan

Apple Keynote

Apple

Jikky Powerful
Pro Yaky

Konami

Rakuten

Japan

King

United Kingdom

iTunes U

Apple

LINE POP2

LINE

CyberAgent

Japan

COLOPL

Japan

10

GarageBand

Apple

10

PokoPoko

LINE, NHN
Entertainment

10

NTT

Japan

10

Konami

Japan

55

Company

Top Companies of 2015: Japan Combined


iOS and Google Play Downloads
Outside of Games

App Annie 2016

App Annie 2015 Retrospective

Japan by Revenue
Top Apps of 2015: Japan Combined
iOS and Google Play Revenue

Top Companies of 2015: Japan


Combined iOS and Google Play
Revenue Outside of Games

Top Games of 2015: Japan Combined


iOS and Google Play Revenue

Top Companies of 2015: Japan


Combined iOS and Google Play
Games Revenue

Rank

App

Company

Rank

Game

Company

Rank

Company

Headquarters

Rank

Company

Headquarters

LINE

LINE

Monster Strike

Mixi, Tencent

LINE

Japan

Mixi

Japan

LINE Manga

LINE

Puzzle & Dragons

GungHo Online

Cocone

Japan

GungHo Online

Japan

PocketColony

Cocone

Colopl Rune Story

COLOPL, Sony,
Morningtec

SQUARE ENIX

Japan

LINE

Japan

LINE PLAY

LINE

Disney Tsum Tsum

LINE

SHUEISHA

Japan

COLOPL

Japan

Dragon Quest X
SQUARE ENIX
Adventurers
Convenient Outing
Tool

Logres of Swords
Marvelous,
and Sorcery:
Garena Online
Goddess of Ancient

Voltage

Japan

BANDAI NAMCO

Japan

The World of
Mystic Wiz

COLOPL, Sony

Mixi

Japan

SQUARE ENIX

Japan

PokoPoko

LINE, NHN
Entertainment

InterActiveCorp
(IAC)

United States

CyberAgent

Japan

FINAL FANTASY
Record Keeper

DeNA

CyberAgent

Japan

DeNA

Japan

Jikky Powerful
Pro Yaky

Konami

COOKPAD

Japan

Sega Sammy
Holdings

Japan

10

Clash of Clans

Supercell

10

DeNA

Japan

10

Konami

Japan

Pairs

YYC

LINE FortuneTelling

InterActiveCorp
(IAC), eureka Inc
Mixi
LINE

Shonen Jump Plus SHUEISHA

10

56

Taple Tanjo

CyberAgent

App Annie 2016

App Annie 2015 Retrospective

Japan by Monthly Active Users


Top Apps of 2015: Japan iPhone
Monthly Active Users

Top Apps of 2015: Japan Android


Phone Monthly Active Users

Top Games of 2015: Japan iPhone


Monthly Active Users

Top Games of 2015: Japan Android


Phone Monthly Active Users

Rank

App*

Company

Rank

App*

Company

Rank

Game*

Company

Rank

Game*

Company

LINE

LINE

LINE

LINE

Disney Tsum Tsum

LINE

Disney Tsum Tsum

LINE

Google Maps

Google

Facebook

Facebook

Puzzle & Dragons

GungHo Online

Puzzle & Dragons

GungHo Online

YouTube

Google

Twitter

Twitter

Monster Strike

Mixi

Monster Strike

Mixi

Facebook

Facebook

Yahoo! JAPAN

Yahoo Japan

Clash of Clans

Supercell

Pokopang

LINE

Twitter

Twitter

Jorte Calendar and Jorte


Organizer

Nekoatsume

Hit-Point

PokoPoko

LINE

Facebook
Messenger

Facebook

Yahoo! Japan
Transit

Yahoo Japan

PokoPoko

LINE

Nekoatsume

Hit-Point

Google

Google

Yahoo! Japan
Weather

Yahoo Japan

Colopl Rune Story

COLOPL

Colopl Rune Story

COLOPL

Gmail

Google

McDonalds Japan

McDonalds

Candy Crush Saga

King

The World of
Mystic Wiz

COLOPL

Amazon

Amazon

SmartNews

SmartNews

Candy Crush Soda


Saga

King

Clash of Clans

Supercell

10

Yahoo! Japan
Transit

Yahoo Japan

10

Clean Master

Cheetah Mobile

10

Jikky Powerful
Pro Yaky

Konami

10

Candy Crush Saga

King

*Usage tables do not aggregate different versions of apps. For instance,Fruit Ninja and Fruit Ninja Free would be ranked separately.

57

App Annie 2016

App Annie 2015 Retrospective

Russia by Downloads
Top Games of 2015: Russia
Combined iOS & Google Play
Downloads

Top Apps of 2015: Russia Combined


iOS & Google Play Downloads

Top Companies of 2015: Russia


Combined iOS & Google Play
Downloads Outside of Games

Top Companies of 2015: Russia


Combined iOS & Google Play Games
Downloads

Rank

App

Company

Rank

Game

Company

Rank

Company

Headquarters

Rank

Company

Headquarters

VK

Mail.Ru Group

My Talking Tom

Outfit7

Mail.Ru Group

Russia

Gameloft

France

WhatsApp
Messenger

Facebook

Subway Surfers

Kiloo

Facebook

United States

Electronic Arts

United States

Viber

Rakuten

My Talking
Angela

Outfit7

Yandex

Russia

Outfit7

Cyprus

Odnoklassniki

Mail.Ru Group

Despicable Me

Gameloft

Google

United States

Rovio

Finland

Skype

Microsoft

Hill Climb Racing Fingersoft

Cheetah Mobile

China

Doodle Mobile

China

AliExpress

Alibaba Group

Shadow Fight 2

Nekki

Alibaba Group

China

TabTale

Israel

UC Browser

Alibaba Group

World of Tanks
Blitz

Wargaming.net

Microsoft

United States

Disney

United States

Instagram

Facebook

Clash of Clans

Supercell

Rakuten

Japan

Ketchapp Studio

France

Clean Master

Cheetah Mobile

QuizClash

FEO Media

Outfit7

Cyprus

Glu

United States

10

Sberbank Online

Sberbank of
Russia

10

Fillwords

MerigoTech

10

Sungy Mobile

China

10

LEGO

Denmark

58

App Annie 2016

App Annie 2015 Retrospective

Russia by Revenue
Top Games of 2015: Russia
Combined iOS & Google Play
Revenue

Top Apps of 2015: Russia Combined


iOS & Google Play Revenue

Top Companies of 2015: Russia


Combined iOS & Google Play
Revenue Outside of Games

Top Companies of 2015: Russia


Combined iOS & Google Play Games
Revenue

Rank

App

Company

Rank

Game

Company

Rank

Company

Headquarters

Rank

Company

Headquarters

Odnoklassniki

Mail.Ru Group

Game of War Fire Age

Machine Zone

LitRes

Russia

Supercell

Finland

Read!

LitRes

Clash of Clans

Supercell

Mail.Ru Group

Russia

Machine Zone

United States

Badoo

Badoo

Clash of Kings

Elex Technology

Navitel

Russia

Elex Technology

China

Viber

Rakuten

World of Tanks
Blitz

Wargaming.net

Ivi.ru

Russia

Tap4Fun

China

ivi.ru

Ivi.ru

Galaxy Legend

Tap4Fun

Badoo

United Kingdom

Wargaming.net

Cyprus

LovePlanet

Media Mir

Castle Clash

IGG, Tencent

Rakuten

Japan

IGG

China

Frim

MoCo Media

Boom Beach

Supercell

Media Mir

Russia

Electronic Arts

United States

Navitel Navigator Navitel

Hay Day

Supercell

Mamba Dating

Russia

Plarium

Israel

easy ten

Vlastor

Heroes Charge

uCool

MoCo Media

Russia

Gameloft

France

10

Mamba Dating

Mamba Dating

10

Stormfall: Rise of Plarium


Balur

10

Vlastor

Russia

10

Kabam

United States

59

App Annie 2016

App Annie 2015 Retrospective

South Korea by Downloads


Top Apps of 2015: South Korea
Combined iOS and Google Play
Downloads

Top Games of 2015: South Korea


Combined iOS and Google Play
Downloads

Top Companies of 2015: South Korea


Combined iOS and Google Play
Downloads
Outside of Games

Top Companies of 2015: South Korea


Combined iOS and Google Play
Games Downloads

Rank

App

Company

Rank

Game

Company

Rank

Company

Headquarters

Rank

Company

Headquarters

KakaoTalk

Daum Kakao

Crossy Road

Hipster Whale,
Yodo1

NAVER

South Korea

Netmarble

South Korea

Naver

NAVER

Piano Tiles 2

Cheetah Mobile

Daum Kakao

South Korea

GAMEVIL

South Korea

Facebook

Facebook

Raven

Netmarble

SK Group

South Korea

NEXON

Japan

BAND

NAVER

Pop Friends

NHN Entertainment

Facebook

United States

NHN
Entertainment

South Korea

V3 Mobile 2.0

AhnLab

Infinite Stairs

NFLY STUDIO,
Cheetah Mobile

Cheetah Mobile

China

ENISTUDIO

South Korea

KakaoStory

Daum Kakao

Candy Crush Soda


Saga

King

CJ Group

South Korea

King

United Kingdom

Facebook
Messenger

Facebook

Everybodys Marble Netmarble,


Tencent, LINE,

Google

United States

Gameloft

France

360 Mobile
Security

Qihoo 360

Disney Hidden
Catch

Lunosoft

Lotte

South Korea

Electronic Arts

United States

KakaoTaxi

Daum Kakao

Clash of Clans

Supercell

LINE

Japan

SundayToz

South Korea

10

B612

LINE

10

MU: Origin

KingNet, Kunlun
Games, Webzen

10

KT Corporation

South Korea

10

Four Thirty Three

South Korea

60

App Annie 2016

App Annie 2015 Retrospective

South Korea by Revenue


Top Apps of 2015: South Korea
Combined iOS and Google Play
Revenue

Top Games of 2015: South Korea


Combined iOS and Google Play
Revenue

Top Companies of 2015: South Korea


Combined iOS and Google Play
Revenue Outside of Games

Top Companies of 2015: South Korea


Combined iOS and Google Play
Games Revenue

Rank

App

Company

Rank

Game

Company

Rank

Company

Headquarters

Rank

Company

Headquarters

KakaoTalk

Daum Kakao

Raven

Netmarble

Daum Kakao

South Korea

Netmarble

South Korea

Lezhin Comics

Lezhin

Seven Knights

Netmarble, Tencent

Lezhin

South Korea

Supercell

Finland

KakaoPage

Daum Kakao

Clash of Clans

Supercell

LOEN

South Korea

NEXON

Japan

MelOn

LOEN

Everybody's
Marble

Netmarble, LINE,
Tencent

Samsung
Publishing

South Korea

GAMEVIL

South Korea

NoonDate

Mozzet

MU: Origin

KingNet, Kunlun
Games, Webzen

Neowiz

South Korea

Webzen

South Korea

I-UM

I-UM SOCIUS

Monster Taming

Netmarble, Tencent

Mozzet

South Korea

SundayToz

South Korea

Bugs

Neowiz

Anipang 2

SundayToz

I-UM SOCIUS

South Korea

Four Thirty Three South Korea

Amanda

Dorsia

Hero

Four Thirty Three,


Garena Online,

NAVER

South Korea

NHN
Entertainment

South Korea

LINE PLAY

LINE

FIFA ONLINE 3 M

NEXON, Garena
Online

LINE

Japan

King

United Kingdom

10

pooq

pooq

10

Summoners War

GAMEVIL

10

UANGEL

South Korea

10

WeMade

South Korea

61

App Annie 2016

App Annie 2015 Retrospective

South Korea by Monthly Active Users


Top Apps of 2015: South Korea
iPhone Monthly Active Users

Top Apps of 2015: South Korea


Android Phone Monthly Active Users

Top Games of 2015: South Korea


iPhone Monthly Active Users

Top Games of 2015: South Korea


Android Phone Monthly Active Users

Rank

App*

Company

Rank

App*

Company

Rank

Game*

Company

Rank

Game*

Company

KakaoTalk

Daum Kakao

KakaoTalk

Daum Kakao

Clash of Clans

Supercell

Everybody's
Marble

Netmarble

NAVER

NAVER

NAVER

NAVER

Everybody's
Marble

Netmarble

Anipang 2

SundayToz

Facebook

Facebook

KakaoStory

Daum Kakao

Pop Friends

NHN Entertainment

Cookie Run

Devsisters

YouTube

Google

BAND

NAVER

Candy Crush Soda King


Saga

Clash of Clans

Supercell

NAVER Map

NAVER

Facebook

Facebook

Cookie Run

Devsisters

Seven Knights

Netmarble

KakaoStory

Daum Kakao

NAVER Map

NAVER

Seven Knights

Netmarble

Minecraft Pocket Microsoft


Edition

Facebook
Messenger

Facebook

MelOn

LOEN

Anipang 2

SundayToz

Pop Friends

NHN Entertainment

BAND

NAVER

Coupang

Coupang

Raven

Netmarble

Anipang

SundayToz

MelOn

LOEN

Daum

Daum Kakao

SimCity BuildIt

Electronic Arts

FIFA ONLINE 3 M

NEXON

10

Instagram

Facebook

10

Clean Master

Cheetah Mobile

10

Crossy Road

Hipster Whale

10

Crossy Road

Yodo1

*Usage tables do not aggregate different versions of apps. For instance,Fruit Ninja and Fruit Ninja Free would be ranked separately.

62

App Annie 2016

App Annie 2015 Retrospective

United Kingdom by Downloads


Top Apps of 2015: United Kingdom
Combined iOS and Google Play
Downloads

Top Companies of 2015: United


Kingdom Combined iOS and Google
Play Downloads
Outside of Games

Top Games of 2015: United Kingdom


Combined iOS and Google Play
Downloads

Top Companies of 2015: United


Kingdom Combined iOS and Google
Play Games Downloads

Rank

App

Company

Rank

Game

Company

Rank

Company

Headquarters

Rank

Company

Headquarters

WhatsApp
Messenger

Facebook

Crossy Road

Hipster Whale,
Yodo1

Facebook

United States

Electronic Arts

United States

Facebook
Messenger

Facebook

Candy Crush
Soda Saga

King

Google

United States

King

United Kingdom

Facebook

Facebook

Candy Crush Saga King, Tencent

Apple

United States

Ketchapp Studio

France

YouTube

Google

8 Ball Pool

Miniclip

Microsoft

United States

Gameloft

France

Instagram

Facebook

Subway Surfers

Kiloo

BBC

United Kingdom

Miniclip

Switzerland

Snapchat

Snapchat

Clash of Clans

Supercell

Amazon

United States

Zynga

United States

Skype

Microsoft

Despicable Me

Gameloft

Sky

United Kingdom

Rovio

Finland

Spotify

Spotify

Temple Run 2

Imangi, iDreamSky

eBay

United States

Supercell

Finland

eBay

eBay

Agar.io

Miniclip

Snapchat

United States

TabTale

Israel

10

BBC iPlayer

BBC

10

Cooking Fever

Nordcurrent

10

InterActiveCorp
(IAC)

United States

10

Storm8

United States

63

App Annie 2016

App Annie 2015 Retrospective

United Kingdom by Revenue


Top Apps of 2015: United Kingdom
Combined iOS and Google Play
Revenue

Top Games of 2015: United Kingdom


Combined iOS and Google Play
Revenue

Top Companies of 2015: United


Kingdom Combined iOS and Google
Play Revenue Outside of Games

Top Companies of 2015: United


Kingdom Combined iOS and Google
Play Games Revenue

Rank

App

Company

Rank

Game

Company

Rank

Company

Headquarters

Rank

Company

Headquarters

Spotify

Spotify

Clash of Clans

Supercell

Spotify

Sweden

Supercell

Finland

Skype

Microsoft

Candy Crush
Saga

King, Tencent

InterActiveCorp
(IAC)

United States

King

United Kingdom

Tinder

InterActiveCorp
(IAC)

Game of War Fire Age

Machine Zone

Microsoft

United States

Electronic Arts

United States

Match.com UK

InterActiveCorp
(IAC)

Candy Crush
Soda Saga

King

Smule

United States

Machine Zone

United States

Zoosk

Zoosk

Boom Beach

Supercell

Zoosk

United States

Kabam

United States

POF Online Dating InterActiveCorp


(IAC),
PlentyOfFish

Farm Heroes
Saga

King

News Corp

United States

Zynga

United States

Hay Day

MagazineCloner

United Kingdom

Churchill Downs

Badoo

Supercell

United States

SimCity BuildIt

Badoo

Elex Technology

Smule

United Kingdom

Magic Piano by
Smule

Electronic Arts

China

TomTom

Miniclip

Smule

Netherlands

Sing! Karaoke

Marvel Contest of Kabam


Champions

Switzerland

10

8 Ball Pool

10

Sky

SGN

The Guardian

United Kingdom

10

10

United States

64

Badoo

The Guardian

Miniclip

App Annie 2016

App Annie 2015 Retrospective

United Kingdom by Monthly Active Users


Top Apps of 2015: United Kingdom
iPhone Monthly Active Users

Top Apps of 2015: United Kingdom


Android Phone Monthly Active Users

Top Games of 2015: United Kingdom


iPhone Monthly Active Users

Top Games of 2015: United Kingdom


Android Phone Monthly Active Users

Rank

App*

Company

Rank

App*

Company

Rank

Game*

Company

Rank

Game*

Company

Facebook

Facebook

Facebook

Facebook

Candy Crush Saga

King

Candy Crush Saga

King

WhatsApp
Messenger

Facebook

WhatsApp
Messenger

Facebook

Clash of Clans

Supercell

Candy Crush Soda


Saga

King

Facebook
Messenger

Facebook

Facebook
Messenger

Facebook

Crossy Road

Hipster Whale

Clash of Clans

Supercell

YouTube

Google

eBay

eBay

Candy Crush Soda


Saga

King

Crossy Road

Yodo1

Instagram

Facebook

Twitter

Twitter

8 Ball Pool

Miniclip

8 Ball Pool

Miniclip

Twitter

Twitter

Instagram

Facebook

2048

Ketchapp Studio

MobilityWare
Solitaire

MobilityWare

Snapchat

Snapchat

Dropbox

Dropbox

Words With Friends Zynga

Subway Surfers

Kiloo

Google Maps

Google

Snapchat

Snapchat

aa

General Adaptive
Apps

Farm Heroes Saga

King

eBay

eBay

Skype

Microsoft

1010!

GramGames

Words With Friends Zynga

10

Spotify

Spotify

10

BBC News

BBC

10

Subway Surfers

Kiloo

10

Temple Run 2

Imangi

*Usage tables do not aggregate different versions of apps. For instance,Fruit Ninja and Fruit Ninja Free would be ranked separately.

65

App Annie 2016

App Annie 2015 Retrospective

United States by Downloads


Top Apps of 2015: United States
Combined iOS and Google Play
Downloads

Top Games of 2015: United States


Combined iOS and Google Play
Downloads

Top Companies of 2015: United


States Combined iOS and Google Play
Downloads
Outside of Games

Top Companies of 2015: United


States Combined iOS and Google
Play Games Downloads

Rank

App

Company

Rank

Game

Company

Rank

Company

Headquarters

Rank

Company

Headquarters

Facebook
Messenger

Facebook

Trivia Crack

Etermax

Facebook

United States

Electronic Arts

United States

Facebook

Facebook

Crossy Road

Hipster Whale,
Yodo1

Google

United States

King

United Kingdom

Instagram

Facebook

Subway Surfers

Kiloo

Apple

United States

Gameloft

France

Pandora Radio

Pandora

Candy Crush Soda King


Saga

Microsoft

United States

Ketchapp Studio

France

Snapchat

Snapchat

Clash of Clans

Amazon

United States

Zynga

United States

YouTube

Google

Candy Crush Saga King, Tencent

Disney

United States

Glu

United States

Netflix

Netflix

8 Ball Pool

Miniclip

Pandora

United States

Rovio

Finland

WhatsApp
Messenger

Facebook

Despicable Me

Gameloft

Cheetah Mobile

China

Miniclip

Switzerland

Spotify

Spotify

Temple Run 2

Imangi, iDreamSky

Snapchat

United States

TabTale

Israel

10

Apple iMovie

Apple

10

Geometry Dash

RobTop

10

InterActiveCorp
(IAC)

United States

10

Supercell

Finland

66

Supercell

App Annie 2016

App Annie 2015 Retrospective

United States by Revenue


Top Apps of 2015: United States
Combined iOS and Google Play
Revenue

Top Games of 2015: United States


Combined iOS and Google Play
Revenue

Top Companies of 2015: United


States Combined iOS and Google Play
Revenue Outside of Games

Top Companies of 2015: United


States Combined iOS and Google
Play Games Revenue

Rank

App

Company

Rank

Game

Company

Rank

Company

Headquarters

Rank

Company

Headquarters

Pandora Radio

Pandora

Clash of Clans

Supercell

Pandora

United States

Supercell

Finland

Spotify

Spotify

Game of War Fire Age

Machine Zone

Spotify

Sweden

King

United Kingdom

HBO NOW

Time Warner

Candy Crush
Saga

King, Tencent

InterActiveCorp
(IAC)

United States

Machine Zone

United States

Match.com

InterActiveCorp
(IAC)

Candy Crush
Soda Saga

King

Time Warner

United States

Electronic Arts

United States

Hulu

Hulu

Boom Beach

Supercell

Smule

United States

Caesars
Entertainment

United States

Tinder

InterActiveCorp
(IAC)

DoubleDown
Casino

International Game
Technology

Hulu

United States

Churchill Downs

United States

Zoosk

Zoosk

Big Fish Casino

Churchill Downs

Microsoft

United States

Zynga

United States

Sing! Karaoke

Smule

Slotomania

Caesars
Entertainment

Zoosk

United States

Kabam

United States

MLB.com At Bat

MLB

Hay Day

Supercell

Apple

United States

International
Game Technology

United States

10

Skype

Microsoft

10

Farm Heroes
Saga

King

10

Disney

United States

10

Glu

United States

67

App Annie 2016

App Annie 2015 Retrospective

United States by Monthly Active Users


Top Apps of 2015: United States
iPhone Monthly Active Users

Top Apps of 2015: United States


Android Phone Monthly Active Users

Top Games of 2015: United States


iPhone Monthly Active Users

Top Games of 2015: United States


Android Phone Monthly Active Users

Rank

App*

Company

Rank

App*

Company

Rank

App

Company

Rank

App*

Company

Facebook

Facebook

Facebook

Facebook

Trivia Crack

Etermax

Trivia Crack

Etermax

Facebook
Messenger

Facebook

Facebook
Messenger

Facebook

Clash of Clans

Supercell

Candy Crush Saga King

YouTube

Google

Instagram

Facebook

Candy Crush Saga King

Clash of Clans

Instagram

Facebook

Pandora Radio

Pandora

Words With
Friends

Zynga

Candy Crush Soda King


Saga

Snapchat

Snapchat

Snapchat

Snapchat

Crossy Road

Hipster Whale

Words With
Friends

Zynga

Google Maps

Google

Amazon

Amazon

Candy Crush Soda King


Saga

Solitaire

MobilityWare

Pandora Radio

Pandora

Flashlight by
Surpax

Surpax

Subway Surfers

Kiloo

Crossy Road

Yodo1

Twitter

Twitter

Twitter

Twitter

2048

Ketchapp Studio

Subway Surfers

Kiloo

The Weather
Channel

The Weather
Channel

Pinterest

Pinterest

1010!

GramGames

Boom Beach

Supercell

10

Pinterest

Pinterest

10

Netflix

Netflix

10

Minecraft Pocket Microsoft


Edition

10

Farm Heroes Saga King

Supercell

*Usage tables do not aggregate different versions of apps. For instance,Fruit Ninja and Fruit Ninja Free would be ranked separately.

68

App Annie 2016

App Annie 2015 Retrospective

Top Countries and Categories

App Annie 2015 Retrospective

Top Countries
iOS 2015 Worldwide Downloads

Rank

Country

China

Rank Change
vs. 2014

Google Play 2015 Worldwide


Downloads

iOS 2015 Worldwide Revenue

Rank

Country

United States

United States

Japan

United Kingdom

Rank Change
vs. 2014

Rank

Country

United States

Japan

China

United Kingdom

Russia

France

Germany

Rank Change
vs. 2014

Google Play 2015 Worldwide


Revenue

Rank Change
vs. 2014

Rank

Country

Japan

Brazil

United States

India

South Korea

Russia

Taiwan

Australia

Mexico

Germany

Canada

Indonesia

United Kingdom

Germany

Turkey

France

Canada

South Korea

South Korea

Hong Kong

Australia

France

Thailand

Australia

10

Brazil

10

Taiwan

10

Germany

10

Canada

70

App Annie 2016

App Annie 2015 Retrospective

Top Categories
iOS 2015 Worldwide Downloads

Rank

Category

Games

Rank Change
vs. 2014

Google Play 2015 Worldwide


Downloads

iOS 2015 Worldwide Revenue

Rank

Category

Games

Photo and Video

Entertainment

Social Networking

Rank Change
vs. 2014

Rank

Category

Games

Social Networking

Music

Entertainment

Lifestyle

Utilities

Productivity

Rank Change
vs. 2014

Google Play 2015 Worldwide


Revenue

Rank Change
vs. 2014

Rank

Category

Games

Tools

Communication

Communication

Social

Photography

Tools

Education

Entertainment

Entertainment

Productivity

Social

Education

Books

Personalization

Music & Audio

Music

Navigation

Music & Audio

Travel & Local

Education

Lifestyle

Productivity

Sports

10

Travel

10

News

10

Media & Video

10

Lifestyle

71

App Annie 2016

App Annie 2015 Retrospective

About App Annie


App Annie delivers the most trusted app data and

For more information, please visit http://

insights for your business to succeed in the app

www.appannie.com/, check out our blog, and

economy globally. App Annie is used by more than 1

follow us on Twitter (@AppAnnie). To find out

million apps to track their performance, and now has

more about our specific products, tour our App

over 500,000 registered members including 94 of

Store Analytics, Store Stats, and App Annie

the top 100 publishers. The company is headquartered

Intelligence products. For the most current

in San Francisco with 425 employees across 15 global

monthly rankings of apps and publishers, check

offices. App Annie has raised $157 million in financing

out the App Annie Index.

to date from investors such as e.Ventures, Greenspring


Associates, Greycroft Partners, IDG Capital Partners,
Institutional Venture Partners and Sequoia Capital.

72

Report methodology and updates are available here.

App Annie 2016

Create your free


App Annie account to get
access to historical ranks
and reviews at
www.appannie.com

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