Geeks, techies and innovators rejoice: Its that glorious time of year

again, when South by Southwests Interactive conference unites startups,

bright minds and tech industry leaders to examine the most
groundbreaking trends impacting our modern world. Some of the planets
most forward-thinking technology companies embrace SXSWi as a
showcase and testing ground each year.

Mashable, March 18, 2015

SXSWi

33,000+ participants
from 85 countries

1,250 sessions with

over 2,700 speakers

3,300+ press outlets

covering the festival

Making the most

of SXSWi
The conference is widespread
throughout downtown Austin - be
sure to explore outside of just the
Convention Center
Spend time walking around outside
of the Convention Center to find the
best branded experiences
The trade show floor is open Sunday
- Wednesday; budget around 2
hours to cover the full floor
The weather in Austin can be
unpredictable check the forecast
before you fly in & pack accordingly

Download the SXSW GO app &

use it to program your personal
schedule
Be open to spontaneity & be
prepared with a plan B (lines can
be long)
Big names on panels draw crowds,
unknown speakers deliver unique
experiences
Comfortable shoes are a must
expect to walk around a lot.

SXSWi Distilled
Mindshare experts will distill the top events, trends, and emerging topics
during the festival for marketers.
Follow us:

MINDSHAREINTHELOOP

@MINDSHARE_NA

MINDSHARENA

Preview POV on what well see at SXSWi

Daily blog posts, videos, photos, and more
Top trends from SXSW post-event

MINDSHARENA

MINDSHARE_NA

THE
SESSIONS
FRIDAY, MARCH 11 TUESDAY, MARCH 15

What to attend
Mindshare experts have put together a
selection of recommended sessions for each
day of SXSWi.
These sessions focus on innovation,
invention, and key emerging marketing
areas such as VR, 360 video, and more.
The selections were chosen to educate
attendees, inspire new thinking, and drive
big ideas that you can apply to your
consumers.
Most of our selected sessions focus on one or
more of the following themes:

MOBILE

INTERNET
OF THINGS

DATA

E-COMMERCE

ADAPTIVE
MARKETING

SENSORY

Friday, March 11
11:00AM - 12:00PM

12:30PM 1:30PM

12:30PM 1:30PM

3:30PM 4:30PM

5:00PM - 6:00PM

Big Data and Al: Sci-Fi

vs. Everyday
Applications

The Next Multibillion

Opp: Marketing in
Messaging

Transforming the
Future: Advertising
and the IoT Era

Quantum Receptivity:
Targeting Mobile
Moments

Culture: The New

Currency of Retail

Austin City Limits Live

at The Moody Theater

Hilton Austin Downtown

Hilton Austin Downtown

Courtyard Marriott

Hilton Austin Downtown

The future potential for

artificial intelligence and
data, whats already in
development, potential
dangers, and how this
will impact consumers.

How to effectively
engage people in mobile
messaging apps, and
what tech is available to
help companies leverage
these platforms.

The role that marketing

will take in the IoT era,
and actionable tips for
brands to drive real-time
engagement across
connected devices.

Instead of just relying on

demographics, looking at
proximity tools to target
consumers at the right
time in the purchase
cyclewhen vs. just who
and where.

Traditional retail spaces

are no longer just a place
to sell productthe
brick-and-mortar
experience is becoming
a cultural hot spot for
building community.

Speakers:

Speakers:

Speakers:

Speakers:

Speakers:

Kik, Snaps, Comedy

Central, Unilever

Kiip

Mindshare, InMarket,
ZDNet, Crescendo
Collective

Elle Magazine, TOMS,

Frank & Oak, Kit and Ace

Salon J, 500 E 4th St

Salon K, 500 E 4th St

310 Willie Nelson Blvd

Cycorp, Narrative
Science, Lucid AI,
University of Chicago

Rio Grande Ballroom 300 E 4th

St

Salon K, 500 E 4th St

Saturday, March 12
9:30AM 10:30AM

9:30AM 10:30AM

12:30PM 1:30PM

3:30PM 4:30PM

5:00PM - 6:00PM

Marie Claire Talks to

the Stars of Broad City

More than Mobile:

Augmenting Todays
Retail Reality

LEGO Group and

Cartoon Network,
Building Future Fans

Bringing Stories to
Life for the Smaller
Screen

The Linguistic Secrets

Found in Billions of
Emoji

Austin Convention Center

Austin Convention Center

Austin Convention Center

Hilton Austin Downtown

Austin Convention Center

A discussion with the

creators and stars of
Comedy Centrals Broad
City on the transition of
their show from web
series to cultural
phenomenon.

Strategies and pro tips

for creating AR and
delivering a new hybrid
physical-digital shopping
experience that engages
people, adds value, and
drives sales.

How these two

companies built a
multiplatform toy/digital/
shorts property for kids,
with new ways of telling
stories to their shared
audience.

With mobile accounting

for over 50% of traffic in
newsrooms, news orgs
are experimenting with
new ways to engage with
users & bring stories to
life for mobile.

Every day, we send

almost 6 billion emoji
from our smartphones,
but what kinds of
patterns can you find
when you look at all this
data together?

Speakers:

Speakers:

Speakers:

Speakers:

Speakers:

GameStop, HP Aurasma

Cartoon Network, LEGO

Group

BuzzFeed, NBCUniversal,
The Guardian, NPR

SwiftKey, All Things

Linguistic

Ballroom EFG, 531 E 4th St

Broad City, Marie Claire

Room 12AB, 531 E 4th St

Room 12AB, 531 E 4th St

Salon F, 500 E 4th St

Room 8ABC, 531 E 4th St

Saturday, March 12
11:00AM -- 6:00PM
6:00PM
11:00AM

1:00PM - 3:00PM

SXSW Accelerator Pitch Competition:

Round One

The #SpeakBeautiful Effect

Startup Village: Hilton Downtown Austin, 4th Floor, 500

East 4th Street

Trinity Hall, 311 Est 5th Street

48 interactive technology companies will present in

front of a live audience and a panel of expert judges,
spanning categories such as Health and Wearables,
Virtual Reality, Smart Data, Entertainment and
Content, and more.

Social media bombards women/girls with messages

that are hurtful to their self-esteem. So as part of their
ongoing #SpeakBeautiful program, Dove and Twitter
(in partnership with Mindshare) have built a new tool to
measure the impact of our words: The #SpeakBeautiful
Effect, launching at SXSW.

These companies were selected by the SXSW

Screening Committee from hundreds of startups
across the globe. See the full list of 48 finalists here.

The tool analyzes your tweets to see which words you

use the most when tweeting about beauty and your
body so that together we can change the conversation.
Speakers:

Dove (Unilever), Twitter

Sunday, March 13
11:00AM 12:00PM

Heads and Hearts:

Consumer Engagement
Where It Counts
Westin Austin Downtown

3:30PM 4:30PM

3:30PM 4:30PM

5:00PM 6:00PM

5:00PM - 6:00PM

Gen Z: The Most

influential Consumer

Why We Crave Touch

in Our Interactions
with Tech

Improving Engagement
In Todays Mobile/
Social World

How Cyberfeminism
Shapes the Future of
Marketing

Westin Austin Downtown

JW Marriott

Salon D, 110 E 2nd St

Hilton Austin Downtown

Austin Convention Center

Continental 1-2, 301 E 5th St

How and why do select

products emerge from
the paralyzing pack of
choices into the
pantheon of "it" brands,
be it for just a moment or
for generations?

How retailers are

creating fun and easy
borderless omni-channel
shopping experiences to
satisfy Gen Zincluding
how content is being
brought into shopping.

Humans are revolting

from tech because they
crave touch experiences.
Explore the human need
for touch, and the
present and future tech
that aims to meet it.

How to monetize content,

keep audiences happy
across devices, and stay
relevantwhen
competing against 10MM
online publications for
space.

A digital environment is
emerging where more
women discuss gender
issues & empower each
other new POVs for a
better representation of
women with brands.

Speakers:

Speakers:

Speakers:

Speakers:

Speakers:

POPSUGAR Inc, Kik

Walt Disney Company,

Immersion, University of
Sussex

Google

3% Movement, Think
Olga, Think Eva,
Bradesco

Continental 3, 301 E 5th St

Wall Street Journal, Evoke

Neuroscience, Gensler,
Cadillac

Salon G, 500 E 4th St

Next Stage 531 E 4th St

Sunday, March 13
11:00AM - 6:00PM

SXSW Accelerator Pitch Competition:

Round Two
Startup Village: Hilton Downtown Austin, 4th Floor, 500
East 4th Street

The field of 48 startups will be narrowed down

to the top 18, who will return to present to a
new set of judges and co-emcees for Round
Two. At the end of the day, these judges will
select the winners for each category.
The winners will go on to be honored at the
SXSW Accelerator Awards, which also occurs
at the Hilton Downtown Austin that evening,
from 7:00-9:00PM.

Monday, March 14
11:00AM 12:00PM

12:30PM 1:30PM

2:00PM 3:00PM

3:30PM 4:30PM

5:00PM - 6:00PM

From Palate to Plate:

Defining a Taste
Platform

Wearables: The Future

Isnt in Measuring the
Past

Ultimate Empathy
Machine: 360
Storytelling in VR

Beyond the Listicle:

The Science of Virality

Avoiding the Penalty:

Legal Promotions on
Game Day

The Driskill

JW Marriott

Austin Convention Center

Hilton Austin Downtown

Hilton Austin Downtown

New tech has grown the

food space into a $1.3
trillion industryhow
companies are tailoring
products to your taste
using data, customer
feedback, and more.

How do you keep people

from abandoning their
fitness watches & activity
trackers? How brands &
marketers can provide
the best experiences for
wearables users.

A new medium for

storytelling is emerging:
VR content pioneers
discuss the advantages,
challenges, tradeoffs and
techniques of working in
360 video.

Experts in social psych,

network science &
content creation discuss
the underlying
commonalities of stories
that get shared, virality
myths, and more.

How-tos for maximizing

real-time engagement
during big-ticket sporting
events when youre not
an official sponsor - while
staying within legal
bounds.

Speakers:

Speakers:

Speakers:

Speakers:

Speakers:

Under Armour,
BSXathletics, Garmin
International, Mutual
Mobile

Google, SubVRsive,
GoPro, Story Up Studios
VR

Google, Northeastern
University, Zoe Media
Group, Upworthy

HelloWorld, The CocaCola Company

Maximilian, 604 Brazos St.

Salt Venture Partners,

National Restaurant
Association, Yummly,
Food Genius

Salon D, 110 E 2nd St.

Room 9ABC, 531 E 4th St.

Salon F, 500 E 4th St.

Salon H, 500 E 4th St.

Tuesday, March 15
11:00AM 12:00PM

11:00AM 12:00PM

12:30PM 1:30PM

12:30PM 1:30PM

2:00PM - 3:00PM

In Pursuit of
Presence: Roadmap to
True Immersion

Silent Beast: US
Latinos Will Change
Everything

Instagram and
Snapchat Content:
The New Hustle

Is Your Fridge Judging

You? Tales from the
IoT

Making Distributed
Content Work in News

Four Seasons

Four Seasons

Four Seasons

Parkside

Ballroom AB, 98 San Jacinto Blvd

Parkside Upstairs, 301 E 6th St

Austin Convention Center

What do we need to
close the gap between
VR and true immersion to create a sense of
'presence' that makes
the virtual world seem as
real as the physical?

Hispanics will account for

80% of millennial growth
in the next few years
discussing the trends
(population, spending
power, etc.) and how to
reach this group.

Brands and artists that

are winning on Instagram
and Snapchat explain
how you should
approach these platforms
to get noticed, build, and
retain new fans.

In the age of IoT, how do

we build a market that
supports innovation but
still protects the right to
privacy? A look at what
policymakers should
know.

As Snapchat, Facebook,
and Apple ask the media
to forgo their old
websites and publish
directly to their platforms,
journalists discuss the
opportunities &
challenges.

Speakers:

Speakers:

Speakers:

Speakers:

Speakers:

America Ferrera,
UnderCover Cholo,
Univision, El Rey Network

Combs Enterprises,
Revolt TV, Yesjulz,
Maverick

Cisco, Stanford University,

George Mason University,
Washington Post

CNN, ESPN the

Magazine, reported.ly,
NowThis Media

Ballroom AB, 98 San Jacinto Blvd

White Rabbit VR, Dark

Corner, Q Department /
Mach 1, MPC

Ballroom CD, 98 San Jacinto Blvd

Room 8ABC, 531 E 4th St

A SXSW First
This marks the first time in the 30-year history of SXSW that a sitting President and the
First Lady will participate in the event.
A SXSW First: President Barack Obama and First Lady Michelle Obama Announced as
SXSW Keynotes
FRIDAY, MARCH 11

President Obama will sit down with Evan Smith,

CEO / Editor in Chief of The Texas Tribune, for a
conversation about civic engagement in the 21st
Century before an audience of creators, early
adopters and entrepreneurs who are defining
the future of our connected lives.

WEDNESDAY, MARCH 16

First Lady Michelle Obama comes to SXSW

Music to discuss the Let Girls Learn initiative,
which aims to break barriers for the 62 million
girls around the world who are not in school
today, more than half of whom are adolescent.
Note: You must be a SXSW Music, Film, Gold,
or Platinum registrant to attend.

More details regarding location, time, streaming, and access to both events will be announced via the SXSW
website in the coming days.

Main Conference Venues

SHERATON AUSTIN

WESTIN AUSTIN DOWNTOWN

COURTYARD MARRIOTT
HILTON AUSTIN

AUSTIN CONVENTION CENTER

JW MARRIOTT

FOUR SEASONS
HYATT REGENCY AUSTIN

AROUND AUSTIN
SEE - EAT - GET AROUND

Around Austin

State Capitol Building

Rainey Street

Barton Springs Pool

Austins Bat Colony

What:
Texas State Capitol
Where:
Congress & 11th Street
When:
Year Round 7am 10pm
(9am 8pm on Saturdays & Sundays)

What:
Old homes converted to bars & restaurants
Where:
Rainey Street
When:
Year Round

What:
68 degree natural spring pool
Where:
Barton Springs Road
When:
Year Round 5am- 10pm
(closed Tuesday)

What:
Largest Bat Colony in NA
Where:
Congress Bridge
When:
At Sunset in March - April

Around Austin

Soco

Broken Spoke

Lady Bird Lake Trail

Alamo Drafthouse

What:
Trendy street of retail & restaurants close
to downtown
Where:
South Congress Ave
(Btwn Riverside Dr & W Johanna St)
When:
Year Round

What:
Honky Tonk Dance Hall
Where:
South Lamer
(10min drive from downtown)
When:
11:00am-11:30pm Tuesday Saturday
(closes at 1:30am on Friday & Saturday)

What:
Running & bike trail through downtown
Austin
Where:
Along the Colorado River
When:
Year Round

What:
Movie theater w/ food & drinks served
Where:
6 locations around Austin
When:
Year Round

Places to Eat
WINK WINE BAR

ARRO

ZTEJAS

FRANKLIN BARBEQUE

FIXE
EASY TIGER BEER
GARDEN
LA CONDESA
FUKUMOTO
COOPER'S OLD TIME
PIT BAR-B-QUE

LAMBERTS BARBEQUE

GERALDINE'S

EMMER & RYE

OLD DUCK

PERLAS SEAFOOD

GUEROS TACO BAR

ALCOMAR
TORCHY'S TACOS

Getting Around

Free app for

iOS and
Android

Lyft is the official ridesharing

partner of SXSW. New users
can get $20 off their first ride
with the code SXSW2016.

Car Sharing Service

Car Sharing Service

(Cars fit 2 people)

(Car size range)

$35 One time sign up fee

$15/hour or $85/day

$10/hour or $74/day

Sign up for the

complementary
Mazda Express ride
service

Metro Rail:
extended rail services to
downtown Austin
(near Convention Center)

SXSW Shuttles:
departing the Convention
Center every 7-10 minutes
during conference hours.

Austin B-Cycle:
pay-as-you-go
bike rental

THANK YOU