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AMITY BUSINESS SCHOOL

WEEKLY PROGRESS REPORT


For the week commencing: 21.12.2015

WPR No.: 1

Name of the student: Jyotika Raymond


A7006413047
Program: BBA

Enrollment No.:
Name of NTCC: Major Project

Project Title: The Role Of Brand Attributes Towards Sustainability


Of Brand Recall
Targets for the week

Achievements for the


week

Future work plans

Introduction to the
concept of branding.

Understood the
concept of branding
and the purpose of
branding.

Choosing the brand


elements.

Signature of the student:

Name of the student:


Jyotika Raymond

AMITY BUSINESS SCHOOL


WEEKLY PROGRESS REPORT
For the week commencing: 28.12.2015

WPR No.: 2

Name of the student: Jyotika Raymond


A7006413047
Program: BBA

Enrollment No.:
Name of NTCC: Major Project

Project Title: The Role Of Brand Attributes Towards Sustainability


Of Brand Recall
Targets for the week

Achievements for the


week

Future work plans

Choosing the brand


elements.

Listed the tools for


branding.

Literature riview.

Signature of the student:

Name of the student:


Jyotika Raymond

AMITY BUSINESS SCHOOL


WEEKLY PROGRESS REPORT
For the week commencing: 04.01.2016
Name of the student: Jyotika Raymond
A7006413047
Program: BBA

WPR No.: 3
Enrollment No.:
Name of NTCC: Major Project

Project Title: The Role Of Brand Attributes Towards Sustainability


Of Brand Recall

Targets for the week

Achievements for the


week

Future work plans

Literature Review

Reviewed and went


through the literature.

Objective of the study

Signature of the student:

Name of the student:


Jyotika Raymond

AMITY BUSINESS SCHOOL


WEEKLY PROGRESS REPORT
For the week commencing: 04.01.2016
Name of the student: Jyotika Raymond
A7006413047
Program: BBA

WPR No.: 4
Enrollment No.:
Name of NTCC: Major Project

Project Title: The Role Of Brand Attributes Towards Sustainability


Of Brand Recall
Targets for the week

Achievements for the


week

Future work plans

Objective of the study

Identified the need for


good branding
elements to create a
positive brand image.
Study the role of
various brand assets
namely Taglines,
Jingles and Mascots.

Methodology

Signature of the student:

Name of the student:


Jyotika Raymond

AMITY BUSINESS SCHOOL


WEEKLY PROGRESS REPORT
For the week commencing: 11.01.2016

WPR No.: 5

Name of the student: Jyotika Raymond


A7006413047
Program: BBA

Enrollment No.:
Name of NTCC: Major Project

Project Title: The Role Of Brand Attributes Towards Sustainability


Of Brand Recall
Targets for the week

Achievements for the


week

Future work plans

Methodology

Did research with the


help of questionnaire
and face to face
interviews was
undertaken to assess
the understanding of
the consumer on
taglines, jingles and
mascots.

Observations and
analysis

Signature of the student:

Name of the student:


Jyotika Raymond

AMITY BUSINESS SCHOOL


WEEKLY PROGRESS REPORT
For the week commencing: 18.01.2016

WPR No.: 7

Name of the student: Jyotika Raymond


A7006413047
Program: BBA

Enrollment No.:
Name of NTCC: Major Project

Project Title: The Role Of Brand Attributes Towards Sustainability


Of Brand Recall
Targets for the week

Achievements for the


week

Future work plans

To get the responses


and suggestions from
the respondents.

Noted all the


responses from the

To study about some


success stories.

Signature of the student:

Name of the student:


Jyotika Raymond

AMITY BUSINESS SCHOOL


WEEKLY PROGRESS REPORT
For the week commencing: 25.01.2016

WPR No.: 8

Name of the student: Jyotika Raymond


A7006413047

Enrollment No.:

Program: BBA

Name of NTCC: Major Project

Project Title: The Role Of Brand Attributes Towards Sustainability


Of Brand Recall
Targets for the week

Achievements for the


week

Future work plans

To study about some


success stories

Studied and
mentioned about
some success stories
like of AMUL BUTTER
GIRL and Vodafone.

Conclusion

Signature of the student:

Name of the student:


Jyotika Raymond

AMITY BUSINESS SCHOOL


WEEKLY PROGRESS REPORT
For the week commencing: 01.02.2016

WPR No.: 6

Name of the student: Jyotika Raymond


A7006413047
Program: BBA

Enrollment No.:
Name of NTCC: Major Project

Project Title: The Role Of Brand Attributes Towards Sustainability


Of Brand Recall
Targets for the week

Achievements for the


week

Future work plans

Observation and
analysis

Observed and
analysed with the help
of various online
questionnaires.

To study the responses


from the respondants.

Signature of the student:

Name of the student:


Jyotika Raymond

AMITY BUSINESS SCHOOL


WEEKLY PROGRESS REPORT
For the week commencing: 08.02.2016

WPR No.: 11

Name of the student: Jyotika Raymond


A7006413047
Program: BBA

Enrollment No.:
Name of NTCC: Major Project

Project Title: The Role Of Brand Attributes Towards Sustainability


Of Brand Recall
Targets for the week

Achievements for the


week

Future work plans

LIMITATIONS

Listed the various


limitations in my
research like time
management.

BIBLIOGRAPHY
ANNEXURE

Signature of the
student:
Name of the student:
Jyotika Raymond

AMITY BUSINESS SCHOOL


WEEKLY PROGRESS REPORT
For the week commencing: 15.02.2016
Name of the student: Jyotika Raymond
A7006413047
Program: BBA

WPR No.: 10
Enrollment No.:
Name of NTCC: Major Project

Project Title: The Role Of Brand Attributes Towards Sustainability


Of Brand Recall

Targets for the week

Achievements for the


week

Future work plans

RECOMMENDATION

Gave the
recommendations like
THE LAWOF
ADVERTISING ,THE
LAWOF SIBLINGS etc.

LIMITATIONS

Signature of
the student:
Name of the
student:

Jyotika Raymond

AMITY BUSINESS SCHOOL


WEEKLY PROGRESS REPORT
For the week commencing: 22.02.2016

WPR No.: 9

Name of the student: Jyotika Raymond Enrollment No.: A7006413047


Program: BBA

Name of NTCC: Major Project

Project Title: The Role Of Brand Attributes Towards Sustainability


Of Brand Recall
Targets for the week

Achievements for the


week

Future work plans

CONCLUSION

Conclusion drawn that


Jingles and Taglines
play important role
in branding
process.

RECOMMENDATION

Signature of
the student:
Name of the student:
Jyotika Raymond

AMITY BUSINESS SCHOOL


WEEKLY PROGRESS REPORT
For the week commencing: 29.02.2016

WPR No.: 12

Name of the student: Jyotika Raymond Enrollment No.: A7006413047

Program: BBA

Name of NTCC: Major Project

Project Title: The Role Of Brand Attributes Towards Sustainability


Of Brand Recall
Targets for the week

Achievements for the


week

Future work plans

BIBLIOGRAPHY

Listed the various


websites and books
which helped me in the
project.

Proof Reading and


printing.

ANNEXURE
Defined Jingles, Tangles
and
Mascots and made a
questionnaire and choice
for suggestions in that.

Signature of the
student:
Name of the student:
Jyotika Raymond

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