Auro University

A Project Report
On
The Success and Failure Project Management of Apple
Submitted in partial fulfilment of the requirements of
Master of Business Administration
By
Ishan Asodaria
Manali Kantharia
Pawan Jariwala

Submitted to
Mrs Richa Agarwal
Auro University of Hospitality and Management
Surat

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Table of Contents

Sr. no

Topics

Introduction to Apple Inc.

Vision

Mission

Products

What are the key reasons for Apple's success?

SWOT of Apple

Pastel Analysis of Apple

Success products of Apple Inc.

Failure Products of Apple:

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Introduction to Apple Inc. :

Apple

Inc. is

an

American multinational technology

company headquartered

in Cupertino, California, that designs, develops, and sells consumer electronics, computer
software, and online services. Its hardware products are the iPhone smart-phone,
the iPad tablet computer, the Mac personal computer, the iPod portable media player, and
the Apple

Watch smart-watch.

Apple's

consumer

software

includes

the OS

X and iOS operating systems, the iTunes media player, the Safari web browser, and
the iLife and iWork creativity and productivity suites. Its online services include
the iTunes Store, the iOS App Store and Mac App Store, and iCloud.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976,
to develop and sell personal computers. It was incorporated as Apple Computer, Inc. on
January 3, 1977, and was renamed as Apple Inc. on January 9, 2007, to reflect its shifted
focus toward consumer electronics. Apple (NASDAQ: AAPL) joined the Dow Jones
Industrial Average on March 19, 2015.
Apple is the world's largest information technology company by revenue, the world's
largest technology company by total assets, and the world's third-largest mobile phone
manufacturer. On November 25, 2014, in addition to being the largest publicly traded
corporation in the world by market capitalization, Apple became the first U.S. company to
be valued at overUS$700 billion. The company employs 115,000 permanent full-time
employees as of July 2015and maintains 453 retail stores in sixteen countries as of March
2015; it operates the online Apple Store and iTunes Store, the latter of which is the
world's largest music retailer.
Apple's worldwide annual revenue totalled $233 billion for the fiscal year ending in
September 2015. The company enjoys a high level of brand loyalty and, according to the
2014 edition of the Inter brand Best Global Brands report, is the world's most valuable
brand with a valuation of $118.9 billion. By the end of 2014, the corporation continued
to receive significant criticism regarding the labour practices of its contractors and its
environmental and business practices, including the origins of source materials.

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Vision:
Man is the creator of change in this world. As such he should be above system and
structures and not subordinate to them

Mission:
Apple is committed to bringing the best personal computing experience to students,
educators, creative professionals and consumers around the world through its innovative
hardware, software and internet offerings.

Products:
Macs that are currently being sold are:

MacBook: Consumer ultra-thin, ultra-portable notebook, introduced in 2006 and relaunched in 2015.

MacBook Air: Consumer ultra-thin, ultra-portable notebook, introduced in 2008.

MacBook Pro: Professional notebook, introduced in 2006.

Mac Mini: Consumer sub-desktop computer, introduced in 2005.

iMac: Consumer all-in one desktop computer, introduced in 1998.

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Mac Pro: Workstation desktop computer, introduced in 2006.

Apple sells a variety of computer accessories for Macs, including Thunderbolt

Display, Magic Mouse, Magic Track pad, Wireless Keyboard, Battery Charger, the
AirPort wireless networking products, and Time Capsule.

iPod
On October 23, 2001, Apple introduced the iPod digital music player. Several updated
models have since been introduced, and the iPod brand is now the market leader in
portable music players by a significant margin. More than 350 million units have shipped
as of September 2012. Apple has partnered with Nike to offer the Nike+ iPod Sports Kit,
enabling runners to synchronize and monitor their runs with iTunes and the Nike+
website.
Apple currently sells three variants of the iPod:

iPod Shuffle: Ultra-portable digital audio player, currently available in a 2 GB model,

introduced in 2005.

iPod Nano: Portable media player, currently available in a 16 GB model, introduced

in 2005. Earlier models featured the traditional iPod click wheel, but the current
generation features a multi-touch interface and includes an FM radio and a pedometer.

iPod Touch: Portable media player that runs iOS and is currently available in 16, 32,
64, and 128 GB models, introduced in 2007. The current generation features the Apple
A8 processor, a Retina display, Siri and dual cameras on the front (1.2 megapixel sensor)
and

back

(8

megapixel iSight).

The

latter

camera

supports

HD video

recording at 1080p and slow motion video at 120fps in 720p.

iPhone:
At the Macworld Conference & Expo in January 2007, Steve Jobs introduced the longanticipated iPhone, a convergence of an Internet-enabled smart phone and iPod. The firstgeneration iPhone was released on June 29, 2007 for $499 (4 GB) and $599 (8 GB) with
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an AT&T contract. ]On February 5, 2008, it was updated to have 16 GB of memory, in

addition to the 8 GB and 4 GB models.

It combined a 2.5G quad band GS

Mand EDGE cellular phone with features found in handheld devices, running scaleddown versions of Apple's Mac OS X (dubbed iPhone OS, later renamed iOS), with
various Mac OS X applications such as Safari and Mail. It also includes web-based
and Dashboard apps such as Google Maps and Weather. The iPhone features a 3.5-inch
(89 mm) touch screen display, Bluetooth, and Wi-Fi (both "b" and "g").
A second version, the iPhone 3G, was released on July 11, 2008 with a reduced price of
$199 for the 8 GB version and $299 for the 16 GB version. This version added support
for 3G networking and assisted-GPS navigation. The flat silver back and large antenna
square of the original model were eliminated in favor of a glossy, curved black or white
back. Software capabilities were improved with the release of the App Store, which
provided iPhone-compatible applications to download. On April 24, 2009, the App
Store surpassed one billion downloads. On June 8, 2009, Apple announced the iPhone
3GS. It provided an incremental update to the device, including faster internal
components, support for faster 3G speeds, video recording capability, and voice control.
On September 12, 2012, Apple introduced the iPhone 5.It added a 4-inch display, 4G LTE
connectivity, and the upgraded Apple A6 chip, among several other improvements. Two
million iPhones were sold in the first twenty-four hours of pre-ordering and over five
million handsets were sold in the first three days of its launch. Upon the launch of
the iPhone 5S and iPhone 5C, Apple set a new record for first-weekend smart phone sales
by selling over nine million devices in the first three days of its launch. The release of the
iPhone 5S and 5C was the first time that Apple simultaneously launched two models.

iPad
On January 27, 2010, Apple introduced their much-anticipated media tablet, the iPad,
which runs a modified version of iOS. It offers multi-touch interaction with multimedia
formats including newspapers, e-books, photos, videos, music, word processing
documents, video games, and most existing iPhone apps. It also includes a mobile version
of Safari for web browsing, as well as access to the App Store, iTunes Library, iBook
store, Contacts, and Notes. Content is downloadable via Wi-Fi and optional 3G service or
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synced through the user's computer. AT&T was initially the sole U.S. provider of 3G
wireless access for the iPad
On March 2, 2011, Apple introduced the iPad 2, which had a faster processor and a
camera on the front and back. It also added support for optional 3G service provided by
Verizon in addition to AT&T. The availability of the iPad 2 was initially limited as a
result of a devastating earthquake and tsunami in Japan in March 2011.The thirdgeneration iPad was released on March 7, 2012 and marketed as "the new iPad". It
added LTE service from AT&T or Verizon, an upgraded A5X processor, and Retina
display. The dimensions and form factor remained relatively unchanged, with the new
iPad being a fraction thicker and heavier than the previous version and featuring minor
positioning changes.

Apple Watch:
The Apple Watch smart watch was launched by Cook on September 9, 2014, and released
on April 24, 2015.The wearable device consists of fitness-tracking capabilities that are
similar to Fitbit, and must be used in combination with an iPhone to work (only
the iPhone 5, or later models, are compatible with the Apple Watch).

What are the key reasons for Apple's success?

The key reason for Apples success are as follows:
1 Simplicity
2 Beauty
3 I-tunes
4 Master of some trades, rather than a jack of all.
5 Brand Value
6 Loyalty
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1 Simplicity:
One of the things that fascinated me about the iPod was its sheer simplicity. A device
which is an audio/video player, and has several additional features can be operated with
the help of two buttons. An inner round button coupled with the outer "click" wheel could
in essence operate the whole device. Apple has exported this outlook to all their other
products, and tries to make them as simple as possible
2 Beauty:
Aesthetic value is of prime importance when it comes to Apple. When was the last time
you looked at an Apple product and thought it was ugly? The built, design and form
factor of their products along with the choice of material used is usually spot on. More
than a Samsung Galaxy S3 or any other major competitor in the market, I just like the
way the iPhone feels in my hand. Compared to a fat IBM laptop, a MacBook Air is
extremely pleasing to the eye. There will obviously be people who value configurations
and value for money over everything else, but a huge chunk of people will just buy what
they like at first sight - and Apple wins the race hands down in that department.

3 I-tunes:
I-Tunes was in one word - phenomenal. I-Tunes came at a time when online purchasing
wasn't the norm, and people preferred to download music illegally rather than buy the
music. But iTunes made it simple and cheap and, along with the iPod, pioneered the
online music revolution. I-Tunes is the largest online retail store for music right now, and
it's ease of integration with Apple products makes it another reason why people buy
Apple.
4 Master of some trades, rather than a jack of all.
Many major companies today dip their hands into whichever jar of honey they can find.
Microsoft ventured out into the gaming business (XBOX), the music industry (Zune
Player), mobile phones, internet search etc. Apple sells primarily FOUR products: iPad,

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iPhone, iPod, and Macs. Concentration of their resources into fewer products leads to
greater quality in these products.
5 Brand Value:
The term "Apple Fan-boys" wasn't coined for no apparent reason - it has a modicum of
truth to it. Apple has managed to become a huge brand name. Like every other brand out
there worth having, people are usually more than willing to pay a huge amount just to
own an Apple product. It's as simple as "It's cool to own an Apple product" or "Having an
Apple product is cool
6 Loyalty:
Most Apple fans I've met are fiercely loyal. They will buy any new Apple product as and
when it comes out. But, to be fair, such fierce loyalty has been established through
customer satisfaction in the first place. Apple buys customers for life.

SWOT of Apple:
1 Strengths:

Customer loyalty combined with expanding closed ecosystem

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Apple is a leading innovator in mobile device technology

Strong financial performance ($10,000,000,000 cash, gross profit margin 43.9% and
no debt)

Brand reputation

Retail stores

Strong marketing and advertising teams

2 Weakness:

High price

Incompatibility with different OS

Decreasing market share

Patent infringements

Further changes in management

Defects of new products

Long-term gross margin decline

3 Opportunities:

High demand of iPad mini and iPhone 5

I-TV launch

Emergence of the new provider of application processors

Growth of tablet and smartphone markets

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Obtaining patents through acquisitions

Damages from patent infringements

Strong growth of mobile advertising market

Increasing demand for cloud based services

4 Threats:

Rapid technological change

2013 tax increases

Rising pay levels for Foxconn workers

Breached IP rights

Price pressure from Samsung over key components

Strong dollar

Android OS growth

Competitors moves in online music market

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Pestel Analysis of Apple:

1 Political Factor:

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Political factor are basically to what degree the government intervenes in the economy.
Political factors include areas such as tax policy, labour law, environmental law, trade
restrictions, tariffs and political stability.
2 Economic Factor:
It includes economic growth, interest rates, exchange rates and the inflation rate. These
factors have major impacts on how business operate and make decisions. Exchange rates
affect the costs of exporting goods and the supply and price of imported goods in the
economy.
3 Social Factors:
It includes the cultural aspects and include health consciousness, population growth rate,
age distribution, career attitudes and emphasis on safety. Trends in social factors affect the
demand for a companys products and how that company operates.

4 Technological Factors:

It includes technological aspects such as R&D activity, automation technology incentives

and the rate of technological changes.
5 Environmental Factors:
It includes ecological and environmental aspects such as weather, climate, and climate
change, which may especially affect industries such as tourism, farming and insurance.
6 Legal Factors:
Legal Factors includes discrimination law, consumer law, antitrust law, employment law,
and health and safety law. These factors can affect how a company operates its costs and
the demand for its products.

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Success products of Apple Inc.:

Apples co-founder Steve Jobs never took engineering degree from any university but still
considered as most creative mind in the world of Technology today. Jobs unveiled many
revolutionary products in his career days at Apple, setting new benchmarks for his
competitors.
1 Apple II

The earliest Apple IIs were assembled in Silicon Valley, and later in Texas; printed circuit
boards were manufactured in Ireland and Singapore. The first computers went on sale on
June 10, 1977 with a MOS Technology 6502 microprocessor running at 1.023 MHz, two
game paddles, 4 kB of RAM, an audio cassette interface for loading programs and storing
data, and the Integer BASIC programming language built into the ROMs.
The Apple II used a multiplicity of idiosyncratic engineering shortcuts to save hardware
and reduce costs. For example:

Taking advantage of the way that 6502 processor only accesses memory on alternate
phases of the clock cycle, the video generation circuitry's memory access on the
otherwise unused phase avoids memory contention issues and interruptions of the
video stream.

This arrangement simultaneously eliminated the need for a separate refresh circuit for
the DRAM chips, as the video transfer accessed each row of the dynamic memory
within the timeout period.
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Rather than use a complex analog-to-digital circuit to read the outputs of the game
controller, Wozniak used a simple timer circuit whose period is proportional to the
resistance of the game controller, and used a software loop to measure the timer.

A single 7 MHz master oscillator was divided by various ratios to produce all other
required frequencies, including the Microprocessor clock signals, the video transfer
counters, and the color-burst samples.

2 Mac

The Macintosh is a series of personal computers designed, developed, and marketed by

Apple Inc. Steve Jobs introduced the original Macintosh computer on January 24, 1984.
This was the first mass-market personal computer featuring an integral graphical user
interface and mouse. This first model was later renamed to "Macintosh 128k" for
uniqueness amongst a populous family of subsequently updated models which are also
based on Apple's same proprietary architecture. Since 1998, Apple has largely phased out
the Macintosh name in favor of "Mac", though the product family has been nicknamed
"Mac" or "the Mac" since the development of the first model.
The Macintosh, however, was expensive, which hindered its ability to be competitive in a
market already dominated by the Commodore 64 for consumers, as well as the IBM
Personal Computer and its accompanying clone market for businesses. Macintosh
systems still found success in education and desktop publishing and kept Apple as the
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second-largest PC manufacturer for the next decade. In the 1990s, improvements in the
rival Wintel platform, notably with the introduction of Windows 3.0, then Windows 95,
gradually took market share from the more expensive Macintosh systems. The
performance advantage of 68000-based Macintosh systems was eroded by Intel's
Pentium, and in 1994 Apple was relegated to third place as Compaq became the top PC
manufacturer. Even after a transition to the superior PowerPC-based Power Macintosh
line in 1994, the falling prices of commodity PC components and the release of Windows
95 saw the Macintosh user base decline.
In 1998, after the return of Steve Jobs, Apple consolidated its multiple consumer-level
desktop models into the all-in-one iMac G3, which became a commercial success and
revitalized the brand. Since their transition to Intel processors in 2006, the complete
lineup is entirely based on said processors and associated systems. Its current lineup
comprises three desktops (the all-in-one iMac, entry-level Mac mini, and the Mac Pro
tower graphics workstation), and four laptops (the MacBook, MacBook Air, MacBook
Pro, and MacBook Pro with Retina display). Its Xserve server was discontinued in 2011
in favor of the Mac Mini and Mac Pro.

3 iMAC

The iMac is a range of all-in-one Macintosh desktop computers designed and built by
Apple Inc. It has been the primary part of Apple's consumer desktop offerings since its

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debut in August 1998 (shipped; introduced June 1998), and has evolved through six
distinct forms.
In its original form, the iMac G3 had a gumdrop or egg-shaped look, with a CRT monitor,
mainly enclosed by a colored, translucent plastic case, which was refreshed early on with
a sleeker design notable for its slot-loaded optical drive. The second major revision, the
iMac G4, moved the design to a hemispherical base containing all the main components
and an LCD monitor on a freely moving arm attached to it. The third and fourth major
revisions, the iMac G5 and the Intel iMac respectively, placed all the components
immediately behind the display, creating a slim unified design that tilts only up and down
on a simple metal base. The fifth major revision (Summer 2007) shared the same form as
the previous model, but was thinner and used anodized aluminum and a glass panel over
the entire front. The sixth major revision (Fall 2012) uses a different display unit, omits
the SuperDrive, and uses different production techniques from the older unibody versions

4 First iPod

The iPod is a line of portable media players and multi-purpose pocket computers
designed and marketed by Apple Inc. The first line was released on October 23, 2001,
about 8 months after iTunes (Macintosh version) was released. The most recent iPod

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redesigns were announced on July 15, 2015. There are three current versions of the iPod:
the ultra-compact iPod Shuffle, the compact iPod Nano and the touchscreen iPod Touch.
Like other digital music players, iPods can serve as external data storage devices. Storage
capacity varies by model, ranging from 2 GB for the iPod Shuffle to 128 GB for the iPod
Touch.

5 Mac OS X

OS X is a series of Unix-based graphical interface operating systems (OS) developed and

marketed by Apple Inc. It is designed to run on Macintosh computers, having been preinstalled on all Macs since 2002. OS X is the fourth most popular general purpose OS;
within the market of desktop, laptop and home computers, and by web usage, OS X is the
second most widely used desktop OS after Windows.
OS X was the successor to Mac OS 9, released in 1999, the final release of the "classic"
Mac OS, which had been Apple's primary operating system since 1984. The first version
released was Mac OS X Server 1.0 in 1999; a desktop version, Mac OS X v10.0
"Cheetah" followed on March 24, 2001. All consumer releases of OS X up to 2013 were
named after big cats; for example, OS X v10.8 was referred to as "Mountain Lion".

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However, with the announcement of OS X Mavericks in June 2013, this was dropped in
favor of Californian landmarks.

6 MacBook Air

Many computer companies tried to copy design of ultra-thin and ultra-portable MacBook
Air, which made Apple file patent for design of MacBook Air. The MacBook Air is a line
of Macintosh ultraportable notebook computers from Apple Inc. The Air was designed to
balance both performance and portability, consisting of a full-sized keyboard design, a
machined casing made of aluminum, and a very light and thin structure. The MacBook
Air is available in two sizes, with the length of the diagonal display determining the
model size: 13.3-inch and 11.6-inch (or 33.78 cm and 29.46 cm, respectively). A range of
model choices with different specifications are produced by Apple, and as of 2011, all Air
models use solid-state drive (SSD) storage and Intel Core i5 or i7 central processing units
(CPUs).

7 iPad

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It was 27th January 2010, when Steve Jobs unveiled Apple iPad. Dubbed the oversized
iPhone with a 9.7in screen, Apples lean-back device would be the saviour of the media
industry. iPad is an iOS-based line of tablet computers designed and marketed by Apple
Inc. The first iPad was released on April 3, 2010; the most recent iPad models are the
iPad Air 2, released on October 22, 2014, the iPad Mini 4, released on September 9, 2015,
and the iPad Pro, released on November 11, 2015. The user interface is built around the
device's multi-touch screen, including a virtual keyboard. The iPad includes built-in WiFi and cellular connectivity on select models. As of January 2015, there have been over
250 million iPads sold.
An iPad can shoot video, take photos, play music, and perform Internet functions such as
web-browsing and emailing. Other functions games, reference, GPS navigation, social
networking, etc. can be enabled by downloading and installing apps. As of October
2013, the App Store has more than 475,000 native apps by Apple and third parties

8 iOS App Store:

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Apple announced a new milestone for its App Store in July this year: 15bn downloads (of
more than 500,000 apps) since it launched in July 2008 . The App Store is a digital
distribution platform for mobile apps on iOS, developed and maintained by Apple Inc.
The service allows users to browse and download applications that are developed with
Apple's iOS SDK. The apps can be downloaded directly to iOS devices such as the
iPhone smartphone, the iPod Touch handheld computer and the iPad tablet computer, or
onto a personal computer via iTunes. The App Store has more than 1.4 million apps and
more than 100 billion copies of apps have been downloaded. Apps may be downloaded
for free or for a set cost, and they may include in-app monetization Apple takes
30 percent of all revenue generated through apps, and 70 percent goes to the app's
publisher.

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9 iTunes:

Until Steve Jobs unveiled iTunes in January 2001, no one had been able to convince
music label executives that people might pay for songs online. iTunes is a media player,
media library, online radio broadcaster, and mobile device management application
developed by Apple Inc. It is used to play, download, and organize digital audio and video
(as well as other types of media available on the iTunes Store) on personal computers
running the OS X and Microsoft Windows operating systems. The iTunes Store is also
available on the iPhone, iPad, and iPod Touch.
10 iPhone:

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Steve Jobs unveiled iPhone to the world on January 09, 2007 by defining it as a wide
screen iPod Touch featuring functionalities of phone and an Internet communicator
named iPhone. iPhone is a line of smartphones designed and marketed by Apple Inc.
They run Apple's iOS mobile operating system.[14] The first generation iPhone was
released on June 29, 2007; the most recent iPhone models are the iPhone 6s and iPhone
6s Plus, which were unveiled at a special event on September 9, 2015.
The user interface is built around the device's multi-touch screen, including a virtual
keyboard. The iPhone has Wi-Fi and can connect to cellular networks. An iPhone can
shoot video (though this was not a standard feature until the iPhone 3GS), take photos,
play music, send and receive email, browse the web, send texts, GPS navigation, record
notes, do mathematical calculations, and receive visual voicemail. Other functions
video games, reference works, social networking, etc.can be enabled by downloading
application programs ; as of October 2013, the App Store offered more than one million
apps by Apple and third parties and is ranked as the world's largest mobile software
distribution network of its kind

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Failure Products of Apple:

1 Apple 3

After the popular release of the Apple II, Apple Computer tried to market the Apple III as
a business machine. One of the main reasons it failed was due to the fact that it was
designed from a marketing perspective. The Apple III project started in late 1978 under
the management of Dr. Wendell Sander, with the internal code-name Sara (named after
Sanders daughter). The project was mainly started because Apple didnt believe its
highly successful Apple II line would maintain its popularity. The chassis had major
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faults, and according to Owen W. Linz Mayer in Apple Confidential 2.0, Steve Jobs, who
supervised the project, didnt help the situation. He gave the development team
dimensions in which components would not fit and demanded the computer not have a
cooling fan because they were too noisy and inelegant.

2 Newton Message Pad:

The Newton Message Pad was released in several varieties but ultimately, the public just
wasn't ready for what would become the precursor to the iPhone. The Newton was
considered innovative at its debut, but it suffered from its high price and problems with
the handwriting recognition element, its most anticipated feature. The handwriting
software was barely ready by 1993 and its tendency to misread characters was widely
derided in the media. In particular, Gary Trudeau mocked the Newton in a weeklong arc
of his comic strip Doonesbury, portraying it as a costly toy that served the same function
as a cheap notepad, and using its accuracy problems to humorous effect. The Newton was
considered technologically innovative at its debut, but its high price and early problems
with its handwriting recognition feature limited its sales. Apple cancelled the platform at
the direction of Steve Jobs in 1998.

3 Macintosh TV

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In 1993 Apple released a computer called the Macintosh TV, aimed to bridge the ever
decreasing gap between computers and television sets. It was essentially a Performa
520 with a television screen attached. There was no real integration between the two, you
could switch between watching television, and using the computer, but you couldnt
watch television inside a window so it was little different to using a computer with a
television screen instead of a monitor. Hindsight is always a glorious thing, but it's
obvious now that people had been connecting computers to television screens for years, it
was a good option for budget computing.

4 Apple Bandai Pippin

We all know Apple made a games console Most Apple fans have heard of the Pippin
(released in 1996) but few have ever used one. Bandai is reported to have made 100,000
units, but sold less than half of that. Its another product here thats a commercial, rather
than a technical flop. There was nothing wrong with the Pippin, but many other
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companies were creating more or less the same thing. Big names like the Commodore
CDTV, NEX PCFX, Philips 3DO and many others were trying to enter a market that
Sony would eventually own with the PlayStation. Like Segas Dreamcast console, the
Pippin could simply have been ahead of its time. It was an online console that enabled
gamers to play against each other online, it even launched with a game called Super
Marathon by Bungie (the predecessor to the Halo franchise that made Microsoft Xbox a
household name). But nobody had a connection good enough to play online, and the
Pippin was too expensive ($599) to buy on a whim.

5 Macintosh Performa:

The Macintosh Performa turns up on many worst Apple product lists. Its not a bad
looking machine, and theres no design curveballs like the 20th Anniversary Mac or
iPod Shuffle (3rd Generation). On the outside it looks like a good computer for the time,
but the inside was a mess. Apple placed a 75MHz 64-bit CPU in a motherboard designed
for a 25 MHz 32-bit 68040 CPU, the RAM was on-half to one-third the CPU speed
(which meant it took four CPU cycles to load a 64-bit word); Apple used an IDE drive
instead of SCSI. As Low End Mac says The poor benchmark performance of this series
gave the PowerPC 603 chip a black eye...it was the horrible architecture of this system
that made the 603 a chip-non-grata.

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6 Apple USB Hockey Puck Mouse:

The mouse is a pretty simple device; you use it to move the cursor around and click
things. Its hard to get it wrong. But Apple achieved exactly that with this, the Apple USB
Mouse (also known as the Hockey Puck mouse). The edition of the mouse released
with the iMac was perfectly circular, which looks neat but makes it difficult to hold
vertically; which in turn makes it difficult to achieve pixel precision. The Apple Mac was
predominantly used by graphic designers at the time who universally loathed this mouse.
Its a pretty obvious candidate for inclusion here, unlike the next product.
7 20th Anniversary Mac

On a superficial level this is actually a really well-thought out machine. The 20th
Anniversary Mac (TAM) was one of the first Macs to be designed by Jony Ive, and it
paved the way for the vertical design of computer that forms todays iMac. It wasnt a
terrible machine in terms of specifications (but not by any stretch amazing) and it had a
built in TV and FM tuner. The TAM was almost comically expensive though. It cost
$7,499 at launch, although it had specs similar to the PowerMac 6500 ($2,999). Apple
killed it off within a year and Jony Ive moved on to the iMac. Its hard to look at it as a
massive failure
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On a superficial level this is actually a really well-thought out machine. The 20th
Anniversary Mac (TAM) was one of the first Macs to be designed by Jony Ive, and it
paved the way for the vertical design of computer that forms todays iMac. It wasnt a
terrible machine in terms of specifications (but not by any stretch amazing) and it had a
built in TV and FM tuner. The TAM was almost comically expensive though. It cost
$7,499 at launch, although it had specs similar to the PowerMac 6500 ($2,999). Apple
killed it off within a year and Jony Ive moved on to the iMac. Its hard to look at it as a
massive failure
On a superficial level this is actually a really well-thought out machine. The 20th
Anniversary Mac (TAM) was one of the first Macs to be designed by Jony Ive, and it
paved the way for the vertical design of computer that forms todays iMac. It wasnt a
terrible machine in terms of specifications (but not by any stretch amazing) and it had a
built in TV and FM tuner. The TAM was almost comically expensive though. It cost
$7,499 at launch, although it had specs similar to the PowerMac 6500 ($2,999). Apple
killed it off within a year and Jony Ive moved on to the iMac. Its hard to look at it as a
massive failure.

8 Apple G4 Cube

Oh what a beautiful looking machine the Apple G4 Cube was. With its clear case and
small inside computer square you can be forgiven for just wanting it to win. To this day
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we dont like putting it amongst Apple failures, it was simply too nice to be on a worst
list. There were some reports of failures, but nothing like the Apple III and it wasnt badly
designed like the Performa PowerPC (x200 series). Despite reports of cracks from heating
we dont really think there was anything technically wrong with the G4 Cube (many early
run products have a few cracks while production line issues are ironed out).
The G4 Cube just didnt sell, Apple reportedly only sold a third of what it was expecting.
It sat on the shelves and sat there unsold until Apple canned it.
Just why few people bought the G4 Cube is a bit of a mystery. It was expensive, for sure,
and it didnt have much upgrade potential (both well-trod and seemingly unimportant
issues for other successful Apple products).

References
www.apple.com/in
https://en.wikipedia.org/wiki/Apple_Newton
http://www.macworld.co.uk/feature/apple/10-terrible-apple-product-failures3515144/
http://www.oobject.com/category/12-failed-apple-products/
https://www.quora.com/What-are-the-key-reasons-for-Apples-success
www.themost10.com Facts

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