India has a Huge Market Potential in Time Wear

Industry.

Carefully formulated strategy => Good Competition to

already established Companies

Here we study Data From Different sources

Suggestions for Advancing in Indian Markets.

Size of Indian Time wear Industry is

Rs.4000 Rs.4200 crores.
12% -15% growth in next few years
Watches
Fashion Specialist
Factors : Demographs, Types, sex, etc

Ages 21-30 occupying 32%

People between the ages 10-20 are next with a share of 26%.
People between the ages 31-40 and 41-50 share 22% and 11%
People above the age of 50 account to 9 % of the total buyers.

Majority of Buyers are from Youth

Youth are more fond of Up to date Fashion

Over the last five years, there is a steady increase in the share of fashion-wear .
The share of fashion-wear watches is only expected to increase with increase in
percentage of youth population.
Companies like Titan, Timex, Quartz made considerable changes in their
designs to please the fast growing demographic

 Male buyers are major costumers occupying 65% of the total

buyers leaving 35% women.
Female buyers have more percentage of growth in the past two
years
Women only had a share in fashion-wear watches and
negligible share in specialist watch market.
=> There is going to be a huge growth in demand of fashionwear watches in the next few years

Indian Market Progression

Young
Population

Rising disposable
incomes of the Indian
consumers

The changing perception

of the common Indian
about his/ her looks

With the onset of globalization and liberalization India is on its way to

rapid progression.
This is the time for any Fashion wear company to make entrance into
Indian Markets

Trends :
Todays luxury watches are made from lightweight materials
More inclined towards technological edge than diamond or crystal
studded looks.
These Watches can display different phases of the moon, Altitude,
Precise chronographs, etc.

stringent government regulations

Challenges

slower than anticipated change in the

consumer behaviour

large unorganised market

Few facts to be kept in mind :

The Indians are mainly interested in brand image (77%)
The influence of the existing international brand ambassadors may not
be as strong on the Indian population as local Indian icons .
Media Plays an important role in reaching public

Suggestions :
1. Launching a Mixed brand product with one of the established companies
will help in branding and also acceptance of the brand by Indian population.
2. Branding should be given more importance by concentrating on
Advertising media.
3. The average cost of watches should be close to Rs.1000 with equal stress
on luxury ,fashion-wear and specialist watches, keeping some of the models
at affordable prices to the middle-class and higher middle-class.
4. Brand ambassadors for Indian market should be chosen with great care
keeping all demographics in mind.
5. Special brands for women are to be launched to tap into rapidly increasing
female buyers.
6. New models for fast changing trends should be introduced from time to
time in order to keep the population interested.

India definitely has a market that could be quite ludicrous if

tapped into through the right channels. The growing
economy and rising economic status of Indian population has
resulted in their growing interest in fashion-wear especially
watches. In spite of the growing cell phone industry, watch
sales have only grown up in the last few years as shown
earlier. So, establishing a new brand is not too difficult if an
appropriate market strategy is followed. The target of India
contributing 20% to the companys total turnover in three
years is achievable